Traders Place
Traders Place is a German BaFin-regulated neo-broker (Traders Place GmbH & Co. KGaA, majority-owned by GRAWE Group) offering retail investors a unified digital platform for commission-free trading of stocks, ETFs, funds, bonds, derivatives, and cryptocurrencies, supported by Baader Bank custody.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingServices
What Traders Place does
Traders Place is a German neo-broker offering a unified digital platform for retail securities trading and wealth management. The company operates as a BaFin-regulated securities institute under the legal form Traders Place GmbH & Co. KGaA, with majority ownership by GRAWE Group (an Austrian mutual insurance company founded in 1828). The platform enables commission-free trading of stocks (40,000+), ETFs (3,000+), funds (18,000+), bonds (40,000+), derivatives (4.6M+), and 59 cryptocurrencies across more than 40 German and international exchanges, accessible via web portal and native iOS/Android applications. Backend custody and trade execution are outsourced to Baader Bank AG, while cryptocurrency wallet custody is provided by BaFin-regulated Tangany GmbH — a lean architecture that supports the company's 5-person headcount.
The business model blends several revenue streams: commission-offset transaction fees (premium partner payments from derivative issuers such as BNP Paribas, Société Générale, Morgan Stanley, and Vontobel cover customer trading fees, with Traders Place retaining an intermediary share), interest income on the 2% p.a. variable savings account (Zinskonto), margin lending via Lombard credit (3-month EURIBOR + 3.00% p.a.), and 0.5% crypto transaction fees. Additional revenue-adjacent products include a children's depot (Kinderdepot), joint depot (Gemeinschaftsdepot), sub-depots, multi-currency accounts (USD, CHF, GBP), savings plans from €1/month, and integrated digital wealth management via Solidvest (DJE Kapital AG). A state-subsidized pension depot (Altersvorsorgedepot) is planned for January 2027.
The go-to-market is purely digital and direct-to-consumer, targeting German retail investors including parents, couples, and active traders. Customer acquisition leverages self-service onboarding, a €60 new customer bonus, app store presence, social media marketing (Facebook, Instagram, YouTube, TikTok, LinkedIn), referral programs, and the Traders Place Academy educational platform. Revenue is not publicly disclosed, and the company appears to be in an early customer acquisition phase given its 2024 launch and 5-person team.
Traders Place firmographics
Firmographics- Name
- Traders Place
- Legal name
- Traders Place GmbH & Co. KGaA
- Website
- https://tradersplace.de
- Company type
- Private
- Operating status
- Operating
- Short description
- Traders Place is a German BaFin-regulated neo-broker (Traders Place GmbH & Co. KGaA, majority-owned by GRAWE Group) offering retail investors a unified digital platform for commission-free trading of stocks, ETFs, funds, bonds, derivatives, and cryptocurrencies, supported by Baader Bank custody.
- Ownership category
- akta.pro rank
Traders Place industry classification
Industry- Product category
- Online Brokerage
- NAICS
- Securities and Commodity Contracts Intermediation and Brokerage (5231), Commodity Contracts Intermediation (523160)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Commodity Contracts Brokers & Dealers (6221)
- akta.pro primary industry
- Retail Crypto Brokerages (Simple Buy/Sell) (FSADAAAB)
- akta.pro secondary industry
- Margin Trading & Collateralized Borrowing (Exchange-Operated) (FSADAAAL)
Keywords
Traders Place business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Transaction/Trading Fees: Earn fees on securities trades across various exchanges and trading venues. While many products are commission-free above €500 order volume, fees apply for smaller orders, foreign exchanges, and certain product categories. Fee structure varies by venue (gettex, Baader, Tradegate, Xetra, international exchanges).
- Interest Income on Cash Balances: Interest earned on customer EUR cash balances held at Baader Bank. Current rate is 0% p.a. on EUR accounts. Variable interest savings account offered at 2% p.a. on balances up to €1,000,000.
- Margin Lending (Lombard Credit): Interest income from securities-backed loans. Rate is 3-month EURIBOR plus 3.00% p.a. (5.42% p.a. variable as of August 2026). Quarterly interest charging.
- Cryptocurrency Trading: 0.9% fee on crypto transaction value (0.5% Traders Place, 0.4% Baader Bank) plus €1.00 minimum order fee for orders under €500.
- Third-party Payments and Rebates: Third-party payments from premium partners (derivative issuers) are rebated to customers to cover trading fees, enabling commission-free trading. Traders Place retains portion as intermediary fee.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Commission-free trading via gettex or Baader Direct |
| Transaction based/ take rate | Pay-as-you-go | Premium Partner Direct Trading (Derivatives) |
| Transaction based/ take rate | Pay-as-you-go | Cryptocurrency Trading |
| Transaction based/ take rate | Monthly | Savings Plans |
| Usage-based | Monthly | Interest Account |
| Usage-based | Quarterly | Securities-Backed Loan (Lombard) |
| Subscription | Monthly | Account Maintenance |
| Other | One time/ perpetual license | New Customer Bonus |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Traders Place product offering
Product offeringCore offering
Traders Place is a German online broker (Neo-Broker) that offers a unified digital platform for commission-free trading of stocks, ETFs, funds, bonds, derivatives, and cryptocurrencies, with custody provided by Baader Bank and crypto custody by Tangany GmbH. The offering is bundled around a securities depot supplemented by an interest-bearing savings account, savings plans, securities-backed loans, and family-oriented depot structures. Extended trading hours and 24/7 crypto trading are core differentiators versus traditional German banks.
Product overview
Traders Place is a German online broker (Neo-Broker) offering a unified platform for securities trading and wealth management. The core product is a commission-free trading account with custody by Baader Bank, supplemented by a Zinskonto (interest-bearing account) for savings. The platform provides fee-free trading across multiple asset classes including stocks (40,000+), ETFs (3,000+), funds (18,000+), bonds (40,000+), derivatives (4.6M+), and 59 cryptocurrencies (24/7). Additional services include savings plans (10,800+), a children's depot, joint depot, Lombard credit, and a digital asset management partnership with Solidvest (DJE Kapital AG). The product suite is accessible via smartphone app and web portal, with educational resources through Traders Place Academy. A state-subsidized pension depot is planned for January 2027.
Differentiator
Problem solved
Functional benefit
Brands
- Solidvest: Online wealth management service provided by DJE Kapital AG, offered through Traders Place platform. Solidvest provides digital portfolio management with direct investments in stocks and bonds starting from €10,000.
Quantifiable outcome
- €0 trading fees for stocks, ETFs, funds, bonds above €500 order volume via gettex/Baader
- +3 more outcomes
Companies that use Traders Place
Customer profileSegments4 records
Ideal customer profiles3 records
Traders Place technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Traders Place partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, premium and minor.
- Baader Bank AGcorePrimary custody and execution partner. Holds all customer deposits and securities. Provides trading infrastructure, settlement services, and regulatory compliance framework. Processes margin loans and maintains customer accounts.
- Tangany GmbHcoreCryptocurrency wallet custody provider. Bafin-regulated German company providing secure storage of 59 cryptocurrencies for Traders Place customers.
- BNP ParibaspremiumPremium partner for derivative products. Provides over 175,000 leveraged products, certificates, and stock bonds. Multiple award-winning service quality.
- Société GénéralepremiumPremium partner and one of world's largest derivative issuers. Active in German market since 1989. Offers comprehensive range of certificates, warrants, turbo products, and factor certificates.
- Morgan StanleypremiumPremium partner. Leading global financial services firm with 80,000 employees in 41 countries. Provides investment banking, securities trading, and asset management services.
- VontobelpremiumPremium partner. Swiss private banking group founded in 1924. Specializes in financial products including bonds, discount/bonus certificates, warrants, and leverage products.
- Amundi Asset ManagementpremiumPremium ETF/fund partner. Europe's largest fund company and among world's top 10 asset managers. Manages approximately €100 billion in Germany.
- iShares (BlackRock)premiumPremium ETF partner. World's leading ETF provider with over 1,250 funds and 20+ years of experience. Part of BlackRock.
- VanguardpremiumPremium ETF partner. Global investment management firm known for low-cost ETFs.
- DJE Kapital AGpremiumPremium fund partner and digital wealth management partner. 50 years of experience, manages €16.1 billion (as of March 2023) with 200 employees. Headquarters in Pullach, Germany.
- DWS XtrackerspremiumPremium ETF/fund partner. German asset management company offering broad range of ETFs and funds.
- InvescominorPremium fund partner. Global investment management firm offering select funds through Traders Place platform.
- Solidvest (DJE Kapital AG)coreDigital wealth management service from DJE Kapital integrated into Traders Place. Offers automated investment in stocks and bonds starting at €10,000. Recognized as Germany's best wealth manager over 3-year period by Firstfive.
- Börse gettexpremiumPrimary German stock exchange for commission-free trading. Munich-based exchange enabling low-cost securities trading.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Traders Place competitors and assessment
Company assessmentDirect peers
- Trade Republic: Berlin-based German neo-broker offering commission-free securities trading with mobile-first platform, directly competing with Traders Place in the same product category and German retail segment.
- Scalable Capital: Munich-based German neo-broker offering flat-fee and broker-plus subscription models with ETF savings plans and multi-asset access, competing head-to-head with Traders Place for German retail investors.
- Smartbroker: German online broker offering commission-free trading via Gettex, ETFs, funds, and derivatives, similar product breadth and pricing model as Traders Place.
- JustTrade: German neo-broker subsidiary providing commission-free securities and crypto trading via mobile app with multi-asset coverage, comparable to Traders Place's product mix.
- DEGIRO: Amsterdam-headquartered low-cost European broker serving German retail with low-fee securities trading across global exchanges, comparable business model with pan-European reach.
Emerging players
- Bitpanda: Vienna-based digital asset platform offering crypto, stocks and ETFs trading with similar German-speaking market focus and retail broker model, partially overlapping with Traders Place's crypto offering.
Broad incumbents
- Comdirect (Commerzbank): Established German online broker owned by Commerzbank offering broader banking, brokerage, and advisory services with higher-fee traditional model that neo-brokers like Traders Place undercut.
- ING-DiBa / ING Germany: Major German direct bank with integrated securities trading offering, representing the established incumbent that Trades Place competes with on pricing for retail customers.
Others
- Baader Bank AG: Traders Place's core custody, execution and infrastructure partner serving as banking-as-a-service backbone; relevant as an ecosystem enabler rather than a direct competitor.
- DJE Kapital AG: German asset manager partnered with Traders Place through Solidvest for digital wealth management, adjacent ecosystem player offering managed investment solutions within the Traders Place platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Traders Place social profiles
Digital presenceTraders Place financial estimates
Financial estimateRevenue estimate
Valuation estimate
Traders Place leadership team
Management profileNumber of profiles
Traders Place funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Traders Place M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Traders Place
What does Traders Place do?
Traders Place is a German online broker (Neo-Broker) that offers a unified digital platform for commission-free trading of stocks, ETFs, funds, bonds, derivatives, and cryptocurrencies, with custody provided by Baader Bank and crypto custody by Tangany GmbH. The offering is bundled around a securities depot supplemented by an interest-bearing savings account, savings plans, securities-backed loans, and family-oriented depot structures. Extended trading hours and 24/7 crypto trading are core differentiators versus traditional German banks.
Is Traders Place a public or private company?
Traders Place is a private company. It is classified as corporate owned and is currently operating.
When was Traders Place founded?
Traders Place was founded in -1.
How does Traders Place make money?
Five revenue lines are on record. Transaction/Trading Fees are the primary driver. The others are interest Income on Cash Balances, margin Lending (Lombard Credit), cryptocurrency Trading and third-party Payments and Rebates.
Who are Traders Place's main competitors?
Direct peers on record are Trade Republic, Scalable Capital, Smartbroker, JustTrade and DEGIRO. Bitpanda is listed as an emerging player. Broad incumbents are Comdirect (Commerzbank) and ING-DiBa / ING Germany. Others are Baader Bank AG and DJE Kapital AG.
Does Traders Place have an API?
No public API is recorded for Traders Place.
What industry is Traders Place in?
Traders Place's product category is Online Brokerage. Its primary akta.pro industry code is FSADAAAB, Retail Crypto Brokerages (Simple Buy/Sell), with a secondary code of FSADAAAL, Margin Trading & Collateralized Borrowing (Exchange-Operated). Its NAICS code is 5231 and its SIC code is 6200.