Traffic Radio
- Company typePrivate
- Founded-
- HeadquartersHilversum, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Traffic Radio does
Traffic Radio is a Dutch online radio station specializing in traffic, mobility, and transportation news for drivers and commuters in the Netherlands. It is operated as a brand of YPCA, Your Personal Call Assistant B.V., a Dutch private limited company headquartered at Media Park in Hilversum. Programming consists of scheduled daypart blocks — Rush Hour (07:00-10:00 and 16:00-19:00), Car Classics (10:00-12:00), Traffic @Lunch (12:00-14:00), Drive Time (14:00-16:00), Hilarische Hiltermann (Fridays 12:00-13:00), and overnight Traffic Radio Non-stop — with a flagship weekday show, Traffic Radio LIVE! (17:00-19:00), that also distributes as a podcast on Apple Podcasts and Spotify.
The underlying technology is a streaming-radio platform: continuous audio programming is delivered through the station's own website player and syndicated via at least eight third-party radio aggregators, including TuneIn, RadioNED, Online-radio.nl, Radio FM, NedRadio, Luisterradio.fm, 1tuner, and the Langs de snelweg highway portal. The company has no native mobile app of its own and no disclosed API or developer SDK; distribution is entirely aggregator-mediated. The organization is small (17 employees), with no funding rounds, M&A activity, or public listing in the record.
Traffic Radio's business model is advertising-driven. Revenue is generated through broadcast advertising and sponsorships aired across its traffic and mobility programming, targeting Dutch road users during commute hours, with supplementary newsletter activity managed under the YPCA / De Radiofabriek parent. Pricing is not publicly disclosed. No advertiser logos, ad-sales metrics, or subscription tiers are referenced. The company is currently hiring Account Managers, suggesting an active build-out of direct ad-sales capacity.
Traffic Radio firmographics
Firmographics- Name
- Traffic Radio
- Legal name
- YPCA, Your Personal Call Assistant B.V.
- Website
- https://trafficradio.nl
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Traffic Radio industry classification
Industry- Product category
- Online Radio Broadcasting (Traffic & Mobility)
- NAICS
- Radio Broadcasting Stations (516110), Radio Broadcasting Stations (51611)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Traffic/Weather/Information Radio Networks (MPABABAI)
- akta.pro secondary industries
- Traffic & Transit News Channels (MPABAIAK), Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE), Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ)
Keywords
Where Traffic Radio is headquartered
LocationHeadquarters
- HQ city
- Hilversum
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Traffic Radio business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Broadcast Advertising and Sponsorships: Traffic Radio generates revenue through advertising and sponsorship during their traffic reports and programming, targeting commuters and drivers during peak traffic hours and throughout the day.
- Newsletter and Marketing Services: The station operates a newsletter (nieuwsbrief) for YPCA/De Radiofabriek to keep subscribers informed about Traffic Radio developments.
Go-to-market motion1 record
Distribution channels7 records
Marketing channels4 records
Traffic Radio product offering
Product offeringCore offering
Traffic Radio is a Dutch internet radio station that broadcasts continuous traffic reports, mobility news, and transportation-related content for Dutch commuters and drivers. Programming is organized into scheduled daypart blocks — Rush Hour, Car Classics, Traffic @Lunch, Drive Time, Hilarische Hiltermann, Traffic Radio LIVE!, and Traffic Radio Non-stop — and is delivered through the station's own website player and multiple third-party radio aggregator platforms and mobile apps. The flagship Traffic Radio LIVE! show is also distributed as a podcast covering mobility topics such as traffic safety, electric vehicles, public transport, and automotive industry news.
Product overview
Traffic Radio is a Dutch traffic and mobility-focused radio station operating under YPCA, De Radiofabriek. The station provides a unified broadcast service consisting of scheduled programming blocks throughout the day: Rush Hour (morning commute traffic, 07:00-10:00), Car Classics (mid-morning music, 10:00-12:00), Traffic @Lunch (midday, 12:00-14:00), Drive Time (afternoon commute, 14:00-16:00), Hilarische Hiltermann (Friday entertainment, 12:00-13:00), and Traffic Radio Non-stop (overnight music, 19:00-07:00). The flagship program Traffic Radio LIVE! runs weekdays 17:00-19:00 and covers current traffic situations with studio guests and mobility news, also distributed as a podcast. Content is distributed through multiple streaming platforms including TuneIn, RadioNED, online-radio.nl, and mobile apps. The station's programming focuses on road traffic, mobility trends, automotive industry news, and transportation policy in the Netherlands.
Differentiator
Problem solved
Functional benefit
Products and services
- Rush Hour
Quantifiable outcome
- Multiple platform availability across 8+ streaming services and aggregators
Companies that use Traffic Radio
Customer profileSegments1 record
Ideal customer profiles1 record
Traffic Radio technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature1 record
Traffic Radio partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- RadioNEDcoreRadioNED is a platform providing access to over 750 radio stations from the Netherlands and Flanders (Belgium). Traffic Radio is available through RadioNED's iOS, iPadOS, tvOS, macOS, Android, and web applications, expanding reach to mobile and connected device users.
- Online-radio.nlcoreOnline Radio.nl is a portal operated by Verenigde-Online Radiostations (v-OR), a foundation focused on promoting online radio in the Netherlands. Traffic Radio is available through this platform accessible on tablet, mobile, and desktop.
- Radio FMcoreRadio FM is an online radio aggregator platform listing national radio stations. Traffic Radio is accessible through this platform for online listening.
- NedRadiocoreNedRadio is an Android application available in the Google Play Store offering access to over 80 different radio stations. Traffic Radio can be listened to via this app, serving Android users.
- TuneIncoreTuneIn is a global audio streaming platform available on mobile and web. Traffic Radio is accessible through the TuneIn website and mobile app, enabling office and on-the-go listening for users worldwide.
- 1tunercore1tuner is an online radio portal where Traffic Radio is available for streaming. This platform serves as another distribution channel for the traffic radio station.
- Luisterradio.fmcoreLuisterradio.fm is an online platform and app for listening to radio stations. Traffic Radio is available on this platform and via its mobile application.
- Langs de snelwegminorLangs de snelweg is a portal for Dutch highways featuring information about stops along motorways including gas stations, hotels, and restaurants. Traffic Radio is available on this portal, targeting travelers and commuters at highway rest stops.
- YPCA, De RadiofabriekcoreTraffic Radio is a brand of YPCA (Your Personal Call Assistant B.V.), operating under De Radiofabriek. YPCA handles the operational aspects including privacy compliance, data protection, and administrative functions for Traffic Radio.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Traffic Radio competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Traffic Radio social profiles
Digital presenceTraffic Radio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Traffic Radio leadership team
Management profileNumber of profiles
Traffic Radio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Traffic Radio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Traffic Radio
What does Traffic Radio do?
Traffic Radio is a Dutch internet radio station that broadcasts continuous traffic reports, mobility news, and transportation-related content for Dutch commuters and drivers. Programming is organized into scheduled daypart blocks — Rush Hour, Car Classics, Traffic @Lunch, Drive Time, Hilarische Hiltermann, Traffic Radio LIVE!, and Traffic Radio Non-stop — and is delivered through the station's own website player and multiple third-party radio aggregator platforms and mobile apps. The flagship Traffic Radio LIVE! show is also distributed as a podcast covering mobility topics such as traffic safety, electric vehicles, public transport, and automotive industry news.
Is Traffic Radio a public or private company?
Traffic Radio is a private company. It is classified as corporate owned and is currently operating.
When was Traffic Radio founded?
Traffic Radio was founded in -1. It employs 11 to 50 people.
Where is Traffic Radio based?
Traffic Radio is headquartered in Hilversum, Netherlands, in the Europe region.
How does Traffic Radio make money?
Two revenue lines are on record. Broadcast Advertising and Sponsorships are the primary driver. The others are newsletter and Marketing Services.
Does Traffic Radio have an API?
No public API is recorded for Traffic Radio.
What industry is Traffic Radio in?
Traffic Radio's product category is Online Radio Broadcasting (Traffic & Mobility). Its primary akta.pro industry code is MPABABAI, Traffic/Weather/Information Radio Networks, with a secondary code of MPABAIAK, Traffic & Transit News Channels. Its NAICS code is 516110 and its SIC code is 4832.