What Trafiko AG does

Trafiko AG is a Swiss mobility consulting firm founded in 2016 in Kastanienbaum near Lucerne, providing interdisciplinary strategy, change management, and implementation services to public sector clients, real estate developers, transport operators, and corporate employers across Switzerland. The firm operates a three-module service architecture — "Denken" (strategy/concept development), "Verändern" (change initiation), and "Machen" (implementation) — applied across car-reduced housing, Mobility-as-a-Service (MaaS), Smart City, and on-demand mobility projects. Its core technology assets include Trafikpoint (mobility stations with shared e-cars, e-cargo bikes, and e-bikes operated via a single app, spun off as a separate company in 2023), Trafikguide (an online directory of Swiss mobility services), Trafikscreen (a real-time multimodal mobility monitor), Trafikhacks (a knowledge-sharing platform), and a deployment license for commuteRANK (multimodal door-to-door route analysis).

The firm generates revenue through project-based professional services consulting mandates, with pricing quote-based and not publicly disclosed. Go-to-market is sales-led and direct, anchored in professional networks, conference visibility (e.g., Mobilitätskongress, On-Demand Summit), academic engagement (HSLU, HSG), and earned media presence in Swiss outlets (NZZ, SRF, Luzerner Zeitung). A 70+ client roster spans federal agencies (BAV, SBB), cantons (LU, ZH, AG, ZG, UR, OW, NW, SG), cities, transport operators (PostAuto, BLS, SOB, BERNMOBIL, ZVB), real estate developers (Pensimo, Mobimo, HIAG, Implenia, HRS), and corporations (Credit Suisse, UBS, AMAG, Pilatus, Schweizerische Paraplegiker-Gruppe). The team comprises three co-founders (Roman Steffen, Christoph Zurflüh, Kasimir Stadler) plus 2-3 additional members; no external investment, venture capital, or PE backing has been disclosed.

Name

Trafiko AG

Legal name

Trafiko AG

Website

https://trafiko.ch

Company type

Private

Founded year

2016

Operating status

Operating

Short description

Trafiko AG is a Swiss mobility consulting firm founded in 2016, providing interdisciplinary strategy, change management, and implementation services to public sector clients, real estate developers, and transport operators across Switzerland, with an operational mobility station subsidiary (Trafikpoint).

Ownership category

akta.pro rank

Product category

Mobility Consulting Services

NAICS

Process, Physical Distribution, and Logistics Consulting Services (541614), Other Support Activities for Transportation (4889)

SIC

Services-Management Consulting Services (8742), Transportation Services (4700)

akta.pro primary industry

Transportation & Traffic Engineering Consulting (BPAHAIAC)

akta.pro secondary industries

Corporate Mobility & Car Sharing / Pool Fleet Management (TLABAHAO), Ground Transportation & Mobility Program Management (THAKAMAJ)

Keywords

• Mobility consulting
• Transport planning
• Smart mobility
• Car-reduced housing
• Mobility as a service

Headquarters

HQ city

Kastanienbaum

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Mobility Consulting & Strategy Mandates: Trafiko generates revenue through project-based consulting mandates for mobility strategy, mobility concepts for properties and areas, and expert input presentations and workshops. Clients include public authorities (cities, cantons, federal), real estate developers, transport companies, and corporations.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Trafiko AG is a Swiss mobility consulting firm that provides interdisciplinary mobility strategy, change management, and implementation services to public sector bodies, real estate developers, transport companies, and corporations. The firm combines technology, business, and communication disciplines using a Design Thinking methodology, and operates proprietary digital products including Trafikguide (mobility service directory), Trafikscreen (multimodal real-time mobility monitor), and the Trafikpoint mobility station network.

Product overview

Trafiko AG is a mobility consulting firm founded in 2016 that offers an integrated portfolio combining strategic consulting services and technology products. The consulting services are organized in three modules: 'Denken' (strategic thinking), 'Verändern' (change initiation), and 'Machen' (implementation of sharing and pooling). The product portfolio includes Trafikpoint (mobility stations with shared vehicles, spun off as a subsidiary in 2023), Trafikguide (mobility service overview platform), Trafikscreen (multimodal mobility monitor with real-time displays), and Trafikhacks (mobility planning knowledge platform). The offerings are interconnected, with consulting services often leading to deployment of Trafikpoint stations and Trafikscreen monitors.

Differentiator

Problem solved

Functional benefit

Brands

• Trafikguide: Online guide providing overview of new and existing mobility services in Switzerland
• Trafikpoint
• Trafikhacks

Products and services

• Mobility Consulting Services (Denken) Strategic mobility concept development and consulting for public sector clients, real estate developers, and corporate clients. Covers mobility strategies, MaaS platforms, smart city concepts, public transport strategies, and research on mobility concept effectiveness.
• Change Management Services (Verändern) Change initiation services to drive mobility transitions for organizations, companies, educational institutions, and public authorities. Includes implementation concepts, presentation dossiers, argumentariums, Q&A documents, and Wording deliverables.
• Implementation Services (Machen) Execution services focused on sharing and pooling, including operating sharing offerings, acting as a mobility provider for areas, implementing Smart City measures, and deploying existing software solutions.
• Trafikpoint Mobility Stations Mobility stations enabling flexible booking, opening, and payment of sharing vehicles (E-auto, E-cargobike, E-bike) via a single app. Operated as Trafikpoint subsidiary at residential and commercial properties, managing vehicles, apps, billing, insurance, and 24/7 call center services.
• Trafikguide Online platform providing a comprehensive overview of new and existing mobility services in Switzerland, serving as an industry reference for mobility providers and users.
• Trafikscreen (Multimodal Mobility Monitor) Real-time display system showing all mobility options available at a location, integrating public transport departures and sharing vehicle availability on screens at properties or in neighborhoods.
• Trafikhacks Knowledge-sharing platform presenting various tricks and techniques in mobility planning, designed to share Trafiko's experience with the industry.

Quantifiable outcome

• Ziegeleipark achieved 75% car-free households (vs. 65% target) with only 0.3 auto parking spaces per apartment across 207 apartments
• +6 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature5 records

Partnerships

14 partnerships are on record, tiered minor and core.

• Work Smart InitiativeminorOthersTrafiko signed the Work Smart charter, demonstrating commitment to flexible and location-independent working culture since the company's founding in 2016. This reflects their internal organizational philosophy.
• swisscleantechminorOthersTrafiko is a member of swisscleantech, the Swiss cleantech organization, aligning with their environmental responsibility values and commitment to minimizing resource use while maximizing products and services.
• mobilservice (Knowledge Platform for Sustainable Mobility)minorOthersTrafiko is networked on mobilservice, the knowledge platform for sustainable mobility and mobility management in Switzerland, using it as an information and collaboration resource.
• Industrie- und Handelskammer Zentralschweiz (IHZ)minorOthersTrafiko maintains membership in the Industry and Commerce Chamber of Central Switzerland, connecting them with the regional business community.
• Lucerne University of Applied Sciences and Arts (HSLU)coreStrategic or Co-development PartnerTrafiko team members lecture at HSLU and co-developed the Bachelor of Science in Economics and Data Science in Mobility. They also collaborate on research projects such as the study 'Einfluss von Mobilitätskonzepten auf Mobilitätsverhalten und Verkehrsnachfrage' commissioned by ASTRA.
• University of St. Gallen (HSG)minorStrategic or Co-development PartnerTrafiko delivered a guest lecture for the Master's course 'Grand Challenge: Future of Mobility' at HSG's IFB institute, contributing a practical industry perspective to academic discussion with ~25 international Master's students.
• Albert Koechlin Stiftung (AKS)coreStrategic or Co-development PartnerThe Albert Koechlin Stiftung supported the first Trafikpoint mobility station at Weinbergli (2022) and the Ziegeleipark station. AKS also supported the Reallabor Sörenberg mobility initiative and various other Trafikpoint deployments, providing funding and strategic alignment.
• Nextbike (by Cyclotour) / CaritascoreTechnology or IntegrationTrafikpoint uses Nextbike bikes and Caritas service staff for bike sharing operations. Service staff perform battery swaps, rebalancing, and repairs based on app-reported issues, maintaining 24/7 bike sharing operations.
• Bundesamt für Verkehr (BAV)coreStrategic or Co-development PartnerTrafiko co-hosted two workshops with BAV at the On-Demand Summit 2025 on 'From Pilot to Product — Systematic Integration of On-Demand as Part of Public Transport'. BAV provides regulatory guidance and framework documentation for on-demand mobility integration.
• PostAutocoreStrategic or Co-development PartnerTrafiko works extensively with PostAuto on projects including UriTicket film production, On-Demand Summit co-hosting, Bürgenstock bus line, and the ioki bundling software platform which PostAuto makes available to third parties.
• Gotthard-KomiteecoreStrategic or Co-development PartnerTrafiko has led the Gotthard Committee's secretariat since July 2025. The 172-year-old committee advocates for rail freight and passenger traffic on the north-south axis. Trafiko manages the committee's website, Good Practice collection, and demand analysis tool.
• Komitee Durchgangsbahnhof Luzern (DBL)coreStrategic or Co-development PartnerTrafiko manages the secretariat of the Durchgangsbahnhof Luzern committee, which advocates for the through-running station as a national priority by 2045, as confirmed by the ETH 'Verkehr 2045' study.
• Biosphäre EntlebuchminorStrategic or Co-development PartnerTrafiko collaborated with Biosphäre Entlebuch and HSLU to develop the Reallabor Sörenberg mobility initiative, implementing e-bikesharing (Nextbike), carsharing (Mobility), e-wheelchair sharing, and wagon sharing for tourists and residents.
• LuzernPluscoreStrategic or Co-development PartnerTrafiko was commissioned by LuzernPlus to professionally manage the Mobilitätskongress 2025, coordinating speakers, moderation, stakeholder relations, and event production for 250+ in-person and 50+ streaming attendees.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• INFRAS: INFRAS is a Swiss research and consulting institute focused on mobility, transport, energy, and environment. It is the most directly comparable peer to Trafiko in terms of Swiss mobility strategy consulting for public-sector clients, though at larger scale and with deeper research capabilities.
• Rapp Trans AG: Rapp Trans is the transport-planning arm of the Rapp Group in Switzerland, offering consulting in public transport, mobility concepts, and traffic engineering. It is a particularly close peer because two Trafiko co-founders (Roman Steffen, Christoph Zurflüh) previously worked at Verkehrsverbund Luzern in adjacent roles and share a similar target market of Swiss public administrations and real estate developers.
• SNZ Ingenieure und Planer: SNZ is a Swiss engineering and planning consultancy with strong mobility, transport, and urban-planning practices. It competes with Trafiko for Swiss cantonal and municipal mobility-strategy mandates and has comparable geographic and sector focus.
• Ecoplan: Ecoplan is a Swiss economic and transport research/consulting firm advising federal, cantonal, and municipal authorities. It is a comparable peer for transport-economics, public-transport strategy, and mobility-policy mandates similar to those Trafiko executes.

Broad incumbents

• Ernst Basler + Partner (EBP): EBP is a large Swiss engineering and consulting firm with a dedicated mobility practice covering transport planning, traffic engineering, and sustainability. It is a broader incumbent that can absorb larger mandates than Trafiko while still competing head-to-head on Swiss public-sector mobility strategy work.

Emerging players

• BestMile: BestMile is a Lausanne-based technology company focused on fleet orchestration for autonomous and on-demand mobility. It is an emerging peer with overlap on the on-demand and automated-driving pilots Trafiko is supporting (iamo, AmiGo, Ridepooling Zug), though it operates at the technology layer rather than as a strategy consultant.

Others

• Mobility Genossenschaft: Mobility is Switzerland's dominant carsharing cooperative, operating more than 3,000 vehicles across 1,600+ locations. It is an adjacent operator that Trafiko integrates with at Trafikpoint stations and that competes structurally with any expansion of Trafikpoint's own fleet.
• MOQO (Mubea): MOQO (formerly innogy/ShareNow software arm, now part of Mubea) provides a carsharing and fleet-sharing software platform used by Trafikpoint. It is an enabling technology partner and adjacent competitor in shared-mobility platforms.
• World Wide Mobility: World Wide Mobility is the platform provider that built the Trafikpoint booking/opening/payment apps. It is an enabling technology supplier and potential competitor to any in-house mobility platform Trafiko might develop.
• Nextbike (Cyclotour): Nextbike operates the public bike-sharing systems Trafikpoint integrates at its stations (e.g., Sörenberg Reallabor). It is an enabling operator partner rather than a direct consulting peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xtwitter.com/TrafikoAG
• YouTubeyoutube.com/channel/UC4_I_Wy3n9-xtNl6DR4qJkA
• LinkedInlinkedin.com/company/trafiko-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trafiko AG