Arkadia Traiskirchen Lions

What Arkadia Traiskirchen Lions does

The Arkadia Traiskirchen Lions (legally Sportunion druck.at Traiskirchen Lions) is an Austrian basketball sports association founded in 1966 in Möllersdorf and relocated to the Lions Dome in Traiskirchen, Lower Austria, in 2000. The club operates roughly 30 teams spanning age categories from U6 to senior level — including five girls teams and three cheerleading squads — with approximately 450 active players training weekly. Its competitive teams include the first team in the win2day Basketball Superliga (Austria's top professional league) and the Safare Traiskirchen Lions NexGen squad in the Basketball Zweite Liga (B2L) acting as a development platform. The club has won three Austrian Bundesliga championships and three Austrian Cup titles across its history.

The organization's flagship institutional asset is the LIONS BASKETBALL ACADEMY (TLA), founded in 2020 for athletes aged 14-19, which combines elite basketball training at the Österreichisches Leistungssportzentrum (ÖLSZ) Südstadt with formal schooling at the Liese-Prokop-Privatschule (LPPS). The Academy received ÖBV 'Leistungszentrum Gold' certification in 2022. Beyond basketball, the club runs a four-tier cheerleading program (Rookie School, Tiny Paws, Guardian Paws, Scars) and community initiatives under the LIONS MOVE strategic umbrella, including pioneering 3x3 basketball events.

Revenue is generated through four main streams: annual membership fees (€200/year for Cheerleading Rookie School, €380 for advanced cheer teams, €440 per school year for the Academy), sponsorship income led by druck.at as naming sponsor plus a premium-partner roster (Sportland Niederösterreich, Arkadia, Sportstadt Traiskirchen, Raiffeisen Niederösterreich, McDonald's/Burger Safare, Keglovits, Baumpflege Blaha, TQS, win2day), Bundesliga match ticket sales at the Lions Dome, and merchandise through an online club shop. Operations are supported by eight employees and a board including President Michael Schwabl, Managing Director Noah Ottenschläger, and four Vice Presidents. The club is currently executing a LIONS MOVE 3-Point Plan that includes founding a GmbH (limited company) to transition toward a sports-company operating model.

Name

Arkadia Traiskirchen Lions

Legal name

Sportunion druck.at Traiskirchen Lions

Website

https://traiskirchen-lions.at

Company type

Private

Founded year

1966

Operating status

Operating

Short description

The Arkadia Traiskirchen Lions is an Austrian basketball association founded in 1966, operating 30 teams from U6 to senior level and serving roughly 450 active weekly players at the Lions Dome in Traiskirchen, Lower Austria. It competes in the win2day Basketball Superliga and runs the LIONS BASKETBALL ACADEMY combining elite sport with formal education.

Ownership category

akta.pro rank

Product category

Basketball Club Services

NAICS

Sports Teams and Clubs (711211), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Basketball Leagues (MPAKAAAD)

akta.pro secondary industries

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Team & Club Coaching (seasonal team coaching) (HSADAEAF)

Keywords

• Basketball club services
• Youth basketball development
• Basketball academy programs
• Amateur sports league
• Cheerleading program

Headquarters

HQ city

Traiskirchen

HQ country

Austria

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Membership Fees: Annual membership fees from players across all age groups (U6 through senior), with differentiated pricing for Academy and Cheerleading programs.
2. Sponsorships: Primary sponsorship from druck.at (main naming sponsor), plus premium partners including Sportland, Arkadia, Sportstadt, Raiffeisen Niederösterreich, McDonald's/Burger Safare, and others. Additional support from academy partners.
3. Ticket Sales: Revenue from Bundesliga match tickets at the Lions Dome, with the strategy to make each Bundesliga game a full-house event.
4. Merchandise and Shop: Online shop selling club merchandise including fan apparel and accessories.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Arkadia Traiskirchen Lions is a basketball sports club that operates a professional Superliga team in Austria's top basketball league, a B2L second-division development team (Safare Traiskirchen Lions NexGen), the LIONS BASKETBALL ACADEMY (TLA) combining elite basketball training with formal schooling for athletes aged 14–19, and 30 youth basketball teams spanning U6 through senior level, plus a four-tier cheerleading program. The club sells Bundesliga match tickets and club merchandise through its own online channels.

Product overview

Arkadia Traiskirchen Lions (druck.at Traiskirchen Lions) is a basketball sports club offering a multi-tiered portfolio of basketball programs and services. The organization operates the professional Superliga first team competing in Austria's top basketball league, supported by a B2L second-division development team (Safare Traiskirchen Lions NexGen). The LIONS BASKETBALL ACADEMY (TLA) provides elite youth development combining basketball training with academic schooling through ÖLSZ and LPPS partnerships. The club runs extensive youth programs across all age groups (U6-U19) with multiple teams including boys', girls', and co-ed squads. Additional offerings include a structured cheerleading program with four teams (Rookie School, Tiny Paws, Guardian Paws, Scars), online shop, ticket sales platform, and community programs like Lions Care integration projects and 3x3 basketball events.

Differentiator

Problem solved

Functional benefit

Products and services

• LIONS Basket School Basketball training and development programs that are part of the LIONS MOVE strategic initiative for youth sports development and community engagement.
• Superliga (win2day Basketball Superliga) Team The first team competes in the win2day Basketball Superliga, Austria's highest professional basketball league, playing home games at the druck.at Lions Dome. The product is competition-grade professional basketball for fans and spectators.
• B2L (Basketball Zweite Liga) Team — Safare Traiskirchen Lions NexGen Second-division development team competing in the Austrian Basketball Zweite Liga, serving as a platform for developing young talents for the Superliga squad. For fans, semi-professional basketball spectators, and player development.
• LIONS BASKETBALL ACADEMY (TLA) A youth basketball academy offering a dual program combining elite basketball and athletics training at ÖLSZ Südstadt with formal secondary education at Liese-Prokop-Privatschule (LPPS). Targets elite youth athletes aged 14–19 who aspire to professional basketball. Academy fee of €440 per school year (2025/26) in addition to LPPS school fees.
• Youth Basketball Teams (U6-U19) Comprehensive youth basketball program spanning every age category from U6 Ballspielgruppe to U19, including boys', girls', and co-ed teams with multiple squads per age group for both competitive and recreational play. Includes five girls-only teams (U10, U12, U14, U16, U19 Lionesses) and Black Lionesses. For children and teenagers aged 6–19 and their parents.
• Cheerleading Program Cheerleading program with four teams: Rookie School (Neueinsteiger, beginners), Tiny Paws, Guardian Paws, and Scars, offering stunts, pyramids, and floor gymnastics performances. Rookie School membership €200/year; Tiny Paws, Guardian Paws & Scars €380/year. For athletes aged 5+ and their parents.
• Club Merchandise Shop Online merchandise store selling team apparel, fan merchandise, and accessories to fans and supporters.
• Bundesliga Ticket Sales Online ticket sales for win2day Basketball Superliga home games and other club events at the Lions Dome. For fans, families, and spectators attending matches.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered flagship, core and minor.

• druck.atflagshipGTM or Marketing PartnerMain naming sponsor of the club. Brand appears as 'druck.at Traiskirchen Lions' across all team names, uniforms, and communications. Premium partner with prominent logo placement on all team branding.
• Sportland NiederösterreichcoreGTM or Marketing PartnerPremium partner of the club, promoting sports in Lower Austria. Visible in partner sections on the website and team materials.
• ArkadiacoreGTM or Marketing PartnerPremium partner appearing in the sponsor tier. Arkadia branding visible on the partner page alongside other premium sponsors.
• Sportstadt TraiskirchencoreGTM or Marketing PartnerPremium partner supported by the city of Traiskirchen. Reflects municipal support for sports and community development.
• Raiffeisen NiederösterreichcoreGTM or Marketing PartnerPremium partner with long-standing presence in Austrian sports sponsorships. Logo visible across club communications.
• McDonald's / Burger SafareminorGTM or Marketing PartnerRestaurant sponsor with branding on the partner page. McDonald's restaurant at Kornfeldgasse 12, A-2512 Tribuswinkel.
• Keglovits (Auto Keglovits)minorGTM or Marketing PartnerAuto partner sponsor. Keglovits appears in the premium partner section of the website.
• Baumpflege BlahaminorGTM or Marketing PartnerPremium partner specializing in tree care services, appearing alongside other partner logos on the club website.
• TQSminorGTM or Marketing PartnerTechnology/Tasklink partner appearing in the premium partner section with logo and link to tasklink.com.
• ÖLSZ Südstadt (Österreichisches Leistungssportzentrum)flagshipStrategic or Co-development PartnerKey strategic partner for the LIONS Basketball Academy. The Academy uses ÖLSZ facilities for basketball and athletics training. Academy athletes attend the Liese-Prokop-Privatschule (LPPS) at this location. The ÖLSZ conducts admission examinations for Academy candidates.
• Liese-Prokop-Privatschule (LPPS)flagshipStrategic or Co-development PartnerEducational partner for the LIONS Basketball Academy. LPPS is a combined upper secondary school (ORG) and commercial college (HAS) for high-performance athletes. ~235 students taught by 30 teachers. Enables Academy athletes to pursue elite basketball while completing formal education.
• ÖBV (Austrian Basketball Federation)coreStrategic or Co-development PartnerNational federation partner. ÖBV grants 'Leistungszentrum Gold' certification to the Academy and reviews Academy admission applications. Part of the TLA support structure.
• NBBV (Niederösterreichischer Basketballverband)coreStrategic or Co-development PartnerLower Austrian Basketball Federation supports the Academy as part of its youth development ecosystem.
• City of TraiskirchencoreGTM or Marketing PartnerMunicipal partner supporting the Academy and the club. Listed as a founding partner in the Academy partner section. Club was established in Traiskirchen municipality.
• Sportland NiederösterreichcoreGTM or Marketing PartnerRegional sports promotion body of Lower Austria. Supporting partner for the Academy alongside city and state government.
• win2day (Austrian Lottery)coreGTM or Marketing PartnerNaming sponsor of the Austrian Bundesliga ('win2day Basketball Superliga'). Club competes in this league and benefits from the sponsorship visibility.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/traiskirchen_lions
• Facebookfacebook.com/TraiskirchenLions
• Instagraminstagram.com/traiskirchen_lions/?hl=de

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arkadia Traiskirchen Lions