Trakker Products

What Trakker Products does

Trakker Products is a United Kingdom-based designer and manufacturer of dedicated carp fishing equipment, operating as a brand within the privately held Cipher Group Ltd (England & Wales, registered 1994) alongside sister brands Aqua Products, Cygnet, and Frenzee. Its product portfolio centres on the award-winning Tempest quick-erect shelter range (Brolly, 100, 150, and 200 models in both standard and Aquatexx EV variants), differentiated by patented hinge block technology, the Rapid Knuckle System enabling all five main poles to lock in one motion, and a proprietary Aquatexx EV fabric rated at 25,000mm hydrostatic head with UPF50 UV protection and blackout capability. The portfolio extends into NXG and NXC luggage systems, Propel carp rods (backed by a 5-year rod blank warranty), The Sharp End terminal tackle, clothing, and a comprehensive modular accessory ecosystem, all supported by a dedicated spare parts service through cipherspares.co.uk.

The business model is a hybrid of authorised retailer distribution and direct-to-consumer e-commerce, with products sold through stockists in the UK and Europe and via the Trakker website, supplemented by a Microsoft cloud-hosted back office, PCI/DSS-compliant payment processing, and a multi-region operational footprint (Sheffield and Warrington in the UK, and Malacky, Slovakia for EU fulfilment). Trakker monetises primarily through one-time hardware sales across price points set by individual retailers, with no subscription, licensing, or service-based recurring revenue disclosed, and the standard 12-month warranty (extendable on registration) represents its main post-sale commercial mechanism. Customer concentration is highly diffuse, with end users being dedicated, solo, and pair carp anglers reached through retailer networks, Team Trakker sponsored regional teams in the UK, Germany/Austria, and Benelux, and owned content channels including Trakker TV, branded hashtag communities, and an email newsletter.

The company's competitive position rests on a 30+ year brand heritage, a substantial IP portfolio (granted UK patents GB2474031, GB2455757, GB2474505, GB2489530, and 2540960, plus UK and EU registered industrial designs for the Tempest Brolly Block, Levelite Oval Bed, and Vapour Shield with LED strip), and an accessory ecosystem that creates aftermarket stickiness around the core shelter platform. Strategic direction is signalled by the 2024 launch of the Tempest Rapid Shelter generation, continued patent filings (including a pending Pureflo Bait Filter application), and incremental geographic buildout through the Slovakia-based EU entity, all of which point to a mature niche consumer brand reinvesting in product refresh and international reach rather than aggressive scale-up.

Name

Trakker Products

Legal name

Cipher Group Ltd

Website

https://trakkerproducts.co.uk

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Trakker Products is a UK-based designer and manufacturer of dedicated carp fishing equipment, specialising in the patented Tempest quick-erect shelter range, luggage, rods, and terminal tackle, serving dedicated carp anglers across the UK and Europe through authorised retailers and direct e-commerce as a brand within Cipher Group Ltd.

Ownership category

akta.pro rank

Headquarters

HQ city

Sheffield

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Product Sales: Sale of carp fishing equipment including shelters (Tempest bivvies/brollies), luggage (NXG and NXC ranges), Propel rods, terminal tackle, clothing, and accessories. Products sold as one-time purchases through authorised retailers and direct website sales. Revenue generated through retail and direct-to-consumer channels.
2. Spare Parts: Dedicated spare parts website (cipherspares.co.uk) for replacement components including shelter poles, groundsheets, and parts for barrows, bedchairs and bivvy bags.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Trakker Products designs and manufactures carp fishing equipment with a flagship focus on the award-winning Tempest quick-erect shelter range (Brolly, 100, 150, 200, and RS variants). The portfolio extends to NXG and NXC luggage, Propel rods, The Sharp End terminal tackle, bedchairs, modular accessories, clothing, and spare parts.

Product overview

Trakker Products is a carp fishing equipment manufacturer with over 30 years of experience, offering a diversified portfolio of dedicated angling gear. The core product line centers on the award-winning Tempest quick-erect shelter range (including Brolly, 100, 150, and 200 models in both standard and Aquatexx EV variants), complemented by NXG/NXC luggage systems, Propel rod series, and The Sharp End terminal tackle collection. The company also produces accessories including the Vapour Shield with LED illumination, spare parts, and clothing. All products are backed by a standard 12-month warranty with extended warranty options for registered items.

Differentiator

Problem solved

Functional benefit

Products and services

• Tempest RS Bivvy Range Flagship quick-erect shelter line based on the patented Rapid Knuckle System and GRP composite hinge block, allowing one person to erect the shelter in under 60 seconds. Built with Aquatexx EV fabric and available in Brolly, 100, 150, and 200 sizes to accommodate one or two anglers plus luggage.
• Tempest Brolly 100 Lightweight compact brolly-style shelter for one angler with bed chair and storage space. Made from 210D polyester with twin rear vents and anti-twist pole system, compatible with optional infill panels, groundsheet, and skull caps.
• Tempest Brolly 100T Taller version of the Brolly 100 offering 25cm additional headroom. Features advanced GRP composite hinge block, 210D polyester fabric, twin rear vents, and a small pack-down size, with compatibility for infill panel, groundsheet, skull cap, and mosquito panel.
• Tempest 100 Brolly Aquatexx EV Full bivvy system based on the compact Brolly 100 footprint, supplied with zip-in front infill panel, quicksticks, groundsheet, and Adaptive Ventilation system. Built with Aquatexx EV fabric with industry-leading 25,000mm waterproof rating.
• Tempest 100 Bivvy Aquatexx EV Full-sized quick-erect one-man bivvy modelled on the original Tempest V2 footprint, offering optimum space for one angler and luggage. Complete with Aquatexx EV fabric, zip-in infill panel, quicksticks, Adaptive Ventilation, and groundsheet.
• Tempest 150 Bivvy Aquatexx EV Larger footprint bivvy providing increased comfort and additional kit storage for the dedicated carp angler. Features Aquatexx EV material and Adaptive Ventilation for a home-from-home setup.
• Tempest 200 Bivvy Largest Tempest model, designed to comfortably accommodate two anglers plus luggage while retaining quick and easy erect capability. Available in standard and Aquatexx EV versions.
• NXG & NXC Luggage Team-favourite luggage range featuring NXG (premium) and NXC (value) lines, engineered for the journey with durable construction for transporting carp fishing gear.
• Propel Rods Carp fishing rod range positioned as 'Power, Performance, Perfection,' including Allrounder and Distance Machine models. Supported by a 5-year limited warranty covering the rod blank.
• The Sharp End Terminal Tackle Curated terminal tackle range including Crimping Tool Kit for secure line connections, 3-in-1 Puller Tool for stripping, pulling and steaming, and super abrasive low-diameter fast-sinking reel mainlines.
• Clothing Range of clothing in sizes Small to XXXL designed as over-garments to accommodate layers, with a sizing chart covering chest, waist, and inseam measurements.
• Spare Parts Service Spare parts service through the Cipher Spares website (cipherspares.co.uk), providing replacement shelter poles for the Tempest range, heavy-duty groundsheets, and parts for barrows, bedchairs and bivvy bags.

Quantifiable outcome

• 25,000mm hydrostatic head rating - highest waterproof rating available for bivvy material on the market
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Four partnerships are on record, tiered supporting and core.

• MicrosoftsupportingTechnology or IntegrationMicrosoft cloud services are used to store copies of all business data, providing reliable backup and data protection. Data is stored in UK-based Microsoft cloud infrastructure.
• Cipher Group LtdcoreOthersCipher Group Ltd (England & Wales registration number: 09943751) is the parent company of Trakker Products. Cipher operates multiple brands including Aqua Products, Trakker Products, Cygnet, and Frenzee.
• Credit Reference Agencies (Experian, Equifax, TransUnion)supportingOthersCredit reference agencies used for credit checks, identity verification, and fraud prevention when credit is offered to customers.
• Cipher SparessupportingChannel Partner/ Reseller/ DistributorDedicated spare parts website (cipherspares.co.uk) operated within the Cipher group for selling replacement components including shelter poles, groundsheets, and parts for barrows, bedchairs and bivvy bags.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Wychwood: Wychwood is a UK fishing tackle brand producing carp and coarse fishing products including shelters, rods and clothing, distributed through the same authorised retailer channel as Trakker.
• ESP (E.S.P. Tackle): ESP is a UK-based specialist carp brand known for rigs, terminal tackle, rods and accessories. It shares Trakker's dedicated-carp-angler positioning and authorised retail distribution model.
• Fox International: Fox International is the largest UK specialist carp fishing tackle manufacturer, offering bivvies, bedchairs, rods, terminal tackle and luggage through the same authorised retailer and direct-to-consumer channels as Trakker. It is the closest direct competitor across Trakker's core categories.
• Korda: Korda is a leading UK carp fishing brand focused on terminal tackle, rigs and accessories, with a strong social-media-driven content model. It targets the same carp angler customer base and overlaps with Trakker's Sharp End terminal tackle range.
• Nash Tackle: Nash Tackle is a long-established UK carp specialist brand selling bivvies, rods and accessories through tackle retailers. It targets the same dedicated carp angler persona and competes directly with Trakker's Tempest shelter range.
• Prologic: Prologic is a European carp fishing brand offering shelters, bedchairs, rods and accessories marketed through specialist retailers. It is comparable in product breadth and target customer profile to Trakker Products.
• Avid Carp: Avid Carp is a UK specialist carp brand offering shelters, bedchairs, rods and luggage marketed to dedicated specimen carp anglers. It directly competes with Trakker across multiple product categories and the same UK/EU retail channel.
• JRC Fishing: JRC produces carp shelters, bedchairs and luggage under the Extreme and DEFY ranges, distributed through UK and European tackle retailers. It competes in the same shelter and furniture categories as Trakker's Tempest range.

Broad incumbents

• Shimano: Shimano is a global fishing tackle and cycling components giant with broad product coverage across disciplines. Its carp-adjacent reels, rods and accessories overlap with Trakker's portfolio at the margin but it does not specialise in the dedicated carp category.
• Daiwa: Daiwa is a global fishing tackle incumbent with broad product ranges across spinning, sea and carp disciplines. It overlaps with Trakker on rods and tackle accessories but as part of a much wider portfolio rather than a specialist carp focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/trakker-products

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trakker Products