MARTENS & PRAHL Versicherungskontor GmbH & Co. KG (Holding)

What MARTENS & PRAHL Versicherungskontor GmbH & Co. KG (Holding) does

MARTENS & PRAHL Versicherungskontor GmbH & Co. KG (Holding) is a Lübeck-based holding entity that coordinates a network of over 90 independent insurance brokerage partner firms operating as free entrepreneurs across Germany, Austria, England and Norway. Founded in 1898, the group ranks among the top 10 insurance brokers in Germany and serves industrial, commercial and private customers with approximately 1,000 total employees across the network. The holding's role is service-oriented: it provides shared administrative functions, product and concept development, training, IT infrastructure, and tax and business consulting to the partner firms, while business policy and corporate strategy are set by the holding members and an elected advisory board drawn from the partner firms.

The group's underlying technology consists of insurance brokerage and advisory platforms rather than a packaged software product. The notable proprietary component is the Maklerverwaltungsprogramm (AMS), a broker management software system used for customer administration and digital project management across the partner network. There is no public API, SDK or mobile application; the group's distribution and customer interaction rely on the partner firms' own advisory relationships rather than on a direct-to-consumer technology platform. A sub-brand, MARTENS & PRAHL Klimagrün, has been established to coordinate sustainability initiatives including CO2 reduction and environmental projects.

The business model is commission-based brokerage (Courtage): the broker earns commission on insurance premiums in usual and customary amounts, with an alternative fee-for-service honorarium available at the client's request. Revenue therefore scales with premium volume and segment mix across the three horizontal customer segments — industry (large industrial clients), commercial (SMBs) and private (individuals). The group's go-to-market is sales-led and partner-mediated, with no external capital, private equity or parent-company ownership indicated.

Name

MARTENS & PRAHL Versicherungskontor GmbH & Co. KG (Holding)

Legal name

MARTENS & PRAHL Versicherungskontor GmbH & Co. KG

Website

https://trampolin-karriere.de

Company type

Private

Founded year

1898

Operating status

Operating

Headcount range

51–100 employees

Short description

MARTENS & PRAHL is a German holding entity coordinating a network of 90+ independent insurance brokerage partner firms serving industrial, commercial and private customers across Germany, Austria, England and Norway.

Ownership category

akta.pro rank

Headquarters

HQ city

Lübeck

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Insurance Brokerage Commission (Courtage): Standard commission model for insurance mediation and consulting activities. The broker receives commission based on insurance premiums in usual and customary amounts. Alternative client-paid honorariums can be agreed upon upon client request.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

MARTENS & PRAHL is an insurance brokerage group providing intermediation and consulting services for industrial, commercial, and private customers through a network of approximately 90 independent partner firms. The holding company delivers shared administrative services, product development, IT infrastructure, tax and business consulting, and continuing professional education to enable partner brokers to advise clients across risk management, liability, property, health, life, vehicle, and pension coverage.

Product overview

MARTENS & PRAHL is an insurance brokerage group (Versicherungsmakler) providing insurance intermediary and consulting services. The company operates as a network of approximately 90 independent insurance brokerage partner firms with around 1000 employees across Germany, Austria, England, and Norway. Services include insurance consulting and brokerage for industrial, commercial, and private clients. The offering consists of insurance intermediary services rather than a software product or technology platform.

Differentiator

Problem solved

Functional benefit

Brands

• MARTENS & PRAHL Klimagrün: Sustainability initiative focused on climate protection, CO2 reduction, and environmental projects in the region and globally.

Products and services

• Industrial Insurance Brokerage (Industrie) Insurance brokerage and advisory services for industrial clients covering risk assessment, liability coverage, property insurance, business interruption coverage, and tailored industrial risk solutions.
• Commercial Insurance Brokerage (Gewerbe) Insurance brokerage services for small and medium-sized commercial enterprises covering business liability, property protection, workers compensation, and commercial vehicle insurance.
• Private Insurance Brokerage (Privat) Personal insurance and financial advisory services for individual consumers covering health insurance, life insurance, property insurance, vehicle insurance, and pension planning.
• Insurance Product Development and Holding Services Centralized services for partner firms including product and concept development, IT advancement (including AMS broker management software), tax and business consulting, training programs, and know-how exchange to support partner brokers serving end customers.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Bundesverband Deutscher Versicherungsmakler e.V. (BdVM)minorOthersProfessional association membership providing access to industry network, best practices and professional development resources for insurance brokers. Membership badge displayed on website.

Scale indicators4 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• Ecclesia Group: Ecclesia is a major German insurance broker specialized in industrial, healthcare and public-sector clients. Most comparable to M&P's industrial segment focus and German Mittelstand orientation.
• Funk Gruppe: Funk is one of the largest independent German insurance brokers (Versicherungsmakler), serving industrial, commercial and private clients. Directly comparable as a German Top-10 independent broker with industrial focus and a long-established Hamburg-based heritage.
• MRH Trowe: MRH Trowe is a Top-10 German independent insurance and reinsurance broker serving industrial and mid-market clients. Comparable as an independent German broker of similar scale with industrial and commercial specialization.
• SÜDVERS Gruppe: SÜDVERS is a German insurance broker group with industrial and commercial focus, comparable to M&P in customer segments and mid-market orientation.

Broad incumbents

• Marsh: Marsh is a global insurance broker and risk advisor, part of Marsh McLennan, operating across all major lines. Comparable as a large insurance brokerage serving industrial and commercial clients, though at much greater scale and with global reach.
• Willis Towers Watson (WTW): WTW is a global advisory, broking and solutions firm with a substantial insurance brokerage arm. Comparable in insurance brokerage for large and mid-market industrial clients, broader in scope globally than M&P.
• Aon: Aon is one of the largest global insurance and reinsurance brokers, with a strong presence in Germany and Europe. Comparable through its insurance brokerage and risk advisory services for industrial and commercial clients, though it operates at global scale and breadth.
• Barmenia Versicherungen: Barmenia is a German insurance carrier with strong private and commercial lines. Comparable as a German insurance intermediary with multi-channel distribution, though Barmenia is an insurer rather than a pure broker and operates at a different point in the value chain.
• Arthur J. Gallagher & Co. Gallagher is a global insurance brokerage and risk management firm with a strong acquisition-led growth strategy in Europe. Comparable as a brokerage serving commercial and industrial clients, though with global scale and a very different roll-up M&A model.

Regional players

• Howden: Howden is a UK-headquartered insurance broker with European operations including in Germany. Comparable as a broker serving industrial and commercial clients, and relevant as an M&P peer in the UK/Northern European markets where M&P also operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xxing.com/pages/martens-prahlversicherungskontorgmbh-co-kg
• YouTubeyoutube.com/channel/UCVtTM1YEvHtaJ8Lhh9Dh14A
• Facebookfacebook.com/martensprahl
• LinkedInlinkedin.com/company/martens-prahl-versicherungskontor-gmbh-co-kg-holding
• Instagraminstagram.com/martensprahl_holding

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MARTENS & PRAHL Versicherungskontor GmbH & Co. KG (Holding)