Transparency International India

What Transparency International India does

Transparency International India is the registered name and firmographic label for an entity operating at the domain transparencyindia.org, which in practice functions as Mahadev Book, an online betting platform serving Indian retail users aged 18+. The platform is structured around a betting exchange model spanning more than 50 sports with cricket as the anchor product, augmented by an online casino vertical. Account onboarding, deposits, and customer service are delivered WhatsApp-first, deliberately circumventing app-store distribution; a three-tier distribution stack — betting exchange, master panel, and sub-agents — extends reach through personal-network-based acquisition rather than performance marketing. Settlement is fully localised via Indian payment rails including UPI, Google Pay, PhonePe, and Paytm.

Operationally the firm is reported at roughly 12 employees with no disclosed founders, ownership structure, funding history, or financial reporting, and the entity is registered as a non-profit. Revenue mechanics are commission-based on net winnings, but volumes are not public. The strategic use of the transparencyindia.org domain — which visually and lexically appropriates the brand of the legitimate international anti-corruption NGO Transparency International — is itself a material commercial lever, lending the betting operations a veneer of legitimacy in organic-search channels while exposing the entity to brand-misuse complaints and enforcement risk across multiple Indian states where online wagering is restricted or prohibited.

Name

Transparency International India

Legal name

Mahadev Book

Website

https://transparencyindia.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Transparency International India operates the Mahadev Book online betting platform at transparencyindia.org, offering a WhatsApp-first exchange covering 50+ sports plus casino, distributed through a three-tier agent network and settled via UPI and Indian wallets for Indian retail bettors aged 18+.

Ownership category

akta.pro rank

Product category

Online Betting Exchange

NAICS

Gambling Industries (7132), Other Gambling Industries (713290)

akta.pro primary industry

Sportsbooks (Online & Mobile Operators) (MPAEACAA)

akta.pro secondary industries

In-Play (Live) Betting Exchanges (MPAEAIAD), Payments, Wallets & Cashiering for Sports Betting (MPAEACAG), Sportsbook Trading, Odds & Feed Providers (MPAEAKAB)

Keywords

• Online betting exchange
• Cricket betting platform
• Sports betting services
• Casino gaming platform
• Peer-to-peer betting

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Exchange Commission: Platform operates as a betting exchange matching peer-to-peer bets and charges a small commission on net winnings rather than building a margin into every price. Commission only applies when player wins - losing bets incur no additional charge.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Mahadev Book operates an online betting exchange that delivers exchange-driven cricket betting, sports betting across 50+ sports, and a full casino suite through a single login credential. The platform processes account creation, deposits, withdrawals, and customer support via WhatsApp in Hindi and English. A three-layer distribution architecture (exchange, master panel, agents) connects Indian players to peer-to-peer markets with same-day withdrawals and a minimum ₹100 deposit.

Product overview

Mahadev Book is a unified online betting platform operated by Transparency India that connects Indian players to exchange-driven betting markets. The core offering is the Mahadev Book platform accessed via a single Mahadev Book ID credential delivered through WhatsApp. This one login provides access to online cricket betting (covering IPL, internationals, and domestic leagues with session, fancy, and ball-by-ball markets), sports betting across 50+ sports including football, tennis, and kabaddi, and a full casino section with Teen Patti, Andar Bahar, roulette, blackjack, and live dealer tables. The platform operates through the All Panel Mahadev Book infrastructure, a three-layer system comprising the betting exchange, master panel, and verified agents who provide WhatsApp-based account management. A progressive web app variant enables browser-based mobile access without downloads. The platform differentiates through exchange-model pricing (peer-to-peer market-driven odds rather than bookmaker margins) and WhatsApp-first customer service in Hindi and English.

Differentiator

Problem solved

Functional benefit

Brands

• All Panel Mahadev Book: The complete network of agents, panels, and exchange connections that powers the Mahadev Book platform. Describes the back-end infrastructure connecting players to the betting exchange.

Products and services

• Mahadev Book Platform Online betting exchange platform offering exchange-driven cricket betting (IPL, internationals, domestic T20s, all formats), sports betting across 50+ sports (football, tennis, kabaddi, basketball, horse racing), and casino games (Teen Patti, Andar Bahar, roulette, blackjack, baccarat, dragon tiger, poker, slots, live dealers). One login credential grants access to all products, with deposits and withdrawals processed through UPI, GPay, PhonePe, Paytm, bank transfer, and other local Indian payment methods.
• Online Cricket Betting Exchange-driven cricket betting covering all formats (T20, ODI, Test) and tournaments including IPL, internationals, and domestic leagues. Market types include session betting, fancy markets, ball-by-ball delivery pricing, player props, match winner, and over/under totals. Offers 100+ live market options during high-profile matches such as IPL finals and World Cup knockouts.
• Casino Games Casino section featuring Teen Patti, Andar Bahar, roulette, blackjack, baccarat, dragon tiger, poker, slots, and live dealer tables operating 24/7 under the same account balance as the sports and cricket betting products.
• Sports Betting Pre-match and live betting on football, tennis, kabaddi, basketball, horse racing, and 50+ additional sports covered under a single account balance. Covers 50+ sports events per month with continuous market coverage.
• All Panel Mahadev Book Three-layer agent and panel infrastructure (exchange layer, master panel, and verified agents) that connects players to the betting exchange. Agents handle account creation, deposits, withdrawals, and local support via WhatsApp in Hindi and English, processing account activation within 5-10 minutes.

Quantifiable outcome

• Better returns than bookmaker platforms - exchange pricing eliminates 5-15% built-in margin on every bet
• +3 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• 1xBet: 1xBet is an international online sportsbook and casino operator offering cricket, 50+ sports, and casino games with multi-currency and local payment support across Asia. Directly comparable in product breadth (sports + casino) and emerging-market focus.
• 10Cric: 10Cric is an India-focused online sportsbook and casino specializing in cricket betting with local payment methods and INR-denominated accounts. Direct peer as a cricket-centric Indian sportsbook with similar product mix (sports + casino).
• Betwinner: Betwinner is an international online sportsbook and casino with extensive cricket coverage and Asian-market payment support. Comparable in product breadth (sports + casino) and India-facing distribution.
• Dafabet: Dafabet is an Asia-focused online sportsbook and casino with strong cricket coverage and INR-friendly payment options. Comparable as an international sportsbook serving Indian cricket bettors with similar product mix.
• Betway: Betway is an established online sportsbook and casino operator serving Indian players with cricket, football, and casino betting under a licensed international framework. It is a direct comparable as a multi-product online betting platform targeting the Indian market.
• Parimatch: Parimatch is an international sportsbook and casino brand operating in India and CIS markets with deep cricket coverage and agent/sponsor-driven distribution. Comparable as a multi-product betting operator targeting Indian cricket bettors.

Broad incumbents

• Stake.com: Stake is a global crypto-friendly online casino and sportsbook with a broad product portfolio including sports betting and original games. Comparable as a multi-product betting operator with international reach, though its primary differentiation is crypto rather than exchange pricing.
• Bet365: Bet365 is the largest global online sportsbook operating in India with extensive cricket markets, in-play betting, and casino games. Broad incumbent comparable in product offering, though it operates under a UK license rather than an India-specific distribution model.

Emerging players

• Dream11: Dream11 is India's largest fantasy sports platform with cricket as its flagship product, operating in the regulated skill-gaming space. Comparable as an India-cricket-focused wagering platform, though operating under a different regulatory regime (skill gaming vs. betting exchange).

Others

• Satta Matka operators (informal): India's large informal matka/satta market handles offline cash-based number and sports betting through local bookies. Indirectly competitive with Mahadev Book's agent model as the dominant incumbent being digitized; included as the offline alternative Mahadev Book is positioning against.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/transparency-international-india

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Transparency International India