Hotel TRH Mijas

What Hotel TRH Mijas does

Hotel TRH Mijas is a 4-star hotel located in Mijas Pueblo, the historic center of Mijas on Spain's Costa del Sol in the Sierra de Mijas mountains, Málaga province. The property is built in traditional Andalusian Moorish blue-and-white architecture and holds a registered tourist accommodation license (RTA H/MA/1006). It features rooms and suites with Mediterranean-view balconies, a buffet restaurant, piano bar, pool bar, an outdoor pool, tennis court, Centro Guinda Wellness & SPA, and meeting/event spaces, positioning it as a mid-market full-service hotel. The hotel primarily serves leisure travelers in the Spanish sun-and-beach segment, with explicit segmentation under the TRH For You sub-brand for families, couples, seniors, and young adults.

The property is one of nine wholly-owned hotels and apartment complexes operated under the TRH Hoteles brand by SEM IBERIA CORPORATE, S.L. Unipersonal, a private limited company incorporated in Madrid in January 2020 (CIF B88579842). The chain spans Andalucía (Mijas, Sevilla, Baeza, Estepona), the Balearic Islands (Mallorca, Menorca), and the Canary Islands (Tenerife). Distribution is overwhelmingly direct-to-consumer via the own booking platform (trhhoteles.booking-channel.com), supplemented by phone reservations, third-party online travel agencies, and a dedicated B2B portal for travel agencies and professionals. Revenue is generated primarily through room accommodation, with ancillary contribution from F&B, spa/wellness, events, and the curated TRH Explorer experience program. Pricing is not publicly disclosed; rates vary by season, room type, and availability, with free cancellation before 18:00 on the day of arrival on the standard direct rate.

Name

Hotel TRH Mijas

Legal name

SEM IBERIA CORPORATE, S.L. Unipersonal

Website

https://trhmijas.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Hotel TRH Mijas is a 4-star Andalusian-style hotel in Mijas Pueblo, Costa del Sol, Spain, offering rooms, dining, spa, and event facilities to leisure travelers. It is one of nine properties operated under the TRH Hoteles chain by SEM IBERIA CORPORATE, S.L. Unipersonal.

Ownership category

akta.pro rank

Product category

Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Destination Spa Resorts (THAGAMAA), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)

Keywords

• Hotel accommodation
• Hospitality services
• Leisure travel
• Spa wellness
• Event venues

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Hotel Accommodation: Room rental revenue from overnight stays in guest rooms and suites. Hotel operates on a standard accommodation model with room rates varying by season and room type. Additional revenue from ancillary services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Hotel TRH Mijas is a 4-star hotel located in the historic center of Mijas Pueblo on Spain's Costa del Sol, offering overnight accommodation in rooms and suites with Mediterranean views, complemented by on-site dining (buffet restaurant, Piano Bar, and pool bar), a wellness and spa center (Centro Guinda Wellness & SPA with water circuits and treatments), an outdoor swimming pool with children's pool, a tennis court, and event and meeting spaces for celebrations and corporate gatherings.

Product overview

TRH Mijas is a 4-star hotel in Mijas, Spain (Costa del Sol), part of the TRH Hoteles chain operated by SEM IBERIA CORPORATE, S.L. The hotel features Andalusian-style architecture with blue and white design. It offers a unified hospitality portfolio including accommodation (rooms and suites with balconies and Mediterranean views), dining (buffet restaurant, Piano Bar, pool bar), wellness (Centro Guinda Wellness & SPA with treatments and water circuits), events/meetings facilities, outdoor pool, tennis court, and 24-hour reception. The TRH Hoteles chain also provides digital services including an online booking system and TRH Explorer experience program. The hotel caters to various segments through the TRH For You brand (families, couples, seniors, young people).

Differentiator

Problem solved

Functional benefit

Brands

• TRH For You: A program segmenting hotels for different traveler types: families, couples, seniors, and young people.

Products and services

• Habitaciones (Rooms and Suites) 4-star hotel rooms and suites featuring traditional Andalusian-Moorish architecture, private balconies, Mediterranean views, free WiFi, air conditioning, and 24-hour reception service, available as room-only or bed-and-breakfast rates to leisure guests.
• Restauración (Restaurant and Bar Dining) Food and beverage service comprising a buffet restaurant serving Mediterranean and local Andalusian cuisine, a Piano Bar with live music, a pool bar, and a café, available to hotel guests and outside diners.
• Centro Guinda Wellness & SPA Wellness center offering water circuits, body treatments, and massages for guest relaxation and rejuvenation, available as a paid add-on service to hotel stays and to outside visitors.
• Eventos (Meetings, Celebrations and Events) Dedicated meeting rooms and event spaces for corporate gatherings, private celebrations, and group functions, available for venue rental with event-planning support.
• Online Booking Service (TRH Hoteles Booking Channel) Online pre-reservation and confirmation service for room bookings across TRH Hoteles properties, supporting both consumer-facing direct bookings and B2B travel-agency reservations with real-time availability and processing.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Booking ChannelcoreTechnology or IntegrationIntegrated online booking technology platform (trhhoteles.booking-channel.com) powering reservations, pre-booking, and payment processing for TRH Hoteles properties including TRH Mijas. Provides both consumer-facing booking and B2B agency portals.

Scale indicators2 records

Recent moves5 records

Expansion highlights8 records

Broad incumbents

• Riu Hotels & Resorts: Spanish family-owned international hotel chain specializing in 4-star all-inclusive and resort hotels, with large concentrations in the Canary Islands, Balearic Islands, and Andalusia. Comparable to TRH on regional footprint and mid-scale resort offering.
• Hilton (Spain): Global operator with a growing Spanish resort presence (Hampton, DoubleTree, Hilton Resorts) in the Canaries, Balearics, and Costa del Sol. Comparable to TRH on 4-star Spanish resort segments, and a relevant benchmark for loyalty-driven demand TRH cannot match.
• Iberostar Hotels & Resorts: Spanish-origin 4- and 5-star resort operator with a strong presence in the Balearic and Canary Islands, Caribbean, and Americas. Directly comparable to TRH on geography (Mallorca, Tenerife) and 4-star resort positioning targeting families and couples.
• Barceló Hotel Group: Major Spanish family-owned hotel group with a large portfolio of 4-star city and resort hotels in Spain, the Caribbean, and Latin America. Comparable to TRH as a privately controlled Spanish operator competing in the same 4-star resort segment in destinations like Mallorca and Andalusia.
• Meliá Hotels International: Spain's largest hotel group, operating a broad portfolio of 4- and 5-star resorts across the Mediterranean, Caribbean, and Americas. Directly comparable to TRH as a Spanish-headquartered multi-brand resort operator with significant presence in the same Spanish regions (Balearics, Canaries, Costa del Sol).
• Marriott International (Spain): Global hotel giant with a significant Spanish portfolio under Courtyard, Marriott, and Autograph brands in Madrid, Barcelona, and resort destinations. Comparable to TRH as a competitor in 4-star business and leisure lodging, with the contrast that Marriott offers global loyalty and distribution at scale.

Direct peers

• Senator Hotels & Resorts: Spanish hotel chain operating 4-star resort and spa hotels in Andalusia, the Canary Islands, and other Spanish destinations. Comparable to TRH on 4-star Spanish resort positioning, family-oriented segments, and inclusion of wellness/spa offerings.
• Globales Hotels: Spanish family-run hotel group focused on 3- and 4-star resort and apartment properties in the Balearic Islands, Canary Islands, and mainland Spain. Comparable to TRH on Spanish-only footprint, mid-scale resort positioning, and apartment-plus-hotel product mix.
• Hipotels: Spanish hotel operator specializing in 4- and 5-star resort hotels in Mallorca and other Spanish destinations. Closely comparable to TRH on mid-sized Spanish 4-star resort profile, Mallorca/Mediterranean concentration, and family/leisure segment focus.
• H10 Hotels: Spanish hotel chain with a portfolio of 4- and 5-star city and resort hotels, including multiple properties in the Canary Islands, Costa del Sol, and Mallorca. Closely comparable to TRH in size (mid-sized Spanish chain), 4-star positioning, and overlap in same Spanish resort regions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/HotelesTRH
• YouTubeyoutube.com/user/TRHhotels
• Facebookfacebook.com/HotelesTRH
• Instagraminstagram.com/TRHHoteles
• LinkedInlinkedin.com/company/hotel-trh-mijas

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel TRH Mijas