TRAOU MAD SAS
TRAOU MAD SAS operates the Gavottes and Traou Mad Breton biscuit brands under LMT Biscuiteries (owned by LOC MARIA BISCUITS), selling traditional Crêpes Dentelle, Palets de Pont-Aven, and Galettes de Pont-Aven directly to French and European consumers via e-commerce, regional boutiques, and gift/artist collaborations.
- Company typePrivate
- Founded1920
- HeadquartersLanvallay, France
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What TRAOU MAD SAS does
TRAOU MAD SAS is the operating subsidiary of LMT Biscuiteries, itself a wholly-owned entity of the LOC MARIA BISCUITS group, and the legal vehicle behind the historic Traou Mad and Gavottes Breton biscuit brands. The company specializes in traditional Breton biscuit manufacturing, producing Galettes de Pont-Aven and Palets de Pont-Aven under the Traou Mad sub-brand and the signature thin Crêpe Dentelle (and related chocolates, spreads, and savory variations) under the Gavottes brand, alongside a third premium sub-brand, Mademoiselle de Margaux. Manufacturing is concentrated at the group's Brittany facilities in Lanvallay (HQ) and Dinan, using regional ingredients such as Guérande salt and Breton butter.
The business operates a direct-to-consumer model anchored by the Shopify-powered e-commerce storefront gavottes.fr, supplemented by company-owned physical boutiques in Brittany, a 'Espace Écoles et Associations' fundraising program, and limited-edition gift/coffret merchandising driven by recurring artist collaborations (Riad Sattouf, Éric Le Pape, Amour Breton). Products are sold as one-time unit purchases at price points ranging from approximately €2.50 to €28.95, with shipping available across metropolitan France and 12 additional European countries. Distribution beyond own channels is not documented; no app, marketplace presence, or third-party retail signals were identified in the input data.
TRAOU MAD serves primarily individual French and European consumers seeking authentic regional Breton specialties, gift products, and limited-edition collectibles, with a secondary institutional segment comprising schools and associations using the products for fundraising. The company employs 11 people and was founded in 1920, with the underlying Crêpe Dentelle recipe dating to 1886; it is privately held, not listed on any exchange, and has not raised disclosed outside funding.
TRAOU MAD SAS firmographics
Firmographics- Name
- TRAOU MAD SAS
- Legal name
- LMT Biscuiteries
- Website
- https://traoumad.fr
- Company type
- Private
- Founded year
- 1920
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TRAOU MAD SAS operates the Gavottes and Traou Mad Breton biscuit brands under LMT Biscuiteries (owned by LOC MARIA BISCUITS), selling traditional Crêpes Dentelle, Palets de Pont-Aven, and Galettes de Pont-Aven directly to French and European consumers via e-commerce, regional boutiques, and gift/artist collaborations.
- Ownership category
- akta.pro rank
Where TRAOU MAD SAS is headquartered
LocationHeadquarters
- HQ city
- Lanvallay
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
TRAOU MAD SAS business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: TRAOU MAD generates revenue through the sale of branded biscuit products including Galettes de Pont-Aven, Palets de Pont-Aven, caramel confections, and gift assortments. Products are sold directly to consumers via e-commerce and through physical retail boutiques.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product purchases at fixed retail prices |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
TRAOU MAD SAS product offering
Product offeringCore offering
TRAOU MAD SAS manufactures and sells traditional Breton biscuits and confectionery under brands such as Traou Mad and Gavottes, including Crêpes Dentelle, Palets de Pont-Aven, Galettes de Pont-Aven, Rochers Croustillants, shortbread, spreads, chocolates and gift assortments. Products are produced in Brittany and sold through the company's own e-commerce platform (gavottes.fr), physical retail boutiques in Brittany, and a dedicated Espace Écoles et Associations fundraising program across France and select European countries.
Product overview
TRAOU MAD SAS operates the Gavottes.fr e-commerce platform for LMT Biscuiteries, a Breton biscuit manufacturer. The company offers a diversified portfolio of products centered on Crêpe Dentelle (the signature thin, crispy Breton crepe invented in 1886) and traditional Pont-Aven biscuits. Key product lines include: Crêpes Dentelle Gavottes (available as authentic/plain, chocolate-covered in milk and dark varieties, and savory/appeditif flavors), Palets and Galettes de Pont-Aven under the Traou Mad sub-brand, Rochers Croustillants (award-winning chocolate-crunchy bites), spreads, chocolates, jams, and gift sets. The company also markets accessories and manages the Mademoiselle de Margaux premium sub-brand. Products are manufactured primarily in Brittany (Dinan and Lanvallay facilities) with regional ingredients including Guérande salt and Breton butter.
Differentiator
Problem solved
Functional benefit
Brands
- Traou Mad: Traditional Breton biscuit brand specializing in Palets de Pont-Aven and Galettes de Pont-Aven
- Gavottes
- Mademoiselle de Margaux
Companies that use TRAOU MAD SAS
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
TRAOU MAD SAS technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
TRAOU MAD SAS partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Riad SattoufcoreCollaboration between Gavottes and comic book author Riad Sattouf, creator of the famous 'Les Cahiers' comic series. Limited edition packaging featuring Sattouf's character Esther on Gavottes crêpes dentelle products.
- Éric Le PapecoreArtist collaboration with painter Éric Le Pape for TRAOU MAD packaging designs. Le Pape, a former sailor from Brittany, creates artwork inspired by the sea and Breton landscapes. His designs appear on limited edition 'Cabine' gift boxes.
- Amour Breton (Maïwenn Nicolas)coreCollaboration with artist Maïwenn Nicolas, known as Amour Breton, for exclusive packaging designs. Her Brittany-inspired artwork is featured on various gift boxes including the 'Bretagne mon Amour' collection.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
TRAOU MAD SAS competitors and assessment
Company assessmentMarket position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Customer concentration
TRAOU MAD SAS social profiles
Digital presenceTRAOU MAD SAS financial estimates
Financial estimateRevenue estimate
Valuation estimate
TRAOU MAD SAS leadership team
Management profileNumber of profiles
TRAOU MAD SAS subsidiaries and ownership
Company hierarchySubsidiaries2 records
TRAOU MAD SAS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TRAOU MAD SAS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TRAOU MAD SAS
What does TRAOU MAD SAS do?
TRAOU MAD SAS manufactures and sells traditional Breton biscuits and confectionery under brands such as Traou Mad and Gavottes, including Crêpes Dentelle, Palets de Pont-Aven, Galettes de Pont-Aven, Rochers Croustillants, shortbread, spreads, chocolates and gift assortments. Products are produced in Brittany and sold through the company's own e-commerce platform (gavottes.fr), physical retail boutiques in Brittany, and a dedicated Espace Écoles et Associations fundraising program across France and select European countries.
Is TRAOU MAD SAS a public or private company?
TRAOU MAD SAS is a private company. It is classified as corporate owned and is currently operating.
When was TRAOU MAD SAS founded?
TRAOU MAD SAS was founded in 1920. It employs 11 to 50 people.
Where is TRAOU MAD SAS based?
TRAOU MAD SAS is headquartered in Lanvallay, France, in the Europe region.
How does TRAOU MAD SAS make money?
One revenue line is on record: product Sales.
Does TRAOU MAD SAS have an API?
No public API is recorded for TRAOU MAD SAS.