trapper
Trapperingen AS is a Norwegian staircase chain that designs, manufactures, and installs custom wooden staircases for residential homeowners and house manufacturers, operating 5 factories and 15 showrooms nationwide. It serves B2C customers via showrooms and B2B clients including Block Watne, Mestergruppen, Nordek, and Norgeshus, with a recently launched Iceland expansion.
- Company typePrivate
- Founded2002
- HeadquartersTromsø, Norway
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What trapper does
Trapperingen AS is a Norwegian staircase design, manufacturing, and installation chain founded in February 2002 through the merger of six traditional staircase manufacturers. Headquartered in Eidsvåg, Norway, the company operates a decentralized network of five regional factories (Tydal, Senja/Solli, Sætre, Vegårshei, and Bømlo) and 15 retail showrooms (trappestudioer) covering the country from Senja in the north to Agder in the south, with a recent expansion into Iceland through a partnership with Norgeshus.
The core product is custom-designed wooden staircases available in pine, oak, and ash, with multiple configurations (open or closed steps, straight, 90-degree turn, 180-degree turn, landing) and options including glass or steel railings, LED lighting integration (Zigbee 3.0 compatible with Philips Hue, SmartThings, Future Home, and Homey), and under-stair storage solutions. The portfolio spans Modern, Classic, Basic, Traditional, and Outdoor ranges across more than 20 distinct models (Tuva, June, Erle, Gry, Chili, Christiania, Marthe, Salvi, Fennikel, Risør, Maia, Ålesund, Solveig, Oslo, Sørlandet, Alma, Sigur, Sambatrapp, Sanne, Lom, Lesja, Fåvang, and Øyer). All models are registered in the Nordic Swan-labeled building product database, and the company holds Miljøfyrtårn (Eco-Lighthouse) certification across all facilities.
Trapperingen monetizes through one-time sales of custom staircases to two primary customer segments: residential homeowners (B2C, served via the showroom network and direct consultation) and house manufacturers (B2B, served via chain agreements with Block Watne, Mestergruppen, Nordek, and Norgeshus). Pricing is quote-based, with a publicly available online price indicator for nine top-selling models. A secondary revenue stream consists of after-sales service and repair visits at fixed prices (NOK 2,465 for up to 2 hours incl. travel, NOK 1,060 per started hour thereafter). The company also operates a sustainability-linked marketing program ('Plant et tre') in partnership with Fritzøe Skoger, planting one tree per staircase sold. Trapperingen reported revenue exceeding NOK 200 million in 2021, with 10-15% annual growth over the past decade, and is led by Managing Director Espen Eriksen (since November 2019) with Kristian Innvær as Chairman. The company is privately held and has no public listing.
trapper firmographics
Firmographics- Name
- trapper
- Legal name
- Trapperingen AS
- Website
- https://trapperingen.no
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Trapperingen AS is a Norwegian staircase chain that designs, manufactures, and installs custom wooden staircases for residential homeowners and house manufacturers, operating 5 factories and 15 showrooms nationwide. It serves B2C customers via showrooms and B2B clients including Block Watne, Mestergruppen, Nordek, and Norgeshus, with a recently launched Iceland expansion.
- Ownership category
- akta.pro rank
trapper industry classification
Industry- Product category
- Staircase Manufacturing
- NAICS
- Custom Architectural Woodwork and Millwork Manufacturing (337212)
- SIC
- Millwood, Veneer, Plywood, & Structural Wood Members (2430), Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031)
- akta.pro primary industry
- Stair Parts, Railings & Architectural Woodwork (HSAPAIAJ)
- akta.pro secondary industries
- Staircase & Railing Remodeling (Interior) (HSAPAFAF), Railings, Stairs & Accessibility Features (Outdoor) (HSAPALAL), Stair, Railing & Banister Repair (HSAGABAE)
Keywords
Where trapper is headquartered
LocationHeadquarters
- HQ city
- Tromsø
- HQ country
- Norway
- HQ region
- Europe
Offices15 records
Markets served
trapper business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Custom Staircase Sales: One-time sale of custom-designed, manufactured wooden staircases to homeowners and builders. Prices vary based on model, materials (pine, oak), staircase type, and options.
- After-Sales Service and Repairs: Repair and service visits for installed staircases. Fixed-price repairs up to 2 hours including travel (NOK 2,465), hourly rate NOK 1,060 for work beyond 2 hours.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Fixed-price repair (up to 2 hours, incl. travel) |
| Usage-based | Pay-as-you-go | Hourly labor beyond 2 hours |
| Unit Pricing | Pay-as-you-go | Failed attendance / late cancellation fee |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
trapper product offering
Product offeringCore offering
Trapperingen designs, manufactures, and installs custom wooden staircases for residential homes and prefabricated house manufacturers across Norway. The company operates 6 factories producing staircases in pine, oak, and ash across Modern, Classic, Basic, Traditional, and Outdoor ranges, complemented by optional smart LED lighting (Zigbee 3.0), under-stair storage solutions, and after-sales repair services sold through 15 showrooms and chain agreements with house builders.
Product overview
Trapperingen is a Norwegian staircase retail chain comprising five traditional staircase factories located across Norway. The product portfolio includes multiple staircase models categorized into Modern, Classic, Basic, Traditional, and Outdoor ranges. Core products include Tuva (Scandinavian minimalist), June (curved modern), Erle (glass railing), Gry (Nordic natural), Marthe (industrial steel lattice), Alma (popular with glass), Sørlandet (grand classic), and Sigur (outdoor model), among others. The company also offers smart LED lighting systems for stairs with Zigbee 3.0 compatibility, custom storage solutions under stairs, and an online price indicator tool. Staircases are available in various configurations: open or closed steps, with different stringer types (inset, underlying, stringerless, centered), and in multiple materials including pine, oak (3-stav, solid, rustic), with various surface treatments and colors.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Wooden Staircases (Modern, Classic, Basic, Traditional, and Outdoor collections) A portfolio of 25+ custom-designed and manufactured wooden staircases spanning Modern (Tuva, June, Erle, Gry, Marthe, Maia, Solveig), Classic (Christiania, Fennikel, Risør, Ålesund, Oslo, Sørlandet, Lesja, Fåvang, Øyer), Basic (Chili, Salvi, Sanne, Lom, Sambatrapp), Traditional (Lom, Lesja, Fåvang, Øyer), and Outdoor (Sigur) ranges. Available in pine, oak (3-stav, solid, rustic), and ash; configurable as open or closed steps, with straight, 90-degree turn, 180-degree turn, or landing configurations; options include glass or steel railings, LED lighting, and under-stair storage. Sold to residential homeowners and B2B house manufacturers (ferdighusleverandører) with professional measurement, manufacturing, and installation.
- Smart LED Staircase Lighting System
- Custom Under-Stair Storage Solutions
- Staircase After-Sales Service and Repairs Professional repair and service visits for installed Trapperingen staircases, with publicly disclosed fixed pricing (NOK 2,465 per visit up to 2 hours, including travel, excl. spare parts) and usage-based hourly rate (NOK 1,060 per started hour for work exceeding 2 hours). A failed-attendance/late-cancellation fee is also charged. Available to existing Trapperingen customers across Norway.
Quantifiable outcome
- Revenue exceeded NOK 200 million in 2021
- +2 more outcomes
Companies that use trapper
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
trapper technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
trapper partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- NorgeshuscoreNorgeshus, a major Norwegian house-building chain, partnered with Trapperingen to deliver staircase solutions to new home buyers. Norgeshus aims to establish 5-12 franchisees on Iceland and deliver 50 homes there in the first year. Trapperingen B. Innvær manages the Iceland expansion with Roy David Thorsen as sales lead.
- Fritzøe SkogercoreFritzøe Skoger, one of Norway's largest private forest estates (615,000 decares), partners with Trapperingen to plant one tree for every staircase sold. Trapperingen's trees are planted in Fritzøe's forests and tracked, with customers receiving proof of their tree. The partnership supports Trapperingen's 'Plant et tre' (one tree per staircase) sustainability initiative.
Scale indicators10 records
Recent moves8 records
Expansion highlights6 records
trapper competitors and assessment
Company assessmentOthers
- Norske Trevarer member staircase producers: Norwegian Wood Industry Association members producing wooden staircases and millwork; comparable craft-based wooden staircase manufacturers operating in the same Norwegian market.
- Norgeshus: Major Norwegian prefabricated house manufacturer and Trapperingen B2B partner; comparable as a national residential construction chain and a key customer channel for Trapperingen.
- Mestergruppen: Norwegian construction group and Trapperingen B2B chain-agreement partner; comparable as a large house-manufacturer customer ecosystem that drives staircase volume.
- Block Watne: Major Norwegian house-building group with which Trapperingen holds a long-standing chain agreement; comparable as an enterprise residential construction customer and ecosystem participant.
Emerging players
- Viewrail: North American manufacturer of modern floating staircases and railing systems with custom design and direct-to-consumer sales; comparable as a design-forward custom staircase specialist competing for premium residential projects.
Regional players
- Stortrapp: Swedish staircase manufacturer producing custom wood staircases for residential and light commercial use; comparable product offering to Trapperingen but operates primarily in the Swedish market.
Direct peers
- Staircraft: UK-based staircase manufacturer offering bespoke wooden staircases for residential construction and renovation; comparable custom-design, manufacturing, and installation model to Trapperingen.
- Stairs AS: Norwegian staircase manufacturer with comparable custom wooden staircase offerings for residential customers; competes directly with Trapperingen for homeowners and small builders across Norway.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
trapper social profiles
Digital presencetrapper compliance and trust
Trust signalCompliance3 records
trapper financial estimates
Financial estimateRevenue estimate
Valuation estimate
trapper leadership team
Management profileNumber of profiles
Profiles6 records
trapper subsidiaries and ownership
Company hierarchySubsidiaries5 records
trapper funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
trapper M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about trapper
What does trapper do?
Trapperingen designs, manufactures, and installs custom wooden staircases for residential homes and prefabricated house manufacturers across Norway. The company operates 6 factories producing staircases in pine, oak, and ash across Modern, Classic, Basic, Traditional, and Outdoor ranges, complemented by optional smart LED lighting (Zigbee 3.0), under-stair storage solutions, and after-sales repair services sold through 15 showrooms and chain agreements with house builders.
Is trapper a public or private company?
trapper is a private company. It is classified as family owned and is currently operating.
When was trapper founded?
trapper was founded in 2002. It employs 11 to 50 people.
Where is trapper based?
trapper is headquartered in Tromsø, Norway, in the Europe region.
How does trapper make money?
Two revenue lines are on record. Custom Staircase Sales are the primary driver. The others are after-Sales Service and Repairs.
Who are trapper's main competitors?
Others on record are Norske Trevarer member staircase producers, Norgeshus, Mestergruppen and Block Watne. Viewrail is listed as an emerging player. Stortrapp is listed as a regional player. Direct peers are Staircraft and Stairs AS.
Does trapper have an API?
No public API is recorded for trapper.
What industry is trapper in?
trapper's product category is Staircase Manufacturing. Its primary akta.pro industry code is HSAPAIAJ, Stair Parts, Railings & Architectural Woodwork, with a secondary code of HSAPAFAF, Staircase & Railing Remodeling (Interior). Its NAICS code is 337212 and its SIC code is 2430.