TrashIt
TrashIt is a Pakistan-based social enterprise (founded 2018, Karachi) that converts organic waste into compost for regenerative agriculture, operating multi-city facilities and serving farmers, corporate clients, municipalities, and individual consumers through compost sales, advisory services, and an Eco Shop.
- Company typePrivate
- Founded2018
- HeadquartersKarachi, Pakistan
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What TrashIt does
TrashIt is a Pakistan-based social enterprise founded in 2018 and headquartered in Karachi that operates a circular waste-to-agriculture value chain. The company collects and processes organic waste through controlled aerobic composting at facilities in Karachi, Hyderabad, Bahawalpur, and Gharo, with a combined production capacity of approximately 20 tons per month. Its flagship product, Bio-Complete Compost (4 KG packs sold at 250 PKR), is supplemented by microbial soil testing services and a portfolio of complementary organic inputs (Neem Cake, Bone Meal, Blood Meal, Mustard Cake, Coco Peat) and lifestyle products marketed through an Odoo-based Eco Shop e-commerce storefront. The underlying technology is biological rather than digital, centered on composting science and laboratory soil analysis; the company has no disclosed AI, API, or software platform beyond a web app used by its Trash on Wheelz community waste collection service.
The business model operates across four revenue streams: B2C compost and eco-product sales through the Eco Shop, B2B corporate sustainability services (composting consultations, integrated waste management, ESG and GRI compliance, carbon footprint calculation), farmer training and regenerative agriculture consulting, and community/municipal waste partnerships delivered through the Trash on Wheelz service. Pricing on physical products is unit-based and low-ticket, while corporate services operate as professional services engagements. The go-to-market is hybrid, combining direct B2B sales to enterprise accounts, direct-to-farmer field outreach and training, community-led neighborhood waste collection, and e-commerce for individual consumers.
TrashIt has documented operational scale of 1,000,000+ kg of organic waste diverted from landfills, 200,000+ kg of compost produced, and 500+ farmers supported. Named enterprise clients include K-Electric, Engro, Dolmen Mall, USA Embassy, Haleon, LCI, Pakistan Cable, TDF, and WWF Pakistan (the latter for a documented 23% cotton yield increase in Sukkur field trials). The company maintains a 6-person team led by co-founders Anusha Fatima (CEO) and Rahul Rai (CFO), and operates without disclosed external institutional funding, relying instead on a dense network of partnerships with UNIDO, the European Union, GIZ, Soil Food Web School, Accelerate Prosperity, and other international organizations. A Mega Agri Waste Recovery Facility with UNIDO and EU support is in development in District Thatta for 2026.
TrashIt firmographics
Firmographics- Name
- TrashIt
- Legal name
- TrashIt
- Website
- https://trashit.pk
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- TrashIt is a Pakistan-based social enterprise (founded 2018, Karachi) that converts organic waste into compost for regenerative agriculture, operating multi-city facilities and serving farmers, corporate clients, municipalities, and individual consumers through compost sales, advisory services, and an Eco Shop.
- Ownership category
- akta.pro rank
TrashIt industry classification
Industry- Product category
- Sustainable Waste Management and Regenerative Agriculture
- NAICS
- Solid Waste Collection (562111), Other Waste Collection (562119), Compost Manufacturing (325315), Fertilizer and Compost Manufacturing (32531)
- SIC
- Refuse Systems (4953), Sanitary Services (4950)
- akta.pro primary industry
- Organics Collection & Processing (Composting/Anaerobic Digestion) (IMAIAFAF)
- akta.pro secondary industries
- Yard Waste, Land Clearing & Green Waste Processing (Mulch/Compost Feedstock) (BPALAEAG), Organics & Composting Programs (Food Waste, Green Waste) (BPABALAC)
Keywords
Where TrashIt is headquartered
LocationHeadquarters
- HQ city
- Karachi
- HQ country
- Pakistan
- HQ region
- Asia
Offices5 records
Markets served
TrashIt business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Compost Product Sales: Sale of organic compost products (All Natural Compost, 4KG at 250 Rs) and gardening goods through Eco Shop e-commerce platform
- Corporate Sustainability Services: Consulting services including composting consultations, sustainability awareness workshops, integrated waste management, carbon footprint calculation, ESG & GRI compliance
- Farmer Training Programs: Educational workshops and training on regenerative agriculture and sustainable farming practices with ongoing support
- Corporate Gifting: Community-based environmental programs and eco-friendly products for corporate gifting
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | All Natural Compost 4KG |
| Unit Pricing | Pay-as-you-go | Gardening and Eco Products |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
TrashIt product offering
Product offeringCore offering
TrashIt converts organic waste into Bio-Complete Compost through controlled aerobic composting and provides microbial soil testing, on-site composting systems, farmer training, regenerative agriculture consulting, corporate sustainability advisory (ESG, carbon footprint, GRI), and a community waste collection service called Trash on Wheelz. It also sells compost and eco-friendly gardening and lifestyle products directly to consumers through its Eco Shop e-commerce platform.
Product overview
TrashIt operates as a social enterprise offering a dual portfolio: (1) enterprise sustainability services including organic waste composting, microbial soil testing, farmer training programs, regenerative agriculture consulting, and community/municipal waste partnerships; and (2) an e-commerce eco-shop selling organic inputs and eco-friendly consumer products. The core product is the All Natural Compost, which serves as the anchor offering around which the composting systems, farmer services, and Eco Khamba home composting kit are positioned. The Eco Shop stocks complementary gardening and sustainability products including grow bags, raised beds, organic fertilizers (Neem Cake, Bone Meal, Blood Meal, Mustard Cake, Coco Peat), seed bundles, and reusable lifestyle products (Bamboo Takeaway Cups, Stainless Steel Straws, Bamboo Toothbrush). Trash on Wheelz is a distinct waste collection service utilizing a web app for community waste segregation, recycling tracking, and transparency. All offerings are built on an Odoo e-commerce platform.
Differentiator
Problem solved
Functional benefit
Brands
- Trash on Wheelz (TOW): A comprehensive waste collection service that engages communities to save waste from landfills, promoting waste segregation at source and ethical recycling with complete transparency through a web app.
Products and services
- All Natural Compost (Bio-Complete Compost) Premium organic compost in 4 KG packs enriched with essential nutrients (NPK) and beneficial microbes for balanced plant growth and soil health improvement. Sold directly to farmers, gardeners, and corporate clients as the company's anchor offering.
- Trash on Wheelz (TOW)
Quantifiable outcome
- 23% increase in cotton output (WWF Pakistan Sukkur trial)
- +3 more outcomes
Companies that use TrashIt
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
TrashIt technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
TrashIt partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, major and supporting.
- UNIDOcorePartnership for establishing Mega Agri Waste Recovery Facility in District Thatta, supported by EU funding. This flagship initiative focuses on agricultural waste recovery and processing.
- European UnioncoreEU-funded initiatives supporting agricultural waste recovery and sustainable waste management systems in Pakistan.
- GIZcoreGerman development organization supporting sustainable waste management and climate solutions initiatives.
- Accelerate ProsperitymajorStartup acceleration program supporting TrashIt's growth and market expansion.
- Soil Food Web SchoolmajorEducational partnership for microbial soil health training and regenerative agriculture expertise.
- Wild Soil UKsupportingInternational collaboration for soil health and regenerative agriculture practices.
- Zero Waste AcademysupportingPartnership for zero waste education and circular economy practices.
- Planet2050supportingSustainability-focused organization supporting environmental impact initiatives.
- Prevent Waste AlliancesupportingInternational alliance focused on waste prevention and sustainable waste management.
- PrivABoosupportingStrategic partner for sustainability initiatives and waste management solutions.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
TrashIt competitors and assessment
Company assessmentEmerging players
- Recykal: India-based digital waste management platform connecting waste generators with processors and recyclers. Comparable to TrashIt's web-app-tracked Trash on Wheelz service and data-driven waste collection approach.
- CarbonCure Technologies: Climate-tech company in the carbon removal and circular economy space. Comparable to TrashIt's narrative of carbon reduction through composting and regenerative agriculture, though operating at a much larger scale globally.
Direct peers
- Saahas Zero Waste: India-based social enterprise providing waste management, composting, and sustainability advisory to corporates and municipalities. Comparable to TrashIt's combined organic waste collection, composting, and ESG advisory offering.
- Daily Dump: India-based company that designs and sells home composting products (khambas) and offers composting services. Directly comparable to TrashIt's Eco Khamba home composter and All Natural Compost products.
- Hasiru Dala: Indian social enterprise integrating informal waste pickers into formal waste collection and composting systems. Closely comparable to TrashIt's Trash on Wheelz community waste collection and circular economy model.
- Nepra Resource Management: Indian waste management company providing collection, sorting, recycling, and processing services to municipalities and corporates. Comparable to TrashIt's multi-city waste collection and processing operations.
Others
- WOTA (Water Online Trading and Analytics): Adjacent circular economy and resource management platform. Thematically comparable to TrashIt's data-driven waste-to-resource approach but operating in different geographies and resource streams.
Regional players
- Saaf Pani Company: Pakistan-based sustainability and waste management company serving municipal and residential customers. Comparable as a domestic Pakistani peer in the environmental services space, though focused more on water and broader waste streams.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
TrashIt social profiles
Digital presenceTrashIt financial estimates
Financial estimateRevenue estimate
Valuation estimate
TrashIt leadership team
Management profileNumber of profiles
Profiles8 records
TrashIt funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TrashIt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TrashIt
What does TrashIt do?
TrashIt converts organic waste into Bio-Complete Compost through controlled aerobic composting and provides microbial soil testing, on-site composting systems, farmer training, regenerative agriculture consulting, corporate sustainability advisory (ESG, carbon footprint, GRI), and a community waste collection service called Trash on Wheelz. It also sells compost and eco-friendly gardening and lifestyle products directly to consumers through its Eco Shop e-commerce platform.
Is TrashIt a public or private company?
TrashIt is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TrashIt founded?
TrashIt was founded in 2018. It employs 1 to 10 people.
Where is TrashIt based?
TrashIt is headquartered in Karachi, Pakistan, in the Asia region.
How does TrashIt make money?
Four revenue lines are on record. Compost Product Sales are the primary driver. The others are corporate Sustainability Services, farmer Training Programs and corporate Gifting.
Who are TrashIt's main competitors?
Emerging players on record are Recykal and CarbonCure Technologies. Direct peers are Saahas Zero Waste, Daily Dump, Hasiru Dala and Nepra Resource Management. WOTA (Water Online Trading and Analytics) is listed as an others. Saaf Pani Company is listed as a regional player.
Does TrashIt have an API?
No public API is recorded for TrashIt.
What industry is TrashIt in?
TrashIt's product category is Sustainable Waste Management and Regenerative Agriculture. Its primary akta.pro industry code is IMAIAFAF, Organics Collection & Processing (Composting/Anaerobic Digestion), with a secondary code of BPALAEAG, Yard Waste, Land Clearing & Green Waste Processing (Mulch/Compost Feedstock). Its NAICS code is 562111 and its SIC code is 4953.