Travel Montana

What Travel Montana does

Travel Montana is a privately-held, small-group guided tour operator based in Red Lodge, Montana, specializing in multi-day, all-inclusive vacation packages across Montana and Yellowstone National Park. The company was formed in October 2020 as a subsidiary of Zephyr United, founded by Allan Wright, to consolidate the parent company's existing Montana tours and capture pandemic-driven demand for domestic travel. Travel Montana offers five core tour products — Yellowstone Vacation, Yellowstone Wolf Watching, Glacier National Park Hiking, Beartooth Mountains Hiking, and Red Lodge Multisport — priced between $2,500 and $3,600+ per person, with private tours requiring a minimum group of four and public tours averaging around 13 guests.

The company operates with a core team of five supplemented by local guides, producing highly personalized, guide-led experiences. It has no proprietary technology platform; bookings are processed through website forms, phone (888-758-8687), and email, with a $500 per-person deposit and balance due 90 days before departure. Revenue is generated through per-person tour fees on multi-day itineraries that bundle accommodations, meals, ground transportation, activities, permits, and professional guiding. The company also runs an Alumni Club (70%+ repeat rate) and offers a $100 Refer-a-Friend credit, indicating strong customer lifetime value mechanics despite no subscription or recurring revenue model.

Go-to-market spans direct-to-consumer website/phone sales, a community-led group host program (with commission or free-vacation incentives for organizers), and a travel professional network through the Zephyr United hub. Marketing leverages content (blog, planning guides), social media (Facebook, YouTube, Instagram), email, and earned media including a Condé Nast Traveler feature and a CBS 60 Minutes segment on Yellowstone wolves. Travel Montana supports several conservation organizations, including the Conservation Alliance and the Absaroka Beartooth Wilderness Alliance. No public financials, funding rounds, or institutional investors are disclosed.

Name

Travel Montana

Legal name

Travel Montana (operated by Zephyr United)

Website

https://travelmontana.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Travel Montana is a small, privately-held guided tour operator based in Red Lodge, Montana, offering five all-inclusive multi-day small-group vacation packages in Yellowstone, Glacier, and the Beartooth Mountains, with over 70% repeat customers and 25+ years of brand heritage through parent Zephyr United.

Ownership category

akta.pro rank

Headquarters

HQ city

Red Lodge

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Guided Tour Packages: Multi-day all-inclusive guided vacation packages that include hotels, most meals, ground transportation, activities, permits, fees, and professional guides. Tours range from 5 days with pricing per person based on group size (4+ minimum).

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Travel Montana is a guided small-group tour company offering multi-day, all-inclusive vacation packages in Montana and Yellowstone National Park. The portfolio consists of five distinct tour products: Yellowstone Vacation, Yellowstone Wolf Watching, Glacier National Park Hiking, Beartooth Mountains Hiking, and Red Lodge Multisport. All tours include accommodations, meals, ground transportation, activities, permits, fees, and professional guides, with private tours for groups of four or more and customizable itineraries.

Product overview

Travel Montana is a guided small-group tour company offering multi-day, all-inclusive vacation packages in Montana and Yellowstone National Park. The portfolio consists of five distinct tour products: Yellowstone Vacation (family-friendly park exploration), Yellowstone Wolf Watching (specialized wildlife tracking with wolf biologists), Glacier National Park Hiking (alpine scenery and trails), Beartooth Mountains Hiking (backcountry wilderness experience), and Red Lodge Multisport (multi-activity adventure including hiking, horseback riding, and rafting). All tours include accommodations, meals, ground transportation, activities, permits, fees, and professional guides. The company specializes in private tours for groups of four or more with customizable itineraries.

Differentiator

Problem solved

Functional benefit

Products and services

• Yellowstone Vacation
• Yellowstone Wolf Watching Expert-guided tracking and observation of wolves in Yellowstone National Park, considered the best place in the world to see wolves in the wild, with wolf biologist Jon Trapp on select tours.
• Glacier National Park Hiking Guided hiking vacation through Glacier National Park featuring awe-inspiring alpine scenery, glacial valleys, and wildflower-filled meadows in one of America's most stunning national parks.
• Beartooth Mountains Hiking Backcountry hiking getaway in Montana's rugged Beartooth Mountains with comfortable accommodations in the quaint mountain town of Red Lodge as a base.
• Red Lodge Multisport Adventure vacation featuring a mix of hiking, horseback riding, river rafting, and local events in Red Lodge and surrounding wilderness, with a wild west vibe.

Quantifiable outcome

• Over 70% of tour participants are repeat customers
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Zephyr AdventurescoreStrategic or Co-development PartnerSister company under Zephyr United umbrella. Zephyr Adventures offers active tours (hiking, biking, kayaking, multisport) to domestic and international destinations. Travel Montana coordinates with Zephyr for some tours and shares leadership with Allan Wright as founder of both companies.
• Taste VacationscoreStrategic or Co-development PartnerSister company focused on food, wine, and beer tours around the world. Part of Zephyr United collection of travel brands. Shares founder Allan Wright with Travel Montana.
• Zephyr UnitedcoreStrategic or Co-development PartnerParent company based in Red Lodge, Montana that has been running tours around the world for 24 years. Formed Travel Montana in October 2020 as response to pandemic-driven demand for domestic vacations. Includes sister companies Travel Montana, Zephyr Adventures, and Taste Vacations.
• Conservation AllianceminorStrategic or Co-development PartnerCoalition of outdoors organizations that donates money to non-profit organizations. Travel Montana cooperates with and supports through financial donations.
• Absaroka Beartooth Wilderness AllianceminorStrategic or Co-development PartnerOrganization protecting the wilderness around Travel Montana's home base of Red Lodge, Montana. Supported through financial donations.
• Rails to Trails ConservancyminorStrategic or Co-development PartnerOrganization helping convert abandoned railroads to trails. Travel Montana supports through financial donations.
• Swan Mountain Llama TrekkingminorGTM or Marketing PartnerRecommended off-the-beaten-track adventure partner in Bigfork area. Takes groups for half-day to multi-day treks with gear-toting llamas. Travel Montana refers customers and receives referrals.
• Regional Montana Tourism AssociationsminorGTM or Marketing PartnerSix regional tourism marketing associations (Central Montana, Glacier Country Tourism, Missouri River Country, Visit Southeast Montana, Visit Southwest Montana, Visit Yellowstone Country) consulted for adventure recommendations and content collaboration.

Scale indicators7 records

Recent moves9 records

Expansion highlights5 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCiEqvQkH4BFIasmgsQ2Zdbg
• Facebookfacebook.com/TravelMontanaUS
• Instagraminstagram.com/travelmontanayellowstone
• LinkedInlinkedin.com/company/travel-montana

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Travel Montana