TREASURE COVE CASINO & HOTEL

What TREASURE COVE CASINO & HOTEL does

Treasure Cove Casino & Hotel is a privately held, single-property gaming and entertainment operator located at the intersection of Highway 97 South and Highway 16 in Prince George, British Columbia. The company operates the largest bingo hall in Northern BC, featuring over 500 slot machines on a ticket-in/ticket-out system, 600+ electronic bingo terminals, electronic and live table games (Blackjack, Fast Action Hold'em, Ultimate Texas Hold'em, Four Card Poker, Electronic Roulette), a poker room, off-track betting, a full-service lottery center, and an on-site restaurant and bar called The Cove Café. The property is open 9 AM to 2 AM seven days a week and serves primarily local Prince George residents and Northern BC visitors aged 19 and older, with a stated focus on bingo, slots, and casual dining entertainment.

The business operates under BCLC licensing and GPEB regulatory oversight, integrating the Encore Rewards loyalty program with the broader BC casino network and embedding the GameSense responsible-gambling program. A notable capability is the Virtual Bingo platform, which live-streams bingo sessions online and enables BC residents anywhere in the province to purchase cards via the company website (with delivery by Canada Post), extending the company's reach beyond its physical footprint. Ancillary revenue is captured through The Cove Café's breakfast, lunch, dinner, and happy hour service, with cross-promotions such as Dine & Play that link F&B spend to slot bonus play. Go-to-market is direct-to-consumer and walk-in, with marketing driven by the company website, a Facebook page, a newsletter, and a portfolio of recurring promotions (First 100, Birthday Bonus Play, Seniors Day, Dine & Play).

Name

TREASURE COVE CASINO & HOTEL

Legal name

Treasure Cove Casino & Bingo

Website

https://treasurecovecasino.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Treasure Cove Casino & Hotel is a private, single-property gaming operator in Prince George, BC, offering 500+ slot machines, the largest bingo hall in Northern BC, table games, and Virtual Bingo streamed to BC residents, complemented by an on-site café.

Ownership category

akta.pro rank

Product category

Casino Gaming and Bingo Entertainment

NAICS

Casino Hotels (721120), Gambling Industries (7132)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Urban Casino Hotels (THAGAJAB)

akta.pro secondary industries

Land-Based Bingo Halls (MPAEAGAA), Online Bingo Casinos (MPAEABAF)

Keywords

• Casino gaming
• Bingo hall
• Slot machines
• Table games
• Virtual bingo

Headquarters

HQ city

Prince George

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Casino Gaming: The primary revenue driver. Guests spend on slot machines, table games (Blackjack, Fast Action Hold'em, Ultimate Texas Hold'em, Four Card Poker, Electronic Roulette), and poker. Slot machines operate on a ticket-in, ticket-out basis. Table game minimums range from $1 to $5 depending on game and stakes.
2. Bingo Operations: In-person bingo sessions multiple times daily (Monday–Tuesday and Wednesday–Sunday schedules) and Virtual Bingo streamed online to BC residents. Card prices range from $0.50 to $14.00 per card depending on game type.
3. Off-Track Betting: Off-track betting services available on-site.
4. Food & Beverage (The Cove Café): On-site restaurant and bar generating revenue from breakfast, lunch, and dinner service, as well as a happy hour program. The cafe also supports casino promotions such as Dine & Play (a $5 slot bonus play with dine-in purchase).
5. Lottery & Scratch Tickets: Full-service lottery center at Guest Services selling Pull Tabs, Scratch N' Win, Sports Action, Keno, Lotto 6/49, and Lotto Max. Winning tickets cashed up to $24,999.00.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Treasure Cove Casino & Hotel operates a land-based casino and entertainment venue in Prince George, BC, offering 500+ slot machines, table games (Blackjack, Fast Action Hold'em, Ultimate Texas Hold'em, Four Card Poker, Electronic Roulette), a poker room, and the largest bingo hall in Northern BC with 600+ electronic terminals. It also runs Virtual Bingo, a live-streamed online bingo service for BC residents, and operates The Cove Café on-site for food and beverage.

Product overview

Treasure Cove Casino & Bingo operates as a single unified entertainment destination in Prince George, BC. The core offering combines a traditional land-based casino (featuring slots and table games) with a large-scale bingo hall and Virtual Bingo platform for online BC residents. An on-site restaurant (The Cove Café) and loyalty program (Encore Rewards) support the guest experience. The casino is regulated by GPEB and operates under BCLC standards.

Differentiator

Problem solved

Functional benefit

Brands

• Virtual Bingo: Online bingo service for BC residents, streamed live from the bingo hall
• The Cove Café

Products and services

• Treasure Cove Casino & Bingo

Quantifiable outcome

• Virtual Bingo prize pool of $392,641.27 for a single scheduled event, demonstrating significant prize offerings
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• BCLC (British Columbia Lottery Corporation)coreStrategic or Co-development PartnerBCLC is the provincial gaming authority that governs all lottery, casino, and bingo operations in British Columbia. Treasure Cove Casino operates under BCLC licensing and regulatory oversight. BCLC accesses, uses, and discloses personal information collected from Virtual Bingo participants to ensure compliance with age (19+), residency (BC only), and responsible gaming requirements (e.g., GameBreak exclusion list). BCLC coordinates patron monitoring and reporting under the Proceeds of Crime (Money Laundering) and Terrorist Financing Act.
• GameSensecoreTechnology or IntegrationGameSense is the BCLC-backed responsible gambling program integrated into the casino's operations. The GameSense logo is displayed on the website footer, indicating the casino's commitment to responsible gaming education and resources for patrons.
• GPEB (Gaming Policy and Enforcement Branch)coreStrategic or Co-development PartnerGPEB is the provincial regulator governing gaming operations in BC. Treasure Cove Casino explicitly states it is 'governed by GPEB and abides by all BCLC Policy, Procedures and Standards'. GPEB sets the regulatory framework under which the casino operates, including patron conduct, self-exclusion programs, and compliance requirements.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Great Canadian Gaming Corporation: Major Canadian casino operator (acquired by Apollo Global Management) running multiple BC gaming properties including riverboat and resort casinos. Comparable product portfolio across slots, tables, bingo and F&B within the same GPEB/BCLC regulatory framework.
• Gateway Casinos & Entertainment Limited: The largest operator of BCLC-licensed gaming facilities across British Columbia, operating multiple casino, bingo and entertainment properties. Broad incumbent with overlapping product mix (slots, table games, bingo, F&B) under the same regulatory umbrella as Treasure Cove.

Regional players

• Edgewater Casino (Parq Vancouver): Urban BCLC-licensed casino in downtown Vancouver offering slots, table games and dining. Same regulatory and loyalty framework as Treasure Cove (Encore/Encore-style integrations) but in a much larger urban market.
• Hard Rock Casino Vancouver (now operates as Hard Rock): BC Lower Mainland casino-hotel with slots, table games, bingo and F&B under BCLC. Comparable product set in a different BC geography — relevant for benchmarking regional gaming performance.

Direct peers

• Cascades Casino (Gateway): BC regional casino operated by Gateway featuring slots, table games and bingo under BCLC rules. Comparable mid-scale, regional gaming destination competing for similar segments as Treasure Cove, though in a different BC region.
• Royal Ashburns Bingo Palace: Canadian bingo-focused hall with electronic bingo terminals and live games. Most direct peer on the bingo component of Treasure Cove's offering, especially relevant for benchmarking Virtual Bingo-style online streaming and electronic terminal scale.
• Chances Prince George (now Gateway Casino & Entertainment - Chances PG): Another BCLC-licensed casino located in Prince George offering slots, table games, bingo and food service. Direct local competitor to Treasure Cove under the same regulatory framework, competing for the same Northern BC gaming wallet.
• Playtime Community Gaming Centres (Gateway): Smaller-format BCLC community gaming centres run by Gateway with slots and bingo under the same regulatory regime. Treasure Cove's regional casino model is essentially a larger-scale version of these community gaming centres.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/treasurecovecasino.com
• LinkedInlinkedin.com/company/treasure-cove-casino-&-hotel

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TREASURE COVE CASINO & HOTEL