Treacys West County

What Treacys West County does

Treacys West County Hotel is a family-owned, full-service hospitality property located on Limerick Road in Ennis, County Clare, Ireland, operating as part of the Treacys Hotel Group alongside sister properties in Shannon, Waterford, and Enniscorthy. Rebranded in 2013, the hotel has operated for nearly 50 years and positions itself as Clare's largest entertainment venue and one of Ireland's largest convention centres outside Dublin. The property offers 151 newly refurbished bedrooms across seven room types, complemented by an Island Convention Centre with capacity for 1,650 delegates, two dining outlets (Skillet Pot Restaurant and Boru's Bar), a leisure centre featuring a 20-meter pool, gym, sauna, steam room, and jacuzzi, and the Mini T's Kids Club for children aged 4-12.

The business operates across five primary revenue streams: room revenue, food and beverage, conference and events, leisure centre memberships, and ticketed entertainment events. Distribution is primarily direct via the hotel's Avvio-powered booking engine and phone reservations, supplemented by online travel agency presence and a dedicated B2B sales team targeting corporate and group bookings. Pricing is dynamic and packaged, with seasonal offers (Twixmas, Easter, Halloween, February Midterm), advance purchase discounts of 10%, and tiered leisure memberships (couple, family, student, youth, golden years, pool-only).

The customer base spans families with children (primary), corporate event organisers (primary), adults and seniors, entertainment event guests, wedding couples, and families hosting celebration events. The property leverages its strategic location as a gateway to the Wild Atlantic Way, with proximity to Shannon International Airport and major regional attractions including the Cliffs of Moher and the Burren, to capture both domestic Irish tourism and international leisure demand.

Name

Treacys West County

Legal name

Treacys West County Hotel

Website

https://treacyswestcounty.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Treacys West County Hotel is a family-owned, full-service hotel in Ennis, County Clare, Ireland, offering 151 refurbished bedrooms, conference facilities for 1,650 delegates, dining, a leisure centre, kids club, and live entertainment, serving families, corporate event clients, and regional tourists.

Ownership category

akta.pro rank

Product category

Hotel and Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Fitness and Recreational Sports Centers (713940)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)

akta.pro secondary industry

Resort Convention Hotels (THAGALAC)

Keywords

• Hotel accommodation
• Conference facilities
• Family hospitality
• Dining services
• Leisure centre

Headquarters

HQ city

Ennis

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Room Revenue: 151-152 newly refurbished bedrooms offered across multiple room types (Single, Double, Twin, Family Bunk, Family Triple, Junior Suite, Executive Suite). Revenue generated through direct bookings, advance purchase discounts, and special package offers.
2. Food and Beverage: Multiple dining outlets including Skillet Pot Restaurant (fine dining), Boru's Bar (casual dining and entertainment), heated terraced patio. Restaurant serves European cuisine 6pm-9pm with à la carte and table d'hôte menus. Bar food served daily 3pm-9pm with carvery on weekends.
3. Conference and Events: Island Convention Centre hosting up to 1,650 delegates. Revenue from conference room rentals, meeting room hire, event catering, and associated services. Dedicated conference and events team.
4. Leisure Centre: 20m swimming pool, sauna, steam room, jacuzzi, fully equipped gym. Membership packages available for locals including couple, family, student, youth, golden years memberships. Pool-only memberships offered.
5. Entertainment and Ticketed Events: Live music nightly in Boru's Bar, ticketed concerts, country dancing weekends, social dancing events, afternoon tea dances. Revenue from ticket sales and associated F&B spending.
6. Celebration Events: Communion and Confirmation packages (€35 adults, €17 children), wedding receptions, birthday celebrations with 3-course meals and private ballroom dining.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Treacys West County Hotel is a family-owned, full-service 151-bedroom hotel in Ennis, Co. Clare, Ireland, offering accommodation, on-site dining (Skillet Pot Restaurant and Boru's Bar), leisure facilities (20m pool, gym, sauna, steam room, Jacuzzi), the Island Convention Centre (1,650-delegate capacity), Mini T's Kids Club, The TClub interactive sports bar, and ticketed entertainment including live music, country dancing weekends, and social dancing.

Product overview

Treacys West County Hotel is a family-owned hotel in Ennis, County Clare, Ireland operating as a single-property full-service hospitality establishment. The hotel offers a unified guest experience combining accommodation (151 refurbished bedrooms across seven room types), dining (Skillet Pot Restaurant and Boru's Bar), leisure facilities (Leisure Centre with pool, gym, and thermal suite), children's entertainment (Mini T's Kids Club), and conference/event hosting (Island Convention Centre). Additional revenue streams include an interactive sports bar (The TClub), gift vouchers, and seasonal special offer packages. The property positions itself as a family-friendly destination and entertainment venue, hosting regular events including live music, country dancing, and social dancing. All offerings operate as integrated services within one hotel property rather than as separate software products or modular SaaS components.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Accommodation Full-service hotel accommodation offering 151 newly refurbished bedrooms across seven categories (Single, Double, Twin, Family Bunk, Family Triple, Executive Suite, Junior Suite) with en-suite bathrooms, satellite TV, complimentary Wi-Fi, and tea/coffee making facilities. Available through direct website booking, phone reservations, and OTAs for leisure and business guests.
• Skillet Pot Restaurant On-site hotel restaurant offering evening dining (6pm-9pm) with table d'hôte and à la carte menus featuring locally sourced ingredients and European cuisine, overseen by Head Chef Ger Glennon. Open to hotel guests and the public.
• Boru's Bar Hotel bar and entertainment venue featuring seven flat-screen TVs for sports viewing, live music performances, heated terraced patio, and an extensive casual food menu served daily 3pm-9pm. Functions as one of Ennis's primary live entertainment venues.
• Island Convention Centre Large conference facility with capacity for 1,650 delegates theatre-style and 1,120 classroom-style. Over 1,500m² of flexible conference space partitionable into five separate suites, featuring state-of-the-art audio-visual equipment, air conditioning, and on-site catering. Includes 400+ parking spaces. Targeted at corporate clients, associations, and large organizations.
• Leisure Centre Health and fitness facility featuring a 20m swimming pool with dedicated swimming lanes and leisure sections, separate children's pool, Jacuzzi, sauna, steam room, and fully equipped gym with cardiovascular and strength equipment. Complimentary access for hotel guests; subscription memberships offered to locals.
• The TClub Interactive Sports Bar Interactive sports bar featuring Trackman iO golf simulator, retro games, pool tables, darts, and table-top food and drink ordering. Marketed as the first fully interactive sports bar in Ennis for both hotel guests and visitors.
• Treacys Group Gift Vouchers Prepaid gift voucher program allowing purchase of hotel stays, dining, and experiences at Treacys West County Hotel through the Treacys Hotel Group voucher portal. Targets gift-givers and corporate gifting occasions.
• Celebration Event Packages Event packages for family milestone celebrations including communions, confirmations, weddings, and birthdays. Includes 3-course meals, private ballroom dining, kids entertainment (DJ, bouncy castle) for bookings over 100 people. Communion/Confirmation priced at €35 adults / €17 children.
• Wedding Venue Hire Wedding venue offering banquet facilities, civil ceremony spaces including the Loughnane & McCarthy Suite, and comprehensive wedding packages with catering and accommodation for guests. Targeted at couples seeking wedding venues in the Mid-West of Ireland.
• Leisure Centre Memberships Annual subscription memberships for local residents to access the Leisure Centre facilities. Includes couple, family, student, youth, golden years, and pool-only tiers with free gym induction, personalized training programme, body composition test, monthly reviews, and weekly weigh-in club.
• Ticketed Entertainment Events Ticketed entertainment programming including country dancing weekends (€15 admission), social dancing (€10 admission), concerts, afternoon tea dances, and themed weekend packages combining accommodation, gala dinner, and event access.

Quantifiable outcome

• One of Ireland's largest convention centres outside Dublin with 1,650 delegate capacity
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hotel Doolin: Boutique Co. Clare hotel focused on live music, local food, and family tourism near the Cliffs of Moher; overlaps on entertainment-led hospitality and Wild Atlantic Way positioning.
• Falls Hotel & Spa: Independent Co. Clare family-run hotel with leisure centre, spa, dining, and conference/banquet capacity; directly comparable in scale, positioning, and County Clare tourism draw.
• Lahinch Golf & Leisure Hotel: Mid-sized Co. Clare resort hotel with leisure facilities, dining, and event space targeting families, golfers, and leisure visitors in the same Wild Atlantic Way catchment.
• The Inn at Dromoland: Family-friendly Co. Clare hotel with leisure centre, conference facilities, and wedding/banquet offering; comparable mid-tier independent positioning in the same regional market.
• Treacys Hotel Waterford: Sister Treacys Group property in Waterford; multi-purpose hotel with rooms, leisure centre, events, and bar under the same brand umbrella and group distribution/voucher platform.
• Bunratty Castle Hotel: Co. Clare hotel adjacent to one of Ireland's top tourist attractions; comparable in combining family tourism with banqueting and event hosting.
• Treacys Shannon Hotel & Leisure Centre: Sister property within the Treacys Hotel Group in Shannon, Co. Clare; comparable full-service hotel with leisure centre and conference facilities serving the same regional market and overlapping customer base.

Broad incumbents

• Clayton Hotel Limerick: Branded full-service hotel with significant conference capacity in the same Mid-West Ireland region; competes directly for association and corporate events.
• Radisson Blu Hotel & Spa Limerick: International branded hotel within the Shannon-Limerick-Galway corridor offering 4-star rooms, leisure/spa, and conference facilities; broader portfolio and brand infrastructure but competing for the same corporate and conference demand.

Regional players

• Strand Hotel Limerick: Independently owned 4-star hotel in Limerick city with leisure, dining, weddings, and conference facilities; comparable regional independent operator competing in the broader Mid-West MICE and leisure market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/treacys-west-county

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Treacys West County