Treasure Island Marina LLC
Treasure Island Marina is a family-owned, full-service marina in Panama City Beach, Florida, offering boat storage for over 500 vessels, a 24-hour fuel dock, a Ship's Store, and on-site charter and tour operators, serving regional boat owners and Florida Panhandle tourists since approximately 1976.
- Company typePrivate
- Founded1976
- HeadquartersPanama City Beach, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Treasure Island Marina LLC does
Treasure Island Marina LLC is a family-owned and operated full-service marina located on a 12-acre waterfront property on Historic Grand Lagoon at 3605 Thomas Dr, Panama City Beach, Florida, in continuous operation since approximately 1976. The company's core product is boat storage, offering inside dry stack and in-water wet slips accommodating boats up to 37 feet (or 20,000 pounds) with beams from 8' to 18' and 30 or 50 amp electrical service, plus wash and work racks, in/out Wiggins forklifts, and trailer storage for existing dry-store customers. Storage capacity exceeds 500 boats, generating the primary recurring revenue stream on monthly subscription terms; pricing is quote-based through Dockmaster George Laird.
The marina operates a 24-hour fuel dock dispensing Valvtect Marine gasoline ($6.10/gal) and Valvtect Marine Diesel ($5.95/gal), with free pump-out on fuel purchase, and a Ship's Store open seven days a week offering tackle, supplies, snacks, beverages, gifts, and marina hardware. In January 2025, Treasure Island Marina sold its Parts and Service Departments to MarineMax (NYSE: HZO) under an expanded partnership and extended MarineMax's long-term lease as the exclusive on-site boat dealer; the marina retains storage, fuel, and retail operations. The property also hosts an ecosystem of independent charter, tour, and rental operators (Sea Screamer Cruises, Blue Dolphin Tours, Cruisin Tikis PCB, pontoon rentals, and a charter fishing fleet) and an adjacent Treasure Island Seafood Market.
The business serves two principal customer segments: regional boat owners requiring secure, accessible Gulf of Mexico storage, fueling, and maintenance; and tourists and visitors seeking recreational charters, dolphin tours, and Shell Island excursions. The go-to-market is direct-to-consumer through the Dockmaster, phone inquiries, on-site sales, and a transient slip reservation form; marketing is limited to a company website, on-site presence, and word-of-mouth referrals, with no public pricing disclosure. The company employs approximately 7 people and operates as a private LLC with no institutional investors disclosed.
Treasure Island Marina LLC firmographics
Firmographics- Name
- Treasure Island Marina LLC
- Legal name
- Treasure Island Marina
- Website
- https://treasureislandmarina.net
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Treasure Island Marina is a family-owned, full-service marina in Panama City Beach, Florida, offering boat storage for over 500 vessels, a 24-hour fuel dock, a Ship's Store, and on-site charter and tour operators, serving regional boat owners and Florida Panhandle tourists since approximately 1976.
- Ownership category
- akta.pro rank
Treasure Island Marina LLC industry classification
Industry- Product category
- Marina Services
- NAICS
- Marinas (713930), Support Activities for Water Transportation (4883)
- SIC
- Ship & Boat Building & Repairing (3730)
- akta.pro primary industry
- Launch & Retrieval Infrastructure (Slipways, Cradles, Travel Lifts, Launching Systems) (IMAJALAE)
- akta.pro secondary industry
- Marina & Small Craft Harbor Construction (IMAFAJAG)
Keywords
Where Treasure Island Marina LLC is headquartered
LocationHeadquarters
- HQ city
- Panama City Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Treasure Island Marina LLC business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales
Revenue model
- Boat Storage: Recurring revenue from dry stack inside storage and wet slip rentals. The marina offers storage for over 500 boats with various beam sizes (8' to 18') and power options (30 or 50 amp service).
- Fuel Sales: 24-hour fuel dock dispensing Valvtect marine gasoline and diesel fuel. Transaction-based sales at current prices ($6.10/gal gas, $5.95/gal diesel).
- MarineMax Service Partnership: MarineMax operates the Parts and Service Departments on-site following an expanded partnership (January 2025). Treasure Island Marina retains the storage, fuel, and retail operations.
- Ship's Store Retail: On-site retail store offering cold drinks, gifts, tackle, supplies, snacks, and boating essentials. Open 7 days a week.
- Trailer Storage: Trailer storage available for existing dry-stored boat customers, providing supplementary recurring revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Fuel pricing at fuel dock |
| Subscription | Monthly | Boat Storage (Dry and Wet) |
| Subscription | Pay-as-you-go | Transient Slip Dockage |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Treasure Island Marina LLC product offering
Product offeringCore offering
Treasure Island Marina LLC operates a full-service marina on a 12-acre waterfront property on Historic Grand Lagoon in Panama City Beach, Florida. The marina offers dry stack inside storage and wet slip dockage for over 500 boats, a 24-hour fuel dock dispensing Valvtect marine gasoline and diesel, an on-site Ship's Store, transient slip reservations, and hosts a fleet of third-party charter fishing boats, dolphin tours, excursion vessels, and pontoon rentals. Parts and service operations are handled by MarineMax under an expanded partnership announced in January 2025.
Product overview
Treasure Island Marina is a family-owned and operated full-service marina facility on the Gulf Coast of Florida, serving Bay County for nearly 50 years. The marina offers a comprehensive portfolio of boating services centered around its core boat storage operations (dry stack and wet slip storage for over 500 boats), complemented by MarineMax-operated service and parts departments, a full range of charter fishing boats and excursion vessels, a ship store, and 24-hour fuel dock. The product portfolio includes individual charter boats and tour operators (such as Sea Screamer Cruises, Blue Dolphin Tours, Cruisin Tikis PCB, Pontoon Boat Rentals), a ship store, transient slip dockage, and an adjacent Treasure Island Seafood Market. The overall offering is a unified full-service marina experience rather than a modular software platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Boat Storage
- Fuel Dock
- Ship's Store
- Boat Service and Parts
- Transient Slip Dockage
- Boat Charters, Tours and Rentals
- Treasure Island Seafood Market
- Charter Fishing Fleet
Companies that use Treasure Island Marina LLC
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
Treasure Island Marina LLC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Treasure Island Marina LLC partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MarineMax (NYSE: HZO)coreExpanded partnership announced January 10, 2025 includes MarineMax's purchase of Treasure Island Marina's Parts and Service Departments and extension of their long-term lease. MarineMax is the exclusive boat dealer on the 12-acre waterfront property, operating Parts and Service Departments under their new ownership. Treasure Island Marina retains premier storage operations, 24-hour fuel dock, and Ship's Store. The partnership is described as a natural fit based on shared values and commitment to the boating community.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Treasure Island Marina LLC competitors and assessment
Company assessmentDirect peers
- Suntex Marina Investors: The largest publicly-traded marina owner/operator in the US (NYSE: STX), with a portfolio of full-service marinas offering dry storage, wet slips, fuel, and ship stores — the same core service mix as Treasure Island Marina, just at national scale.
- Marina Jack (Sarasota): Long-established Florida Gulf Coast full-service marina offering wet slips, dry storage, fuel dock, restaurants, and marine services. Comparable multi-decade family/operator model with overlapping service lines.
- Loggerhead Marina: Operates a portfolio of full-service marinas across the Southeast US with dry stack storage, wet slips, fuel docks, and ship stores. Comparable business model and customer base to Treasure Island, with overlapping Florida footprint.
- Bahia Mar Marina: Large Florida full-service marina in Fort Lauderdale offering wet slips, dry storage, fuel, and on-site marine services. Direct comparable on the marina operator business model, though significantly larger scale.
- Island Marina (Panama City): Direct local competitor operating a full-service marina in the Panama City / Panama City Beach area offering wet slips, dry storage, and fuel. Direct geographic overlap and identical service mix to Treasure Island.
- Naples Bay Marina: Southwest Florida full-service marina offering wet slips, dry storage, fuel, and marine services. Comparable Gulf Coast Florida marina operator with similar service mix and affluent boating clientele.
- Pier 121 Marina & Resort: Full-service Texas marina offering dry stack storage, wet slips, fuel dock, restaurant, and boat service. Comparable end-to-end marina experience model, though in a different regional market.
- Galati Yacht Sales: Family-owned Florida marine retailer and marina operator with multiple locations, offering boat sales, service, storage, and fuel. Comparable regional family-owned model with overlapping service lines.
Broad incumbents
- Safe Harbor Marinas: One of the largest US marina operators (privately held) with a broad portfolio of dry storage, wet slips, and service facilities. Directly comparable business model at scale, competing for the same boating customer wallet share.
- MarineMax: Public marine retailer and services operator (NYSE: HZO) that now operates the Parts and Service Departments at Treasure Island under the expanded 2025 partnership. Overlaps in boat sales, service, and marina-adjacent operations, but Treasure Island retains storage, fuel, and retail.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Treasure Island Marina LLC social profiles
Digital presenceTreasure Island Marina LLC financial estimates
Financial estimateRevenue estimate
Valuation estimate
Treasure Island Marina LLC leadership team
Management profileNumber of profiles
Profiles4 records
Treasure Island Marina LLC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Treasure Island Marina LLC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Treasure Island Marina LLC
What does Treasure Island Marina LLC do?
Treasure Island Marina LLC operates a full-service marina on a 12-acre waterfront property on Historic Grand Lagoon in Panama City Beach, Florida. The marina offers dry stack inside storage and wet slip dockage for over 500 boats, a 24-hour fuel dock dispensing Valvtect marine gasoline and diesel, an on-site Ship's Store, transient slip reservations, and hosts a fleet of third-party charter fishing boats, dolphin tours, excursion vessels, and pontoon rentals. Parts and service operations are handled by MarineMax under an expanded partnership announced in January 2025.
Is Treasure Island Marina LLC a public or private company?
Treasure Island Marina LLC is a private company. It is classified as family owned and is currently operating.
When was Treasure Island Marina LLC founded?
Treasure Island Marina LLC was founded in 1976. It employs 1 to 10 people.
Where is Treasure Island Marina LLC based?
Treasure Island Marina LLC is headquartered in Panama City Beach, United States, in the North America region.
How does Treasure Island Marina LLC make money?
Five revenue lines are on record. Boat Storage is the primary driver. The others are fuel Sales, marineMax Service Partnership, ship's Store Retail and trailer Storage.
Who are Treasure Island Marina LLC's main competitors?
Direct peers on record are Suntex Marina Investors, Marina Jack (Sarasota), Loggerhead Marina, Bahia Mar Marina, Island Marina (Panama City), Naples Bay Marina, Pier 121 Marina & Resort and Galati Yacht Sales. Broad incumbents are Safe Harbor Marinas and MarineMax.
Does Treasure Island Marina LLC have an API?
No public API is recorded for Treasure Island Marina LLC.
What industry is Treasure Island Marina LLC in?
Treasure Island Marina LLC's product category is Marina Services. Its primary akta.pro industry code is IMAJALAE, Launch & Retrieval Infrastructure (Slipways, Cradles, Travel Lifts, Launching Systems), with a secondary code of IMAFAJAG, Marina & Small Craft Harbor Construction. Its NAICS code is 713930 and its SIC code is 3730.