Treasure Island Marina LLC

What Treasure Island Marina LLC does

Treasure Island Marina LLC is a family-owned and operated full-service marina located on a 12-acre waterfront property on Historic Grand Lagoon at 3605 Thomas Dr, Panama City Beach, Florida, in continuous operation since approximately 1976. The company's core product is boat storage, offering inside dry stack and in-water wet slips accommodating boats up to 37 feet (or 20,000 pounds) with beams from 8' to 18' and 30 or 50 amp electrical service, plus wash and work racks, in/out Wiggins forklifts, and trailer storage for existing dry-store customers. Storage capacity exceeds 500 boats, generating the primary recurring revenue stream on monthly subscription terms; pricing is quote-based through Dockmaster George Laird.

The marina operates a 24-hour fuel dock dispensing Valvtect Marine gasoline ($6.10/gal) and Valvtect Marine Diesel ($5.95/gal), with free pump-out on fuel purchase, and a Ship's Store open seven days a week offering tackle, supplies, snacks, beverages, gifts, and marina hardware. In January 2025, Treasure Island Marina sold its Parts and Service Departments to MarineMax (NYSE: HZO) under an expanded partnership and extended MarineMax's long-term lease as the exclusive on-site boat dealer; the marina retains storage, fuel, and retail operations. The property also hosts an ecosystem of independent charter, tour, and rental operators (Sea Screamer Cruises, Blue Dolphin Tours, Cruisin Tikis PCB, pontoon rentals, and a charter fishing fleet) and an adjacent Treasure Island Seafood Market.

The business serves two principal customer segments: regional boat owners requiring secure, accessible Gulf of Mexico storage, fueling, and maintenance; and tourists and visitors seeking recreational charters, dolphin tours, and Shell Island excursions. The go-to-market is direct-to-consumer through the Dockmaster, phone inquiries, on-site sales, and a transient slip reservation form; marketing is limited to a company website, on-site presence, and word-of-mouth referrals, with no public pricing disclosure. The company employs approximately 7 people and operates as a private LLC with no institutional investors disclosed.

Name

Treasure Island Marina LLC

Legal name

Treasure Island Marina

Website

https://treasureislandmarina.net

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

1–10 employees

Short description

Treasure Island Marina is a family-owned, full-service marina in Panama City Beach, Florida, offering boat storage for over 500 vessels, a 24-hour fuel dock, a Ship's Store, and on-site charter and tour operators, serving regional boat owners and Florida Panhandle tourists since approximately 1976.

Ownership category

akta.pro rank

Product category

Marina Services

NAICS

Marinas (713930), Support Activities for Water Transportation (4883)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Launch & Retrieval Infrastructure (Slipways, Cradles, Travel Lifts, Launching Systems) (IMAJALAE)

akta.pro secondary industry

Marina & Small Craft Harbor Construction (IMAFAJAG)

Keywords

• Boat storage
• Wet slip dockage
• Fuel dock services
• Charter fishing
• Marine retail

Headquarters

HQ city

Panama City Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Boat Storage: Recurring revenue from dry stack inside storage and wet slip rentals. The marina offers storage for over 500 boats with various beam sizes (8' to 18') and power options (30 or 50 amp service).
2. Fuel Sales: 24-hour fuel dock dispensing Valvtect marine gasoline and diesel fuel. Transaction-based sales at current prices ($6.10/gal gas, $5.95/gal diesel).
3. MarineMax Service Partnership: MarineMax operates the Parts and Service Departments on-site following an expanded partnership (January 2025). Treasure Island Marina retains the storage, fuel, and retail operations.
4. Ship's Store Retail: On-site retail store offering cold drinks, gifts, tackle, supplies, snacks, and boating essentials. Open 7 days a week.
5. Trailer Storage: Trailer storage available for existing dry-stored boat customers, providing supplementary recurring revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Treasure Island Marina LLC operates a full-service marina on a 12-acre waterfront property on Historic Grand Lagoon in Panama City Beach, Florida. The marina offers dry stack inside storage and wet slip dockage for over 500 boats, a 24-hour fuel dock dispensing Valvtect marine gasoline and diesel, an on-site Ship's Store, transient slip reservations, and hosts a fleet of third-party charter fishing boats, dolphin tours, excursion vessels, and pontoon rentals. Parts and service operations are handled by MarineMax under an expanded partnership announced in January 2025.

Product overview

Treasure Island Marina is a family-owned and operated full-service marina facility on the Gulf Coast of Florida, serving Bay County for nearly 50 years. The marina offers a comprehensive portfolio of boating services centered around its core boat storage operations (dry stack and wet slip storage for over 500 boats), complemented by MarineMax-operated service and parts departments, a full range of charter fishing boats and excursion vessels, a ship store, and 24-hour fuel dock. The product portfolio includes individual charter boats and tour operators (such as Sea Screamer Cruises, Blue Dolphin Tours, Cruisin Tikis PCB, Pontoon Boat Rentals), a ship store, transient slip dockage, and an adjacent Treasure Island Seafood Market. The overall offering is a unified full-service marina experience rather than a modular software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Boat Storage
• Fuel Dock
• Ship's Store
• Boat Service and Parts
• Transient Slip Dockage
• Boat Charters, Tours and Rentals
• Treasure Island Seafood Market
• Charter Fishing Fleet

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• MarineMax (NYSE: HZO)coreStrategic or Co-development Partner · 10 January 2025Expanded partnership announced January 10, 2025 includes MarineMax's purchase of Treasure Island Marina's Parts and Service Departments and extension of their long-term lease. MarineMax is the exclusive boat dealer on the 12-acre waterfront property, operating Parts and Service Departments under their new ownership. Treasure Island Marina retains premier storage operations, 24-hour fuel dock, and Ship's Store. The partnership is described as a natural fit based on shared values and commitment to the boating community.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Suntex Marina Investors: The largest publicly-traded marina owner/operator in the US (NYSE: STX), with a portfolio of full-service marinas offering dry storage, wet slips, fuel, and ship stores — the same core service mix as Treasure Island Marina, just at national scale.
• Marina Jack (Sarasota): Long-established Florida Gulf Coast full-service marina offering wet slips, dry storage, fuel dock, restaurants, and marine services. Comparable multi-decade family/operator model with overlapping service lines.
• Loggerhead Marina: Operates a portfolio of full-service marinas across the Southeast US with dry stack storage, wet slips, fuel docks, and ship stores. Comparable business model and customer base to Treasure Island, with overlapping Florida footprint.
• Bahia Mar Marina: Large Florida full-service marina in Fort Lauderdale offering wet slips, dry storage, fuel, and on-site marine services. Direct comparable on the marina operator business model, though significantly larger scale.
• Island Marina (Panama City): Direct local competitor operating a full-service marina in the Panama City / Panama City Beach area offering wet slips, dry storage, and fuel. Direct geographic overlap and identical service mix to Treasure Island.
• Naples Bay Marina: Southwest Florida full-service marina offering wet slips, dry storage, fuel, and marine services. Comparable Gulf Coast Florida marina operator with similar service mix and affluent boating clientele.
• Pier 121 Marina & Resort: Full-service Texas marina offering dry stack storage, wet slips, fuel dock, restaurant, and boat service. Comparable end-to-end marina experience model, though in a different regional market.
• Galati Yacht Sales: Family-owned Florida marine retailer and marina operator with multiple locations, offering boat sales, service, storage, and fuel. Comparable regional family-owned model with overlapping service lines.

Broad incumbents

• Safe Harbor Marinas: One of the largest US marina operators (privately held) with a broad portfolio of dry storage, wet slips, and service facilities. Directly comparable business model at scale, competing for the same boating customer wallet share.
• MarineMax: Public marine retailer and services operator (NYSE: HZO) that now operates the Parts and Service Departments at Treasure Island under the expanded 2025 partnership. Overlaps in boat sales, service, and marina-adjacent operations, but Treasure Island retains storage, fuel, and retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/treasure-island-marina-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Treasure Island Marina LLC