Treasures from the Heart

What Treasures from the Heart does

Treasures from the Heart operates as the DBA of Forshia Ross Ministries, a private 501(c)(3) Christian non-profit founded in 1990 by Forshia Ross and headquartered in Glendale, Rhode Island. The ministry produces and distributes a multi-format portfolio of faith-based resources targeting primarily women seeking emotional and spiritual healing, including audio teachings on CD and as MP3 digital downloads, books and booklets, prayer cards, perfumes, craft kits, and curated bundles. Core intellectual property centers on the proprietary Keys to Emotional Wholeness framework (HEAL.RENEW.EMPOWER), and content is delivered through the Hidden Treasures Radio program broadcast internationally via European Gospel Radio shortwave from Milan, Italy, alongside a Wix-hosted e-commerce store with global shipping and digital downloads.

The business model combines three revenue streams: one-time product sales (digital downloads priced $7-$28; physical CDs $10-$60; books $13-$15; perfumes $48-$58; bundled collections up to $295 with pay-in-4 installments available), recurring and one-time tax-deductible donations as a registered non-profit, and honorariums from speaking engagements at churches, conferences, and events. Go-to-market is community-led and event-driven: distribution flows from radio broadcasts, speaking engagements, women's conferences, Overcoming Depression Workshops, and a free 5-Day Challenge funnel, with supporting touchpoints across Facebook, LinkedIn, YouTube, and the Treasure Vault email newsletter. The customer base is exclusively individual consumers — there are no enterprise or institutional accounts — and testimonials indicate a geographically dispersed long-tail of buyers primarily in the US Northeast with international reach through radio. The organization maintains affiliation with the International Foursquare Church and the Aglow International network, with the Divine Visitations documentary winning awards at over 30 film festivals as a brand-building asset.

Name

Treasures from the Heart

Legal name

Forshia Ross Ministries

Website

https://treasuresfromtheheart.org

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

Treasures from the Heart (Forshia Ross Ministries) is a private 501(c)(3) Christian non-profit in Rhode Island that produces and sells faith-based audio teachings, books, and related resources — primarily serving individual women seeking emotional and spiritual healing through biblical teaching.

Ownership category

akta.pro rank

Product category

Religious Educational Materials

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Gift, Novelty, and Souvenir Retailers (459420)

SIC

Costume Jewelry & Novelties (3960), Greeting Cards (2771)

akta.pro primary industry

Devotional & Prayer Publishing (Devotionals, Prayer Books, Meditation Guides) (MPAJAHAB)

akta.pro secondary industries

Sermon, Homiletics & Ministry Resource Publishing (Preaching Aids, Pastoral Resources) (MPAJAHAD), Spiritual, Metaphysical & Inspirational Gifts Retail (CRALAJAJ)

Keywords

• Christian ministry resources
• Biblical teaching materials
• Religious audio teachings
• Spiritual growth products
• Inspirational books and CDs

Headquarters

HQ city

Glendale, Rhode Island

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Product Sales: Sale of books, CDs, digital downloads, perfumes, prayer cards, and bundled products. One-time purchase model for physical and digital products.
2. Donations and Offerings: Ministry operates as 501(c)(3) non-profit accepting tax-deductible donations. Donors can make one-time or monthly recurring gifts.
3. Speaking Engagement Fees: Forshia Ross is available for speaking engagements at churches, conferences, and events for honorariums.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Treasures from the Heart (operated by Forshia Ross Ministries) is a Christian ministry that sells faith-based educational and inspirational products including audio teachings on CD and as digital downloads, books, booklets, prayer cards, perfumes, craft kits, and bundled packages. The ministry also delivers services such as the Hidden Treasures Radio program, the Divine Visitations documentary, an Overcoming Depression Workshop, free Bible studies, prophetic mentoring, and a prayer request ministry (The Dwelling Place).

Product overview

Forshia Ross Ministries (operating as Treasures from the Heart) is a Christian ministry offering a multi-format product portfolio centered on biblical teaching and spiritual growth resources. The core offerings include audio teachings on CD and as digital downloads (MP3) covering topics such as spiritual warfare, faith development, overcoming depression, Kingdom principles, and holiness. Print products include books (No Secondhand Rose, The Wilderness Shall Blossom Like the Rose) and booklets on specific topics like breaking negative cycles and deliverance. Additional products include prayer cards, perfumes (Ashes to Roses, In Full Bloom), craft kits, and bundled packages combining multiple formats. Services include the Hidden Treasures Radio program, the Divine Visitations documentary, Overcoming Depression Workshop, free Bible studies, prophetic mentoring sessions, and a prayer request ministry (The Dwelling Place). The ministry also offers vintage collections of foundational teachings in comprehensive bundles. Products are sold through the online store with physical items shipped and digital products available for immediate download.

Differentiator

Problem solved

Functional benefit

Brands

• Hidden Treasures Radio: Radio program featuring biblical insights for daily living, broadcast on European Gospel Radio from Milan, Italy and other stations

Products and services

• CD Teaching Series

Quantifiable outcome

• Over 30 film festival awards for Divine Visitations documentary
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• International Foursquare ChurchcoreStrategic or Co-development PartnerForshia Ross Ministries is ordained and licensed through The International Foursquare Church. Forshia holds an International License with Foursquare and was ordained in 2011. The ministry embraces the Foursquare Doctrines of Faith.
• Faith Fellowship Foursquare ChurchcoreStrategic or Co-development PartnerForshia and her husband Eric are members of Faith Fellowship Foursquare Church in Uxbridge, MA, where Pastor Forshia Ross serves as one of the assisting ministers.
• Veritas Mission Films / Kevin McAfeeminorStrategic or Co-development PartnerDocumentary film 'Divine Visitations: Finding Jesus in the Storm' produced by Kevin McAfee. Ministry involved in providing testimony content for the film that has won over 30 film festival awards.
• Aglow InternationalcoreStrategic or Co-development PartnerForshia served two years as RI State Prayer Coordinator and two years as VP of Leadership Development on the RI/MA Area Board. In 2024, she felt called to serve again as RI State Prayer Coordinator.
• WNRI Rhode IslandminorChannel Partner/ Reseller/ DistributorLocal radio station where Hidden Treasures radio program was originally recorded and broadcast to Rhode Island area.
• European Gospel RadiominorChannel Partner/ Reseller/ DistributorInternational radio network broadcasting Hidden Treasures program via shortwave from Milan, Italy to Europe, Africa, Israel, and the Middle East.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Bott Radio Network: Largest independent Christian radio network in the US, carrying devotional and teaching programs similar to Hidden Treasures Radio. Comparable as a Christian radio distribution partner/program carrier, though it operates the network rather than producing original content.

Broad incumbents

• Kenneth Copeland Ministries: Large founder-led Christian ministry with extensive audio/video teaching library, radio/TV broadcast, books, magazines, and donations-based revenue. Comparable broadcast-and-product ministry model at significantly larger scale.
• Joyce Meyer Ministries: One of the largest personal-brand Christian ministries, offering audio teachings, books, conferences, and a global TV/radio broadcast network. Comparable as a founder-led ministry distributing devotional content via multiple formats and donations, though substantially larger and broader in audience.
• Moody Publishers / Moody Radio: Established Christian publisher and broadcaster producing books, audio resources, and radio programming. Comparable in publishing of faith-based teaching content and radio distribution, though at institutional scale rather than personal-brand.

Direct peers

• DaySpring (Hallmark): Christian-themed greeting cards, gift items, and inspirational products sold through e-commerce and retail. Comparable product category (faith-based greeting cards, perfumes, gift items) and direct-to-consumer retail model for the ministry's perfume, prayer card, and Christmas card lines.
• Our Daily Bread Ministries: Long-running devotional publisher distributing daily print, audio, and digital devotionals globally in multiple languages. Comparable as a devotional content publisher with radio/podcast distribution and broad international reach via similar non-profit donation-funded model.
• Proverbs 31 Ministries (In Touch with Lysa TerKeurst): Women's-focused Christian ministry publishing devotional content, books, online Bible studies, and conferences with a strong emotional/spiritual healing emphasis. Closely comparable target audience (women), product formats (devotionals, studies, books), and direct-to-consumer e-commerce model.
• Living Proof Ministries (Beth Moore): Women's-focused Christian ministry offering Bible studies, conferences, and devotional resources. Closely comparable in target audience (women), content style (personal testimony + biblical teaching), and product formats (studies, books, event-based engagement).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com//c/ForshiaRoss
• Facebookfacebook.com/forshiarossministries
• LinkedInlinkedin.com/company/treasures-from-the-heart

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Treasures from the Heart