TreCe AB

What TreCe AB does

TreCe AB is a privately held Swedish specialty furniture manufacturer founded in 1976 and headquartered in Norrköping, Östergötland, with a workforce of 31 employees and an AAA D&B creditworthiness rating. The company designs and produces two integrated product families: storage furniture for offices (the lilli modular shelving system, Space series, CombiLine series, Mail sorting cabinets, Soft media units, archive shelving, and accessories) and source-sorting/waste-recycling solutions for offices and public environments (Birdie, Kite, KLOSS modular system with KLOSS GO mobile variant, Wavy, Cloud, Etage, Hightower, Hold, Popsicle, Ridge, and integrated environmental stations). Products are built around modular, reconfigurable architectures with powder-coated finishes, compact laminate worktops, optional RFID Mifare locks, and water-based lacquer available in any NCS colour, and several lines have won international design awards including the Red Dot Award, German Design Award, and Miaw Design Awards 2025.

TreCe operates a B2B and B2G enterprise sales model, reaching customers through direct field sales, a Nordic retailer/reseller channel, a digital showroom, and active participation in design trade fairs (Stockholm Furniture Fair, Habitare Helsinki, 3daysofdesign Copenhagen). Pricing is quote-based and customized to client specifications on color, dimension, and configuration rather than standardized catalog pricing. The customer base is diversified across Nordic enterprises and institutions, including Microsoft (Kista), Malmö University, Aker Solutions, GSK, Kungsleden, Arlanda Express, Galleria Emporia, Mall of Scandinavia, Viking Line, and the Deichman Bjørvika public library in Oslo, spanning offices, education, energy, pharmaceuticals, real estate, transportation, retail, maritime, and public/cultural verticals.

The company is independently owned with no disclosed external investors or parent company, no public listing, and no recorded funding rounds, M&A activity, or leadership transitions. Growth signals center on product-line extension (lilli, KLOSS GO, Wavy), sustainability positioning (water-based lacquer standardization, CleanSea environmental partnership, Återbruk refurbished furniture channel), and brand reinforcement through repeated international design awards and showroom presence in Copenhagen.

Name

TreCe AB

Legal name

TreCe AB

Website

https://trece.se

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

TreCe AB is a Swedish specialty furniture manufacturer founded in 1976, designing modular storage and waste-sorting solutions for offices and public environments across the Nordic region, sold via quote-based B2B/B2G contracts to enterprises and institutions.

Ownership category

akta.pro rank

Product category

Commercial Office Furniture

NAICS

Home Furnishings Retailers (44912), Home Centers (444110)

SIC

Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540), Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Recycling, Trash & Waste-Sorting Station Organization (HSAFAJAH)

akta.pro secondary industries

Garage, Basement & Utility Storage Retail (Workbenches, Cabinets, Heavy-Duty Storage) (CRAIAJAH), Hygiene Packaging & Dispensing Systems (Dispenser Systems, Packs) (IMAMAGAJ), Reuse & Resale / Recommerce Operations (EUAIANAC)

Keywords

• Waste sorting furniture
• Office storage solutions
• Modular shelving systems
• Commercial recycling bins
• Public space furniture

Headquarters

HQ city

Norrköping

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. B2B/B2G Furniture Sales: TreCe generates revenue through direct sales of waste sorting furniture and office storage solutions to businesses and public sector organizations. Products are sold with quote-based pricing, suggesting customized solutions rather than standardized catalog pricing. The company operates with a traditional furniture manufacturing and sales model.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

TreCe AB designs, manufactures, and sells modular waste sorting (recycling) furniture and office storage solutions for businesses and public environments across the Nordics. Its portfolio includes award-winning recycling bins (Kite, Birdie, Wavy, KLOSS), customizable modular shelving (lilli, Space, CombiLine), personal lockers with RFID, mail sorting cabinets, and integrated environmental sorting stations. Products are customizable in NCS colors, sizes, and configurations, finished with water-based lacquer, and sold direct and via retailers with quote-based pricing.

Product overview

TreCe AB is a Swedish furniture manufacturer specializing in source sorting (recycling) solutions and storage furniture for offices and public environments. The product portfolio consists of two main categories: (1) Storage products including the lilli modular shelving system, Space series (cabinets, lockers, worktops), CombiLine series (work stations, storage lockers, wardrobes, copy stations), Mail sorting cabinets, Soft media units, Archive solutions, and portable office accessories; (2) Source sorting/recycling products including Birdie, Cloud, Etage, Hightower, Hold, Kite, KLOSS (including KLOSS GO mobile variant), Popsicle, Ridge, Wavy, and integrated environmental stations for Space and CombiLine. Products feature water-based lacquer finishes available in any NCS colour, and several have received international design awards including Red Dot Award, German Design Award, and Miaw Design Awards. The company serves offices, public spaces, educational institutions, and healthcare facilities throughout Scandinavia.

Differentiator

Problem solved

Functional benefit

Products and services

• lilli modular shelving system Modular shelving system with cast zinc fittings and wooden columns in multiple heights; reconfigurable without limits for use as open storage, room divider, or floating structure. Designed for offices and public environments.
• Space series Storage furniture series for office environments including cabinets, clothes storage, office shelves, personal lockers, planters, seating modules/benches, shoe racks, open shelves, and worktops. Available with integrated environmental sorting stations.
• CombiLine series Comprehensive storage furniture line including work stations, cabinets, storage lockers, wardrobes, combi shelves, wall shelves, office shelves, copy stations, mail sorting units, printer cabinets, magazine shelves, wall shelf/cabinet combinations, worktops, and accessories.
• Mail mail sorting cabinets Mail sorting cabinets designed for organizing incoming and outgoing mail in office environments.
• Soft media unit Media units for organizing and storing media equipment in office and public spaces.
• Archive shelf pine Archive shelving system in pine wood for storage of documents and archival materials.
• Drawing cabinet Storage cabinets designed for A0 and A1 format drawings and technical documents.
• Birdie recycling bin Recycling bin with unique design that has won several international awards; features clear symbols for easy waste sorting. For office and public environments.
• Clean dispenser stand Dispenser stand for waste sorting solutions in public and office environments.
• Cloud mobile recycling unit Mobile recycling unit with clear symbols and easy emptying, designed for flexible placement in various environments.
• Etage multi-level sorting Elegant and practical multi-level solution for source sorting with tiered compartments.
• Hightower waste bin Tall waste bin suitable for both indoor and outdoor use, designed for high-volume sorting locations.
• Hold / Hold mini recycling units Recycling units available in standard and mini sizes for flexible waste sorting solutions.
• Kite / Kite mini waste bin Award-winning waste bin (Red Dot Award, German Design Award) with clear lid symbols for easy sorting. Available in wall-mounted mini version.
• KLOSS modular source sorting system Large and highly flexible, connectable modular system for source sorting. Available in three sizes (KLOSS, KLOSS Small, KLOSS mini) for different capacity needs.
• KLOSS GO mobile recycling unit Mobile recycling unit that makes recycling portable and effortless for flexible sorting needs.
• Popsicle waste bin Waste bin designed for both indoor and outdoor environments with openings from two directions.
• Ridge recycling unit Recycling unit for source sorting with distinctive ridged design.
• Wavy waste bin Elegant and spacious waste bin for source sorting in public spaces. Winner of German Design Award 2026.
• Space Miljödisk / CombiLine Miljöstation Environmental sorting stations integrated into Space and CombiLine furniture lines for seamless waste sorting in office environments.
• CombiLine inlets and lids Inlets and matching lids for CombiLine worktops enabling waste sorting of paper, PET bottles, cans, plastic, and food waste. Powder coated steel inserts or stainless steel options with Formica compact laminate lids.

Quantifiable outcome

• Products installed at major Nordic landmarks including Mall of Scandinavia (100,000+ sqm), Malmö University Niagara, Viking Line ships
• +1 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Bernstrand & BorseliuscoreStrategic or Co-development PartnerDesign partnership with Swedish designers Bernstrand & Borselius who designed the lilli modular shelving system. The designers bring intelligent design and organic aesthetics to create flexible, sustainable shelving solutions.
• CleanSeaminorStrategic or Co-development PartnerEnvironmental partnership collaboration focused on making real difference for the ocean and marine environments through sustainability initiatives.
• AS Scenario Interiørarkitekter MNILminorStrategic or Co-development PartnerNorwegian interior architecture firm collaborated with TreCe on GSK office project, bringing custom storage solutions with company-specific colors and design.
• WingårdhminorStrategic or Co-development PartnerSwedish architectural firm that selected Kite for Galleria Emporia project and prescribed the product for the shopping mall.
• Steen & StrømminorChannel Partner/ Reseller/ DistributorProperty developer and coordinator for Galleria Emporia project who worked with TreCe on the recycling furniture implementation.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Kinnarps: One of the largest Nordic office furniture manufacturers with a broad storage, workstation and recycling/storage-adjacent portfolio; competes on interior-architect specifications similar to TreCe but at materially larger scale.
• EFG (Europe Furniture Group): Pan-European office furniture group offering workstations, storage and contract furniture to corporate and public-sector buyers; overlaps with TreCe on storage and integrated recycling units within larger office fit-outs.
• Brabantia: Dutch household and waste-sorting brand with built-in Sort & Go and contractor ranges; broader portfolio but overlapping on office/public-segment waste-sorting furniture specifications.
• Joseph Joseph: UK design-house with a strong stackable waste-sorting product family and growing B2B presence; competes for the same design-conscious specifier audience as TreCe's Birdie/KLOSS lines.
• Offecct: Swedish premium office/contract furniture brand focused on acoustic and lounge solutions; overlaps with TreCe on the design-led, architect-specified Nordic contract channel where TreCe competes for specifications.
• Simplehuman: Global premium waste-bin brand with growing commercial/specification presence; comparable on sensor- and design-forward bins but with consumer-led brand equity versus TreCe's B2B/contract focus.

Direct peers

• Hailo: German maker of waste-sorting bins and built-in solutions for offices and public spaces; closest direct competitor to TreCe's Kite, Birdie, Wavy and KLOSS lines, with similar B2B specification-led GTM in Northern Europe.
• Wesco: German household/waste-sorting brand with a dedicated B2B range of indoor recycling bins and integrated sort stations used in offices and public environments — directly comparable on product format and customer.
• Materia: Swedish contract-furniture manufacturer of office storage walls, units and workstations — direct peer on modular office storage specifications and the Nordic A&D channel.
• Abstracta: Swedish acoustic/office furniture maker (now part of Goossens) with modular storage and screen-based solutions; competes for the same architectural-specification briefs as TreCe's lilli and Space series.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/trece-ab

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TreCe AB