Tredsafe
Tredsafe is an Auckland-based, privately held manufacturer of proprietary DiamondTred anti-slip stair nosings, flooring transitions, entrance matting, and tactile indicators, selling through a global distributor network to commercial, education, healthcare, and entertainment projects in New Zealand, Australia, and the United States.
- Company typePrivate
- Founded-
- HeadquartersAuckland, New Zealand
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What Tredsafe does
Tredsafe is a privately held New Zealand manufacturer of architectural stair nosings, flooring transitions, edging trims, entrance matting, and tactile ground surface indicators, headquartered in Auckland. The company's product portfolio is built around its proprietary DiamondTred surface treatment — an anti-slip technology infusing sustainably sourced industrial sand into the nosing to deliver 360-degree slip resistance — together with a Tredlock proprietary adhesive system and a contoured profile range that can be installed on-site without prefabrication on carpeted, vinyl, timber, or concrete stairs.
The company sells a unified range of safety and finishing products rather than a software platform, targeting commercial buildings, education, healthcare, hospitality and entertainment (including branded sports arenas), and government/public facilities across New Zealand, Australia, and the United States. Its go-to-market is a global authorized distributor network complemented by direct website sales and a customization service for branded inserts (colours, logos, custom profiles) used in flagship projects such as Charlotte Hornets Arena, Furman University, Wellington Regional Children's Hospital, Turanga Christchurch Library, and Newmarket Westfield. Products are designed to meet stair safety standards in the US, NZ, and Australia, and pricing is quote-based through distributors rather than publicly disclosed.
Tredsafe firmographics
Firmographics- Name
- Tredsafe
- Legal name
- Tredsafe
- Website
- https://tredsafe.co.nz
- Company type
- Private
- Operating status
- Operating
- Short description
- Tredsafe is an Auckland-based, privately held manufacturer of proprietary DiamondTred anti-slip stair nosings, flooring transitions, entrance matting, and tactile indicators, selling through a global distributor network to commercial, education, healthcare, and entertainment projects in New Zealand, Australia, and the United States.
- Ownership category
- akta.pro rank
Tredsafe industry classification
Industry- Product category
- Stair Safety Products
- NAICS
- Flooring Contractors (23833)
- SIC
- Metal Doors, Sash, Frames, Moldings & Trim (3442)
- akta.pro primary industry
- Stair Treads, Risers & Landing Flooring (HSAPAGAH)
- akta.pro secondary industries
- Flooring & Trip-Hazard Mitigation (Non-Slip Surfaces, Transitions) (HSAPANAG), Stair Tread & Riser Repair & Refinishing (HSAGAFAM)
Keywords
Where Tredsafe is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Tredsafe business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Stair Nosings and Transitions Sales: One-time hardware sales of anti-slip stair nosings, transitions, edging trims, and related building safety products. Products are sold through distributors globally and directly via the company website.
- Customization Services: Custom colour inserts, branding with logos, and custom profile dimensions for branded environments projects such as sports arenas and universities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard products available through distributors |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Tredsafe product offering
Product offeringCore offering
Tredsafe designs, manufactures, and sells anti-slip stair nosings, flooring transitions, edging trims, entrance matting, and tactile ground surface indicators for commercial, educational, healthcare, hospitality, and government buildings. The portfolio is built around the proprietary DiamondTred surface treatment, which infuses industrial sand into stair profiles for 360-degree slip resistance, and includes customization services for branded colors, logos, and contoured installations on curved stairs installed on site without prefabrication.
Product overview
Tredsafe is a manufacturer of architecturally-inspired stair nosings and flooring transitions. The product portfolio centers on anti-slip stair nosing treads (including standard and contoured profiles) and transitions for connecting different flooring surfaces, complemented by edging trims, entrance matting systems (CONNEXX, DT080), and tactile ground surface indicators (Alltac Sheet). The proprietary DiamondTred technology provides 360-degree slip resistance across the range. Products serve commercial, education, hospitality, and healthcare sectors. Customisation services enable branded inserts with specific colors and logos. The offering is a unified portfolio of complementary safety and finishing products, not a software platform.
Differentiator
Problem solved
Functional benefit
Brands
- DiamondTred: Tredsafe's proprietary design featuring 360 degree slip resistance, infused with sustainably sourced industrial sand. Described as 'Diamonds in the Rough' with superior slip resistance and variety of colours for design or compliance requirements.
Products and services
- Stair Nosings Anti-slip stair nosing treads designed to protect stair edges from wear and tear while providing superior traction and visual definition to reduce accident risk. Suitable for vinyl, carpet, uncovered/bare, and ceramic applications in commercial, education, hospitality, and healthcare facilities.
- Contoured Stair Nosings Curved-profile stair nosings designed for stairs with non-standard angles or curves, installed on site without prefabrication. Available for carpeted, vinyl, timber, or concrete stairs.
- Nosing Inserts Replacement or upgrade inserts for stair nosings, available in various colours including custom branded options.
- Transitions Flooring transitions that connect different surfaces such as LVT, carpet, and vinyl to bare floors or surfaces with height variations. Serves as a protective barrier preventing flooring edge damage while reducing tripping hazards.
- Contoured Transitions Curved-profile transitions designed for non-standard angles or curved installations, installed on site without prefabrication.
- Edging Trims Floor edging solutions for finishing transitions where flooring meets walls, skirting, or exposed edges, including floating floor trims and floor-to-wall trim edging.
- Entrance Matting (CONNEXX and DT080) Entrance matting systems including the CONNEXX system and DT080 matting that absorb moisture and brush away dirt to protect building entrances.
- Tactiles (Alltac Sheet) Tactile Ground Surface Indicators that provide internationally-recognised warnings indicating pedestrian hazards such as stairs or slopes, including Alltac Sheet-format tactile indicators, particularly aiding those with visual impairments.
- Tredlock Adhesive System Proprietary adhesive-based installation system for secure attachment of stair nosings.
- Customisation Services Custom product services covering insert colours, branding with logos, and stair nosing profile dimensions to achieve specific design requirements for branded environments such as university and sports venue installations.
Quantifiable outcome
- 3.4km of custom stair nosing inserts installed in Charlotte Hornets Arena
Companies that use Tredsafe
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles4 records
Tredsafe technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Tredsafe partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Tredsafe competitors and assessment
Company assessmentDirect peers
- Accutrex Products: US manufacturer of cast aluminium stair nosings, trench grates, and fabricated metal safety products. Comparable in metal stair-tread hardware for commercial/institutional projects.
- Gradus Group: UK-headquartered manufacturer of stair nosings, edgings, floor trims, and barrier matting with a global specification business. Directly comparable to Tredsafe in product categories, customisation offering, and contractor/specified-project distribution model.
- Schluter Systems: Manufacturer of flooring profile and transition products (edge trims, movement joints, stair-nose profiles) sold through specialised distributors to tile and flooring contractors. Closely comparable to Tredsafe's transitions and edging trims lines.
- Wooster Products: US manufacturer of anti-slip stair treads, nosings, and walkway safety products sold through industrial and commercial channels. Direct competitor in anti-slip stair-nosing hardware.
- Balco Inc. Manufacturer of metal stair nosings, expansion joint covers, and floor-to-wall transitions for commercial buildings. Comparable in metal-nosing production and project/specification distribution.
- Safety Direct America: Supplier of anti-slip tapes, stair treads, and walkway safety products for commercial and industrial facilities. Comparable in anti-slip surface treatment for pedestrian safety applications.
Broad incumbents
- Tarkett (Johnsonite): Large global flooring manufacturer whose Johnsonite line includes stair nosings, wall base, transitions, and accessories. Overlaps with Tredsafe's transition and edging portfolio but as part of a much broader commercial flooring range.
- Forbo Flooring Systems: Global manufacturer of resilient flooring (Marmoleum, vinyl), entrance matting (Coral), and stair-edging solutions. Comparable through its entrance-matting and stair-nosing/edge accessory lines distributed globally.
- 3M Safety Solutions: Industrial giant offering anti-slip tapes, coatings, and walkway safety products competing with Tredsafe's anti-slip surface treatment in the same end-use applications, albeit via tapes/coatings rather than integrated nosings.
Regional players
- C.S. Group: Australian manufacturer of stair nosings and tactile indicators serving the ANZ construction market. Overlaps directly with Tredsafe's Australian footprint and product set.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Tredsafe social profiles
Digital presenceTredsafe compliance and trust
Trust signalCompliance3 records
Tredsafe financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tredsafe leadership team
Management profileNumber of profiles
Tredsafe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tredsafe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tredsafe
What does Tredsafe do?
Tredsafe designs, manufactures, and sells anti-slip stair nosings, flooring transitions, edging trims, entrance matting, and tactile ground surface indicators for commercial, educational, healthcare, hospitality, and government buildings. The portfolio is built around the proprietary DiamondTred surface treatment, which infuses industrial sand into stair profiles for 360-degree slip resistance, and includes customization services for branded colors, logos, and contoured installations on curved stairs installed on site without prefabrication.
Is Tredsafe a public or private company?
Tredsafe is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tredsafe founded?
Tredsafe was founded in -1.
Where is Tredsafe based?
Tredsafe is headquartered in Auckland, New Zealand, in the Oceania region.
How does Tredsafe make money?
Two revenue lines are on record. Stair Nosings and Transitions Sales are the primary driver. The others are customization Services.
Who are Tredsafe's main competitors?
Direct peers on record are Accutrex Products, Gradus Group, Schluter Systems, Wooster Products, Balco Inc. and Safety Direct America. Broad incumbents are Tarkett (Johnsonite), Forbo Flooring Systems and 3M Safety Solutions. C.S. Group is listed as a regional player.
Does Tredsafe have an API?
No public API is recorded for Tredsafe.
What industry is Tredsafe in?
Tredsafe's product category is Stair Safety Products. Its primary akta.pro industry code is HSAPAGAH, Stair Treads, Risers & Landing Flooring, with a secondary code of HSAPANAG, Flooring & Trip-Hazard Mitigation (Non-Slip Surfaces, Transitions). Its NAICS code is 23833 and its SIC code is 3442.