TreeStory
TreeStory is a Scottish forestry consultancy, founded in 2018 and based in Edinburgh with offices in Inverness and Perth, providing regenerative woodland management, carbon project development, and forestry training to private estates, conservation trusts, and impact investors across Scotland.
- Company typePrivate
- Founded2018
- HeadquartersEdinburgh, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What TreeStory does
TreeStory is a Scottish forestry consultancy founded in 2018 and headquartered in Edinburgh, with additional offices in Inverness and Perth. It serves private landowners, estates, and conservation trusts across Scotland, delivering regenerative forestry management plans, woodland creation and restoration, habitat and peatland restoration, agroforestry design, and carbon project development under the UK Woodland Carbon Code. The firm employs roughly 19 staff with over 80 years of combined forestry experience, and operates three commercial pillars: a core forestry consultancy, the EcoCarbon impact-investing platform (run through subsidiary EcoCarbon Limited) that connects investors to verified woodland carbon projects, and TreeStory Learn, an education catalogue of self-paced courses covering agroforestry, peatland, woodland creation, and rewilding priced between £170 and £510.
The business operates a professional services revenue model in which most revenue is generated through multi-year, project-based consultancy contracts with estate and trust clients, supplemented by course sales through TreeStory Learn and intermediation fees via EcoCarbon. Notable engagements include Torosay Hills Estate, the Mull and Iona Community Trust, and Dorback Estate. The firm holds a partnership with conservation charity Trees For Life, has secured Queen's Commonwealth Canopy accreditation, and in October 2025 became the first forestry consultancy in Scotland to achieve B Corp certification, with a score of 92.4. TreeStory is privately held and bootstrapped, with no external funding disclosed.
The underlying technology stack is light: EcoCarbon is positioned as an integration and interoperability platform connecting capital to carbon projects rather than a software product, and TreeStory Learn is delivered as online course modules. Distribution is regional, leveraging three physical offices to provide same-day site coverage across Scotland's principal forestry geographies. Go-to-market relies on field-based senior consultants, partnerships (e.g. Trees For Life), and brand credentials (B Corp, QCC) to access ESG-aligned estates, corporate carbon buyers, and conservation grant funding.
TreeStory firmographics
Firmographics- Name
- TreeStory
- Legal name
- TreeStory Limited
- Website
- https://treestory.org.uk
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TreeStory is a Scottish forestry consultancy, founded in 2018 and based in Edinburgh with offices in Inverness and Perth, providing regenerative woodland management, carbon project development, and forestry training to private estates, conservation trusts, and impact investors across Scotland.
- Ownership category
- akta.pro rank
TreeStory industry classification
Industry- Product category
- Forestry Consultancy Services
- NAICS
- Support Activities for Forestry (1153), Support Activities for Forestry (11531), Timber Tract Operations (11311), Timber Tract Operations (113110)
- SIC
- Forestry (800)
- akta.pro primary industry
- Timberland Asset Management & Consulting (AFAMAAAI)
- akta.pro secondary industries
- Reforestation & Afforestation Services (Planting, Site Prep, Regeneration) (IMAMAAAE), Timberland & Forest Asset Management (IMAMAJAA), Timberland Operations Planning & Contractor Management (AFAMAKAE)
Keywords
Where TreeStory is headquartered
LocationHeadquarters
- HQ city
- Edinburgh
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
TreeStory business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Forestry Consultancy Services: End-to-end forestry consultancy including woodland creation, forest management, ecological restoration, timber harvesting, and strategic planning. Services are project-based, with consultants managing the full lifecycle from site assessment through operational supervision.
- Green Investment Services: Advisory and brokerage services for woodland ownership as an investment asset class. Includes investment analysis, acquisitions support, site assessments, and portfolio/fund management services for green investors.
- TreeStory Learn Educational Courses: Regenerative Forestry training programmes offered as in-person courses across Scotland. Courses cover site assessment, forest establishment, tree ecology, thinning, continuous cover forestry, and forest diversification.
- EcoCarbon Platform: Carbon offsetting and impact investment platform connecting investors with ecological restoration projects. Enables businesses and individuals to invest in carbon capture and biodiversity initiatives in Scottish woodlands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Introductory course module on site assessment and species selection |
| Unit Pricing | Pay-as-you-go | Forest diversification module for transforming monocultures |
| Unit Pricing | Pay-as-you-go | Advanced module on continuous cover forestry principles |
| Unit Pricing | Pay-as-you-go | Tree ecology and thinning interventions module |
| Unit Pricing | Pay-as-you-go | Forest establishment operations module |
| Subscription | Annual | Early-career forestry role with competitive compensation |
| Subscription | Annual | Experienced consultant role with vehicle allowance |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
TreeStory product offering
Product offeringCore offering
TreeStory is a Scottish forestry consultancy providing end-to-end regenerative forestry services, including woodland creation, forest management, ecological restoration, timber harvesting, and strategic planning for landowners, estates, and impact investors. The company operates the EcoCarbon platform for carbon offsetting and impact investment in Scottish woodland projects, and runs TreeStory Learn, an educational sub-brand offering in-person courses in regenerative forestry practice. Services are delivered through regional office hubs in Edinburgh, Inverness, and Perth.
Product overview
TreeStory is a forestry consultancy providing holistic and sustainable forestry solutions across Scotland. The company operates through three main offerings: (1) Forestry Consultancy and Woodland Management — core consulting services covering sustainable forest management, woodland creation, ecological restoration with partner Trees For Life, timber harvesting, and strategic planning; (2) EcoCarbon — a green investment platform enabling individuals and businesses to invest in Scottish woodland carbon offsetting projects; and (3) TreeStory Learn — an educational sub-brand offering regenerative forestry courses including Site Assessment, Forest Establishment, Tree Ecology & Thinning, Continuous Cover Forestry, and Forest Diversification modules. The company also provides Green Investment Services for property acquisition and portfolio management.
Differentiator
Problem solved
Functional benefit
Brands
- EcoCarbon: A carbon negative, ecologically positive platform providing opportunities for impact investing in Scottish woodland and forest projects. EcoCarbon projects have been designed following TreeStory principles to ensure greatest net ecological impact.
- TreeStory Learn
Products and services
- Forestry Consultancy and Woodland Management End-to-end forestry consultancy providing sustainable forest management, woodland creation, ecological restoration, timber harvesting, and strategic planning services across Scotland. Delivered to landowners, estates, and land managers through direct field sales.
- EcoCarbon Carbon offsetting and impact investment platform operated by wholly owned subsidiary EcoCarbon Limited. Enables investors to calculate their environmental impact, browse Scottish woodland projects, and invest in ecologically positive initiatives with experiential visits.
- Green Investment Services Advisory and brokerage services for woodland ownership as an investment asset class. Includes investment analysis using forecasting and modelling tools, property acquisitions with access to off-market opportunities, detailed site assessments, and portfolio and fund management services via a TreeStory Investment Fund.
- TreeStory Learn Educational sub-brand offering in-person courses in Regenerative Forestry practice across Scotland. Course modules cover site assessment, forest establishment, tree ecology, thinning, continuous cover forestry, and forest diversification, with hands-on site visits. Courses are eligible for the Future Foresters and Women in Forestry Training Funds.
- Site Assessment & Tree Species Selection Course Standalone introductory course module on recognising site conditions and selecting appropriate tree species, covering climate, soils, vegetation as fertility indicators, and Forest Development Types. Includes indoor sessions and site visits. Priced at £510 + VAT per course.
- Forest Establishment Course Standalone course module covering principles of forest establishment, including ground preparation, planting, maintenance operations, and natural regeneration. Includes practical exercises and site visits. Priced at £510 + VAT per course.
- Tree Ecology & Thinning Interventions Course Standalone course module covering ecological principles of forestry and their application to thinning and stand management, including thinning strategies, tree selection, technology, and stand stability. Priced at £510 + VAT per course.
- Continuous Cover Forestry Course Standalone advanced course module providing an overview of sustainable timber harvesting principles, silvicultural methods for stand transformation, multi-storied woodland development, and operational planning. Priced at £510 + VAT per course.
- Forest Diversification Course Standalone course module covering transformation of even-aged monocultures into diverse and resilient woodlands through species or structural diversification strategies. Priced at £170 + VAT per course.
Quantifiable outcome
- 92.4 B Impact Score achieved, exceeding the 80-point certification threshold
- +3 more outcomes
Companies that use TreeStory
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles3 records
TreeStory technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
TreeStory partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Trees For LifecoreTreeStory's expert woodland consultants have partnered with the award-winning conservation charity Trees For Life, uniting over 25 years of ground-breaking conservation work. Together they provide an unrivaled service for managing native woodlands and habitats, particularly in ecological restoration projects.
- Landowners (EcoCarbon Network)coreEcoCarbon platform partners with landowners to showcase woodland and forest portfolios, connecting them with impact investors seeking ecological investment opportunities. Landowners gain access to capital for woodland creation while investors receive verified environmental impact.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
TreeStory competitors and assessment
Company assessmentDirect peers
- Tilhill Forestry: One of the UK's largest forestry and woodland management companies, offering end-to-end forestry services including management plans, timber harvesting, and woodland creation. Directly comparable to TreeStory as a UK forestry consultancy serving landowners, though operating at significantly larger scale and broader geography.
- Pryor & Rickett Silviculture: UK forestry consultancy offering woodland creation, management planning, and Continuous Cover Forestry services. Small, specialist, UK-wide — a closer peer to TreeStory on consultancy depth, especially around CCF and silviculture, than the larger estate managers.
- Greenwood Solutions: UK forestry and woodland management consultancy delivering management plans, grant applications, and woodland creation. Small specialist comparable in scale and service mix to TreeStory, though without the carbon platform or education sub-brand.
- Scottish Woodlands Ltd: Scotland-based forestry company delivering woodland creation, forest management, timber harvesting, and arboricultural services. Headquartered in Livingston with multiple regional offices, it is the most direct Scotland-headquartered competitor to TreeStory across the forestry consultancy stack.
- Forest Carbon: UK pioneer in woodland carbon code projects, working with landowners to establish carbon-credit-generating woodlands and selling verified credits to corporates. Closely comparable to the EcoCarbon side of TreeStory's business and operates in the same voluntary carbon + forestry niche.
Others
- Trees For Life: Award-winning Scottish conservation charity focused on restoring the Caledonian Forest and rewilding the Highlands. Not a commercial peer but a strategic delivery partner for TreeStory's ecological restoration work, with shared customers and joint projects.
- Reforest Scotland: Scottish umbrella body promoting ecologically responsible woodland expansion and supporting practitioners. Not a direct commercial peer, but operates in the same Scottish regenerative forestry ecosystem and represents potential partners, referrers, or talent sources for TreeStory.
Emerging players
- Sylvera: Carbon credit ratings and analytics provider focused on rating the quality of nature-based carbon projects. An indirect competitor/ecosystem participant relative to EcoCarbon — buyers of credits increasingly use Sylvera ratings to evaluate projects like those on TreeStory's platform.
Regional players
- Coed Cymru: Welsh social enterprise supporting native woodland creation, restoration, and sustainable management. Comparable to TreeStory as a regionally focused regenerative forestry body, but operating in Wales rather than Scotland and structured as a non-profit.
Broad incumbents
- Foresight Sustainable Forestry (formerly Gresham House): One of the largest UK managers of sustainably certified timberland and natural capital, running institutional forestry funds and offering woodland creation, management, and carbon services. Comparable to TreeStory's Green Investment Services and the upcoming Investment Fund product, but at vastly greater AUM and institutional scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
TreeStory social profiles
Digital presenceTreeStory compliance and trust
Trust signalCompliance1 record
TreeStory financial estimates
Financial estimateRevenue estimate
Valuation estimate
TreeStory leadership team
Management profileNumber of profiles
Profiles8 records
TreeStory subsidiaries and ownership
Company hierarchySubsidiaries1 record
TreeStory funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TreeStory M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TreeStory
What does TreeStory do?
TreeStory is a Scottish forestry consultancy providing end-to-end regenerative forestry services, including woodland creation, forest management, ecological restoration, timber harvesting, and strategic planning for landowners, estates, and impact investors. The company operates the EcoCarbon platform for carbon offsetting and impact investment in Scottish woodland projects, and runs TreeStory Learn, an educational sub-brand offering in-person courses in regenerative forestry practice. Services are delivered through regional office hubs in Edinburgh, Inverness, and Perth.
Is TreeStory a public or private company?
TreeStory is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TreeStory founded?
TreeStory was founded in 2018. It employs 11 to 50 people.
Where is TreeStory based?
TreeStory is headquartered in Edinburgh, United Kingdom, in the Europe region.
How does TreeStory make money?
Four revenue lines are on record. Forestry Consultancy Services are the primary driver. The others are green Investment Services, treeStory Learn Educational Courses and ecoCarbon Platform.
Who are TreeStory's main competitors?
Direct peers on record are Tilhill Forestry, Pryor & Rickett Silviculture, Greenwood Solutions, Scottish Woodlands Ltd and Forest Carbon. Others are Trees For Life and Reforest Scotland. Sylvera is listed as an emerging player. Coed Cymru is listed as a regional player. Foresight Sustainable Forestry (formerly Gresham House) is listed as a broad incumbent.
Does TreeStory have an API?
No public API is recorded for TreeStory.
What industry is TreeStory in?
TreeStory's product category is Forestry Consultancy Services. Its primary akta.pro industry code is AFAMAAAI, Timberland Asset Management & Consulting, with a secondary code of IMAMAAAE, Reforestation & Afforestation Services (Planting, Site Prep, Regeneration). Its NAICS code is 1153 and its SIC code is 800.