Pro Loco Tremosine

What Pro Loco Tremosine does

Pro Loco Tremosine is an Italian non-profit volunteer association (Associazione di Promozione Sociale – APS, also registered as Ente del Terzo Settore – ETS with RUNTS since April 2023) founded on January 15, 1967, to promote the municipality of Tremosine sul Garda in Lombardy. It functions as the official local Destination Marketing Organization, managing the regional iNFOpoint in Pieve, seasonal info points in Voltino, Campione, and the MUST museum, 24/7 multimedia TOTEM kiosks, NAVIGARDA boat ticketing, and MUST museum ticket services. The organization also runs a digital ecosystem across multiple websites (infotremosine.com, tremosinesulgardaeventi.com, stradadellaforra.com, ilcamminodelrispetto.com, visittremosine.com) including a BtoC/BtoB booking platform, active social media channels, and printed promotional materials.

The association serves two primary audiences: (i) domestic and international tourists visiting Tremosine's 17 plateau villages and the lakeside Campione area, drawn by attractions like the Strada della Forra, who are served through info points, guided experiences, and the Tremosine Welcome Card program linking them to member businesses; and (ii) local residents and member establishments who participate as paid members (€20/year Socio, €5/year Simpatizzante) or via the nationwide Tessera del Socio Pro Loco card. The organization organizes approximately 15 annual events (Pasqua a Tremosine, Windfest, Art VILLAGE, Festa Internazionale della Musica, Tremosine classica, Natale a Tremosine, etc.) and runs guided excursions, shuttle-bus tours, and creative workshops.

Revenue is generated through membership fees, corporate sponsorships (BCC del Garda and Alpe del Garda as main sponsors), voluntary donations (tax-deductible under Italian ETS rules), 5x1000 tax designations, and ticketing commissions. The organization is governed by an elected Board of Directors, currently led by President Francesca Frigerio (elected February 2024). In 2024, it launched the TremosinesulGarda4all inclusive tourism accessibility project with Vittorio Brumotti as ambassador and presented at BIT Milano in partnership with Regione Lombardia and UNPLI Lombardia.

Name

Pro Loco Tremosine

Legal name

PRO LOCO TREMOSINE – APS

Website

https://tremosinesulgardaproloco.it

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

1–10 employees

Short description

Pro Loco Tremosine is an Italian non-profit volunteer association (APS/ETS, founded 1967) that serves as the official tourism promotion body for the municipality of Tremosine sul Garda, operating info points, multimedia kiosks, ticketing services, an event calendar, and a digital booking ecosystem for visitors and member businesses.

Ownership category

akta.pro rank

Product category

Tourism Promotion Services

NAICS

Convention and Visitors Bureaus (561591), Tour Operators (56152)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Organizations (8600)

akta.pro primary industry

Adventure & Outdoor Local Operators (Trekking/Safari/Diving) (THAKAEAF)

akta.pro secondary industries

National Park & Protected Area Tours (THAJAIAA), Group & Series Tour Operators (Seat-in-Coach/Fixed Departures) (THAKAEAD), Citizen Science & Conservation Volunteer Tourism Programs (On-Site) (THAAAFAH)

Keywords

• Tourism promotion services
• Destination marketing organization
• Visitor information services
• Cultural event organization
• Community association services

Headquarters

HQ city

Tremosine sul Garda, Lombardia

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: Annual membership fees: €20.00 per member (Socio) and €5.00 per sympathizer (Simpatizzante). The membership card (Tessera del Socio Pro Loco) provides discounts nationwide through partnerships.
2. Sponsorships: Corporate sponsorship program offering partnership opportunities with various tiers including Main Sponsor status (Bcc del Garda and Alpe del Garda are current main sponsors). Sponsors receive promotional advantages and visibility.
3. Donations and Free Offerings: Voluntary donations accepted via bank transfer, PayPal, credit card, or cash. Tax-deductible under Italian law for ETS organizations.
4. 5x1000 Tax Designation: Italian taxpayers can designate 5 per mille of their income tax to the organization (Tax Code: 87030690173). This represents a significant funding source for non-profit organizations.
5. Service Management Fees: Manages NAVIGARDA ticketing service, museum ticket sales at MUST, and operates seasonal info points that provide services to visitors, supporting local tourism infrastructure.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Pro Loco Tremosine is a non-profit volunteer association (APS/ETS) that promotes tourism for the municipality of Tremosine sul Garda by operating regional and seasonal visitor information points, multimedia 24/7 TOTEMs, and ticketing services for NAVIGARDA lake boats and the MUST museum. The association organizes over 15 annual cultural, musical, sporting, and gastronomic events, runs guided excursions and tours including the Strada della Forra, publishes tourism brochures and trekking maps, and operates the Tessera del Socio Pro Loco national membership card and the Tremosine Welcome Card program linking visitors to member businesses.

Product overview

Pro Loco Tremosine is a non-profit volunteer association (APS - Associazione di Promozione Sociale) and Third Sector Entity (ETS) that serves as the primary tourist information and promotion organization for Tremosine sul Garda. The organization operates a network of info points (regional iNFOpoint in Pieve, seasonal points in Voltino and Campione), 24/7 multimedia kiosks (TOTEM), and provides NAVIGARDA boat ticketing services. It manages several tourism-focused websites and publishes promotional materials including brochures and maps. The association organizes major annual events (Pasqua, Windfest, Tremosine classica, Natale a Tremosine, etc.), guided experiences (trekking, Strada della Forra tours), and social initiatives like TremosinesulGarda4all for accessible tourism. It offers membership programs including the national Tessera del Socio Pro Loco and the local Tremosine Welcome Card. The organization collaborates with regional authorities, UNPLI, Visit Brescia, and operates from Piazza Marconi in Pieve.

Differentiator

Problem solved

Functional benefit

Brands

• TremosinesulGarda4all: Inclusive tourism project aimed at making Tremosine accessible to everyone, including people with disabilities. The project involves fundraising for equipment to enable disabled tourists to access experiences.

Products and services

• iNFOpoint Regionale di Pieve

Quantifiable outcome

• 349,958 tourist presences recorded in 2023, ranking 8th among 355 Italian villages
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core, primary and minor.

• Regione LombardiacoreStrategic or Co-development Partner · 18 April 2024Regional government partnership for tourism promotion. Assessore Barbara Mazzali (Tourism, Territorial Marketing, Fashion) has personally supported Pro Loco initiatives including the TremosinesulGarda4all project and attended BIT Milano presentation. Regione Lombardia recognizes Tremosine as an important tourism destination.
• Visit BresciacoreStrategic or Co-development Partner · 18 April 2024Official tourism marketing partnership for Brescia province. Collaborated on Lonely Planet content creation for Tremosine featured in the Lombardy guide. Key partner in promoting Lake Garda Brescian tourism.
• Unpli LombardiacoreStrategic or Co-development PartnerRegional federation of Pro Loco associations. President Pietro Segalini participated in TremosinesulGarda4all presentation and announced intention to involve nearly 600 Lombardy Pro Locos in supporting the accessibility project.
• Bcc del GardaprimaryGTM or Marketing PartnerMain sponsor of Pro Loco Tremosine. Through the 'Creo' project, made available a donation collection link on Idea Ginger platform for the TremosinesulGarda4all fund-raising. Ing. Nicola Piccinelli (President of Bcc Garda Executive Committee) participated in project presentation.
• Alpe del GardaprimaryGTM or Marketing PartnerMain sponsor and partner. President Gabriele Seminar participated in the TremosinesulGarda4all press conference. Represents local dairy/producers cooperative.
• Lonely PlanetcoreStrategic or Co-development PartnerCollaboration on content creation for the new Lombardy guide released September 2023. Pro Loco provided maximum collaboration to Visit Brescia and Lonely Planet for filming and journalism at Strada della Forra, Pieve, Campione, and Cimaporto locations.
• Vittorio BrumotticoreGTM or Marketing PartnerWorld champion bike trial athlete and Guinness World Record holder (7 times). Serves as ambassador for TremosinesulGarda4all inclusive tourism project. Participated in BIT Milano presentation with President Francesca Frigerio to launch fundraising campaign.
• Ministero del TurismominorStrategic or Co-development PartnerNational tourism ministry listed as a stakeholder partner for tourism promotion initiatives.
• Ministero della CulturaminorStrategic or Co-development PartnerNational culture ministry listed as a stakeholder partner for cultural heritage initiatives.
• Provincia di BresciaminorStrategic or Co-development PartnerProvincial government entity listed as stakeholder partner for regional tourism development.
• NAVIGARDAminorStrategic or Co-development PartnerLake Garda navigation company. Pro Loco manages NAVIGARDA ticketing services at the Campione iNFOpoint, providing boat transportation information and sales.
• MUST (Museo della Terra)minorStrategic or Co-development PartnerLocal museum. Pro Loco manages museum ticket services at the Pieve location and operates seasonal info point at the museum.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Others

• NAVIGARDA (Navigazione Lago di Garda): Lake Garda passenger boat transportation operator; Pro Loco Tremosine manages its ticketing services at the Campione iNFOpoint. Adjacent tourism ecosystem participant serving the same destination visitors.
• Touring Club Italiano: Italy's largest nonprofit tourism and environmental heritage association, with member benefits (analogous to Pro Loco's Tessera del Socio nationwide-discount card). Structurally comparable as a nonprofit membership-driven Italian tourism organization.
• Italia Nostra: Italy's preeminent environmental and cultural heritage nonprofit. Structurally comparable as a volunteer-driven Italian nonprofit with territorial protection and promotion in its mission.
• Lonely Planet: Global travel content and media brand that co-developed Tremosine coverage for the September 2023 Lombardy guide. Performs an adjacent brand-reputation lever for destinations but operates in publishing rather than territorial promotion.

Broad incumbents

• Visit Brescia: Provincial destination marketing organization (DMO) for Brescia and a core Pro Loco partner; jointly developed the Lonely Planet Lombardy content. Performs the same DMO function at provincial (rather than municipal) level.
• Regione Lombardia (in-lombardia.it): Lombardy regional tourism DMO; strategic Pro Loco partner including on the TremosinesulGarda4all project. Plays the same destination-promotion role at regional scale.
• I Borghi piu belli d'Italia: National association of Italy's most beautiful villages; administers the 355-village benchmark that ranked Tremosine 8th in 2023 and provides benchmarking across the village-tourism segment. Comparable function in raising the profile of member villages.
• ENIT - Agenzia Nazionale del Turismo: Italian national tourism DMO; listed as a stakeholder partner for Pro Loco Tremosine's initiatives. Performs the same destination-marketing function at national level with substantially larger budget.

Direct peers

• UNPLI - Unione Nazionale Pro Loco d'Italia: National federation of Italian Pro Loco associations; Pro Loco Tremosine is a member and UNPLI coordinates inter-Pro Loco initiatives, training, and national representation. Operates the same volunteer-driven village tourism model at national scale.

Emerging players

• Explora - DMO Lombardia: Lombardy-based inbound tourism DMO focused on attracting international tour operators and visitors. Overlaps Pro Loco Tremosine's regional tourism development role with a sharper commercial/inbound orientation.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/ProLocoTremosin
• YouTubeyoutube.com/channel/UCakuwXH5Ot78fXPnVDhQ3UQ
• Facebookfacebook.com/tremosinesulgardaproloco
• Instagraminstagram.com/tremosinesulgardaproloco
• LinkedInlinkedin.com/company/pro-loco-tremosine

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pro Loco Tremosine