Trend International Group Ltd

What Trend International Group Ltd does

Trend International Group Ltd, trading as Trendsetting Awards, is a privately held UK trophy and awards wholesaler founded in 1978 and headquartered in Newcastle Upon Tyne. The company operates as a trade-only B2B supplier, explicitly committing to never compete with its retail and wholesale partners through direct-to-consumer channels. Its core offering is a catalogue of 4,373+ SKUs spanning trophies, cups, shields, plaques, medals (across 40+ sports categories), corporate awards, school awards, and modular components (bases, centres, figures, trims), with retail unit prices ranging from £0.45 for component parts to over £175 for premium crystal items.

Underlying the catalogue is an integrated customisation stack: high-spec laser engraving for durable high-contrast markings, sand blasting for crystal/glass/stone surfaces, and custom printing across clear, white and metallic self-adhesive substrates. These capabilities are paired with a bespoke design service for unique branded items. Orders are processed through the company's e-commerce platform (trendsettingawards.com) with same-day despatch for orders received by 1pm and DPD tracked next-day delivery.

The business model is wholesale unit pricing with no disclosed subscription, SaaS, or licensing layer - revenue is generated per shipped unit plus customisation service fees. The customer base consists primarily of SMB trophy retailers and engraving businesses that resell to end users, with secondary reach into sports clubs and leagues, corporate recognition buyers, and educational institutions. Marketing is conducted through the trade-facing website, an annual catalogue (2026 edition active), and email communications, with no public funding, acquisitions, or institutional investors disclosed. The company employs approximately 22 people across two Newcastle locations.

Name

Trend International Group Ltd

Legal name

Trend International Group Ltd

Website

https://trendsettingawards.com

Company type

Private

Founded year

1978

Operating status

Operating

Short description

Trend International Group Ltd is a UK trade-only B2B wholesaler of trophies, awards and medals, founded in 1978 in Newcastle, serving independent trophy retailers, sports clubs, corporates and schools with a 4,373+ SKU catalogue and in-house customisation services.

Ownership category

akta.pro rank

Product category

Trophy and Awards Wholesale Supply

NAICS

Sporting Goods Retailers (45911), All Other Miscellaneous Retailers (45999)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ)

akta.pro secondary industries

Promotional Products & Branded Merchandise Retail (CRALAJAM), Trade Show Giveaways & Event Premiums (BPAFAMAG)

Keywords

• Trophy wholesale supply
• Award engraving services
• Sports medals manufacturing
• Corporate recognition awards
• Custom trophy design

Headquarters

HQ city

Killingworth

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Trophy and Award Product Sales: Wholesale and retail sales of trophies, cups, medals, shields, plaques, and related products across multiple sports and corporate categories. Products range from budget plastic awards to premium crystal and glass items.
2. Customisation Services: Value-added engraving (laser and sand blasting) and printing services applied to physical products. Engraving options available on most products with various fonts and layouts.
3. Bespoke Design Services: Custom trophy and award design service for unique branded items. From initial design through to delivery, providing guidance and expertise for bespoke medals, acrylic awards, unique badges, boxes, wooden trophies and ribbons.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Trend International Group Ltd, trading as Trendsetting Awards, is a trade-only B2B wholesale supplier of trophies, awards, medals, shields, plaques and related recognition products serving retail and wholesale partners in the trophy industry. The company operates an e-commerce platform (trendsettingawards.com) offering more than 4,373 SKUs across sports, corporate, and school categories, supplemented by in-house customisation services including laser engraving, sand blasting, and custom printing, plus a bespoke design service for unique branded awards.

Product overview

Trend International Group Ltd (trading as Trendsetting Awards) operates as a trade-only B2B supplier of trophies, awards, and medals. The core product portfolio consists of finished trophies and awards (including football awards, classic cups, prestigious cups, multisport cups, tubing awards, shields, plaques, and fun awards), medals across 40+ sports categories, corporate recognition products, and school awards. These finished goods are supplemented by a components range (bases, centres, figures, holders, trims) and customisation services (engraving, laser engraving, sand blasting, printing). The company also offers a bespoke design service for custom awards. Founded in 1978, the company serves trade-only B2B retail and wholesale partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Trophies and Awards

Quantifiable outcome

• Orders received by 1pm despatched same day
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and supporting.

• DPDcoreOthersPrimary delivery partner for shipping orders to customers. Orders are usually shipped with DPD and are trackable with a 1-hour delivery window. Customers are advised to get the DPD app for full tracking features. Same-day despatch for orders received by 1pm unless including customised products.
• Payment Processors (Visa, Mastercard, Maestro)coreOthersAccepted payment methods at checkout. Supports major credit and debit card transactions for online purchases.
• Marketing CompaniessupportingGTM or Marketing PartnerThird-party marketing companies engaged to manage electronic communications to customers, supporting email marketing and promotional activities.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Recognition Express: UK-based franchise network selling trophies, awards and engraved recognition products to businesses and consumers. Directly comparable as a UK trophy/award supplier, although it operates through a franchise retail model rather than trade-only wholesale.
• Awards UK: UK supplier of trophies, medals, cups and corporate awards with engraving services. Directly comparable as a UK-based trophy and award retailer/wholesaler serving overlapping customer segments in sports and corporate recognition.
• Trophies2U: UK-based online trophy and award retailer offering trophies, medals, shields and engraving for sports clubs, schools and corporates. Comparable product catalogue, customer segments and customisation model, with similar B2B and B2C fulfilment.
• MBA Group (Manufacturing): UK manufacturer of presentation, display and recognition products including trophies, awards and signage. Comparable as a UK-based trophy/award producer with similar product categories and trade customers.
• Just Trophies: UK online retailer of trophies, medals, cups and shields with engraving services, targeting sports clubs and corporate customers. Directly comparable on product range, customisation services and UK customer base.
• Impact Signs & Awards: UK trophy, sign and award supplier offering engraved and printed recognition products for sports, schools and businesses. Comparable customisation services and trade customer segments.
• Trophy & Gift Solutions: UK-based trophy, medal and gift supplier offering customisation services to sports clubs, schools and corporate customers. Comparable product catalogue, engraving services and trade customer base.

Broad incumbents

• Crown Trophy: One of the largest trophy and award retailers in North America, operating a network of company-owned and franchised stores with in-house engraving. Comparable in core product range (trophies, plaques, medals, engraving) and target customer base, though it serves end consumers via retail locations rather than trade wholesale.

Regional players

• Edwards Awards: US-based trophy and award manufacturer and wholesaler offering custom plaques, trophies and recognition products. Comparable product range and trade distribution, but primarily serves the North American market.

Emerging players

• Crystal Galleries: UK crystal and glass award specialist serving corporate and sports clients with bespoke 2D/3D crystal trophies and engravings. Comparable premium crystal/glass product range and corporate recognition overlap, but focused on the higher end of the market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trend International Group Ltd