TrendTech
Russian proptech company founded in 2016 operating a multi-sided real estate ecosystem: the B2B TrendAgent platform for agents, B2C TrendRealty platform for home buyers, and Broker CRM. Operates across Russian cities with expansion into UAE and select Asian markets.
- Company typePrivate
- Founded2016
- HeadquartersSaint Petersburg, Russia
- Headcount51–100
- GTM typeB2B and B2C
- OfferingSoftware
What TrendTech does
TrendTech is a Russian proptech company founded in 2016, headquartered in Saint Petersburg with a stated presence in Dubai. The company operates a multi-sided digital ecosystem for the new-construction real estate market, built around three core products: TrendAgent, a B2B platform for real estate agents that aggregates pricing, promotions, floor plans, mortgages, and 3D reviews from 500+ developers with sub-15-minute data refresh and supports direct commission payouts without intermediaries; TrendRealty (formerly Trend Novostroyek, launched in 2018), a B2C end-to-end home-buying platform offering high-precision search, personalized recommendations, visual deal dashboards, and built-in expert chat from initial search through key handover; and Broker CRM, launched in 2025, a B2B workflow-automation tool consolidating clients, properties, selections, deals, and analytics with developer integrations and one-click query matching. The technology stack is built on a microservices architecture with separate back-end and front-end services, CDN-based content distribution, and workflow automation systems operating at scale (5,000+ monthly workflow runs as of February 2025, terabytes of data and static content distributed monthly via CDN, 50+ application modules, 50+ search parameters, and 50+ monthly data-update tasks).
The business model combines transaction-based revenue from TrendAgent (commission facilitation and direct agent payouts) with recurring subscription revenue from TrendRealty and Broker CRM. No external funding rounds are disclosed; TrendTech is privately held, founder/management-owned, and self-describes as a mature and profitable IT company with a leading position in the Russian proptech market as of 2025. The company serves primarily individual real estate agents and home buyers across nine major Russian regions (St. Petersburg, Moscow, Krasnodar region, Sochi, Rostov-on-Don, Kazan, Ufa, Yekaterinburg, Novosibirsk) with stated international expansion into the UAE, Hong Kong, Beijing, and Delhi. A new B2B2C product is in development under NDA, signaling continued product-surface expansion.
TrendTech firmographics
Firmographics- Name
- TrendTech
- Legal name
- TrendTech
- Website
- https://trend.tech
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Russian proptech company founded in 2016 operating a multi-sided real estate ecosystem: the B2B TrendAgent platform for agents, B2C TrendRealty platform for home buyers, and Broker CRM. Operates across Russian cities with expansion into UAE and select Asian markets.
- Ownership category
- akta.pro rank
TrendTech industry classification
Industry- Product category
- Real Estate Technology (Proptech)
- NAICS
- Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)
- akta.pro secondary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
Keywords
Where TrendTech is headquartered
LocationHeadquarters
- HQ city
- Saint Petersburg
- HQ country
- Russia
- HQ region
- Europe
Offices1 record
Markets served
TrendTech business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Agent Platform Subscription / Transaction Fees: TrendAgent platform charges real estate agents for platform access and facilitates direct commission payouts without intermediaries. The platform calculates deal conditions and ensures fast payments to agents.
- B2C Platform Services: TrendRealty provides home buyers with comprehensive search, recommendations, and deal management services through a unified interface.
- Broker CRM: CRM solution for real estate agents providing automation, deal management, and analytics capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based pricing for agent platforms |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
TrendTech product offering
Product offeringCore offering
TrendTech develops and operates digital platforms for the new-construction real estate market. Its TrendAgent B2B platform aggregates developer data (prices, promotions, layouts, mortgages, 3D reviews) for real estate agents, calculates deal terms, and enables direct commission payouts. TrendRealty is a B2C end-to-end home buying platform with search, personalized recommendations, deal dashboard, and expert chat. Broker CRM automates agent workflows covering clients, properties, selections, deals, and analytics in a single interface.
Product overview
TrendTech operates as a digital real estate ecosystem with three main products targeting different market segments. TrendAgent (B2B) is a digital platform for real estate agents aggregating developer data including prices, promotions, floor plans, mortgages, and 3D reviews. TrendRealty (B2C) is an end-to-end home buying platform combining high-precision search with personalized recommendations, visual deal tracking, and expert chat. Broker CRM (B2B) provides agent automation with client management, deal tracking, and analytics in one interface. The company also has a new NDA-protected project in development targeting the B2B2C segment.
Differentiator
Problem solved
Functional benefit
Brands
- TrendAgent: Digital B2B platform for real estate agents. Aggregates data from most developers: prices, promotions, layouts, mortgages, 3D reviews. Available as web version and mobile app. Calculates deal conditions, shows commission size, and provides fast direct payouts to agents without intermediaries.
- TrendRealty
- Broker CRM
Products and services
- TrendAgent B2B digital platform for real estate agents that aggregates data from the majority of developers including prices, promotions, floor plans, mortgages, and 3D reviews. Available as a web version and mobile application, with full functionality that does not require office presence. Calculates deal terms, shows commission size, and provides fast direct payouts to agents without intermediaries.
- TrendRealty B2C end-to-end platform for purchasing housing that combines high-precision search and personalized recommendations, a visual deal dashboard with clear statuses, and built-in chat with experts. Users move from initial search through key handover within a single interface, making the process transparent and controlled.
- Broker CRM CRM product for real estate agents that automates daily work, helps close deals faster, and consolidates clients, properties, selections, deals, and analytics in a single window. Includes integrations with developers and one-click query-based matching.
Quantifiable outcome
- Less than 15 minutes data refresh interval
- +3 more outcomes
Companies that use TrendTech
Customer profileSegments2 records
Ideal customer profiles2 records
TrendTech technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
TrendTech partnerships and signals
Strategic signalScale indicators15 records
Recent moves5 records
Expansion highlights4 records
TrendTech competitors and assessment
Company assessmentDirect peers
- Bayut: UAE-based property marketplace with strong agent tools and consumer search experience. Direct competitive overlap in the Middle East market TrendTech is expanding into, with comparable agent-monetization model.
- CIAN: Russia's largest real estate listings platform with the broadest developer and agent inventory aggregation. Highly comparable as a digital new-construction and secondary-market platform serving both consumers and real estate professionals in the same home market.
- Idealista: Leading property marketplace in Spain, Portugal, and Italy. Comparable in serving both property seekers and real estate professionals with subscription- and lead-gen-based monetization across multiple European markets.
- Property Finder: Leading property marketplace in the UAE and broader MENA region. Highly comparable business model — agent subscriptions plus consumer-facing property search — and directly relevant given TrendTech's stated UAE presence.
- Rightmove: UK's leading property portal monetizing primarily through agent subscriptions. Comparable business model (agent-led subscription revenue + consumer-facing search) and demonstrates the long-term defensibility of dominant listings aggregation.
- MagicBricks: One of India's largest real estate platforms connecting developers, agents, and buyers. Relevant comparable for TrendTech's stated India (Delhi) expansion given similar agent + developer aggregation model.
Broad incumbents
- DomClick: Sberbank-affiliated Russian real estate platform integrating mortgage origination with property listings. Comparable in vertical integration of agent + buyer + mortgage services and dominant developer integrations — but with the structural advantage of bank funding.
- Zillow: Largest US real estate platform with deep agent tools (Premier Agent), MLS aggregation, and Zillow Offers history. Comparable in offering consumer-facing property search plus agent-side CRM/marketing tools, though on a vastly larger scale.
- Avito Nedvizhimost: Real estate vertical of Russia's leading classifieds platform. Comparable in serving real estate listings and agent demand at massive scale, with similar buyer-facing search experience but embedded in a horizontal marketplace.
- Yandex Nedvizhimost (Yandex Real Estate): Real estate vertical of Russian tech giant Yandex, offering property search alongside the dominant general-purpose search and advertising platform. Comparable in target market (Russian property buyers and agents) but with vastly broader traffic and tech-stack advantages.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
TrendTech social profiles
Digital presenceTrendTech financial estimates
Financial estimateRevenue estimate
Valuation estimate
TrendTech leadership team
Management profileNumber of profiles
TrendTech funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TrendTech M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TrendTech
What does TrendTech do?
TrendTech develops and operates digital platforms for the new-construction real estate market. Its TrendAgent B2B platform aggregates developer data (prices, promotions, layouts, mortgages, 3D reviews) for real estate agents, calculates deal terms, and enables direct commission payouts. TrendRealty is a B2C end-to-end home buying platform with search, personalized recommendations, deal dashboard, and expert chat. Broker CRM automates agent workflows covering clients, properties, selections, deals, and analytics in a single interface.
Is TrendTech a public or private company?
TrendTech is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TrendTech founded?
TrendTech was founded in 2016. It employs 51 to 100 people.
Where is TrendTech based?
TrendTech is headquartered in Saint Petersburg, Russia, in the Europe region.
How does TrendTech make money?
Three revenue lines are on record. Agent Platform Subscription / Transaction Fees are the primary driver. The others are B2C Platform Services and broker CRM.
Who are TrendTech's main competitors?
Direct peers on record are Bayut, CIAN, Idealista, Property Finder, Rightmove and MagicBricks. Broad incumbents are DomClick, Zillow, Avito Nedvizhimost and Yandex Nedvizhimost (Yandex Real Estate).
Does TrendTech have an API?
No public API is recorded for TrendTech.
What industry is TrendTech in?
TrendTech's product category is Real Estate Technology (Proptech). Its primary akta.pro industry code is FSAEAJAA, Residential Real Estate Brokerage (Buy/Sell), with a secondary code of BPAMAGAD, B2B Marketplaces & Wholesale Platforms. Its NAICS code is 5312 and its SIC code is 6531.