Desirèe Troiano Advogada

What Desirèe Troiano Advogada does

Desirèe Troiano Advogada (legal name: Desirèe Troiano Sociedade Individual de Advocacia) is a sole-practitioner law firm founded in 2008 by Desirèe Caroline Troiano (OAB/SP nº 42430) and headquartered in Campinas, São Paulo, Brazil. The firm operates as a Sociedade Individual de Advocacia — a Brazilian legal entity type reserved for individual practitioners — with 2-10 staff comprising the principal lawyer and support personnel. It delivers legal services across five practice areas: Civil Law, Family & Succession Law, Consumer Law, Labor Law, and Corporate Law, providing preventive counsel, advisory, and judicial/extrajudicial representation before all Brazilian courts including Superior Courts (TST, STJ, STF).

The practice follows a direct-to-consumer and direct-to-SMB go-to-market model, acquiring clients through its own website (troiano.adv.br), social media (Facebook, Instagram), educational blog content, WhatsApp Business contact (19 4141.8999), phone, and Koalendar-based appointment scheduling. Pricing is quote-based and not publicly disclosed. The underlying technology stack is standard — cloud-based document management plus mainstream digital communication tools — with no proprietary platform or AI components. Distribution relies on the founder's personal delivery of legal services; she holds specializations in Civil Procedural Law and Family & Succession Law and is pursuing an international Master's at Universidad de Buenos Aires.

Revenue is generated exclusively through professional services billing for legal consultations, advisory, and contentious representation, paid by individual clients (Pessoa Física) and business clients (Pessoa Jurídica). The firm maintains professional memberships in AASP, IBDFAM, and IDAFRO, and the founder is a VIP Author at Migalhas. Notable case outcomes include a favorable court ruling securing online education access for a leukemia patient (R$500/day penalty) and a R$10,000 damages award against C6 Bank in a consumer fraud case. The firm operates with no external funding, no subsidiaries, and no parent entity — a bootstrapped, founder-owned practice.

Name

Desirèe Troiano Advogada

Legal name

DESIRÈE TROIANO SOCIEDADE INDIVIDUAL DE ADVOCACIA

Website

https://troiano.adv.br

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Desirèe Troiano Advogada is a sole-practitioner law firm in Campinas, Brazil, founded in 2008, providing civil, family, consumer, labor, and corporate legal services to individuals and businesses nationwide before all Brazilian courts.

Ownership category

akta.pro rank

Product category

Legal Services

NAICS

Offices of Lawyers (541110), Offices of Lawyers (54111)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Family & Private Client (Trusts & Estates) Law (BPAHAAAK)

akta.pro secondary industry

Estate Administration & Probate Services (FSAAANAE)

Keywords

• Civil law services
• Family law practice
• Consumer protection law
• Labor law representation
• Corporate legal advisory

Headquarters

HQ city

Campinas

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Legal Services - Professional Services Revenue: Direct billing for legal services including preventive legal counsel, legal consultations, and contentious judicial/extrajudicial representation. Services provided to individual and corporate clients in civil, family, consumer, labor, and corporate law matters.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Desirèe Troiano Advogada is a solo Brazilian law firm (Sociedade Individual de Advocacia) providing specialized legal services across five practice areas: Civil Law, Family & Succession Law, Consumer Law, Labor Law, and Corporate Law. Services are delivered personally by the principal lawyer and span preventive counsel, legal consultations, and judicial/extrajudicial representation in all Brazilian court levels, including Superior Courts (TST, STJ, STF). The firm operates with a boutique, humanized approach targeting both individual clients (Pessoa Física) and corporate clients (Pessoa Jurídica).

Product overview

Desirèe Troiano Advogada is a solo law firm (Sociedade Individual de Advocacia) providing specialized legal services across five core practice areas: Civil Law, Family & Succession Law, Consumer Law, Labor Law, and Corporate Law. The firm operates with a personalized, craft-oriented approach offering preventive, advisory, and contentious legal representation before all national courts and superior tribunals (TST, STJ, STF). The services are delivered as distinct practice areas rather than a unified software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Direito Civil (Civil Law) Civil law services covering relations between individuals and legal entities, including property matters, contracts, civil liability, and judicial representation for claims such as acquisitions, debt collections, damages, and loan renegotiations. Serves both individual and corporate clients.
• Direito de Família & Sucessões (Family & Succession Law) Family and succession law services covering marriage regulations, stable unions, family relations, estate planning, extrajudicial inventory proceedings, and judicial actions for child support, custody, visitation rights, and guardianship. Serves individuals and families in Campinas and nationwide.
• Direito do Consumidor (Consumer Protection Law) Consumer protection law services defending individual and business consumers in administrative, extrajudicial, and judicial spheres, including collection actions, declaratory actions, material and moral damages claims, and insurance contract disputes.
• Direito do Trabalho (Labor Law) Labor law services for both employees and employers, including filing of labor claims, court representation, defense against claims, hearing attendance, contract analysis, and union negotiations. Includes representation before Regional Labor Courts and the Superior Labor Court (TST).
• Direito Empresarial (Corporate/Business Law) Corporate/business law services providing specialized advisory and consultancy, including shareholder agreements, company formation, contract drafting, credit recovery, factoring operations, bankruptcy, and judicial recovery proceedings. Targeted at small and mid-sized businesses (Pessoa Jurídica).

Quantifiable outcome

• Favorable court ruling for student with cancer requiring online education access (R$500/day penalty for non-compliance, capped at R$30,000)
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• DPE/OAB-SP (Defensoria Pública do Estado de São Paulo via OAB)coreStrategic or Co-development PartnerPro bono legal representation partnership through OAB-SP public defender program. Firm provides legal services for underprivileged clients including education access cases for cancer patients.

Scale indicators3 records

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• Pinheiro Neto Advogados: One of Brazil's largest and most established law firms. Comparable as a broad legal services incumbent serving corporate and individual clients in Civil, Corporate, and Labor law domains.
• Lobo de Rizzo Advogados: Brazilian full-service law firm with strong Corporate and Civil practices. Represents a comparable broad incumbent in the São Paulo legal market where the subject firm operates.
• Velloza Advogados: Brazilian law firm with presence across multiple practice areas. Comparable as a broader Brazilian legal services provider with overlapping Civil and Corporate practice offerings.
• Machado Meyer Advogados: Major Brazilian full-service law firm with strong Corporate and Civil practices. Represents the broad incumbent legal services player competing for the same client pool in Brazil across multiple overlapping practice areas.
• Siqueira Castro – Advogados: Brazilian law firm with broad practice coverage including Labor and Civil law. Comparable as a multi-practice incumbent serving both individual and corporate clients in Brazil.
• Demarest Advogados: Large Brazilian full-service law firm with significant Corporate and Litigation practices. Serves as a comparable broad incumbent in the Brazilian legal services market for enterprise and high-net-worth clients.
• Mattos Filho: One of Brazil's largest full-service law firms. While not directly comparable in scale, it represents the enterprise-tier legal services competitor in the same Brazilian legal market where the subject firm practices, particularly in Civil and Corporate law areas.

Direct peers

• Bichara Advogados: Brazilian mid-sized law firm with multi-practice coverage including Corporate, Civil and Family-adjacent work. Comparable as a multi-practice firm in the same São Paulo legal market.
• Cesnik, Fabris, Curi & Fontenelle Sociedade de Advogados: Brazilian boutique law firm with significant Consumer Law practice, directly overlapping with the subject firm's Direito do Consumidor offering. Both serve consumer-protection litigation and civil matters for individual and corporate clients.
• Manesco, Ramires, Perez, Azevedo Neto – Sociedade de Advogados: Mid-sized Brazilian law firm offering multiple practice areas. Comparable as a São Paulo-based multi-practice firm with similar Civil and Litigation offerings to the subject firm.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/troianoadv
• Instagraminstagram.com/troianoadv
• LinkedInlinkedin.com/company/desir%C3%A8e-troiano-advogada

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Desirèe Troiano Advogada