trifle*
Trifle* is a London-based, multi-disciplinary interior design studio founded in 2010 that delivers RIBA-stage workspace, residential (Trifle Home), retail, and hospitality design for UK enterprises including MOO.com, AMV BBDO, Long Tall Sally, Soho House, and Johanson.
- Company typePrivate
- Founded2010
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What trifle* does
Trifle* is a London-based, multi-disciplinary interior design studio founded in 2010 by Emma Morley and operating as a privately held UK limited company (Trifle Ltd., company number 7295839). The studio delivers full-service interior design across commercial workspaces, residential properties (under the Trifle Home sub-brand), retail showrooms, and hospitality venues, serving clients that include Long Tall Sally, MOO.com, AMV BBDO, BenchSci, Paul Mellon Centre, Soho House, Lyceum Theatre, MVF, and Johanson. Its core technology is a human-centred, RIBA-stage design methodology complemented by certified expertise in BREEAM, LEED, and WELL sustainability standards, with sustainability pillars aligned to seven UN Sustainable Development Goals.
The firm earns revenue through professional design fees and project-based services, with furniture, fixtures, and equipment (FFE) procurement as an adjacent revenue stream carrying a 5-year product warranty. Pricing is bespoke and quote-driven, with multi-year contract cadence and no publicly disclosed tiers. Customer acquisition is enterprise field sales: direct engagement with property developers, landlords, and commercial agents, supplemented by referrals, content marketing (blog, Instagram, Pinterest, Twitter/X), and recurring industry event presence at Clerkenwell Design Week and the London Design Festival. Delivery is anchored by strategic partnerships with ZRP Architects and Wrights Construction for built projects, and co-marketing alliances with FLOOR_STORY and Workstories.
The studio operates from Cairo Studios at 4 Nile Street, London N1 7RF, with a previously registered office at Parchment House, 13 Northburgh St, London EC1V 0JP. It employs approximately 13 people, including a Lead Interior Designer, Design Manager, Interior Designer, and FFE Coordinator. The firm has executed 75+ projects over 15+ years, has no disclosed institutional funding, no M&A history, and no public listing.
trifle* firmographics
Firmographics- Name
- trifle*
- Legal name
- Trifle Ltd.
- Website
- https://triflecreative.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Trifle* is a London-based, multi-disciplinary interior design studio founded in 2010 that delivers RIBA-stage workspace, residential (Trifle Home), retail, and hospitality design for UK enterprises including MOO.com, AMV BBDO, Long Tall Sally, Soho House, and Johanson.
- Ownership category
- akta.pro rank
trifle* industry classification
Industry- Product category
- Interior Design Services
- NAICS
- Interior Design Services (541410), Interior Design Services (54141)
- SIC
- Office Furniture (2520), Public Bldg & Related Furniture (2531)
- akta.pro primary industry
- Retail & Hospitality Fit-Out (Stores, Restaurants, Hotels) (IMAFANAB)
- akta.pro secondary industry
- Residential Interior Fit-Out (Multi-Family & High-End) (IMAFANAE)
Keywords
Where trifle* is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
trifle* business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Commercial Interior Design Services: Full-service interior design for commercial workspaces, including office design, fit-out, refurbishment, furniture consultancy and procurement. Revenue generated through professional design fees and associated project services.
- Residential Interior Design Services: Full-service residential interior design under the 'Trifle Home' brand. Design services for private homeowners and property developers, including residential refurbishments and new-build interiors.
- Furniture, Fixtures & Equipment (FFE) Sales: Sale of furniture and equipment to commercial clients. Terms and conditions reference order processing, delivery, returns and 5-year warranty. Standard delivery 5 weeks from order confirmation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Bespoke design service — no published tiers |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
trifle* product offering
Product offeringCore offering
Trifle* is a London-based multi-disciplinary interior design studio offering full-service workspace, residential, retail, and hospitality interior design. Its work spans office fit-out, refurbishment, redesign, and furniture, fixtures and equipment (FFE) consultancy and procurement. Projects are delivered under a human-centred, sustainability-led philosophy and follow the Royal Institute of British Architects (RIBA) 7-stage process.
Product overview
Trifle* is a multi-disciplinary commercial interior design practice offering a unified portfolio of design services rather than a software product. The core offering spans Workspace Design (office interiors, fit out, refurbishment), Residential Interior Design through the Trifle Home sub-brand, Retail & Showroom Design, and Hospitality Interior Design. Additional services include furniture consultancy and procurement, along with free educational resources (guides and a design glossary). The company follows the RIBA design process methodology and is grounded in a human-centred, sustainability-focused approach.
Differentiator
Problem solved
Functional benefit
Products and services
- Workspace Design Human-centred workspace design and office interiors for enterprises and growing companies, including office fit-out, refurbishment, and redesign that improve culture, productivity, and sustainability outcomes.
- Residential Interior Design (Trifle Home) Full-service interior design for residential properties under the Trifle Home sub-brand, creating characterful homes for private homeowners and property developers, including renovations and new-build interiors.
- Retail & Showroom Design Complete retail and showroom transformation designing experiential spaces that tell brand stories and connect with customers for retail brands and furniture showrooms.
- Hospitality Interior Design Interior design for hospitality venues creating welcoming, memorable environments that deliver positive guest experiences for hotels, theatres, clubs, and other hospitality operators.
- Furniture, Fixtures & Equipment (FFE) Consultancy and Procurement Expert guidance on furniture selection and procurement of furniture, fixtures and equipment as part of interior design projects, with sale of furniture products to commercial clients.
Quantifiable outcome
- Property achieved highest sale value on the road following Trifle-designed interior
- +1 more outcomes
Companies that use trifle*
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
trifle* technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
trifle* partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- ZRP ArchitectscoreArchitectural partner on The Duke project (Victorian East End pub conversion into 3,500 sq ft family home). ZRP provided architectural services while Trifle* delivered interior design. The collaboration was central to the project's sensitive yet ambitious programme.
- Wrights ConstructioncoreConstruction partner on The Duke project. Trifle* worked closely with Wrights Construction to deliver the full refurbishment including below-ground cellar excavation and transformation into guest suite, cinema room, and spa space.
- FLOOR_STORYcoreCollaboration with celebrated East London rug dealer FLOOR_STORY to launch the COLOUR_STORIES rug collection. The partnership combined Trifle*'s colour expertise with FLOOR_STORY's rug design and manufacturing capabilities, launched as part of London Design Festival 2018.
- WorkstoriesminorCo-hosted a panel event 'Designing a Human-Centric Workspace' during Clerkenwell Design Week 2019. Partnership for thought leadership and industry engagement.
- Clerkenwell Design WeekcoreLongstanding participant and sponsor of Clerkenwell Design Week. Hosted panel discussions at MOO's office space as part of CDW events. Regular presence since 2016, including 9th year of attendance in 2019.
- London Design FestivalcoreAnnual participant in London Design Festival with curated highlights, event hosting, and collaborations (e.g., COLOUR_STORIES launch with FLOOR_STORY at LDF 2018).
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
trifle* competitors and assessment
Company assessmentMarket position
Strengths5 records
Competitive moat4 records
Key highlights6 records
Customer concentration
trifle* social profiles
Digital presencetrifle* financial estimates
Financial estimateRevenue estimate
Valuation estimate
trifle* leadership team
Management profileNumber of profiles
Profiles5 records
trifle* funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
trifle* M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about trifle*
What does trifle* do?
Trifle* is a London-based multi-disciplinary interior design studio offering full-service workspace, residential, retail, and hospitality interior design. Its work spans office fit-out, refurbishment, redesign, and furniture, fixtures and equipment (FFE) consultancy and procurement. Projects are delivered under a human-centred, sustainability-led philosophy and follow the Royal Institute of British Architects (RIBA) 7-stage process.
Is trifle* a public or private company?
trifle* is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was trifle* founded?
trifle* was founded in 2010. It employs 11 to 50 people.
Where is trifle* based?
trifle* is headquartered in London, United Kingdom, in the Europe region.
How does trifle* make money?
Three revenue lines are on record. Commercial Interior Design Services are the primary driver. The others are residential Interior Design Services and furniture, Fixtures & Equipment (FFE) Sales.
Does trifle* have an API?
No public API is recorded for trifle*.
What industry is trifle* in?
trifle*'s product category is Interior Design Services. Its primary akta.pro industry code is IMAFANAB, Retail & Hospitality Fit-Out (Stores, Restaurants, Hotels), with a secondary code of IMAFANAE, Residential Interior Fit-Out (Multi-Family & High-End). Its NAICS code is 541410 and its SIC code is 2520.