Triggered Emotions
Triggered Emotions is a Netherlands-based B2B company that designs micro-electronic greeting cards, gifts, stationery, and marcom products integrating sound, light, solar power, and mechanical effects, serving European retailers, distributors, publishers, and corporate marketing and advertising buyers.
- Company typePrivate
- Founded-
- HeadquartersNetherlands, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Triggered Emotions does
Triggered Emotions is a Netherlands-based (Hilversum) B2B company that designs and supplies micro-electronic greeting cards, gifts, stationery, packaging, and marketing-communication concepts. Its offerings integrate sound playback (including recordable modules branded "Twinny"), LED and light effects (Spinlight, Lightning Strikes, Dazzles), solar-powered self-powered modules (the E & Motion line), and mechanical pop-up elements into paper-based products aimed at retail shelves, corporate promotions, and publisher merchandise. The product portfolio is organized into four top-level categories — Gifts & Greetings, Stationery & Packaging, Marcom Concepts, and Online Concepts — with the TE Collection serving as a platform-plus-modules product line hosting numerous themed sub-categories, supplemented by a "Custom Made" bespoke service and an extensive music library.
The company operates a hybrid model: European-based internal R&D, design, marketing, and project management in the Netherlands, combined with owned Asian production and sourcing operations to control costs and quality. Go-to-market is sales-led and direct B2B, targeting retailers, distributors, publishers, marketing and advertising professionals, and corporate premium purchasers primarily in Europe. Revenue is generated through hardware sales of TE Collection SKUs, bespoke custom-made products, electronic stationery and packaging, and Marcom concept services; pricing is quote-based and not publicly disclosed. The firm is privately held, employs approximately 6 people, has no disclosed funding rounds, no named enterprise customers, and no public awards or certifications in the available data.
Triggered Emotions firmographics
Firmographics- Name
- Triggered Emotions
- Legal name
- Triggered Emotions
- Website
- https://triggered-emotions.nl
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Triggered Emotions is a Netherlands-based B2B company that designs micro-electronic greeting cards, gifts, stationery, and marcom products integrating sound, light, solar power, and mechanical effects, serving European retailers, distributors, publishers, and corporate marketing and advertising buyers.
- Ownership category
- akta.pro rank
Triggered Emotions industry classification
Industry- Product category
- Electronic Greeting Cards and Gifts
- NAICS
- Greeting Card Publishers (513191)
- SIC
- Greeting Cards (2771)
- akta.pro primary industry
- Party Favors, Gifts & Custom Merchandise (HSACACAM)
- akta.pro secondary industry
- Personalized & Custom Gift Creation (Engraving/Monogramming/Photo Gifts) (HSACANAC)
Keywords
Where Triggered Emotions is headquartered
LocationHeadquarters
- HQ city
- Netherlands
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Triggered Emotions business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Greeting Cards and Gifts: Sale of electronic greeting cards featuring sound, light, and mechanical effects for various occasions including birthdays, weddings, holidays, and celebrations
- Custom Made Products: Bespoke product development for corporate clients requiring customized electronic greeting solutions
- Stationery & Packaging: Electronic enhanced stationery and packaging solutions for retail and corporate applications
- Marcom Concepts: Marketing communication concepts incorporating electronic messaging and branding solutions
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Triggered Emotions product offering
Product offeringCore offering
Triggered Emotions designs, develops, and manufactures greeting cards, gifts, stationery, and packaging products with integrated micro-electronic features such as sound playback, light/LED effects, solar-powered motion, and pop-up mechanical elements. The company combines European in-house R&D, design, and project management with owned Asian production and sourcing to deliver competitive pricing for retailers, distributors, publishers, and corporate marketing/advertising clients.
Product overview
Triggered Emotions is a European greeting card and gift company that combines creativity with micro-electronic technology to create innovative communication products. The company operates a platform-plus-modules architecture with its core TE Collection product line as the main offering, supplemented by Custom Made services. The product portfolio encompasses multiple sub-categories including On the mic... with music! (Twinny recordable cards), Magic Mirror, Mix 'n' Match, Rainbow Emotions, Bounce, Stereo Fun, E & Motion (Solar Surprises and Face2Face), Lightning Strikes, Spinlight, Funcat, Dazzles, Karaoke, Xmas Emotions, and Special Effects. The company divides its offerings into four main categories: Gifts & Greetings (greeting cards and sound cards), Stationery & Packaging, Marcom Concepts, and Online Concepts. All products feature light, sound, and micro-electronic concepts to add emotion, expressiveness, and lasting impact to communications. The company combines European knowledge and creativity with Asian production for competitive pricing.
Differentiator
Problem solved
Functional benefit
Brands
- TE Collection: Product collection line featuring various greeting card designs with electronic effects
- TE
- Twinny
Products and services
- TE Collection The company's branded product line of greeting cards and gifts featuring integrated sound, light, and micro-electronic effects across multiple themed sub-collections for occasions such as birthdays, weddings, holidays, and celebrations. Sold to retailers, distributors, publishers, and corporate buyers.
- Custom Made Bespoke product development service creating customized electronic greeting cards and communication products tailored to client specifications, including special effects formats such as Soundcard, Spinlight, SoundLight Rotation pop-up, and Karaoke formats.
- Gifts & Greetings Core product category comprising greeting cards, sound cards, and gift items for occasions including birthdays, weddings, births, get well, and congratulations. Encompasses the TE Collection, Custom Made service, and a dedicated showcase gallery.
- Stationery & Packaging Stationery products and packaging solutions with customizable designs and electronic features, including own TE Collection items, Custom Made options, and dedicated services for retail and corporate applications.
- Marcom Concepts Marketing and communication concepts combining creative design with electronic features for promotional purposes, serving marketing departments, communication professionals, and advertising agencies.
- Online Concepts Digital and online communication concepts featuring electronic greeting solutions designed for digital-to-physical conversion, subscription boxes, and online retail channels.
Companies that use Triggered Emotions
Customer profileSegments4 records
Ideal customer profiles4 records
Triggered Emotions technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Triggered Emotions partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights3 records
Triggered Emotions competitors and assessment
Company assessmentBroad incumbents
- American Greetings: Major greeting card publisher and manufacturer with Paperless Post digital platform. Directly comparable category to Triggered Emotions but operates at vastly larger scale and has shifted focus toward digital offerings.
- Hallmark Cards: Largest global greeting card manufacturer offering cards across many occasions with their own retail footprint. Comparable to Triggered Emotions as the dominant incumbent in the same product category, though Hallmark's portfolio is far broader and does not specialize in electronic micro-features.
Direct peers
- Moonpig: UK-based personalized greeting card and gift retailer with online customization platform. Comparable to Triggered Emotions in the personal/celebratory card space, though Moonpig focuses on digital ordering and printing rather than electronic features.
- IG Design Group: UK-headquartered designer and manufacturer of greeting cards, gift wrap, and stationery with global sourcing including Asian production. Closely comparable to Triggered Emotions in product mix, European-Asian model, and B2B retailer/distributor GTM.
- Card Factory: UK greeting card and gift specialist retailer with own-brand card manufacturing. Directly comparable as a vertical player in the same category serving similar European retail customers with seasonal and occasion-based cards.
- Rusch Industries (Gibson): Manufacturer of seasonal and everyday greeting cards including sound and light-up cards. Most direct comparable on electronic greeting card technology, serving similar B2B mass retail channels.
- Heritage Group: US-based manufacturer of greeting cards, stationery, and gift packaging supplying retailers worldwide. Directly comparable to Triggered Emotions as a B2B greeting card manufacturer targeting retail and distributor channels.
- Woodmansterne Publications: UK-based greeting card publisher specializing in licensed and art-led designs supplying UK and European retailers. Comparable B2B greeting card business model serving similar European retail and distributor customers.
Regional players
- Cartamundi (Cardline): European-headquartered playing card and greeting card producer with B2B distribution. Comparable as a European-headquartered card manufacturer though they specialize primarily in playing cards rather than electronic greeting products.
Emerging players
- Personalized Creations / PersonalizationMall: Custom and personalized gift retailer with broad range of engraving, embroidery, and custom print products. Comparable to Triggered Emotions in the personalized/custom gift category, focused on direct-to-consumer online ordering.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Triggered Emotions social profiles
Digital presenceTriggered Emotions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Triggered Emotions leadership team
Management profileNumber of profiles
Triggered Emotions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Triggered Emotions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Triggered Emotions
What does Triggered Emotions do?
Triggered Emotions designs, develops, and manufactures greeting cards, gifts, stationery, and packaging products with integrated micro-electronic features such as sound playback, light/LED effects, solar-powered motion, and pop-up mechanical elements. The company combines European in-house R&D, design, and project management with owned Asian production and sourcing to deliver competitive pricing for retailers, distributors, publishers, and corporate marketing/advertising clients.
When was Triggered Emotions founded?
Triggered Emotions was founded in -1. It employs 1 to 10 people.
Where is Triggered Emotions based?
Triggered Emotions is headquartered in Netherlands, Netherlands, in the Europe region.
How does Triggered Emotions make money?
Four revenue lines are on record. Greeting Cards and Gifts are the primary driver. The others are custom Made Products, stationery & Packaging and marcom Concepts.
Who are Triggered Emotions's main competitors?
Broad incumbents on record are American Greetings and Hallmark Cards. Direct peers are Moonpig, IG Design Group, Card Factory, Rusch Industries (Gibson), Heritage Group and Woodmansterne Publications. Cartamundi (Cardline) is listed as a regional player. Personalized Creations / PersonalizationMall is listed as an emerging player.
Does Triggered Emotions have an API?
No public API is recorded for Triggered Emotions.
What industry is Triggered Emotions in?
Triggered Emotions's product category is Electronic Greeting Cards and Gifts. Its primary akta.pro industry code is HSACACAM, Party Favors, Gifts & Custom Merchandise, with a secondary code of HSACANAC, Personalized & Custom Gift Creation (Engraving/Monogramming/Photo Gifts). Its NAICS code is 513191 and its SIC code is 2771.