Trikem

What Trikem does

Trikem AB is a Swedish private limited company founded in 1954 and headquartered in Malmö, manufacturing nutritional supplements and care products for horses, dogs, cats, humans, and veterinary professionals. The company produces the entire portfolio at two factories in Malmö and Klågerup and operates the WorkingDog sub-brand for active and working dogs. Its product range spans joint supplements (Hyaluron, Collagen, Glucosamine, MSM, Joint Rebuild), muscle and recovery supplements, electrolytes, liniments, grooming and leather-care products, and a recently expanded human dietary supplement line including Creatine, Rosehip, and MSM.

The business generates revenue through three channels: direct-to-consumer e-commerce on trikem.se, a reseller network serving physical and online retailers (accessible via a dedicated retailer portal), and a professional veterinary product line sold to clinics. Products are priced in SEK across a broad range (approximately kr54–kr2,804), with free domestic shipping on orders over kr500. Trikem's go-to-market combines product-led e-commerce with community-led content marketing through the multilingual Trikem Academy (Swedish, Finnish, Norwegian, Danish, English) and advisor consultations. No external funding events or institutional investors are disclosed; the company operates within the Mycellum-gruppen holding structure alongside Trikem AB International and Trikem AB Direct.

Name

Trikem

Legal name

Trikem AB

Website

https://trikem.se

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Animal Nutritional Supplements

NAICS

Animal Food Manufacturing (3111), Dog and Cat Food Manufacturing (311111), Animal Food Manufacturing (31111)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Companion Animal Maintenance & Wellness Nutrition (HLAMAHAB)

akta.pro secondary industries

Species-Specific Supplements (Dog/Cat/Other Companion Species) (HLAMALAN), Equine Supplements & Additives (Vitamins/Minerals, Joint, Digestive, Electrolytes) (AFADAEAG), Manufacturing, Private Label & Co-Manufacturing for Animal Diets (HLAMAHAO)

Keywords

• Animal nutritional supplements
• Equine care products
• Pet dietary supplements
• Horse joint supplements
• Animal care products

Headquarters

HQ city

Malmö

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales (B2C): Direct-to-consumer sales through e-commerce platform trikem.se. Customers purchase supplements, care products, and accessories for horses, dogs, cats, and humans. Products sold at various price points in SEK.
2. Wholesale/Reseller Distribution: B2B sales to physical retail stores and online retailers who resell Trikem products. Resellers can apply through retailer portal.
3. Veterinary Product Sales: Sales of professional veterinary care products to veterinary practices and professionals.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Trikem manufactures and sells nutritional supplements and care products for horses, dogs, cats, and humans, including joint, muscle, gastrointestinal, electrolyte, hoof, coat, leather care, and grooming products. The company distributes its own products directly to consumers through trikem.se e-commerce, through a network of reseller partners, and through a dedicated veterinary product line for professional clinics. All products are manufactured in Sweden at two factories in Malmö.

Product overview

Trikem is a Swedish manufacturer of supplements and care products for horses, dogs, cats, and humans, operating since 1954. The company produces a comprehensive product portfolio organized across five main segments: Horse products (minerals, vitamins, gastrointestinal health, muscles & recovery, electrolytes, liniments, joints, temperament, hooves, coat care, summer products, leather care, stable pharmacy, and accessories), Dog products (WorkingDog brand: vitamins & minerals, digestive health, joints & mobility, muscles & recovery, temperament, coat & paws, dog pharmacy, and accessories), Cat products (supplements, coat care, cat pharmacy), Human products (dietary supplements including Creatine, Rosehip and MSM, liniments, hygiene & external care, mosquito & tick repellent), and Veterinary products (professional veterinary care products). Trikem's product lines include joint supplements (Hyaluron100, Collagen, Joint Rebuild, Glucosamine, MSM), muscle supplements (Muscle Maker, MaxMuscle, MaxActivity), grooming products (shampoos, conditioners, coat care), leather care products (cleaners, soaps, balms, oils), and liniments (Competition Gel, Ice Gel, Arnica Gel). All products are manufactured in Sweden with a focus on quality, knowledge, credibility and well-being.

Differentiator

Problem solved

Functional benefit

Brands

• WorkingDog: Sub-brand for dog supplements and care products including vitamins, grooming, joint supplements, and digestive health products.

Products and services

• Trikem Horse Shampoo Aloe Vera Shampoo for horses with Aloe Vera for coat care and skin nourishment.
• Trikem Muscle Maker Muscle-building protein supplement with spirulina and BCAA for horses.
• Trikem B-Vitamin Liquid B vitamin supplement for horses supporting metabolism and coat quality.
• Trikem Gastro Support for the horse's stomach health and digestive system.
• Trikem MSM MSM supplement for muscle function and new cell formation in horses.
• Trikem Hyaluron100 High molecular hyaluronic acid supplement for horses providing shock absorption and joint lubrication.
• Trikem Collagen Hydrolyzed collagen supplement for the horse's joints and ligaments.
• Trikem Joint Rebuild Joint and mobility support supplement for performance and rehabilitation horses.
• Trikem Glucosamine Glucosamine supplement with easily absorbed glucosamine sulfate for horse joints.
• Trikem Hoof Nutrient supplement for stronger hoof growth and quality in horses.
• Trikem HoofOil Hoof oil based on rapeseed, coconut and linseed oil for shiny and elastic hooves.
• Trikem Electrolytes Electrolyte supplement for restoring the horse's electrolyte balance.
• Trikem Competition Gel Double-acting liniment gel for horses with cooling and heating effects for muscles, tendons, ligaments and joints.
• Trikem Ice Gel Direct-acting cooling gel for horses providing fast and effective deep-acting cooling.
• Trikem Rosehip Powder 100% natural finely ground rosehip powder supporting joints, mobility and immune system, available for horses, dogs, and humans.
• Trikem Leather Care Range Leather care product line including Leather Cleaner, Glycerin Soap, Leather Balm, and Leather Oil for cleaning, softening, and protecting leather and synthetic equipment.
• WorkingDog Hyaluron365 Joint supplement for dogs with hyaluronic acid for flexible mobility.
• WorkingDog Collagen Collagen supplement providing building blocks for dogs' tendons, ligaments, and joints.
• WorkingDog MaxGlucosamine+ Glucosamine supplement for dogs' joint health with easily absorbable glucosamine sulfate.
• WorkingDog GLM (Green-Lipped Mussel) Green-lipped mussel extract with natural nutrients for cartilage, connective tissue, skin and synovial fluid.
• WorkingDog B-Vitamin Complete B vitamin supplement for dogs supporting metabolism, coat and skin health.
• WorkingDog MaxRelax Supplement for dogs needing support in challenging or unfamiliar situations containing tryptophan, thiamine and magnesium.
• WorkingDog MaxActivity Optimal supplement for active dogs providing nutrients for muscles, metabolism, endurance and well-being.
• WorkingDog MaxMuscle Concentrated nutrition for dogs' muscles with lysine, methionine, selenium, zinc and manganese.
• WorkingDog ReHydrate Rehydration solution in powder form for dogs to maintain body's salt balance.
• WorkingDog Digestive Prebiotic supplement for dogs' stomach and intestinal health.
• Trikem Coat & Skin Nourishing oil for dogs' skin and coat with essential fatty acids, omega-3 & -6, MCT oil and lecithin.
• WorkingDog Grooming Range Dog grooming line including AloeVera Shampoo, Gloss Shampoo, and AloeVera Conditioner for cleaning, softening, and adding shine to dog coats.
• Trikem Hyaluron 365 (Cat) Joint supplement formulated for cats to support flexible mobility.
• Trikem Cat Relax Calming supplement for cats to support balanced behavior.
• Trikem Creatine Human Human creatine supplement for muscle strength, recovery and cognitive function.
• Trikem MSM Human 100% MSM (methylsulfonylmethane) supplement for human joints, muscles and recovery.
• Trikem Nypon Human Rosehip supplement for humans at the onset of joint stiffness.
• Veterinary Professional Product Line Professional veterinary care products sold to veterinarians and veterinary clinics for use in patient care.

Quantifiable outcome

• Products support normal collagen formation for cartilage and bone structure (vitamin C)
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Mycellum GroupparentOthersTrikem AB is part of Mycellum Group which includes Trikem AB International and Trikem AB Direct. Parent company relationship with shared group resources and structure.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Horslyx: UK-based equine supplement manufacturer specializing in licked/balancer formulations. Overlaps with Trikem's horse supplement range on nutrition, condition, and respiratory products and is distributed via a similar reseller + DTC model across Europe.
• Nordic Horse: Swedish equine products retailer and brand that sells supplements, care products, and tack across the Nordics. Directly competes with Trikem's horse segment on supplements (joint, electrolyte, gastrointestinal) and shares the same Swedish/Nordic geographic focus and customer base of horse owners.
• EQUIPUR / VMP Group: German equine supplement brand focused on mineral, vitamin, and condition-specific formulations. Comparable to Trikem on category (supplements for joints, muscles, hooves, electrolytes), species focus, and European specialty retail distribution.
• St. Hippolyt: German equine nutrition and supplement manufacturer with a comparable species-specific, ingredient-led product philosophy. Competes with Trikem's horse segment on premium supplements (joints, muscles, hooves, digestion) and operates an adjacent reseller/DTC distribution model in DACH/Nordics.
• NAF (Natural Animal Feeds): UK-headquartered equine supplement and care products specialist selling into Europe. Comparable to Trikem on product breadth (joints, hooves, digestion, coat, behavior), ingredient-led positioning, and multi-channel distribution including DTC and resellers.

Broad incumbents

• Virbac: Global animal health company with companion animal nutrition, dermatology, and supplement lines. Overlaps with Trikem on joint, skin/coat, and digestive supplements distributed via veterinary practices across Europe.
• Elanco Animal Health: Large animal health company with companion animal portfolio including nutritional and therapeutic products. Indirectly competes with Trikem through veterinary-channel placement and broader portfolio pricing pressure on independent specialty supplement brands.
• Vetoquinol: European-headquartered animal health company with nutritional and supplement products sold through veterinary channels. Comparable to Trikem's veterinary product line and broader joint/digestive supplement offerings, though operating at much greater scale and breadth.
• Hill's Pet Nutrition: Global pet food and therapeutic diet brand owned by Colgate-Palmolive. While primarily complete diets, Hill's competes with Trikem in the premium wellness, joint, and digestive health categories for dogs and cats, and has the marketing scale to pressure smaller Nordic specialty supplement brands.
• Boehringer Ingelheim Animal Health: Global animal health major with both pharmaceuticals and a growing companion animal nutrition/supplement portfolio. Competes with Trikem indirectly through veterinary-channel product placement and premium positioning in joint, digestive, and wellness categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/trikem

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trikem