The Watermark at Trinity

What The Watermark at Trinity does

The Watermark at Trinity is a senior living community located in Valrico, Florida, operating as a wholly-owned subsidiary within the Watermark Retirement Communities platform. It serves individual seniors and their families across the continuum of care, with offerings that span Independent Living, Assisted Living, The Bridge (transitional care), Memory Care, and Short-Term Stays. The community is part of a broader network of more than 20 Watermark communities across 13 or more U.S. states, sharing standardized brand systems, signature programming, and a centralized go-to-market that funnels prospective residents and their families through a national phone line, website inquiries, and on-site tours.

The underlying technology stack integrates several proprietary and partner platforms, including EngageVR for virtual reality-based resident engagement, 360Well for holistic wellness coordination, PalCare Real-Time Location System (RTLS) for resident safety, iN2L for cognitive and memory care engagement, LifeLoop for community and family connectivity, Accushield for visitor management, Circadian Lighting, and a dedicated Technology Concierge role. Signature programs such as Prema Memory Support℠, Watermark University, Dining for the Soul, Medical Concierge, Extraordinary Outings, In the Presence of Horses®, and My Watermark Experience℠ differentiate the brand on engagement and wellness rather than on real estate alone.

The business model is a subscription-style monthly fee structure: residents pay recurring monthly fees that bundle housing, care, dining, amenities, and programming, with pricing varying by care level, unit type, and location. Revenue mechanics are therefore occupancy-driven and localized, supported by a sales-led go-to-market that relies on direct community outreach, content marketing through the company's Inspire Zine and blog, public relations coverage, cultural programming events, and referral partnerships including a core partnership with SAGE for LGBTQ+ inclusion and a specialized partnership with PMD Alliance for movement disorder support. Watermark at Home® extends the same model into in-home care, broadening the addressable market beyond facility residents.

Name

The Watermark at Trinity

Legal name

Watermark Retirement Communities

Website

https://trinity.watermarkcommunities.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Watermark at Trinity is a senior living community in Valrico, Florida, offering independent living, assisted living, memory care, and short-term stays as part of the multi-state Watermark Retirement Communities platform serving individual seniors and their families.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312), Nursing and Residential Care Facilities (623)

akta.pro primary industry

Rental / Fee-for-Service CCRCs (HLADAEAB)

akta.pro secondary industries

Specialty CCRCs (e.g., Memory-Care-Focused, Veteran-Focused) (HLADAEAK), Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD)

Keywords

• Senior living services
• Assisted living care
• Memory care support
• Independent living communities
• Residential care facilities

Headquarters

HQ city

Plano

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Monthly Senior Living Fees: Recurring monthly fees from residents for senior living services including housing, care, dining, and amenities across independent living, assisted living, and memory care levels. Pricing varies by care level, unit type, and specific community.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

The Watermark at Trinity is a senior living community in Valrico, Florida offering Independent Living, Assisted Living, and Memory Care services to seniors. The community provides residential housing, personalized care support, dining, wellness programming, and signature engagement activities within the broader Watermark Retirement Communities network. Pricing is not publicly disclosed and is provided upon direct inquiry, with fees varying by care level, residence type, and community.

Product overview

Watermark Retirement Communities operates a multi-location senior living platform offering six distinct living options: Active Adult, Independent Living, Assisted Living, The Bridge (transitional care), Memory Care, and Short-Term Stays. The company's integrated approach combines residential care with signature wellness and engagement programs including Watermark University (education), Prema Memory Support (dementia care), 360Well (holistic wellness), Dining for the Soul (nutrition), and EngageVR (virtual reality experiences). The platform operates communities across multiple U.S. states including Florida, Arizona, California, Delaware, Maryland, Massachusetts, Missouri, New Mexico, New York, Oregon, Pennsylvania, Texas, and Washington.

Differentiator

Problem solved

Functional benefit

Brands

• Hacienda: Senior living community brand featuring hacienda-style architecture and Southwestern design elements
• Elan
• The Fountains
• Rockland Place
• East Village Place
• Blue Bell Place
• Rose Tree Place
• Legacy at Clover Blossom
• The Sky Bridge at Town Center
• The Preston of the Park Cities

Products and services

• Independent Living Senior living option for individuals who can manage daily activities independently while benefiting from community support, amenities, and social engagement. Targeted at generally healthy and independent seniors seeking maintenance-free community living.
• Assisted Living Senior living option providing personalized support with activities of daily living such as bathing, dressing, medication management, and meal preparation while promoting as much independence as possible. Targeted at seniors who need assistance but wish to maintain independence in a supportive environment.
• Memory Care Specialized care for individuals with Alzheimer's disease, dementia, and other memory-related conditions, featuring secure environments and specialized programming including Prema Memory Support. Targeted at seniors experiencing cognitive decline requiring specialized care and secure settings.
• Short-Term Stays Temporary senior living accommodations for respite care, recovery after hospitalization, or trial stays to experience the community. Targeted at seniors and families needing short-term residential support or evaluating a community before long-term commitment.
• Watermark University Educational program offering residents opportunities for continued learning, skill development, and intellectual engagement through classes and workshops. Targeted at residents across all care levels seeking intellectual stimulation and continued learning.
• Prema Memory Support℠ Memory care program providing specialized support and engagement for residents with dementia using evidence-based approaches. Targeted at Memory Care residents with Alzheimer's disease or other cognitive impairments.
• 360Well® Holistic wellness program addressing physical, emotional, and spiritual well-being of residents through coordinated health and wellness activities. Targeted at residents across all care levels.
• Dining for the Soul Dining program focused on providing nutritious, flavorful meals in an inviting atmosphere that nourishes both body and spirit. Targeted at all residents across care levels.
• Medical Concierge
• Extraordinary Outings Activity program featuring curated trips and excursions to cultural events, restaurants, museums, and local attractions. Targeted at residents across all care levels.
• In the Presence of Horses® Therapeutic equestrian program using horse interactions to promote emotional well-being and meaningful engagement for residents. Targeted at residents benefiting from animal-assisted therapeutic engagement.
• Watermark at Home® Home care services extending Watermark's senior living care and support to individuals preferring to age in place. Targeted at seniors remaining in their own homes who need care support.
• EngageVR® Virtual reality program providing immersive experiences for entertainment, education, and therapeutic engagement for seniors. Targeted at residents across all care levels.

Quantifiable outcome

• 23 communities recognized as U.S. News Best Senior Living 2023
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Two partnerships are on record, tiered core and secondary.

• SAGEcoreGTM or Marketing PartnerPartnership with SAGE (Services and Advocacy for LGBT Elders) provides cultural programming, LGBTQ+ inclusion training, and specialized programming including the Not Another Second cultural series documenting LGBTQ+ elder stories. SAGE partnership enhances Watermark's reputation and reach within the LGBTQ+ senior community while providing staff training on cultural competency.
• PMD AlliancesecondaryStrategic or Co-development PartnerPartnership with PMD Alliance provides resources, support programming, and education for residents dealing with movement disorders and Parkinson's disease at Watermark Laguna Niguel. PMD Alliance partnership enhances specialized care capabilities and resident support services.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Five Star Senior Living: Multi-state senior living operator managing IL, AL, and memory care communities across the U.S. Closely comparable to Watermark in scale (community count and geographic spread) and in offering a similar continuum-of-care rental model.
• Enlivant: Senior living operator managing 200+ assisted living and memory care communities across the U.S. Comparable to Watermark in private operating model and emphasis on memory care programming, though more concentrated in the AL/MC care levels.
• Belmont Village Senior Living: Privately-held operator of 30+ senior living communities focused on IL, AL, and memory care, primarily in urban and affluent U.S. markets. Comparable to Watermark in private ownership, premium positioning, and integrated memory care specialization.
• Sunrise Senior Living: National senior living operator offering independent living, assisted living, and memory care with a strong focus on signature programming and engagement. Direct comparable to Watermark's care continuum and programming-led differentiation strategy.
• Senior Lifestyle: Family-founded senior living operator with 80+ communities across the U.S. offering IL, AL, and memory care. Similar private, multi-state operating model to Watermark with comparable community count and care-level mix.
• Discovery Senior Living: Privately-held senior living management company with 100+ communities across the U.S., focused on IL, AL, and memory care. Comparable to Watermark as a growing private operator with multi-state footprint and programming-led differentiation.
• Atria Senior Living: One of the largest U.S. senior living operators with 200+ communities across IL, AL, and Memory Care. Highly comparable to Watermark as a multi-state, multi-care-level private operator with a comparable mix of rental senior living and signature engagement programming.
• Lifespace Communities: Non-profit operator of continuing care retirement communities (CCRCs) across multiple U.S. states, offering IL, AL, skilled nursing, and memory care on single campuses. Highly comparable to Watermark's full care continuum and rental/entrance-fee CCRC-style offerings.

Regional players

• WesleyLife: Non-profit, Iowa-based provider of CCRCs, assisted living, memory care, and home-based services. Comparable to Watermark in offering the full care continuum plus a home-care extension (Watermark at Home), though primarily serving the Midwest rather than Watermark's Sun Belt footprint.

Broad incumbents

• Brookdale Senior Living: The largest U.S. senior living operator with 600+ communities spanning IL, AL, memory care, and home health. Public incumbent providing scale benchmark for occupancy, pricing, and multi-state operating leverage that smaller private peers like Watermark compete against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-watermark-at-trinity

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Watermark at Trinity