TriO Events

What TriO Events does

TriO Events (legal entity TriO Eventi s.s.d. a r.l.) is an Italian sports event management company headquartered in Desenzano del Garda that organizes and operates triathlon, running, open-water swimming, and trail running events across Italy. Founded in 2012 and operating with a core team of approximately six people on a year-round basis, the company delivers end-to-end event services — ideation and design, logistics and operations, athlete secretariat, communications and promotion, sponsor management, and photo/video content production — for amateur athletes, brand sponsors, and local Italian municipalities.

Its portfolio spans roughly ten branded annual events, including IRONMAN 70.3 Jesolo, IRONMAN 70.3 Alghero, and IRONMAN Emilia Romagna operated under an IRONMAN licensing partnership; the proprietary TRIO Iseo triathlon on Lake Iseo; the SWIMTHEISLAND open-water swimming series across three Italian venues (San Teodoro, San Vincenzo, Golfo dell'Isola); the Maratona di Pisa road marathon; Trail delle Streghe; and ALPSMAN by The Stone. No proprietary software platform is disclosed; the underlying operating stack consists of event management processes, the company website as the central registration and information hub, four discipline-specific WhatsApp community groups (Running, Trail, Triathlon, Nuoto) for direct athlete engagement, an active Instagram presence, and email distribution.

Revenue is generated through two streams: per-athlete event registration fees (transaction-based, with combined-distance bundles available at a discount) and sponsor management services providing brand visibility across the event portfolio. Athletes register directly through the company website or via IRONMAN's channels for IRONMAN-branded events. TriO Events is registered as a dilettantistica sports society (s.s.d. a r.l.), an Italian non-profit legal form for amateur sports entities, and operates as a privately held, founder-controlled business with no disclosed institutional investors, funding rounds, subsidiaries, or M&A activity.

Name

TriO Events

Legal name

TriO Eventi s.s.d. a r.l.

Website

https://trioevents.it

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

TriO Events is an Italian amateur sports event organizer founded in 2012 that designs, operates, and manages triathlon, running, open-water swimming, and trail events across Italy for individual athletes, sponsors, and local municipalities.

Ownership category

akta.pro rank

Product category

Sports Event Management

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Promoters of Performing Arts, Sports, and Similar Events (7113), Spectator Sports (71121)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Mass Participation Race Organizers (Runs, Triathlons, Cycling) (MPAKADAD)

akta.pro secondary industries

Triathlon & Multisport Events (Triathlon, Duathlon, Aquathlon) (MPAKAIAB), Open Water Swimming Events (OWS Races, Swim Challenges) (MPAKAIAF), Cycling Events (Road Races, Gran Fondos, Sportives) (MPAKAIAC)

Keywords

• Sports event management
• Triathlon race organization
• Open water swimming events
• Trail running events
• Marathon event management

Headquarters

HQ city

Desenzano Del Garda

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Event Registration Fees: Athletes pay registration fees to participate in triathlon, running, swimming, and trail events organized by TriO Events. The company offers combined entry fees for participating in multiple distances (e.g., combined Sprint and Olympic registration at discounted rate).
2. Sponsor Management Services: TriO Events manages sponsor relationships as part of their comprehensive event services, providing promotional and visibility opportunities for sponsors in exchange for sponsorship revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

TriO Events organizes and manages sporting events across Italy in four disciplines: triathlon, running, nuoto (open water swimming), and trail running. The company delivers end-to-end event services including ideation, logistics, athlete secretariat, permits/safety, communication, sponsor management, and photo/video production, operating its own branded event series (TriO Iseo, SwimtheIsland, Trail delle Streghe, Maratona di Pisa) and IRONMAN-branded events through partnership.

Product overview

TriO Events is a sports event management company operating since 2012 that organizes triathlon, running, swimming, and trail running events throughout Italy. The company offers a portfolio of branded events including IRONMAN 70.3 series events (Jesolo, Alghero), IRONMAN Emilia Romagna, the company's own TRIO Iseo triathlon series, ALPSMAN triathlon, Maratona di Pisa running event, Trail delle Streghe trail running event, and the SWIMTHEISLAND open water swimming series (San Teodoro, San Vincenzo, Golfo dell'Isola). Beyond event organization, TriO provides comprehensive services including event design, logistics, athlete management, marketing, sponsor relations, and multimedia production. The company's events span multiple disciplines and locations across Italy, with WhatsApp-based communication channels for athlete engagement per sport.

Differentiator

Problem solved

Functional benefit

Products and services

• TRIO ISEO Triathlon event held on Lake Iseo, Italy, on September 5-6, 2026, including Olympic and Sprint distances with combined registration option for athletes wanting to compete in both.
• IRONMAN 70.3 JESOLO Half-distance IRONMAN 70.3 triathlon event held in Jesolo, Italy, on May 3, 2026, part of the global IRONMAN 70.3 series operated by TriO Events through its IRONMAN partnership.
• IRONMAN 70.3 ALGHERO Half-distance IRONMAN 70.3 triathlon event held in Alghero, Italy, on June 7, 2026, part of the global IRONMAN 70.3 series operated by TriO Events through its IRONMAN partnership.
• IRONMAN EMILIA ROMAGNA Full-distance IRONMAN triathlon event held in Cervia, Italy, on September 19-20, 2026, operated by TriO Events under the IRONMAN partnership.
• ALPSMAN by The Stone Triathlon event held on June 27, 2026, combining swimming, cycling, and running in an Alpine setting, organized under The Stone's brand through partnership with TriO Events.
• TRAIL DELLE STREGHE Trail running event held April 18-19, 2026, featuring mountain trails for trail running athletes.
• SWIMTHEISLAND SAN TEODORO Open water swimming event held in San Teodoro, Sardinia, on May 23-24, 2026, as part of the SwimtheIsland series.
• SWIMTHEISLAND SAN VINCENZO Open water swimming event held in San Vincenzo, Italy, on June 20-21, 2026, as part of the SwimtheIsland series.
• SWIMTHEISLAND GOLFO DELL'ISOLA Open water swimming event held at Bergeggi (Golfo dell'Isola), Italy, on October 3-4, 2026, as part of the SwimtheIsland series.
• MARATONA DI PISA Running marathon event held in Pisa, Italy, on December 20, 2026.
• End-to-End Event Management Services Comprehensive event organization services for sporting events, including ideation and design, logistics and operations, athlete secretariat, communication and promotion, sponsor management, and photo/video content production, offered to partners, municipalities, and brand clients.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• IRONMANcoreStrategic or Co-development PartnerTriO Events operates IRONMAN branded triathlon events in Italy including IRONMAN 70.3 Jesolo (3 May 2026), IRONMAN 70.3 Alghero (7 June 2026), and IRONMAN Emilia Romagna (19-20 September 2026). This is a key partnership for the company's triathlon vertical.
• The StoneminorStrategic or Co-development PartnerTriO Events organizes ALPSMAN by The Stone (27 June 2026), a triathlon event branded under The Stone's name.
• Local Municipalities and EntitiescoreStrategic or Co-development PartnerTriO Events collaborates with local entities, sports associations, and municipalities (comuni) to organize events that generate value for territories. They handle all permits including from municipalities, sports bodies, and civil protection.
• Sports AssociationsminorStrategic or Co-development PartnerPartnership with sports clubs and associations for events like the TriO Iseo Social Race (Gara Sociale) designed for sports societies to compete as teams.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Challenge Family: Global long-distance triathlon race series (Challenge Roth, Challenge Barcelona, etc.). Directly comparable to TriO as a triathlon race organizer running multiple branded events across countries and licensing relationships with host venues.
• The Stone (ALPSMAN): Niche Italian triathlon event brand that partners with TriO on the ALPSMAN event; directly comparable as a small specialized endurance event brand co-organized by TriO.

Emerging players

• Swimtrek: UK-based open water swimming holiday and event specialist. Comparable to TriO's SWIMTHEISLAND series as an open-water swimming event operator focused on multi-day mass participation swims in scenic venues.

Broad incumbents

• Federazione Italiana di Atletica Leggera (FIDAL): Italian athletics federation that sanctions and co-organizes running events including the Maratona di Pisa. Broad incumbent whose running event portfolio overlaps directly with TriO's running/marathon vertical.
• World Triathlon: International governing body that organizes the World Triathlon Championship Series and sanctions elite triathlon races globally. Sets the regulatory and competition framework within which TriO's IRONMAN and amateur triathlon events operate.
• IRONMAN (World Triathlon Corporation): Global owner of the IRONMAN triathlon brand; TriO Events operates IRONMAN-branded races in Italy under license, making IRONMAN both the company's most important partner and the incumbent it benchmarks against in the premium triathlon segment.
• Federazione Italiana Nuoto (FIN): Italian Swimming Federation that sanctions open-water swimming events. Broad incumbent with overlapping authority over Italian open-water swimming events like TriO's SWIMTHEISLAND series.
• RCS Sports & Events: Italy's largest sports event organizer (Giro d'Italia, Milano Marathon, etc.). Comparable broad incumbent Italian sports event operator with mass-participation races; TriO is far smaller but competes in the same Italian mass-participation space.

Regional players

• FITRI (Federazione Italiana Triathlon): Italian triathlon federation sanctioning national championship races. Regional player whose domestic triathlon calendar and sanctioning arrangements directly intersect with TriO's TriO Iseo and other amateur triathlon events.
• RunCzech: Operator of large mass-participation road races (Prague Marathon, etc.). Comparable as an endurance race operating company in Europe; broadly similar model but operating in Central rather than Southern Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/trioevents.it
• LinkedInlinkedin.com/company/trio-events

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TriO Events