Triticum

What Triticum does

Triticum is a French non-profit association (Association loi 1901) founded in 2019 and headquartered in Rouen, operating as a Maison des Semences Paysannes et Citoyennes (House of Peasant and Citizen Seeds) dedicated to conserving cultivated biodiversity and strengthening food resilience in Normandy. Its core activity is the maintenance and annual multiplication of a living collection of over 230 heritage cereal varieties, assembled in collaboration with INRAE, Initiatives Paysannes, Triptol\u00e8me, Graines de No\u00e9, and other national seed houses. The association coordinates two practitioner networks\u2014the R\u00e9seau des mara\u00eechers-semenciers (organic market gardeners exchanging vegetable seeds, active since 2021) and the Fili\u00e8res POP professional cereal chain connecting farmers, stone mills, artisan bakers, brewers, and retailers within a roughly 100km radius across Rouen M\u00e9tropole and, since 2025, Le Havre Seine M\u00e9tropole.

The association runs a portfolio of programs including the Ferme p\u00e9dagogique des Bruy\u00e8res (a citizen and educational farm jointly operated with Champs des Possibles in the Parc naturel urbain du Champ des Bruy\u00e8res), the C\u00e9r\u00e9ales jardin\u00e9es citizen science project (launched 2025 in collaboration with Ferme du Bec Hellouin), a Catalogue de Semences Potag\u00e8res, and tailored pedagogical workshops for schools, local authorities, and businesses. Underlying technology is deliberately low-tech: participatory plant breeding, open-pollinated seed production adapted to local terroir, and agronomic methods documented since 1786.

Triticum's revenue model combines subscription membership fees (via HelloAsso: \u20ac10/year individuals or vegetable professionals, \u20ac60/year cereal professionals, \u20ac20/year partners), free-will-priced seed and flour sales at the Ferme p\u00e9dagogique, fees from educational workshops and animations, and unquantified public-sector support from M\u00e9tropole Rouen Normandie, Le Havre Seine M\u00e9tropole, and Agence de l'Eau Normandie-Seine. Customer segments span individual citizens and volunteers, organic farmers, millers and artisan bakers, schools and local authorities, and partner associations; the go-to-market is community-led, relying on events, an annual Village Gourmand festival, the Ferme p\u00e9dagogique open days, the Espace Pro portal, and organic social channels (Facebook, Instagram).

Name

Triticum

Legal name

TRITICUM (Association loi 1901)

Website

https://triticum.fr

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Triticum is a French non-profit association that conserves and multiplies a collection of over 230 heritage cereal and vegetable varieties in Normandy. It coordinates organic farmer, miller, and baker networks through its Fili\u00e8res POP supply chains and runs the Ferme p\u00e9dagogique des Bruy\u00e8res educational farm.

Ownership category

akta.pro rank

Product category

Agroecology and heritage seed conservation services

NAICS

Oilseed and Grain Farming (1111)

SIC

Agricultural Production-Crops (100)

akta.pro industry

PRIMARYAFAGAAAH

Mixed Cereal & Grain Farming (Multiple Grains)

Agriculture & Food Production/Crop Farming/Cereal & Grain Farming (Wheat, Corn, Rice, Barley, Oats)

Keywords

• Heritage cereal conservation
• Peasant seed network
• Organic agroecology
• Local grain supply chains
• Citizen science agriculture

Headquarters

HQ city

Rouen

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership fees: Annual membership dues provide core organizational support. Individual/volunteer membership at €10/year, professional vegetable group at €10/year, professional cereal group at €60/year, and partner membership at €20/year.
2. Seed and flour sales: Sale of farmer seeds and flour at the Ferme pédagogique des Bruyères, with seeds sold at libre prix (free pricing) and flour/bread from population cereals sold directly to consumers.
3. Educational workshops and animations: Custom workshops and animations for schools, students, local authorities, and businesses covering topics including farmer seeds, ancient cereals, transformation processes, agroecology, and low-tech tools.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Triticum operates a Maison des Semences Paysannes et Citoyennes that conserves, multiplies, and freely exchanges over 230 heritage cereal and vegetable seed varieties with members and the public. It coordinates the Filières POP professional supply chains producing organic flour, bread, beer, and whisky from population cereals, runs the Ferme Pédagogique des Bruyères educational farm, animates the Réseau des Maraîchers-Semenciers for organic vegetable seed self-production, and leads the Céréales Jardinées citizen science project on low-tech cereal cultivation.

Product overview

Triticum is an association operating as a Maison des Semences Paysannes et Citoyennes (House of Peasant and Citizen Seeds) focused on cultivated biodiversity and food resilience in Normandy. Its portfolio includes a seed conservation program maintaining over 230 cereal varieties, the Céréales Jardinées citizen science project, and the Filières POP local cereal production chains that connect organic farmers, millers, and bakers to produce heritage flour and bread products. The organization also runs a network of organic market gardeners for vegetable seed production, operates the Ferme Pédagogique des Bruyères educational farm, and offers pedagogical workshops and services throughout Normandy.

Differentiator

Problem solved

Functional benefit

Brands

• Les Filières POP: Local professional chains for the production of flour, bread, beer, and whisky from organic peasant cereals, from grain to bread using traditional methods.
• Ferme pédagogique des Bruyères
• Réseau des maraîchers-semenciers
• Céréales jardinées

Products and services

• Maison des Semences Paysannes et Citoyennes Seed conservation initiative that maintains and multiplies peasant and citizen seeds, including a collection of over 230 varieties of cereals and other plants, organized as a shared resource for farmers and gardeners in Normandy.
• C\u00e9r\u00e9ales Jardin\u00e9es (Gardened Cereals Project) A citizen science project experimenting with ancient cereal cultivation using low-tech methods, inviting gardeners, farmers, researchers, and citizens to collaboratively test traditional and innovative growing techniques on small plots in Normandy.
• Fil\u00e8res POP (Population Chains) including Le Havre branch Local cereal production chains producing flour, bread, beer, and whisky from heritage population grain varieties cultivated under organic conditions. The chain connects farmers, millers, bakers, and brewers in Normandy using stone-grinding and sourdough fermentation, with regional branches including Le Havre Seine M\u00e9tropole.
• Ferme P\u00e9dagogique des Bruy\u00e8res A citizen and educational farm in agroecology located in the urban park of Champ des Bruy\u00e8res (Saint-Etienne-du-Rouvray, near Rouen), offering workshops, visits, and direct sales of farmer seeds (at libre prix), heritage flour, and sourdough bread open to the public every Wednesday.
• R\u00e9seau des Mara\u00eechers-Semenciers A network connecting organic market gardeners in Normandy to practice and learn seed production, with technical support, training, and seed exchange among members for self-production of peasant vegetable seeds adapted to local farms.
• Catalogue de Semences Potag\u00e8res A catalog of organic peasant vegetable seeds available for sale at the Ferme Pédagogique des Bruyères, featuring varieties adapted to local territories and offered to the public and members.
• Ateliers et Prestations P\u00e9dagogiques Educational workshops and customized services covering peasant seeds, ancient cereals, bread-making, agroecology, agroforestry, soil life, and low-tech tools, offered to schools, students, local authorities, and businesses throughout Normandy.

Quantifiable outcome

• Over 230 heritage cereal varieties conserved and multiplied annually at the Maison des Semences Paysannes et Citoyennes
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

16 partnerships are on record, tiered core and supporting.

• Ferme du Bec HellouincoreStrategic or Co-development PartnerCollaborative partner in the Céréales jardinées (Gardened Cereals) citizen science project. Charles Hervé-Gruyer, founder of the farm, co-initiated the project with Triticum. The farm serves as an experimental site for spaced cereal cultivation trials yielding 15-88 qx/ha with rye.
• Alexandre JoannoncoreStrategic or Co-development PartnerAgronomist and Triticum member who co-initiated the Céréales jardinées project. Collaborated on spaced cereal trials from 2021-2023 documenting yields of 15-88 qx/ha with rye cultivation.
• Antoine MarincoreStrategic or Co-development PartnerArtisan gardener and Triticum member who co-initiated the Céréales jardinées project. Partner in the spaced cereal cultivation trials at Ferme du Bec Hellouin.
• INRAE (Institut national de recherche pour l'agriculture, l'alimentation et l'environnement)coreStrategic or Co-development PartnerResearch collaboration with INRAE on cereal trials and participative encounters (Rencontres pros INRAE), contributing to agronomic syntheses and scientific documentation.
• Initiatives PaysannescoreStrategic or Co-development PartnerCollaborating association working on farmer seed issues and agricultural biodiversity, part of the network that has enabled assembly of the 230+ variety collection.
• TriptolèmecoreStrategic or Co-development PartnerPartner association in the seed network contributing to the Maison des Semences Paysannes et Citoyennes collection of heritage varieties.
• Graines de NoécoreStrategic or Co-development PartnerPartner association in the seed conservation network contributing to biodiversity preservation and exchange of farmer seeds.
• Le Havre Seine MétropolecoreStrategic or Co-development PartnerCommunity urban area that selected and supports the Filières Pop - Le Havre project for local organic cereal supply chains, funding and promoting the initiative.
• Agence de l'Eau Normandie-SeinecoreStrategic or Co-development PartnerWater agency providing support for the Filières Pop project, recognizing the value of pesticide-free agriculture for water resource protection.
• Champs des PossiblescoreStrategic or Co-development PartnerJoint operator of the Ferme pédagogique des Bruyères with Triticum, selected by Métropole Rouen Normandie to animate the citizen and educational farm in agroecology.
• Métropole Rouen NormandiecoreStrategic or Co-development PartnerMetropolitan area that selected the joint association (Champs des Possibles and Triticum) to operate the Ferme pédagogique des Bruyères in the Parc naturel urbain du Champ des Bruyères.
• La Ferme RebultotsupportingChannel Partner/ Reseller/ DistributorOrganic farm in Montivilliers producing heritage cereals as part of the Filières Pop supply chain from Montivilliers to Le Havre.
• Ferme AdamsupportingChannel Partner/ Reseller/ DistributorOrganic farm in Octeville-sur-Mer producing heritage cereals as part of the Filières Pop supply chain.
• Ferme de la Mare BlondesupportingChannel Partner/ Reseller/ DistributorOrganic farm in Froberville producing heritage cereals as part of the Filières Pop network.
• Le Pain de la CastorettesupportingChannel Partner/ Reseller/ DistributorStone mill operator in Saint-Maclou-de-Folleville processing heritage cereals for the Filières Pop supply chain using traditional stone grinding.
• Boulangerie Le Grain d'BlésupportingChannel Partner/ Reseller/ DistributorArtisan bakery in Le Havre producing sourdough breads from heritage cereals as part of the Filières Pop network.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Réseau Semences Paysannes: The national French federation of organizations working on farmer-managed seeds and cultivated biodiversity. It is the most direct peer: Triticum's Maison des Semences model and policy advocacy position are tightly aligned with Réseau Semences Paysannes' mission, and both operate within the same French peasant seed ecosystem.
• Initiatives Paysannes: A French association working on farmer seed issues and agricultural biodiversity; listed as a Triticum partner that contributed to assembling the 230+ variety collection, with highly comparable activities in heritage seed conservation and exchange.
• Graines de Noé: A partner association in the seed conservation network contributing to biodiversity preservation and exchange of farmer seeds. Operates a parallel seed house model with similar conservation and dissemination objectives.
• Triptolème: A partner association in the French farmer seed network contributing heritage cereal varieties to Triticum's Maison des Semences collection. Triptolème operates a comparable seed house and participatory plant breeding program focused on population varieties.
• Kokopelli: A French association producing and distributing organic, open-pollinated seeds, including heritage vegetable varieties. Kokopelli operates a comparable catalog, member-supported model, and advocacy posture on seed rights and biodiversity.
• Seed Savers Exchange: A US-based non-profit dedicated to preserving heirloom seeds through a member-supported exchange and on-farm conservation model. Highly comparable in mission, governance, and community-led GTM, though operating at a much larger scale.
• Ferme du Bec Hellouin: A Normandy-based permaculture and agroecology farm and a documented strategic partner of Triticum. Shares a regional territory, agroecological mission, and educational farm model, with joint citizen-science activity in heritage cereal cultivation.

Broad incumbents

• INRAE: France's national research institute for agriculture, food, and the environment. INRAE is a listed research partner of Triticum and provides agronomic reference and variety documentation; it is comparable as a producer of cereal research relevant to heritage variety work.

Regional players

• ProSpecieRara: A Swiss foundation for the preservation of cultivated plant diversity and rare livestock breeds. Although geographically distinct, it operates a closely analogous seed house, variety garden, and member-based network model.
• Garden Organic Heritage Seed Library: The UK's Heritage Seed Library conserves and shares heritage vegetable varieties through a membership model. A comparable peer in the European organic seed-saving movement, with parallel catalog and member-exchange mechanics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/1613563926407058
• Instagraminstagram.com/vagabondsenergie
• LinkedInlinkedin.com/company/association-triticum

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Triticum