Triumph Motorcycles Greece - Eliofil S.A.

What Triumph Motorcycles Greece - Eliofil S.A. does

Triumph Motorcycles Greece - Eliofil S.A. is a wholly-owned regional market entity of Triumph Motorcycles Limited, operating as the authorized distributor and dealer-network manager for the Triumph brand in Greece. The Greek entity, headquartered in Athens with 13 employees, performs local market sales, distribution and after-sales service functions for Triumph's full motorcycle portfolio, leveraging the parent company's global brand and product platform.

The underlying parent business, Triumph Motorcycles Limited (founded 1902, Hinckley UK, private limited company, registration 01735844), designs, manufactures and markets premium motorcycles. Core technology centers on the proprietary 765cc triple-cylinder internal combustion engine — which also serves as the exclusive engine for the Moto2 World Championship — and a growing electric motorcycle programme evidenced by Project TE-1's 130kW/161km demonstrator developed with Williams Advanced Engineering, Integral Powertrain, and WMG University of Warwick. The product portfolio spans Adventure (Tiger 900/1200, Tiger Sport 660), Roadsters (Street Triple 765 RS/RX/Moto2 Edition, Trident 660/800, Speed Triple 1200 RR/RS, Daytona 660), Classic (Scrambler 1200, Thruxton 400, Bonneville T120/T100), Rocket 3 muscle bikes, Off-road competition (TF 250-X, TF 450-X, TF 250-E, TF 450-E), and Electric (TXP) categories, supplemented by Triumph-branded clothing/accessories and the My Triumph connected mobile app.

Revenue mechanics are diversified across hardware sales (new and used motorcycles sold via the authorized dealer network and online configurator), accessories and apparel e-commerce, and commission-based income from TriStar financing arranged through FCA-regulated credit-broking (commission received from Santander Consumer Finance for PCP and Purchase Plan introductions). Pricing sits in the premium segment — Street Triple 765 RS from £11,995, TF 250-X from £9,395, TF 450-E from £10,395, with limited editions up to £14,495. Go-to-market is channel-partner-led at the dealer level, with digital top-of-funnel activity (configurator, test-ride booking, social media, content marketing via the "For The Ride" hub) feeding dealer conversion.

Name

Triumph Motorcycles Greece - Eliofil S.A.

Legal name

Triumph Motorcycles Limited

Website

https://triumphmotorcycles.gr

Company type

Private

Founded year

1902

Operating status

Operating

Headcount range

11–50 employees

Short description

Triumph Motorcycles Greece - Eliofil S.A. is the wholly-owned Greek regional distributor (13 employees, Athens) of Triumph Motorcycles Limited, the UK-based premium motorcycle manufacturer founded in 1902. It sells and services the full Triumph lineup — adventure, roadster, classic, sport, and off-road motorcycles — through authorized dealers in Greece.

Ownership category

akta.pro rank

Product category

Motorcycle Distribution

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Motorcycles, Bicycles & Parts (3751)

akta.pro industry

PRIMARYCRAOANAK

Motorcycle, powersports & ATV parts and accessories distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Automotive Aftermarket Parts & Accessories Distribution

SECONDARYCRAMANAA

Motorcycle Riding Gear & Apparel Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Motorsports & Powersports Gear Retail

Keywords

• Motorcycle distribution
• Motorcycle retail
• Motorcycle dealer network
• Motorcycle accessories
• Motorcycle financing

Headquarters

HQ city

Hinckley

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. Motorcycle Sales: Primary revenue from sale of new Triumph motorcycles across categories including Adventure, Classic, Roadsters, Rocket 3, Sport, and Electric TXP bikes. Sales conducted through authorized dealer network.
2. Clothing and Accessories: Sale of Triumph-branded clothing including Heritage Collection, Casual Collection, and Riderwear Collection, as well as motorcycle accessories.
3. Financing Services: Triumph TriStar financing provided by Santander Consumer Finance offers PCP (Personal Contract Purchase) and Purchase Plan options. Triumph acts as credit broker receiving commission from Santander.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Triumph Motorcycles Greece - Eliofil S.A. is the Greek regional distributor and dealer-support arm of Triumph Motorcycles Limited, selling the full Triumph motorcycle lineup (Adventure, Roadsters, Classic, Rocket 3, Sport, off-road competition, and TXP Electric bikes) through an authorized dealer network in Greece. The business also retails Triumph-branded clothing and accessories, and arranges TriStar consumer financing through Santander Consumer Finance.

Product overview

Triumph Motorcycles Greece - Eliofil S.A. distributes Triumph Motorcycles' comprehensive range of motorcycles and related products. The product portfolio spans multiple motorcycle categories: Adventure bikes (Tiger 900, Tiger 1200, Tiger Sport 660), Roadsters (Street Triple 765 RS/RX/Moto2 Edition, Trident 660/800, Speed Triple 1200 RR/RS, Daytona 660), Classic motorcycles (Scrambler 1200, Thruxton 400, Bonneville T120/T100), Rocket 3 muscle bikes, Off-road competition bikes (TF 250-X, TF 450-X motocross, TF 250-E, TF 450-E enduro), and Electric vehicles (TXP Electric Bikes, Project TE-1 prototype). Supporting products include the My Triumph mobile app with Bluetooth motorcycle connectivity, TriStar financing through Santander Consumer Finance, and clothing/accessories divisions covering Heritage, Casual, and Riderwear collections.

Differentiator

Problem solved

Functional benefit

Products and services

• Street Triple 765 RS High-performance naked street fighter motorcycle featuring the 765cc triple engine with class-leading power, optimized cornering ABS, and Triumph connectivity, sold to motorcycle enthusiasts in Greece through authorized dealers.
• Street Triple 765 Moto2 Edition Limited edition street motorcycle (1,000 units worldwide) celebrating Triumph's exclusive Moto2 partnership, with 765cc triple engine, Moto2 livery, and individually numbered top yoke, sold through authorized dealers and online reservation.
• Trident 660 Accessible roadster motorcycle with a 660cc triple engine and intuitive handling, designed for new riders entering the Triumph range, sold in Greece through authorized dealers.
• Speed Triple 1200 RS Flagship sports naked motorcycle with 1200cc triple engine delivering maximum performance and precision handling, sold to performance-focused riders through authorized dealers.
• Tiger 900 Adventure motorcycle with 900cc triple engine offering off-road capability and versatile touring performance, sold in Greece through authorized dealers.
• Tiger 1200 Large displacement adventure motorcycle offering premium touring capability and advanced technology, sold to touring riders in Greece through authorized dealers.
• Bonneville T120 Iconic classic motorcycle with 1200cc twin engine and timeless British design, sold to classic-style enthusiasts in Greece through authorized dealers.
• Rocket 3 Ultimate muscle motorcycle featuring the world's largest production motorcycle engine at 2500cc triple, sold to power-cruiser enthusiasts in Greece through authorized dealers.
• TF 250-X Motocross Motorcycle Competition motocross motorcycle with 250cc four-stroke single engine producing 47.3 PS peak power, KYB suspension, and race electronics (launch control, traction control, quickshifter), sold to off-road racing competitors in Greece through authorized dealers.
• TF 450-X Motocross Motorcycle Competition motocross motorcycle with 450cc four-stroke single engine producing 62.4 PS peak power, 108.6kg chassis, premium KYB suspension, Brembo brakes, and advanced race electronics, sold to off-road racing competitors in Greece through authorized dealers.
• TF 250-E Enduro Motorcycle Competition enduro motorcycle with 250cc four-stroke single engine, designed for FIM EnduroGP World Championship racing with intuitive handling for both competition and adventure use, sold to enduro racers in Greece through authorized dealers.
• TF 450-E Enduro Motorcycle Competition enduro motorcycle with 450cc four-stroke single engine developed with championship-winning expertise for relentless performance in extreme enduro events, sold to enduro racers in Greece through authorized dealers.
• TXP Electric Bikes Triumph's electric motorcycle range under the TXP brand, sold to environmentally conscious and tech-forward riders in Greece through authorized dealers.
• Triumph Clothing and Accessories Complete range of Triumph-branded riding gear including Heritage Collection, Casual Collection, and Riderwear Collection, plus motorcycle accessories and parts, sold to Triumph owners and enthusiasts in Greece.
• TriStar Financing Motorcycle financing options including Personal Contract Purchase (PCP) and Purchase Plan (PP) products arranged through Santander Consumer Finance, helping Greek consumers finance new and used Triumph motorcycles through authorized dealers.

Quantifiable outcome

• TE-1 achieved 161km/100mile range, 20-minute 0-80% charge time, 3.6 seconds 0-60mph acceleration
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Six partnerships are on record, tiered core.

• Williams Advanced Engineering (WAE)coreTechnology or Integration · 1 January 2018Williams Advanced Engineering provided battery technology for the TE-1 electric motorcycle development project. WAE designed a dedicated cell packaging for optimum center of gravity, vehicle control unit, DC-DC converter, integrated cooling, charge port, and styled carbon covers. The partnership delivered category-leading battery performance exceeding project targets.
• Integral Powertrain Ltd. (E-Drive Division)coreTechnology or IntegrationIntegral Powertrain provided the scalable ultra-integrated motor and inverter for TE-1 project. Motor achieves peak and continuous power densities of 13kW/kg and 9kW/kg respectively, 60% higher than APC technology roadmap targets for 2025. The inverter concept is capable of >500kW.
• WMG, University of WarwickcoreStrategic or Co-development PartnerWMG provided research support including real-time evaluation using physical rigs, 3D motorcycle model integration, powertrain testing, control research including advanced traction control and brake blending strategies, and sustainability studies on electric motorcycle adoption.
• Innovate UK / Office for Zero Emission VehiclescoreStrategic or Co-development PartnerGovernment research and innovation agency that supports business-led R&D funding and UK business growth. Partially funded the TE-1 electric motorcycle development project through the Office for Zero Emission Vehicles.
• Santander Consumer FinancecoreChannel Partner/ Reseller/ DistributorProvides Triumph TriStar financing products including Personal Contract Purchase (PCP) and Purchase Plan options. Triumph acts as credit broker introducing customers to Santander, receiving commission payments based on advance amounts.
• Moto2 World Championship (Dorna Sports)coreStrategic or Co-development PartnerTriumph is the exclusive engine supplier to the Moto2 World Championship. Every Moto2 bike is powered by the Triumph 765cc triple engine, with technology and insights from this racing partnership feeding into production motorcycles like the Street Triple 765 Moto2 Edition.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Yamaha Motor: Japanese motorcycle OEM with broad product portfolio across all segments and dominant market share in Greece and Europe. Competes with Triumph across sport, adventure, and roadster categories with broader dealer networks.
• Honda Motorcycles: World's largest motorcycle manufacturer with comprehensive lineup and dominant position across European markets including Greece. Represents the volume benchmark that premium brands like Triumph must differentiate against.

Direct peers

• MV Agusta: Italian premium motorcycle manufacturer specializing in sport and roadster segments with racing heritage. Directly competes with Triumph's Street Triple and Speed Triple ranges at similar premium price points.
• BMW Motorrad: Premium German motorcycle manufacturer with comparable product lineup across adventure (R 1250 GS), roadster, sport, and heritage segments. Directly competes with Triumph's Tiger, Street Triple, and Bonneville ranges globally including European markets.
• Harley-Davidson: American motorcycle manufacturer with iconic heritage brand (founded 1903, comparable to Triumph's 1902 founding) competing in cruiser, touring, and adventure segments. Both brands emphasize heritage and lifestyle alongside product.
• Indian Motorcycle: American heritage motorcycle brand competing in cruiser, touring, and bagger segments with similar premium positioning to Triumph's classic and touring range. Both brands emphasize historical heritage and lifestyle.
• Royal Enfield: Heritage motorcycle manufacturer (founded 1901) competing with Triumph's Bonneville and classic ranges with accessible pricing. Both brands leverage long heritage for positioning in the classic/heritage segment.
• KTM: Austrian motorcycle manufacturer dominant in off-road/motocross/enduro segments where Triumph is launching its TF range. Competes head-to-head in EnduroGP and motocross championships and shares the premium European motorcycle positioning.
• Husqvarna Motorcycles: Off-road and motocross specialist now owned by KTM parent Pierer Mobility, competing directly with Triumph's TF 250-X, TF 450-X, TF 250-E, and TF 450-E in motocross and enduro segments where Triumph is expanding.
• Ducati: Italian premium motorcycle manufacturer competing with Triumph in the roadster, sport, and adventure segments. Both brands target enthusiast riders with high-performance, premium-priced motorcycles with strong racing heritage (Ducati in MotoGP/WorldSBK, Triumph in Moto2/EnduroGP).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/uktriumph
• YouTubeyoutube.com/OfficialTriumph
• Facebookfacebook.com/OfficialTriumphUK
• Instagraminstagram.com/triumphuk/?hl=en
• TikToktiktok.com/@official.triumph
• LinkedInlinkedin.com/company/triumph-motorcycles-greece---eliofil-s-a-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Triumph Motorcycles Greece - Eliofil S.A.