（株）トヨタレンタリース名古屋

What （株）トヨタレンタリース名古屋 does

Toyota Rental Lease Nagoya (㈱トヨタレンタリース名古屋) is a privately held Toyota franchise operator headquartered in Nagoya, Aichi Prefecture, Japan, providing integrated short-term rental, car-sharing, and corporate car-leasing services. The company operates the largest Toyota rental network in Aichi Prefecture with 47 retail locations spanning the Nagoya metropolitan area, Owari, Chita, Nishimikawa, and Higashimikawa regions, including proximity to Nagoya Station, Kanayama, and Chubu Centrair Airport. It is a member of NTP Group and operates under the Toyota Rent-a-Car franchise system with access to Toyota's nationwide reservation infrastructure and service network.

The product portfolio spans short-term rental (3-hour to multi-day across C0–LXC vehicle classes), TOYOTA SHARE car-sharing from ¥220 per 15 minutes via a dedicated mobile app, and full-service corporate car leasing including maintenance, insurance, and registration. The fleet covers compact cars, hybrids (Aqua, Prius, Yaris HEV), premium minivans (Alphard, Vellfire), SUVs, commercial vans (Hiace), and the frontier bZ4X BEV and MIRAI fuel-cell vehicles. Adjacent offerings include Lexus luxury rentals, camping cars, election campaign vehicles, and au (KDDI) mobile device sales at select shops. Underlying technology is conventional and operational rather than AI-driven: GPS-enabled fleet vehicles, digital rental contracts, drive recorders, and the Toyota national reservation platform.

Revenue mechanics blend transactional per-use rental fees, usage-based car-sharing charges, and recurring corporate lease subscriptions under the TRBM membership program. Distribution combines direct retail walk-in service at 47 shops, online self-serve reservations, a phone call center, the TOYOTA SHARE app, dedicated B2B sales for leasing, and co-marketing partnerships with regional tourism operators (Laguna Ten Bosch, Jazz Dream Nagashima, Ichinomiya Morning Cafés). Primary customer segments are individual leisure/tourism consumers and corporate fleet clients, with tourism heavily exposed to Chubu-region travel flows. The company has no public listing, no disclosed revenue, and a headcount figure of 5 that conflicts with 47 staffed locations and is treated as a data anomaly.

Name

（株）トヨタレンタリース名古屋

Legal name

株式会社トヨタレンタリース名古屋

Website

https://trl-nagoya.co.jp

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Toyota Rental Lease Nagoya is a privately held Toyota franchise operator running the largest rental network in Aichi Prefecture with 47 retail locations, offering short-term rentals, TOYOTA SHARE car-sharing, and corporate leasing to individual leisure, tourism, and business customers.

Ownership category

akta.pro rank

Product category

Car Rental and Leasing Services

NAICS

Passenger Car Rental (532111), Passenger Car Leasing (532112), Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro industry

PRIMARYTHADAAAC

Local City / In-Town Car Rental

Travel & Hospitality/Car Rental & Mobility Services/Traditional Car Rental (Airport & Off-Airport)

SECONDARYTLABAAAD

Long-Term Car Rental (Monthly/Extended Hire)

Transportation & Logistics/Fleet Leasing, Rental & Management/Passenger Vehicle Leasing & Long-Term Rental (Cars/SUVs)

SECONDARYTLABAAAC

Consumer/Private Lease & Subscription (Personal Contract Hire)

Transportation & Logistics/Fleet Leasing, Rental & Management/Passenger Vehicle Leasing & Long-Term Rental (Cars/SUVs)

SECONDARYTHADAOAH

Long-Term Corporate Rentals (Monthly/Project-Based)

Travel & Hospitality/Car Rental & Mobility Services/Corporate Car Rental Solutions

SECONDARYTLABAAAH

EV Passenger Vehicle Leasing (Cars/SUVs)

Transportation & Logistics/Fleet Leasing, Rental & Management/Passenger Vehicle Leasing & Long-Term Rental (Cars/SUVs)

SECONDARYFSAKANAA

Auto & Vehicle Leasing (Personal Use)

Financial & Insurance/Lending & Consumer Finance/Consumer Leasing (Non-mortgage)

Keywords

• Car rental services
• Corporate car leasing
• Car sharing mobility
• Fleet leasing solutions
• Short-term vehicle rental

Headquarters

HQ city

Nagoya

HQ country

Japan

HQ region

Asia

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Car Rental Services: Hourly, daily, and extended rental of Toyota vehicles across passenger, commercial, SUV, and specialty classes. Revenue is generated through base rental fees, insurance/warranty waivers, optional equipment, one-way fees, and fuel charges. Pricing follows a tiered class system with additional charges for extras.
2. Car Leasing (カーリース): Full-service vehicle leasing for corporate clients, including vehicle provision, maintenance, insurance, and administrative support under long-term contract arrangements.
3. Car Sharing (TOYOTA SHARE): Short-term vehicle access on a per-minute basis (starting at ¥220 per 15 minutes) through membership, with stations located at various Toyota Rental locations and public areas.
4. TRBM Corporate Membership: Business member card program offering discounted rental rates, dedicated reservation channels, and invoiced payment terms for corporate customers.
5. Mobile Device Sales (au Products): Sale of mobile phones and smartphone accessories through the rental/lease network, catering to visiting corporate and individual customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Toyota Rental Lease Nagoya provides short-term car rental (3-hour to multi-day), long-term corporate car leasing with bundled maintenance and insurance, and Toyota-branded car sharing (TOYOTA SHARE) across 47 retail shops in Aichi Prefecture. It serves individual consumers for tourism/leisure transportation and corporate clients for fleet vehicle provision, offering access to Toyota's full lineup including hybrid, EV (bZ4X), fuel-cell (MIRAI), and Lexus vehicles.

Product overview

Toyota Rental & Leasing Nagoya operates as a comprehensive mobility service provider offering three core services: (1) Car Rental - short-term vehicle rentals across 47+ locations in Aichi Prefecture with various vehicle classes from compact (C class) to premium Lexus (L class), including special options like 3-hour rentals, camping cars, and election vehicles; (2) Car Leasing - long-term corporate leasing solutions with solution services and fleet management; (3) Car Sharing (TOYOTA SHARE) - hourly rental service starting at ¥220 per 15 minutes. The company also provides comprehensive insurance coverage,免责補償 (collision damage waiver), and roadside assistance services. The product portfolio includes bZ4X electric vehicles, MIRAI fuel cell vehicles, hybrid models (Aqua, Prius, Yaris HEV), minivans (Alphard, Vellfire, Noah), SUVs (RAV4, Harrier, Land Cruiser), vans (Hiace, Liteace), and Lexus luxury vehicles.

Differentiator

Problem solved

Functional benefit

Brands

• TOYOTA SHARE: Car sharing service offered by Toyota, operated through Toyota Rental & Leasing Nagoya stations

Products and services

• Car Rental Service (レンタカーサービス) Short-term vehicle rental across 47 Aichi Prefecture locations, offering Toyota and Lexus vehicle classes from compact (C1) to premium (W3/W4, SUV4, LPC4), with hourly, daily, and multi-day rates, one-way return options, and optional collision damage waiver.
• Corporate Car Leasing (カーリース) Full-service long-term vehicle leasing exclusively for business entities, including vehicle provision, maintenance, insurance, registration support, and administrative services under fixed monthly contracts.
• TOYOTA SHARE Car Sharing (カーシェアリング) Hourly car-sharing service available 24/7 at multiple Nagoya-area stations, with usage-based pricing starting at ¥220 per 15 minutes (C1 class), reservation from 2 weeks down to 1 minute before use, and vehicle access up to 72 hours.
• Camping Car Rental (キャンピングカーレンタル) Specialty recreational vehicle rental service equipped with kitchen, refrigerator, heater, and sleeping areas, priced at ¥22,000/24 hours on weekdays and ¥33,000/24 hours on weekends and holidays, with drop-off allowed at any TRL-Nagoya location.
• Election Campaign Vehicle Rental (選挙用レンタカー) Specialized rental package for political candidates that bundles a campaign vehicle with speakers, amplifiers, microphones, and custom signage design with installation/removal and delivery support.
• 3-Hour Rental (3時間レンタカー) Short-duration 3-hour rental option available for C1 and C2 class vehicles at reduced rates, targeting quick transportation needs such as short errands and day trips.
• Rental Insurance and Compensation System (保険・補償制度) Standard insurance and compensation package bundled with rentals, including unlimited liability coverage for persons and property (¥50,000 deductible) and vehicle coverage at market value.
• TRBM Corporate Membership Program Corporate membership card program providing businesses with discounted rental rates, dedicated reservation channels, invoiced payment terms, and dedicated sales contact for fleet solutions.
• bZ4X Electric Vehicle Rental BEV rental fleet addition featuring the Toyota bZ4X, a 100% electric vehicle with approximately 544 km range on a full charge, top-mounted meter for easier driving, large display audio, wireless Qi charging, and hands-free power back door.
• MIRAI Fuel Cell Vehicle Rental Hydrogen fuel-cell vehicle rental featuring the Toyota MIRAI, with approximately 810 km range per hydrogen fill, zero CO2 emissions during operation, and onboard air purification function.
• LEXUS Premium Vehicle Rental (LEXUS 導入) Premium luxury rental fleet addition introducing LEXUS ES 300h and LEXUS UX 300h models alongside the existing Lexus lineup (LS, NX, RX series).
• New Alphard Premium Minivan Rental (新型おすすめ車 アルファード) Featured rental offering of the new Alphard premium minivan model in the W3 vehicle class.
• au Mobile Device Sales Sale of au (KDDI) mobile phones and smartphone accessories at select Toyota Rental Lease Nagoya locations through partnership with KDDI, available to visiting corporate and individual customers.

Quantifiable outcome

• Covering all of Aichi Prefecture with 47 shop locations — industry top in the prefecture
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered standard, minor and core.

• Laguna Ten Bosch (ラグーナテンボス)standardGTM or Marketing PartnerToyota Rental Lease Nagoya partners with Laguna Ten Bosch theme park in Gamagori City, offering bundled packages that combine rental car fees with theme park admission tickets (admission, passport, pool packages) at discounted set prices. This partnership drives tourism traffic from Nagoya area customers to the theme park.
• Jazz Dream Nagashima (ジャズドリーム長島)standardGTM or Marketing PartnerCo-promotional partnership offering ¥500 rental car discount plus a ¥500 shopping voucher at Jazz Dream Nagashima outlet mall for customers booking through the campaign.
• Ichinomiya Morning Café Association (一宮モーニング協議会)standardGTM or Marketing PartnerJoint promotion with the Ichinomiya Morning Café initiative, where renters visiting partner cafés receive a ¥1,000 QUO card upon return, encouraging both café tourism and car rentals in the Owari region.
• Relo Club / 福利厚生俱楽部standardGTM or Marketing PartnerCorporate employee benefit program partner offering 10-15% discounts on car rentals to Relo Club (welfare benefit club) members presenting their membership cards at TRL-Nagoya locations.
• KDDI (au)minorChannel Partner/ Reseller/ DistributorTRL-Nagoya serves as a point of sale for au mobile phones and devices, offering visiting customers access to telecommunications products alongside their rental activities.
• Toyota Motor CorporationcoreTechnology or IntegrationAs a Toyota Rent-a-Car franchisee, TRL-Nagoya operates under Toyota's brand, utilizes Toyota's reservation and management systems, participates in the Toyota parts and service network, and accesses Toyota's fleet of new model vehicles including hybrid, electric (bZ4X), and fuel-cell (MIRAI) vehicles.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Toyota Rent-a-Car (national franchise network): Other regional Toyota Rent-a-Car franchisees (e.g., Tokyo, Osaka) operate under the same Toyota brand, reservation system, and product standards. They are direct franchise peers — TRL-Nagoya is one node in this national Toyota-aligned network.
• ORIX Auto Corporation: Major Japanese auto leasing and rental company, with a particularly strong corporate leasing book. Closely comparable to TRL-Nagoya's corporate leasing (カーリース) business and a direct competitor for B2B fleet contracts.
• Nissan Rent-A-Car: Nissan's OEM-aligned rental franchise, with locations across Japan. A direct franchise-model peer that competes with TRL-Nagoya for OEM-brand-loyal customers, including the emerging EV market via the Nissan Leaf/Ariya.
• Honda Rent-a-Car: Honda's own rental franchise network in Japan, offering a comparable mix of short-term rental and leasing. Competes with TRL-Nagoya in Aichi for customers preferring Honda vehicles or alternative OEM-aligned service.
• Times Mobility (Times Car Rental / Times Car Sharing): Japan's largest car rental and car-sharing operator, with thousands of stations nationwide. Directly competes with TRL-Nagoya across both short-term rental and TOYOTA SHARE, but at a significantly larger scale and broader geographic reach.
• Nippon Rent-A-Car: One of Japan's 'big three' car rental brands, with nationwide airport and urban locations. Competes head-to-head with TRL-Nagoya for both leisure and corporate rental customers, including in the Nagoya/Aichi market.
• Budget Rent-a-Car Japan: International car rental brand operating in Japan, focused on airport and urban locations. Competes with TRL-Nagoya for inbound and business travelers in the Aichi market, particularly near Chubu Centrair.

Emerging players

• Careco (Car Sharing): Smaller Japanese car-sharing service operating in select urban areas. Comparable to TRL-Nagoya's TOYOTA SHARE business model (per-minute, station-based) and an emerging alternative in the Aichi sharing market.

Broad incumbents

• KINTO (Toyota Mobility Service): Toyota's owned subscription/mobility service. A broader-incumbent peer — not a rental franchise, but a strategically adjacent Toyota service that could compete with TRL-Nagoya's leasing arm and influence Toyota's overall mobility strategy.
• JR East / JR Central Mobility Services: JR Group companies offer car sharing and rental at or near major rail stations, including in the Nagoya/JR Central territory. A broader-incumbent peer leveraging transit-adjacent real estate to compete with TRL-Nagoya's station-area shops.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/%EF%BC%88%E6%A0%AA%EF%BC%89%E3%83%88%E3%83%A8%E3%82%BF%E3%83%AC%E3%83%B3%E3%82%BF%E3%83%AA%E3%83%BC%E3%82%B9%E5%90%8D%E5%8F%A4%E5%B1%8B

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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