Trojan Event Services
Trojan Event Services is USC's internal campus venue and event production department, managing 40+ spaces including Bovard Auditorium and the Trojan Grand Ballroom with student-staffed audio, lighting, and staging services for the USC community and approved external clients.
- Company typePrivate
- Founded-
- HeadquartersLos Angeles, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Trojan Event Services does
Trojan Event Services (TES) is an internal operating department of the University of Southern California that manages campus event venues and provides event production services to the USC community. The portfolio spans more than 40 spaces across the Ronald Tutor Campus Center — including the 1,235-seat Bovard Auditorium, the 800-seat Trojan Grand Ballroom, the underground concert venue Tommy's Place, and the intimate Traditions room — together with over 20 outdoor venues (Alumni Park, Hahn Plaza, McCarthy Quad, Great Lawn, and others). TES also coordinates technical services (audio, lighting, staging) through a trained student-worker crew under a small full-time professional management team, and integrates with USC Hospitality for catering (Private Events & Conferences and Catering2Go).
The underlying infrastructure is conventional event-venue technology: built-in professional sound systems, theatrical lighting rigs, digital signage, and published stage/venue diagrams for event planning. No proprietary software platform or AI/ML systems are described; reservation intake runs through Wufoo online forms segmented by venue type, with direct office consultation for complex events. Distribution is direct-to-consumer via the trojanevents.usc.edu website and on-campus outreach through Campus Activities.
Revenue is generated through venue rental and event production fees under a tiered pricing model: free for USC Recognized Student Organizations on most indoor spaces (with a once-per-year discounted ballroom block), hourly rates for USC departments (e.g., $85–$100/hr for select TCC rooms, $39/hr for event staff), and premium rates for non-USC external clients (e.g., $50–$125/hr for TCC rooms, $1,450–$2,120/day for outdoor venues, $397/hr for Tommy's Place). Non-USC clients must obtain $1M liability insurance via URMIA TULIP PLUS. As a non-commercial university department, TES does not publish revenue and lacks external funding, investor ownership, or independent financial reporting.
Trojan Event Services firmographics
Firmographics- Name
- Trojan Event Services
- Legal name
- Trojan Event Services (University of Southern California)
- Website
- https://trojanevents.usc.edu
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Trojan Event Services is USC's internal campus venue and event production department, managing 40+ spaces including Bovard Auditorium and the Trojan Grand Ballroom with student-staffed audio, lighting, and staging services for the USC community and approved external clients.
- Ownership category
- akta.pro rank
Trojan Event Services industry classification
Industry- Product category
- University Event Venue Management Services
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Caterers (722320)
- SIC
- Services-Facilities Support Management Services (8744), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Meeting & Events Support Services (Room Setup, AV Coordination, Hospitality) (IMAIALAE)
Keywords
Where Trojan Event Services is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Trojan Event Services business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Venue Rental: Rental fees for indoor and outdoor campus venues including Bovard Auditorium, Trojan Grand Ballroom, TCC meeting rooms, Tommy’s Place, Traditions, and outdoor spaces. Pricing varies by customer type: free for USC student organizations, hourly rates for USC departments, and higher hourly rates for non-USC clients.
- Event Production Services: Technical staffing services including audio technicians, lighting technicians, stage managers, event staff managers, and theatrical assistants. Additional charges for audio equipment, lighting equipment, and stage rental.
- Catering Services: USC Hospitality provides full-service catering for conferences and receptions, while Catering2Go offers drop-off catering from on-campus dining venues. USC Hospitality and the University Club are the only on-campus caterers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Free venue access for USC student organizations |
| Usage-based | Pay-as-you-go | Hourly rates for USC departments |
| Usage-based | Pay-as-you-go | Premium rates for non-university clients |
| Unit Pricing | Pay-as-you-go | Outdoor venue daily rates by location |
| Usage-based | Pay-as-you-go | Tommy’s Place and Traditions venue rates |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Trojan Event Services product offering
Product offeringCore offering
Trojan Event Services manages the rental of USC's indoor and outdoor campus event venues—including the Bovard Auditorium, Trojan Grand Ballroom, Ronald Tutor Campus Center meeting rooms, Tommy's Place, Traditions, and 20+ outdoor spaces—and provides accompanying event production services such as audio, lighting, staging, and trained technical staff for university events, student organization events, and approved external clients. Catering coordination is offered via USC Hospitality's full-service and drop-off options.
Product overview
Trojan Event Services (TES) is the campus venue and event services division of the University of Southern California. The organization operates as a single unified service offering rather than a modular platform, providing venue rental, event production, and staffing services across USC's campus. The portfolio consists of multiple distinct venue types: indoor meeting rooms at the Ronald Tutor Campus Center (TCC), the Trojan Grand Ballroom, Bovard Auditorium, Tommy's Place (an underground concert venue), Traditions (intimate event space), and over 20 outdoor venues including parks, plazas, and lawns. Services include room reservations, audio/lighting/staging production, catering coordination through USC Hospitality, and trained student event staff. The venues range from small 6-person conference rooms to the 1,235-seat Bovard Auditorium.
Differentiator
Problem solved
Functional benefit
Products and services
- Ronald Tutor Campus Center (TCC) Meeting Rooms Over 20 indoor meeting and event spaces at the Ronald Tutor Campus Center, ranging from 6-person conference rooms to larger rooms managed by Trojan Event Services for reservations and setup coordination. Available to USC Recognized Student Organizations, USC departments, and external clients at tiered rates.
- Trojan Grand Ballroom USC's largest multipurpose indoor room at the Ronald Tutor Campus Center, accommodating banquet dinners, social dances, lectures, conferences, and fairs. Usable as one large space or divided into 4 smaller rooms with seating for up to 800 people.
- Bovard Auditorium Historic performance venue with capacity of up to 1,235 people featuring stage and house facilities for theatrical events, lectures, and performances; includes Bovard South Hall.
- Tommy's Place USC's underground concert venue located in the Ronald Tutor Campus Center, featuring concerts, comedy shows, sports screenings, trivia, karaoke, and free weekly events including Open Mic Night, Tommy-Oke karaoke, and monthly Band Nights.
- Traditions Small, intimate event venue space adjacent to Tommy's Place, suited for game nights, stand-up comedy shows, and small social gatherings, featuring a 10' x 20' stage, 2,175 square feet, and capacity of 120 seated or 200 standing.
- Outdoor Venues Over 20 outdoor venue spaces across the USC campus including Alumni Park, Associates Park, Hahn Plaza/Tommy Trojan, McCarthy Quad, Pardee Plaza, EF Hutton Park and Amphitheatre, and various lawns and plazas for outdoor events, gatherings, and activities.
- Event Production Services Audio, lighting, and staging services for events held at TES venues, staffed by trained student workers including Audio Technicians, Lighting Technicians, Stage Managers, and Theatrical Assistants, supported by full-time supervisors including a Senior Technical Supervisor, Lighting Director, and Senior Audio Engineer.
- USC Hospitality Catering Coordination Catering coordination through USC Hospitality offering two options for events held at TES venues: Private Events & Conferences for full-service catering, and Catering2Go for drop-off catering from on-campus dining venues. Both options offer tax savings for USC schools and departments paying with ISD or PPGG.
Quantifiable outcome
- Free venue access for student organizations promotes student life and campus community engagement.
Companies that use Trojan Event Services
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Trojan Event Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Trojan Event Services partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- USC HospitalitycoreUSC Hospitality provides catering services for TES events including full-service catering for conferences and receptions (Private Events & Conferences) and drop-off catering from on-campus venues (Catering2Go). Both options offer tax exemption savings for USC schools and departments.
- URMIA TULIP PLUSminorInsurance program providing Certificate of Liability Insurance for non-USC organizations hosting events at TES venues. Non-USC clients must obtain insurance up to $1,000,000 per occurrence with USC named as additional insured through this program.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Trojan Event Services competitors and assessment
Company assessmentBroad incumbents
- Eventbrite: Large-scale ticketing and event management platform operating broadly across the live-events industry; not a direct competitor for venue operations but a comparable peer in the broader campus/community event services ecosystem.
- Encore (Global AV Production): Major commercial provider of AV, lighting, and staging services for venues, hotels, and corporate events; overlaps with TES's production services function but serves commercial clients nationwide rather than a single campus.
- Live Nation / AEG (Venue Operators): Large commercial concert venue and live-event operators with comparable venue management, production, and ticketing capabilities at scale — a broad incumbent peer, not a direct competitor for campus venues but a useful benchmark for production economics.
Regional players
- Hotel & Venue Caterers (e.g., Patina Catering): LA-area premium catering and event services operator for hotels and venues; comparable in banquet catering and event hospitality delivery but serves commercial rather than campus clients.
Direct peers
- NYU Event Services: NYU's internal department managing campus venues, room reservations, event production, and catering coordination for the NYU community — a direct functional analog in scope, customer mix (student orgs + departments), and service model.
- Georgetown University Event Services: Georgetown's campus venue and event management office providing reservation, production, and catering integration for student organizations, academic departments, and external clients — closely comparable to TES in mission and operating model.
- UCLA Event Services: UCLA's central campus event venue and production arm, offering comparable meeting rooms, ballrooms, performance spaces, and outdoor venues to student orgs, departments, and external clients at a peer R1 university in the same LA market.
- Columbia University Event Management: Columbia's central office for venue reservations, event planning, and production services across its NYC campus, serving RSOs, departments, and external clients — comparable in offering mix, pricing tiers, and customer segmentation.
- University of Michigan Conference & Event Services: U-M's internal office managing campus conference and event services, including venue reservations, production, and lodging coordination — directly comparable in service scope and customer mix to TES.
Emerging players
- Levy Restaurants / USC Hospitality: Levy operates USC Hospitality (TES's exclusive on-campus catering partner), so it is structurally entangled with TES — comparable in providing food service and event hospitality for live events and venues.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Trojan Event Services social profiles
Digital presenceTrojan Event Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trojan Event Services leadership team
Management profileNumber of profiles
Profiles9 records
Trojan Event Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trojan Event Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trojan Event Services
What does Trojan Event Services do?
Trojan Event Services manages the rental of USC's indoor and outdoor campus event venues—including the Bovard Auditorium, Trojan Grand Ballroom, Ronald Tutor Campus Center meeting rooms, Tommy's Place, Traditions, and 20+ outdoor spaces—and provides accompanying event production services such as audio, lighting, staging, and trained technical staff for university events, student organization events, and approved external clients. Catering coordination is offered via USC Hospitality's full-service and drop-off options.
Is Trojan Event Services a public or private company?
Trojan Event Services is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Trojan Event Services founded?
Trojan Event Services was founded in -1. It employs 101 to 250 people.
Where is Trojan Event Services based?
Trojan Event Services is headquartered in Los Angeles, United States, in the North America region.
How does Trojan Event Services make money?
Three revenue lines are on record. Venue Rental is the primary driver. The others are event Production Services and catering Services.
Who are Trojan Event Services's main competitors?
Broad incumbents on record are Eventbrite, Encore (Global AV Production) and Live Nation / AEG (Venue Operators). Hotel & Venue Caterers (e.g., Patina Catering) is listed as a regional player. Direct peers are NYU Event Services, Georgetown University Event Services, UCLA Event Services, Columbia University Event Management and University of Michigan Conference & Event Services. Levy Restaurants / USC Hospitality is listed as an emerging player.
Does Trojan Event Services have an API?
No public API is recorded for Trojan Event Services.
What industry is Trojan Event Services in?
Trojan Event Services's product category is University Event Venue Management Services. Its primary akta.pro industry code is IMAIALAE, Meeting & Events Support Services (Room Setup, AV Coordination, Hospitality). Its NAICS code is 71131 and its SIC code is 8744.