Trouw Nutrition Deutschland

What Trouw Nutrition Deutschland does

Trouw Nutrition Deutschland GmbH is the German sales, marketing, and advisory subsidiary of Trouw Nutrition (part of the Nutreco group), operating from Burgheim, Bavaria with a lean staff of 27 employees. The company sells a multi-brand portfolio of animal nutrition products across dairy cattle, beef cattle, swine, poultry, and aquaculture, organized under sub-brands including Sprayfo (calf milk replacers), Milkivit (feed additives and metabolic support), Selko (feed preservation and mycotoxin management), Maxcare (mineral feeds), Milkiwean (piglet nutrition), NutriOpt (digital advisory), and Skretting (fish feed). Its commercial differentiator is the science-based LifeStart calf rearing program, which combines proprietary research on metabolic programming with feed products and on-farm consultancy, supported by dedicated research centers for ruminants, swine, poultry, and feed ingredients.

The company monetizes primarily through direct sale of compound feeds, milk replacers, feed additives, and nutritional supplements, with quote-based pricing per formulation and species, supplemented by professional advisory services delivered via field consultants. Distribution runs through a hybrid channel of agricultural dealers (with a dedicated dealer eCommerce portal) and direct farm sales to enterprise accounts, complemented by content marketing, technical newsletters, and downloadable brochures. Its NutriXpert mobile application is positioned as a digital decision-support layer that aggregates feeding-relevant operational data through integrations with Lely farm equipment, LKV livestock recording systems, and feed mixing wagons, although no proprietary AI/ML capabilities are disclosed.

Recent strategic activity centers on product innovation (Selko TOXO HP-R for mycotoxin management launched July 2026; TMR360 concept for holistic TMR risk management; Milkivit One milk replacer) and on extending the NutriXpert digital ecosystem as a data-aggregation platform for German livestock operations. The entity operates as a private limited company under German law with three Managing Directors (Heinz Schuster, Hans Stadler, Daniel Franken), and no public revenue, funding, or ownership details are disclosed in the available source material.

Name

Trouw Nutrition Deutschland

Legal name

Trouw Nutrition Deutschland GmbH

Website

https://trouwnutrition.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Trouw Nutrition Deutschland GmbH is the German subsidiary of Trouw Nutrition (Nutreco group), selling a multi-brand animal nutrition portfolio covering dairy, beef, swine, poultry, and aquaculture to German farmers through dealers, direct sales, and the NutriXpert digital advisory platform.

Ownership category

akta.pro rank

Product category

Animal Feed & Nutrition

NAICS

Other Animal Food Manufacturing (311119), Animal Food Manufacturing (3111)

SIC

Food And Kindred Products (2000), Agricultural Services (700)

akta.pro industry

PRIMARYAFADAMAJ

Specialty Diet Formulation (starter/finisher, transition diets, heat-stress, high-forage, low-starch)

Agriculture & Food Production/Animal Feed Manufacturing/Custom Feed Formulation Services

SECONDARYAFADAAAA

Calf & Starter Feed (Milk Replacers, Creep Feed)

Agriculture & Food Production/Animal Feed Manufacturing/Ruminant Feed (Cattle, Sheep, Goats)

SECONDARYAFADAAAL

Medicated & Functional Ruminant Feed (Ionophores, Buffers, Yeast/Probiotics, Mycotoxin Binders)

Agriculture & Food Production/Animal Feed Manufacturing/Ruminant Feed (Cattle, Sheep, Goats)

SECONDARYAFADAMAG

Performance & Health Outcome Consulting (growth, FCR, milk yield, gut health)

Agriculture & Food Production/Animal Feed Manufacturing/Custom Feed Formulation Services

SECONDARYAFAAAIAE

Feeding & Nutrition Systems (TMR Mixers, Feeders, Bunk Management)

Agriculture & Food Production/Agricultural Equipment & Technology/Livestock & Dairy Farm Equipment (Milking, Feeding, Monitoring)

Keywords

• Animal feed products
• Feed additives
• Calf milk replacers
• Livestock nutrition
• Animal health solutions

Headquarters

HQ city

Burgheim

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Animal Feed Products: Sale of compound feeds, milk replacers, feed additives, and nutritional supplements for dairy cattle, beef cattle, calves, swine, and poultry. Products sold under brands including Sprayfo, Milkivit, Selko, Maxcare, Milkiwean, and NutriOpt.
2. Advisory and Consulting Services: On-farm consulting services for feeding strategies, animal health management, and farm operational optimization integrated with product recommendations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Trouw Nutrition Deutschland manufactures and distributes species-specific animal nutrition products, including compound feeds, calf milk replacers, feed additives, mineral feeds, and piglet feeding concepts under brands such as Sprayfo, Milkivit, Selko, Maxcare, and Milkiwean. The company also delivers on-farm advisory and consulting services, supported by research centers for poultry, ruminants, swine, and feed ingredients, and by the NutriXpert digital application for feeding management.

Product overview

Trouw Nutrition Deutschland is a leading animal nutrition company offering a multi-brand portfolio of feed products, feed additives, digital tools, and advisory services. The portfolio is organized around sub-brands: Sprayfo (calf milk replacers and calf health products), Milkivit (feed additives, calf and cattle health solutions, and mineral feeds), Selko (feed additives and TMR stabilization products), NutriOpt (digital solutions including the NutriXpert app), Maxcare (mineral feeds), Milkiwean (piglet feeding concepts), and Skretting (fish feed). The LifeStart program underpins the calf and heifer rearing approach, integrating scientific research with product solutions. Recent additions include Selko TOXO HP-R for mycotoxin management and the TMR360 concept for holistic feed quality management.

Differentiator

Problem solved

Functional benefit

Brands

• Maxcare: High-quality mineral feed brand for healthy livestock
• Milkiwean
• NutriOpt
• Selko
• Milkivit
• Sprayfo
• NutriXpert
• Farm-O-San

Products and services

• Sprayfo
• Milkivit
• Selko
• NutriOpt
• NutriXpert App
• Maxcare
• Milkiwean
• Milkivit One
• LifeStart Program

Quantifiable outcome

• Up to 400 liters more milk in first lactation through intensive calf feeding programs
• +4 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• AGRAVIS Raiffeisen: Major German agricultural cooperative providing compound feed, mineral feed and farm advisory across dairy, swine and poultry. Competes head-to-head with Trouw Nutrition Deutschland for German farmer customers via a similar dealer-led and direct-sales model.
• De Heus Animal Nutrition: Dutch-headquartered global animal nutrition company with strong German market presence through compound feeds, premixes and specialty programs for dairy, swine and poultry. Comparable in combining species-specific nutrition with technical advisory and dealer distribution.
• ForFarmers: Large European compound feed and nutrition solutions provider active in the Netherlands, Germany, Belgium and the UK. Direct overlap in dairy, swine and poultry feed formulations, on-farm advisory, and TMR-focused nutritional concepts serving the same German livestock customer base.

Broad incumbents

• Cargill Animal Nutrition (Provimi/Cargill): Global agribusiness with a large animal nutrition and premix business in Europe. Competes broadly across compound feed, calf milk replacers and feed additives in Germany, though as part of a much wider portfolio rather than a Germany-focused specialty entity.
• Evonik Animal Nutrition: Specialty feed additives player (amino acids, probiotics) supplying European compound feed producers and integrators. Competes with Selko/Maxcare-style additive portfolios and benefits from similar dairy productivity positioning.
• ADM Animal Nutrition: Global feed and premix manufacturer with European operations serving dairy, swine and poultry producers. Overlaps with Trouw in feed additives, specialty ingredients and on-farm technical support, but as a broad-line incumbent rather than a regionally focused specialist.

Emerging players

• Phibro Animal Health: Animal health and nutrition company with growing European nutritional specialties portfolio. Overlaps with Trouw on performance additives, mycotoxin management and dairy productivity solutions, though smaller in German calf milk replacer share.
• Kemin Industries: Global ingredient manufacturer focused on feed additives, gut health and mycotoxin solutions for European livestock producers. Comparable technology positioning to Selko and Maxcare lines, particularly around TMR stabilization and rumen health.

Regional players

• Schaumann Agri (H. Wilhelm Schaumann GmbH): German family-owned supplier of compound feed, mineral feed and feed additives for dairy, swine and poultry. Competes locally with Trouw Nutrition Deutschland across on-farm advisory, specialty formulations and dealer distribution in Germany and Austria.
• Bewital Agri: Germany-based specialist in calf milk replacers and young animal nutrition (Bewi, Mirapro, Provimi heritage). Direct overlap with Sprayfo and Milkivit calf milk replacer products and LifeStart-type rearing programs within the German dairy market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/trouw-nutrition-deutschland-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trouw Nutrition Deutschland