TROX Auranor AS

Air Handling and Ventilation Equipmenttrox.no

TROX Auranor AS is the Norwegian subsidiary of TROX GROUP, providing ventilation systems, air handling components, and HVAC control solutions to building construction and HVAC contractors in Norway, supported by an online shop, 3D airflow simulation, and after-sales services.

Company typePrivate
Founded-
HeadquartersJaren, Norway
Headcount51–100
GTM typeB2B
OfferingHardware or Manufacturing

What TROX Auranor AS does

TROX Auranor AS is the Norwegian operating subsidiary of the TROX GROUP, specializing in ventilation, air handling, and HVAC solutions for building construction and HVAC contractors. Founded in 1974 and headquartered in Jaren, Norway, the company operates from a single domestic location with 81 employees, distributing a comprehensive product catalog via unit pricing with an annual published price list (2026 price list available). Its core technology stack centers on Variable Air Volume (VAV) components and the newly launched TROX Oₓ control system, which the company positions as the central intelligent platform managing its ventilation and air handling products. Recent product launches include Svalbard-F VAV and Svalbard-I VAV cooling baffles with integrated pressure-independent VAV technology, designed for visible and concealed ceiling installations respectively.

The business model is built on a horizontal market approach targeting commercial and residential construction projects. Go-to-market is anchored by the myTROX customer portal, an account-based self-serve online shop with ordering, project management, order tracking, and documentation downloads, complemented by TROX Academy (training, seminars, webinars) and multi-channel marketing (website, LinkedIn, YouTube, Facebook, newsletter). The surrounding software ecosystem — AURASIM 3D airflow simulation, Easy Product Finder sizing tool, X-BIM CAD Browser for Revit/AutoCAD integration — supports specification-stage workflows that drive component selection. After-sales services (commissioning, remote support, software upgrades, noise diagnostics using sound cameras) extend the revenue model beyond initial product sale. The company is a privately held Norwegian AS (aksjeselskap) entity, wholly owned within the TROX GROUP structure, with no stock exchange listing.

TROX Auranor AS firmographics

Firmographics

Name: TROX Auranor AS
Legal name: TROX Auranor AS
Website: https://trox.no
Company type: Private
Operating status: Operating
Headcount range: 51–100 employees
Short description: TROX Auranor AS is the Norwegian subsidiary of TROX GROUP, providing ventilation systems, air handling components, and HVAC control solutions to building construction and HVAC contractors in Norway, supported by an online shop, 3D airflow simulation, and after-sales services.
Ownership category
akta.pro rank

TROX Auranor AS industry classification

Industry

Product category: Air Handling and Ventilation Equipment
NAICS: Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415)
SIC: Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)
akta.pro primary industry: Fans, Blowers & Ventilation Units (Supply/Exhaust/Inline) (IMADANAB)
akta.pro secondary industry: Dampers, Louvers & Ventilation Controls (IMADANAD)

Keywords

Air handling systems
Ventilation components
HVAC equipment
VAV technology
Building climate control

Where TROX Auranor AS is headquartered

Location

Headquarters

HQ city: Jaren
HQ country: Norway
HQ region: Europe

Offices1 record

Markets served

TROX Auranor AS business model

Business model

GTM type: B2B
Offering type: Hardware or Manufacturing
Cost components: Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Standard product pricing via online shop

Distribution channels1 record

Marketing channels4 records

TROX Auranor AS product offering

Product offering

Core offering

TROX Auranor AS manufactures and supplies air handling components and ventilation systems for Norwegian commercial and residential buildings. Its product range includes Variable Air Volume (VAV) units, cooling baffles, and air distribution hardware, complemented by the TROX Oₓ control system and design tools (AURASIM, Easy Product Finder, X-BIM CAD Browser). The company sells these products and related training and after-sales services to HVAC contractors and building professionals through the myTROX customer portal.

Product overview

TROX Auranor AS provides a comprehensive ventilation management product ecosystem anchored by the TROX Oₓ control system, which serves as the intelligent platform managing the company's ventilation and air handling products. The myTROX customer portal integrates online shopping, order management, and after-sales support. Design and engineering tools include AURASIM (3D airflow simulation and visualization), Easy Product Finder (product sizing and selection), and X-BIM CAD Browser (BIM integration for Revit and AutoCAD). TROX Academy delivers training and education, while After Sales services provide commissioning, remote support, and maintenance. The product portfolio includes cooling baffles with integrated VAV technology, such as the Svalbard-F VAV (visible installation) and Svalbard-I VAV (concealed installation), all managed through the TROX Oₓ control system.

Differentiator

Problem solved

Functional benefit

Products and services

TROX Oₓ Control System Building/HVAC control system for managing ventilation and air handling systems. The central intelligent platform in TROX Auranor's product ecosystem.
Svalbard-F VAV Cooling baffle with integrated pressure-independent VAV (Variable Air Volume) technology. Designed for visible/ceiling installation in ventilation systems.
Svalbard-I VAV Cooling baffle with integrated pressure-independent VAV (Variable Air Volume) technology. Designed for concealed installation in ventilation systems.
myTROX Online Shop Customer portal providing online ordering, order tracking, price lists, project management, and access to after-sales services for account customers.
AURASIM Three-dimensional simulation and visualization tool for visualizing how air behaves in spaces, helping designers plan correct ventilation installations.
Easy Product Finder Product sizing and selection tool that calculates TROX product parameters including velocity in occupied zones, pressure drop, and noise levels. Provides prices, BIM data, and technical specifications.
X-BIM CAD Browser CAD browser plugin for Revit and AutoCAD that enables Building Information Modeling (BIM) workflows with TROX products.
Quick Article Selection (Hurtigbestilling) Fast ordering tool for customers familiar with TROX products, allowing search by product name and selection of product codes for quick bulk ordering.
TROX Academy Training division offering courses, seminars, webinars, and events for customer education on TROX products and ventilation systems.
TROX After Sales Post-sale support services including commissioning/startup, system training, software upgrades, remote support, and noise problem identification using sound cameras.

Companies that use TROX Auranor AS

Customer profile

Segments1 record

Ideal customer profiles1 record

TROX Auranor AS technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature5 records

TROX Auranor AS partnerships and signals

Strategic signal

Recent moves5 records

Expansion highlights5 records

TROX Auranor AS competitors and assessment

Company assessment

Direct peers

Systemair AB: Swedish-based manufacturer of ventilation fans, air handling units, and air distribution products for commercial and residential buildings. Direct Nordic competitor to TROX Auranor with overlapping product categories in fans, air handling, and indoor climate solutions.
Swegon AB: Nordic supplier of ventilation, air handling, and indoor climate solutions including VAV terminals and controls. Closely comparable to TROX Auranor in product mix (VAV, dampers, controls) and in serving Scandinavian commercial construction projects.
Halton Group: Finnish-based provider of indoor air quality solutions including air distribution, ventilation, and demand-controlled systems. Comparable to TROX Auranor as a Nordic specialist with strong HVAC controls and air distribution expertise.
Lindab AB: Swedish manufacturer of building products including ventilation ducts, fittings, and indoor climate solutions. Direct comparable in Nordic ventilation components and air distribution, with strong presence in Scandinavian commercial construction.
FläktGroup: European supplier of ventilation, air handling, and indoor air quality solutions with a strong Nordic presence. Directly comparable to TROX Auranor in commercial and industrial ventilation equipment, including air handling units and indoor climate control.
Zehnder Group: Swiss manufacturer of indoor climate solutions including ventilation and air distribution components. Comparable product portfolio and European commercial/residential focus, though typically stronger in residential radiant heating/cooling than TROX Auranor's commercial HVAC emphasis.

Broad incumbents

Johnson Controls International: Global broad-line HVAC and building automation provider with strong presence in commercial HVAC and controls. Competes with TROX Auranor primarily on integrated BAS and equipment packages for large Norwegian commercial projects.
Schneider Electric: Global provider of building automation and energy management solutions, including HVAC controls. Competes indirectly through its EcoStruxure platform that overlaps with TROX Auranor's control system offering for Norwegian buildings.
Siemens Smart Infrastructure: Building technologies and HVAC controls provider with comprehensive portfolio including ventilation integration and BAS. Comparable as a broader incumbent competing for Norwegian large-building control and HVAC contracts.
Honeywell Building Technologies: Provider of building automation, HVAC controls, and indoor air quality solutions. Overlaps with TROX Auranor's control system and VAV terminal positioning as part of broader building management offerings to Norwegian commercial customers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

TROX Auranor AS financial estimates

Financial estimate

Revenue estimate

Valuation estimate

TROX Auranor AS leadership team

Management profile

Number of profiles

TROX Auranor AS funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

TROX Auranor AS M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TROX Auranor AS

What does TROX Auranor AS do?

Is TROX Auranor AS a public or private company?

TROX Auranor AS is a private company. It is classified as corporate owned and is currently operating.

When was TROX Auranor AS founded?

TROX Auranor AS was founded in -1. It employs 51 to 100 people.

Where is TROX Auranor AS based?

TROX Auranor AS is headquartered in Jaren, Norway, in the Europe region.

Who are TROX Auranor AS's main competitors?

Direct peers on record are Systemair AB, Swegon AB, Halton Group, Lindab AB, FläktGroup and Zehnder Group. Broad incumbents are Johnson Controls International, Schneider Electric, Siemens Smart Infrastructure and Honeywell Building Technologies.

Does TROX Auranor AS have an API?

No public API is recorded for TROX Auranor AS.

What industry is TROX Auranor AS in?

TROX Auranor AS's product category is Air Handling and Ventilation Equipment. Its primary akta.pro industry code is IMADANAB, Fans, Blowers & Ventilation Units (Supply/Exhaust/Inline), with a secondary code of IMADANAD, Dampers, Louvers & Ventilation Controls. Its NAICS code is 333413 and its SIC code is 3564.