Abroll Consulting and Technology LLP (TruAct)

What Abroll Consulting and Technology LLP (TruAct) does

Abroll Consulting and Technology LLP, operating as TruAct, is a privately held limited liability partnership founded around 2014 and headquartered near Tilak Nagar Metro Station in New Delhi, India. The firm operates as an authorized Zoho partner under Partner Mapping Code TRUACT, reselling and implementing Zoho platform products including Zoho Creator, Zoho CRM, Zoho One, Zoho Analytics, Zoho Books, Zoho Flow, Zoho CRM Plus, and 20+ additional Zoho applications. Its underlying technology stack combines the Zoho low-code ecosystem (Deluge scripting, Zoho Creator workflows, Zoho Flow automation) with conventional web technologies (PHP, Java, HTML, CSS, Node.js, React Native, MySQL) to deliver custom business applications.

TruAct's core offerings split into two streams: (1) Zoho platform resale and implementation, where the firm earns recurring per-seat license revenue (for example, ₹480/user/month for Zoho Creator Standard up to ₹2,600/user/month for Zoho CRM Ultimate, billed annually in Indian Rupees), and (2) custom ERP and application development services, including tailored ERPs for Manufacturing, Education, Solar/Renewable Energy, Medical Equipment, Logistics, and Procurement-to-Purchase verticals, plus business process automation with multi-level approvals, KYC verification, PDF generation, and third-party integrations (SMS, WhatsApp, ChatBots). The firm reports 60–70+ clients, 200+ completed projects, 18 Zoho-certified experts, and three industry awards spanning 2018–2023.

The go-to-market combines sales-led direct engagement (online demos, face-to-face meetings at the New Delhi office, business development managers prospecting target accounts) with channel-partner economics as a Zoho authorized reseller. The customer base spans SMB through mid-market B2B businesses across multiple verticals, with stated services covering the full sales cycle from lead capture through implementation and customer success. The firm is founder-led, with Kuuljiit Abroll as Chief Business Officer, Harnoor Abrol as CTO & COO, Jasnoor Abrol as Customer Success Officer, and Prabhkirt as Backend Team Lead; no external institutional investment or venture capital backing is disclosed.

Name

Abroll Consulting and Technology LLP (TruAct)

Legal name

ABROLL CONSULTING AND TECHNOLOGY LLP

Website

https://truact.in

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

TruAct is a New Delhi-based authorized Zoho partner that resells Zoho platform products and builds custom ERP and business process automation applications for SMB and mid-market B2B clients across manufacturing, logistics, education, solar, and medical equipment verticals in India and globally.

Ownership category

akta.pro rank

Product category

Enterprise Software Implementation and Custom ERP Development

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

ERP/CRM/HRIS Implementation & Integration (BPAEAAAE)

Keywords

• Custom ERP development
• Zoho platform implementation
• Business process automation
• CRM implementation services
• Enterprise application development

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Zoho Software Reseller: Reselling Zoho platform subscriptions (Creator, CRM, One, Analytics) as an authorized Zoho partner, earning revenue from per-user monthly licensing fees billed annually
2. Custom Development Services: Custom ERP development, application development, business process automation, and implementation services for clients
3. Consulting Services: Technology consulting for process improvements and technology automations

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

TruAct is a Zoho authorized partner that designs, develops, and implements custom ERP solutions and business process automation applications on the Zoho platform. Its core offerings include custom ERP development for verticals such as Manufacturing, Education, Logistics, Solar, and Medical Equipment, plus custom application development with multi-level approvals, KYC verifications, and reporting dashboards. The company also resells Zoho platform subscriptions (Creator, CRM, One, Analytics, CRM Plus) and provides consulting and implementation services to B2B clients.

Product overview

Abroll Consulting and Technology LLP (TruAct) operates as a Zoho Partner offering a portfolio of technology solutions centered around custom ERP development and business process automation. The core offerings consist of Custom ERP Development (tailored enterprise solutions for industries including Manufacturing, Education, Logistics, and Procurement) and Custom Application Development (web-based business automation with approvals, reporting, and integrations). The company resells and implements Zoho platform products including Zoho Creator (low-code application development), Zoho CRM (sales automation), Zoho One (40+ integrated business apps suite), Zoho Analytics (BI/reporting), and Zoho CRM Plus (unified customer experience). Supporting services include Consulting for process improvements, BI/Analytics services, HRMS & Payroll, and Project Management. The portfolio follows a platform-plus-modules architecture where Zoho products serve as the foundational platforms, supplemented by TruAct's custom development and industry-specific ERP configurations.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom ERP Development Tailored enterprise resource planning solutions built from the ground up to meet specific business needs, covering modules for manufacturing, procurement, inventory, production planning, BOM, vendor management, and financial management. For B2B clients seeking industry-specific ERP.
• Custom Application Development Business process automation and custom web application development including multi-level approvals, KYC verification, PDF generation, audit trails, reporting dashboards, and third-party integrations. For B2B clients needing bespoke business applications.
• Zoho Creator Solutions Reselling and implementation of the Zoho Creator low-code platform with drag-and-drop interface, automation workflows, and reporting capabilities. Available in Standard (₹480/user/month), Professional (₹1,200/user/month), and Enterprise (₹1,500/user/month) editions, billed annually. For businesses building custom applications.
• Zoho CRM Customer relationship management software for sales automation, pipeline management, multichannel engagement, and analytics. Resold by TruAct with Standard (₹800/user/month) through Enterprise (₹2,400/user/month) and Ultimate (₹2,600/user/month) editions, billed annually.
• Zoho One Integrated suite of 40+ business and productivity applications covering CRM, analytics, project management, HR, finance, and collaboration. Resold at ₹1,800/user/month (All Employee pricing) and ₹3,500/user/month (Flexible User pricing), billed annually.
• Zoho Analytics Business intelligence and reporting platform with data blending, visual analysis, and dashboard creation from multiple data sources. Resold in Basic (₹960/month for 2 users) through Enterprise (₹15,850/month for 50 users) editions.
• Zoho CRM Plus Unified customer experience platform combining sales, marketing, and support applications including Zoho Desk, Campaigns, Social, and SalesIQ. Resold at ₹2,900/user/month (annual) or ₹3,500/user/month (monthly).
• Consulting Services Consultation to clients on process improvements and technology automations supporting business transformation initiatives.
• Manufacturing ERP Custom ERP solution for the manufacturing industry covering bill of materials (BOM), material requirement planning (MRP), production planning, and quality control. For manufacturing businesses seeking integrated operations management.
• Distribution & Dealer Management ERP Custom ERP covering distributor and dealer network management including vendor quotation, vendor purchase orders, and payment management. For distributors and dealers needing supply chain and order management systems.
• Logistics ERP Full-featured custom ERP for the logistics industry covering vendor management, procurement, and dispatch operations. For logistics businesses requiring end-to-end operations management.
• Education ERP Custom ERP solution for education sector institutions covering student management and academic operations. For educational institutions seeking integrated administration systems.
• Procurement to Purchase ERP Custom ERP covering the complete procurement-to-purchase workflow. For businesses needing streamlined procurement operations.

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

One partnership is on record.

• Zoho CorporationcoreChannel Partner/ Reseller/ DistributorTruAct is an authorized Zoho partner with Partner Mapping Code: TRUACT. They resell Zoho Creator, CRM, One, Analytics and other Zoho platform products. The partnership includes certified expertise in 20+ Zoho products, enabling them to offer SMART innovative solutions for complex business problems, automations, and custom applications on the Zoho Platform.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Infosys: Global IT services giant with extensive ERP/CRM (SAP, Oracle, Microsoft, Salesforce) implementation practices. Comparable as a larger, well-capitalized competitor that TruAct cannot directly challenge on enterprise-scale transformation deals.
• Persistent Systems: Large Indian IT services and digital engineering firm with established ERP/CRM implementation practices (Salesforce, Microsoft Dynamics, SAP, Zoho). Comparable as a competing India-based systems integrator pursuing similar CRM/ERP implementation mandates.
• Sage: Global accounting and ERP vendor (Sage Intacct, Sage X3) with established partner implementation ecosystems. Competes for the same mid-market ERP modernization budget TruAct targets in manufacturing and distribution.
• Freshworks: Indian-origin SaaS company offering CRM, IT service management, and HR software. Competes with TruAct/Zoho in the SMB CRM category and overlaps on the customer base TruAct targets with its Zoho CRM implementations.
• Wipro: Global IT services and consulting firm with ERP/CRM system integration practices. Competes with TruAct for enterprise CRM/ERP implementation work where TruAct cannot credibly bid, but anchors the same buyer category.
• Tata Consultancy Services (TCS): Largest Indian IT services firm with deep enterprise ERP/CRM practices. Sets the upper bound of competition in the same buyer set; comparable services span that overlap with TruAct's CRM/ERP implementation offerings.
• Oracle NetSuite: Cloud ERP platform widely implemented in mid-market and enterprise manufacturing, distribution, and logistics — the same verticals TruAct serves with its Manufacturing, Logistics, and Distributor & Dealer ERP offerings on Zoho.
• Zoho Corporation: The platform vendor TruAct resells and implements. Zoho is a broad incumbent offering the entire 40+ application suite (CRM, One, Creator, Analytics, Books) directly, and competes with its own partner ecosystem on enterprise and mid-market deals.

Direct peers

• Tally Solutions: India-focused accounting and ERP software vendor with deep SMB penetration. Directly competes with TruAct's Manufacturing and Distribution ERP offerings among Indian SMBs that often choose between Tally-led stacks and Zoho-based ERP builds.
• Ramco Systems: India-based ERP and cloud software vendor serving Manufacturing, Logistics, and Distribution verticals — a direct overlap with TruAct's primary industry-specific ERP verticals. Competes for similar mid-market ERP modernization budgets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/abroll-consulting-technology

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Abroll Consulting and Technology LLP (TruAct)