Truck Builders

What Truck Builders does

Truck Builders L.L.C. is a privately held limited liability company operating a single retail storefront and installation facility at 17709 Highway 99, Lynnwood, Washington, serving truck and SUV owners throughout the Greater Seattle area. Founded in 1998 (with an alternative 1997 date listed on the company About page), the business has operated for over 25 years and also trades under the DBA Emerald City Line-X/Truck Builders LLC. The company carries five employees and runs standard retail hours Monday through Saturday.

The company's core offering is LINE-X spray-on bedliners, applied in-house by certified technicians using proprietary LINE-X chemistry that produces a watertight, chemical-resistant, UV-resistant textured surface backed by a nationwide lifetime warranty. Beyond bedliners, the product portfolio spans truck bed covers (roll-up, folding, retractable, hinged, tonneau, soft, hard, fiberglass, aluminum), truck caps and shells (fiberglass, aluminum, commercial, painted-to-match), running boards and steps (including power and retractable variants), professional automotive window tinting, cargo and storage solutions (toolboxes, bed slides, drawer systems, DECKED, WeatherTech, roof racks), custom accessories, and hitches and towing equipment. The business carries multiple branded product lines including LINE-X, SnugTop, RSI SmartCap, AMP Research, Retrax, BAK, Westin, B&W Trailer Hitches, Weigh Safe, Bedslide, DECKED, Black Horse Off Road, UnderCover, WeatherTech, Husky, and Weather Guard.

The revenue model combines one-time product sales with professional installation services on a quote-based pricing structure with no publicly disclosed rates. Customer acquisition is driven by the company website (with a quote request form and product/gallery/reviews content), inbound phone calls, and an SMS marketing opt-in program. The customer base is segmented as individual truck and SUV owners in the Greater Seattle geography seeking bed protection, cargo security, weather resistance, and aesthetic or functional upgrades. No institutional investment, parent company, funding rounds, subsidiaries, app products, API, or AI/ML capabilities are disclosed in the source material.

Name

Truck Builders

Legal name

Truck Builders L.L.C.

Website

https://truckbuildersllc.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Truck Builders L.L.C. is a Lynnwood, WA single-location retail store and installation service specializing in LINE-X spray-on bedliners, truck bed covers, caps, running boards, window tinting, cargo storage, and towing accessories for truck and SUV owners in the Greater Seattle area.

Ownership category

akta.pro rank

Headquarters

HQ city

Lynnwood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Truck Accessories Sales: Retail sale of truck accessories including bed covers, running boards, caps/shells, cargo solutions, toolboxes, window tinting, and custom accessories. Products are sold outright with professional installation available.
2. Professional Installation Services: Installation services for all truck accessories by trained technicians. Includes spray-on bedliner application, window tinting, running boards, bed covers, and custom accessory installation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Truck Builders L.L.C. is a brick-and-mortar retail store and authorized LINE-X dealer in Lynnwood, WA that sells truck and SUV accessories and provides professional installation services. The company offers LINE-X spray-on bedliners (its flagship product backed by a nationwide lifetime warranty), truck bed covers, truck caps and shells, running boards and steps, automotive window tinting, cargo and storage solutions, custom truck accessories, and hitches and towing equipment. Customers can visit the showroom, request a quote online, call, or special-order items through the company's supplier network, with installation performed by trained technicians.

Product overview

Truck Builders L.L.C is a physical retail and installation business located in Lynnwood, WA that serves the Greater Seattle area. The company operates as the world's largest LINE-X liner dealer and offers a comprehensive portfolio of truck accessories including LINE-X spray-on bedliners (their flagship offering), truck bed covers (roll-up, folding, retractable, hinged styles), truck caps and shells, running boards and steps, window tinting services, cargo and storage solutions, custom accessories, and towing equipment. Their business model centers on product sales combined with professional installation services. They carry multiple branded products including Line-X, SnugTop, RSI SmartCap, AMP Research, RealTruck, Retrax, BAK, Westin, B&W Trailer Hitches, Weigh Safe, Bedslide, DECKED, Black Horse Off Road, UnderCover, WeatherTech, Husky, Holman, Weather Guard, UWS, and Dee Zee. LINE-X spray-on bedliners come with a nationwide lifetime warranty.

Differentiator

Problem solved

Functional benefit

Products and services

• LINE-X Spray-On Bedliners Professional spray-on bedliner application providing watertight, chemical-resistant, UV-resistant protection for truck beds with a non-skid textured surface, backed by LINE-X's nationwide lifetime warranty. Sold and installed for individual truck and SUV owners.
• Truck Bed Covers Retail sale and professional installation of a variety of truck bed covers including roll-up, folding, retractable, hinged, tonneau, soft, hard, fiberglass, aluminum, and painted-to-match covers for cargo protection and improved aerodynamics.
• Truck Caps & Shells Truck caps and shells offered in fiberglass, aluminum, commercial, low-profile, high-rise, painted-to-match, contractor, and security-focused configurations, sold and professionally installed.
• Truck Running Boards & Steps Retail sale and installation of running boards and steps including nerf bars, power running boards, side steps, step bars, retractable running boards, off-road rock sliders, hoop steps, cab-length, wheel-to-wheel, and drop steps.
• Truck Window Tinting Professional automotive window tinting installation services including UV protection films, heat-reducing tints, privacy enhancement, and glare reduction, professionally applied for a clean, bubble-free finish.
• Truck Cargo & Storage Solutions Truck cargo and storage solutions including toolboxes, storage systems, bed slides, cargo management, roof racks, cargo carriers, drawer systems, organizers, and heavy-duty tie-downs, sold and installed.
• Custom Truck Accessories Customized truck accessories including bed liners, running boards, truck caps, tool boxes, drop-in liners, ladder racks, drawer systems, and skid plates, sold and installed based on customer requirements.
• Truck Hitches & Towing Accessories Towing equipment including hitches, ball mounts, weight distribution systems, and electrical components for safe hauling, sold and installed.

Quantifiable outcome

• Truck bed protection with nationwide lifetime warranty coverage
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• LINE-XcoreOEM/ Whitelabel/ Licensing PartnerLINE-X is the world's largest liner company and provides Truck Builders with spray-on bedliner products, proprietary application technology, and a nationwide lifetime warranty. Truck Builders is an authorized LINE-X dealer.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• LINE-X: LINE-X is the parent brand and franchisor whose proprietary spray-on bedliner technology Truck Builders distributes and applies as an authorized dealer. Other LINE-X franchisees and authorized dealers operate under the same retail-plus-installation model, sell the same core product, and offer the same nationwide warranty — making this the closest direct peer comparison.
• Rhino Linings: Rhino Linings is the most direct head-to-head competitor to LINE-X in spray-on protective coatings, operating a similar franchise/dealer network for spray-on bedliners, industrial coatings, and aftermarket accessory installation. Competing dealer locations pursue the same consumer purchase occasions with comparable value propositions.

Broad incumbents

• Truck Hero: Truck Hero is a holding company that consolidates multiple truck accessory brands — including several Truck Builders carries, such as Retrax, BAK, TruXedo, and UnderCover. As a vertically integrated brand consolidator, it operates differently but addresses the same end-customer and exerts channel-level influence over retail partners.
• Pep Boys: Pep Boys is a broad automotive aftermarket retailer and service provider operating parts, accessories, and installation services. Its hybrid retail-and-service model mirrors Truck Builders' approach of combining product sales with installation, but at much larger multi-store scale and with broader category coverage.
• O'Reilly Auto Parts: O'Reilly Auto Parts is a major auto parts retailer operating both consumer retail locations and commercial fleet services. It competes for adjacent truck and SUV owner spending on parts and accessories, though with less focus on the heavy truck accessory installation niche that Truck Builders specializes in.
• AutoZone: AutoZone is a national automotive aftermarket retailer selling motor vehicle supplies, parts, and accessories across thousands of stores. While much broader than truck accessories and not specializing in installation, it serves many of the same DIY truck and SUV owners competing for adjacent aftermarket wallet share.
• RealTruck: RealTruck is a major online retailer of aftermarket truck accessories from many of the same brands Truck Builders carries (Retrax, BAK, Westin, WeatherTech, etc.). It competes for the same customer purchase decisions but delivers through e-commerce and direct shipping rather than local installation, making it a broader incumbent attacking from a different channel.

Others

• Leer: Leer is one of North America's largest manufacturers of truck caps, tops, and shells — products Truck Builders retails and installs. As a major upstream supplier, Leer shapes product availability, pricing, and competitive dynamics for the truck cap distribution channel that Truck Builders operates in.
• WeatherTech: WeatherTech is a direct-to-consumer manufacturer of automotive accessories (floor mats, window deflectors, cargo liners) that Truck Builders retails. Competing through DTC e-commerce and direct brand marketing, WeatherTech functions as both a key supplier and an adjacent competitive force in specific accessory categories.
• SnugTop: SnugTop is a truck cap and tonneau cover manufacturer whose products Truck Builders carries and installs. As a niche manufacturer-supplier competing with Leer and others, SnugTop influences the available product mix and wholesale pricing in the truck cap category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/truck-builders

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Truck Builders