What Trudel does

Trudel is a privately held, vertically integrated Quebec-based real estate company founded in 2008 by William Trudel, with his brother Jonathan Trudel and partner Simon Métivier. Headquartered in Quebec City, the group operates through five wholly owned subsidiaries: Trudel Immeubles (property management and development), Trudel Construction (commercial construction, fit-out, and project management), Trudel Alliance (commercial real estate investment fund targeting a $3 billion portfolio by 2030), Trudel Sécurité (surveillance and security services with mobile-app-enabled real-time feedback), and Trudel Innovation (innovation and new ventures). The platform owns and manages 55+ commercial and mixed-use properties totaling more than 2.5 million square feet across Quebec, serves over 400 commercial tenants, and runs residential rental projects (Fleur de Lys, Le Vingt-et-Un Mars, 18-Juillet, Dorchester block) and a flagship food-and-event concept called Espace Bouffe Urbain.

Trudel's revenue mechanics combine recurring rental income from owned commercial and residential real estate, project-based fees from Trudel Construction (commercial, institutional, and government clients including CIUSSS, SAAQ, Desjardins, and Dollarama), subscription-like security service fees from Trudel Sécurité, and capital gains and management fees from the Trudel Alliance fund. Go-to-market is direct: in-house commercial and residential leasing teams, dedicated property inquiry channels, and direct business development for construction contracts and institutional capital. Marketing relies on the corporate website, social media (Facebook, LinkedIn, YouTube, Instagram), a bilingual newsletter, and an unusually deep community-engagement program that has mobilized more than 8,500 public consultation participants across major redevelopment projects and significant philanthropic leadership in Quebec City.

Trudel has scaled rapidly since 2018, growing from roughly 30 employees to approximately 144, executing landmark acquisitions including the $60 million Fleur de Lys Shopping Centre (2018) and the $165 million First Capital Realty Quebec portfolio of 28 properties (2019), and surpassing $500 million in valuation by 2022. The company is currently pursuing a $1 billion valuation by 2027 and a $3 billion portfolio by 2030. No revenue figure is publicly disclosed, and the firm has not raised external institutional capital according to available sources.

Name

Trudel

Legal name

TRUDEL

Website

https://trudel.ca

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

Trudel is a privately held Quebec City real estate company operating an integrated platform of property management, commercial construction, security services, and a real estate investment fund across 55+ properties and 2.5M+ sq ft, serving 400+ commercial tenants and residential renters in Quebec.

Ownership category

akta.pro rank

Product category

Commercial Real Estate

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Investment Sales Brokerage (BPAJABAI)

akta.pro secondary industries

Office Brokerage (BPAJABAA), Multifamily Brokerage (BPAJABAD)

Keywords

• Commercial real estate leasing
• Residential property management
• Commercial construction services
• Real estate investment fund
• Mixed-use property development

Headquarters

HQ city

Quebec City

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Commercial and Residential Property Leasing: Trudel generates recurring rental income from a portfolio of 55+ commercial and mixed-use properties totaling over 2.5 million square feet across Quebec. Properties include office spaces (e.g., 1369-1381 Galile Avenue, Quebec City), retail, industrial, and mixed-use buildings. The company also manages residential rental units at Fleur de Lys and other residential developments.
2. Commercial Real Estate Fund: Trudel manages a major commercial real estate investment fund headquartered in Quebec City, focused on acquisition, development, and growth. The stated goal is to build a portfolio worth over $3 billion by 2030.
3. Construction and Fit-Out Services: Trudel Construction provides project management, new builds, expansion, leasehold improvements, and renovation services for commercial clients. Services span from design through construction to handover. Revenue is generated through project-based contracts with commercial, industrial, institutional, and government clients.
4. Security Services: Trudel Sécurité provides surveillance and security services to clients, leveraging modern surveillance technologies and real-time mobile app feedback. This represents an additional service line within the integrated real estate ecosystem.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Trudel is an integrated Quebec-based real estate company that owns, develops, leases, and manages a portfolio of 55+ commercial, industrial, retail, and mixed-use properties totaling over 2.5 million square feet, alongside residential rental units. It delivers these through wholly-owned operating entities covering property management (Trudel Immeubles), commercial construction (Trudel Construction), a commercial real estate investment fund (Trudel Alliance), and security services (Trudel Sécurité), serving 400+ commercial tenants and individual residential renters.

Product overview

Trudel operates as a diversified real estate company with a platform-plus-entities architecture consisting of Trudel Immeubles (property management and development), Trudel Construction (construction services), Trudel Alliance (commercial real estate fund), Trudel Innovation (innovation subsidiary), and Trudel Sécurité (security services). The company offers residential and commercial rental properties across Quebec, including office, industrial, retail, and restaurant spaces, as well as construction services ranging from new builds to renovations. Trudel also manages the Fonds Immobilier with a goal of $3 billion in assets by 2030, and operates specialty initiatives like the Espace Bouffe Urbain.

Differentiator

Problem solved

Functional benefit

Brands

• Fleur de Lys: A major shopping center redevelopment project in Quebec City, reinventing the historic Fleur de Lys shopping center.
• Galeries Charlesbourg (LGC)
• Place des Quatre-Bourgeois
• Espace Bouffe Urbain

Products and services

• Trudel Immeubles (Property Management and Development) Property management and project development entity that manages a large real estate portfolio across Quebec, overseeing property operations, rental spaces, and development activities for commercial and residential clients.
• Trudel Construction Construction services company that accompanies clients through every step of commercial real estate projects, from design and construction to leasehold improvements and turnkey delivery, respecting schedules and budgets.
• Trudel Alliance (Commercial Real Estate Investment Fund) Commercial real estate investment fund focused on acquisition, development, and growth, headquartered in Quebec City, with the goal of building a portfolio worth over $3 billion by 2030.
• Trudel Sécurité (Security Services) Security services provider using the latest surveillance technologies with real-time feedback via mobile application, offering quality services tailored to client needs.
• Commercial Space Rentals Rental of commercial, office, industrial, restaurant, event, and service centre spaces across multiple Quebec locations including Quebec City and Beauceville, serving 400+ commercial tenants.
• Residential Rentals Rental condo units at properties including Fleur de Lys (Le Vingt-et-Un Mars, Le Dix-Huit Juillet) and 18-Juillet, managed through the dedicated residential leasing department ([email protected]).
• Espace Bouffe Urbain A unique urban food space combining a major restaurant venue with a distinctive multifunctional event space, the first of its kind in Quebec City's commercial history.

Quantifiable outcome

• 55+ properties and 400+ commercial tenants across 2.5M+ sq ft of rental space
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• Cité Joie FoundationminorStrategic or Co-development Partner · 1 January 2023Cité Joie Foundation offers stimulating, adapted vacation experiences for children and adults living with disabilities. William Trudel served as honorary co-chair for the 'Les Homardises' event benefiting Cité Joie Foundation. Over 400 people gather annually to support this organization.
• Signes d'EspoircoreStrategic or Co-development Partner · 1 January 2022Signes d'Espoir is a community organization supporting people with hearing impairments in the Quebec City region. Trudel Construction developed new premises for Atelier Signes d'Espoir's office and woodworking shop. Jonathan Trudel served as honorary chairman of the May 2022 Lobster Supper which raised a record $112,000 for expanding the Atelier, acquiring new equipment for residences, and improving common areas.
• La Bouchée généreusecoreStrategic or Co-development Partner · 1 January 2021La Bouchée généreuse is a food security organization. Trudel welcomed the organization and its volunteers into the former Sears garage at Place Fleur de Lys, providing new, more functional facilities that make it easier to distribute over 1,300 food baskets per week to people in need. This arrangement was for 36 months and inaugurated with dignitaries and Los Angeles Kings players present.
• École des Ursulines de QuébecminorStrategic or Co-development Partner · 1 January 2021This historic institution (founded 1639) launched its largest fundraising campaign ($3.5 million goal) in fall 2021. William Trudel served as co-chair of the campaign, with the goal of modernizing classrooms and furniture.
• Théâtre jeunesse Les Gros BecscoreStrategic or Co-development Partner · 1 January 2021When the youth theatre suddenly found itself without a lease for its 2021 season, Trudel launched a rescue operation, welcoming the organization into a specially adapted space at Fleur de Lys and becoming a seasonal partner. This demonstrates Trudel's commitment to integrating cultural activities into everyday community spaces.
• CHU de Québec–Université Laval (CHU Foundation)coreStrategic or Co-development Partner · 1 January 2019William Trudel has served as honorary chair and light-bearer of the Québec Ville en Rose fundraising initiative of the CHU de Québec Foundation since 2019. Trudel's contributions have raised over $1.25 million for state-of-the-art equipment for the Breast Disease Centre (CMS) at CHU de Québec–Université Laval. William Trudel participated in annual fundraising events including a cocktail battle against PA Méthot.
• First Capital RealtycoreStrategic or Co-development Partner · 1 January 2019In 2019, Trudel acquired First Capital Realty's Quebec portfolio of 28 properties for $165 million — the largest real estate transaction of the year in the province. This acquisition significantly expanded Trudel's commercial real estate portfolio and market position in Quebec.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Broccolini: Broccolini is a Quebec-based integrated real estate and construction firm offering development, construction, and property management services. Comparable to Trudel on the integrated construction-plus-real-estate model in the Quebec market.
• Plaza Retail REIT: Plaza Retail is a Canadian open-ended REIT focused on open-format retail and mixed-use properties. Comparable to Trudel on retail-anchored commercial real estate ownership and leasing, though geographically broader and at smaller scale.
• Cominar REIT: Cominar is a Quebec-headquartered commercial REIT with a portfolio of office, retail, and industrial properties concentrated in Quebec. Directly comparable to Trudel on geographic focus, asset mix, and tenant base in the Quebec commercial real estate market.
• Devimco Immobilier: Devimco is a Quebec-based commercial and mixed-use real estate developer active in major redev projects (e.g., District Griffin, Solar Uniquartier). Comparable to Trudel on Quebec-centric mixed-use redev strategy and tenant-driven mixed-use positioning.
• Allied Properties REIT: Allied is a Canadian REIT focused on urban office workspace. Directly comparable to Trudel on the office leasing component of the portfolio and on serving commercial tenants in major Canadian cities.
• First Capital REIT: First Capital is a Canadian REIT focused on urban grocery-anchored and mixed-use retail/office properties. Directly comparable to Trudel on commercial asset mix — notably, Trudel acquired First Capital's Quebec portfolio ($165M, 2019), evidencing direct overlap in property type and tenant strategy.
• Calloway REIT: Calloway is a Canadian REIT focused on value-oriented retail properties. Comparable to Trudel on retail-centric commercial leasing, though at national scale and as a public REIT versus Trudel's private Quebec-concentrated portfolio.
• Groupe Mach: Groupe Mach is a privately held Quebec-based commercial real estate owner, operator, and developer with a portfolio of office, retail, industrial, and residential properties. Closest privately-held Quebec peer to Trudel in scale and integrated operating model.

Broad incumbents

• RioCan REIT: RioCan is Canada's largest retail REIT with a national portfolio of retail-anchored properties. Comparable to Trudel on retail commercial real estate ownership and leasing, but operates nationally at substantially larger scale with a broader, more diversified tenant base.

Emerging players

• Carbonleo: Carbonleo is a Quebec-based real estate developer known for large mixed-use redev projects such as Royalmount. Comparable to Trudel on Quebec-centric, large-scale, mixed-use redevelopment playbook, though Carbonleo leans more retail/entertainment-led.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@trudel.ca.1550/featured
• Facebookfacebook.com/trudel.ca
• LinkedInlinkedin.com/company/trudel-ca
• Instagraminstagram.com/trudel.ca

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trudel