What True Dermatology does

True Dermatology is a private dermatology medical practice operating six clinics across central Alabama — Alabaster, Birmingham/Hoover, Clanton, Cullman, McCalla, and Pell City — serving patients in more than ten counties. The practice was originally established as Cullman Dermatology Clinic in 2000 and rebranded to True Dermatology in 2024 upon joining the AQUA Dermatology family of practices, under which it legally operates as AQUA Dermatology of Alabama, P.C. within a multi-state Organized Health Care Arrangement that also includes AQUA entities in Florida and Georgia and AQUA Global, LLC. Clinical leadership is anchored by Dr. Raj Patel, MD, a double board-certified dermatologist and ACMS fellowship-trained Mohs micrographic surgeon, with a second fellowship-trained Mohs surgeon (Dr. Thomas Alex Harrison, DO) and a bench of nurse practitioners and physician assistants rounding out a 12+ provider team.

The practice's core technical offering is Mohs micrographic surgery — an in-office procedure that combines surgical excision with immediate microscopic (dermatopathology) analysis of each tissue layer, enabling 100% histologic margin evaluation and a published >99% clearance rate versus a typical 5% margin check in conventional excision. Beyond Mohs, the practice delivers general medical dermatology (acne, eczema, psoriasis, dermatitis, alopecia, warts, cysts, moles, nail disorders), a specialized transplant dermatology service line for immunosuppressed organ recipients, and cosmetic dermatology (principally Botox wrinkle relaxers). Patient-facing technology is limited to third-party ModMed (Modernizing Medicine) modules for online scheduling, the patient portal, and payment processing, plus Google reCAPTCHA on web forms; no proprietary patient app or AI/ML tools are disclosed.

True Dermatology generates revenue through two streams. Medical dermatology and skin cancer services are billed to insurance, and the practice is in-network with Aetna, Blue Cross Blue Shield, Cigna, Cigna HealthSpring, Humana, Medicare, TRICARE, UnitedHealthcare, and VACCN, with patients paying copays and deductibles at the point of service. Cosmetic dermatology (Botox) is self-pay only, with payment collected at the time of service and individualized quotes issued during consultation. The practice also offers telemedicine consultations for new and established medical patients. Patient acquisition is driven by a mix of self-referral, primary care physician referrals, insurance network directory presence, organic website/SEO content, social media (Facebook, Instagram, LinkedIn), and word-of-mouth.

Name

True Dermatology

Legal name

AQUA Dermatology of Alabama, P.C.

Website

https://truedermatology.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

True Dermatology is a private, multi-location dermatology practice operating six clinics across central Alabama, serving individual patients in ten or more counties with medical dermatology, Mohs micrographic surgery, dermatopathology, transplant dermatology, telemedicine, and self-pay cosmetic services.

Ownership category

akta.pro rank

Product category

Dermatology Healthcare Services

NAICS

Offices of Physicians (6211), Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Medical Laboratories (8071)

akta.pro primary industry

General & Medical Dermatology (HLAKACAA)

akta.pro secondary industries

Procedural Dermatology (Office-Based Surgery) (HLAKACAG), Dermatopathology (HLAKACAC)

Keywords

• Medical dermatology services
• Skin cancer treatment
• Mohs micrographic surgery
• Cosmetic dermatology
• Dermatopathology diagnostics

Headquarters

HQ city

Alabaster, AL

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Medical Dermatology Services: Medical dermatology services including skin cancer treatment, Mohs surgery, and general dermatology billed to insurance. The practice participates in major insurance plans including Aetna, Blue Cross Blue Shield, Cigna, Humana, Medicare, TRICARE, and UnitedHealthcare.
2. Cosmetic Dermatology Services: BOTOX and cosmetic treatments are self-pay only, not covered by insurance. Payment is required at time of service.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

True Dermatology is a multi-location dermatology medical practice operating six clinics across central Alabama. It delivers medical dermatology (general skin, hair, and nail conditions), skin cancer diagnosis and treatment including Mohs micrographic surgery and dermatopathology, and cosmetic dermatology (Botox wrinkle relaxer treatments). The practice employs 12+ providers and serves patients both through major insurance plans and via self-pay cosmetic services.

Product overview

True Dermatology is a multi-location dermatology practice offering three core service categories: Medical Dermatology (treatment of general skin, hair, and nail conditions), Skin Cancer Services (including Mohs micrographic surgery, dermatopathology, and reconstructive surgery), and Cosmetic Dermatology (Botox treatments). The practice operates six locations across Alabama and focuses on personalized, cutting-edge care with a team of dermatologists, Mohs surgeons, physician assistants, and nurse practitioners. The practice is a member of the AQUA Dermatology family of practices.

Differentiator

Problem solved

Functional benefit

Products and services

• Medical Dermatology
• Skin Cancer Diagnosis and Treatment
• Mohs Micrographic Surgery
• Dermatopathology
• Cosmetic Dermatology
• Botox Wrinkle Relaxer
• Telemedicine Consultations
• Transplant Dermatology

Quantifiable outcome

• Greater than 99% clearance rate for skin cancer removal using Mohs surgery
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

One partnership is on record.

• AQUA DermatologycoreOthersTrue Dermatology is a proud member of the AQUA family of practices. This affiliation makes True Dermatology part of a larger dermatology practice network operating in Florida, Alabama, and Georgia under the AQUA Dermatology brand. The Aqua Dermatology Health Care Arrangement allows practices to share health information and coordinate care while maintaining organized system of care standards.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Others

• ModMed (Modernizing Medicine): EHR and practice management vendor whose patient portal and payment tools True Dermatology uses. Relevant adjacent peer given True's dependence on the ModMed stack for scheduling, billing, and records.

Direct peers

• Advanced Dermatology & Cosmetic Surgery: Large multi-site dermatology group offering medical, surgical (including Mohs), and cosmetic dermatology across the Southeast U.S. Directly comparable service mix, payor relationships, and Southeast footprint.
• U.S. Dermatology Partners: PE-backed multi-state dermatology platform with a comparable mix of medical dermatology, Mohs surgery, and cosmetic services. Operates in the same Southeast region with overlapping payor contracts and referral dynamics.
• Forefront Dermatology: Multi-state dermatology practice group with strong presence in the Midwest and Mid-South offering medical, surgical, and aesthetic dermatology. Comparable in service line breadth and group-practice operating model.
• Riverchase Dermatology: Florida-based multi-site dermatology group providing medical, surgical, and cosmetic dermatology with in-house pathology and Mohs. Comparable regional Southeast footprint and integrated clinical workflow.
• Skin & Cancer Associates: Multi-site dermatology group with strong Florida presence offering medical, Mohs, and cosmetic dermatology. Comparable to True in multi-site operations, payor contracting approach, and procedural mix.
• Schweiger Dermatology Group: Large Northeastern dermatology group expanding into the Southeast, with a service mix of medical dermatology, Mohs, and cosmetic offerings. Comparable in payor mix and use of PAs/CRNPs to extend physician capacity.

Broad incumbents

• AQUA Dermatology: Parent-affiliated dermatology network operating across Florida, Alabama, and Georgia. True Dermatology is a member of the AQUA family of practices, making AQUA the closest structural peer for purposes of comparing multi-site dermatology group economics.

Regional players

• Center for Dermatology & Skin Surgery: Southeast U.S. dermatology practice specializing in skin cancer detection, Mohs surgery, and medical dermatology. Comparable clinical focus and surgical dermatology emphasis.
• Dermatology Specialists of Alabama (a Forefront affiliate): Alabama-based dermatology practices competing for the same patient base and PCPs in central and northern Alabama. Most direct geographic competitor to True Dermatology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/truederm
• LinkedInlinkedin.com/company/true-dermatology
• Instagraminstagram.com/true_dermatology

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about True Dermatology