TRUE NORTH TAVERN

Gastropub / Bar Restauranttruenorthtavern.com

Company typePrivate
Founded2022
HeadquartersSan Diego, United States
Headcount1–10
GTM typeB2C
OfferingServices

TRUE NORTH TAVERN firmographics

Firmographics

Name: TRUE NORTH TAVERN
Legal name: True North Tavern
Website: https://truenorthtavern.com
Company type: Private
Founded year: 2022
Operating status: Operating
Headcount range: 1–10 employees
Ownership category
akta.pro rank

TRUE NORTH TAVERN industry classification

Industry

Product category: Gastropub / Bar Restaurant
NAICS: Drinking Places (Alcoholic Beverages) (7224), Drinking Places (Alcoholic Beverages) (72241), Full-Service Restaurants (722511)
SIC: Retail-Eating & Drinking Places (5810)
akta.pro primary industry: Pubs & Gastropubs (THAFAEAB)
akta.pro secondary industries: Pubs & Gastropubs (CRANACAB), Neighborhood Bars & Taverns (CRANACAA), Sports Bars (CRANACAC), Neighborhood & Sports Bars (THAFAEAA)

Keywords

Gastropub dining
Craft beer bar
Live sports viewing
Cocktail bar service
Neighborhood tavern

Where TRUE NORTH TAVERN is headquartered

Location

Headquarters

HQ city: San Diego
HQ country: United States
HQ region: North America

Offices1 record

Markets served

TRUE NORTH TAVERN business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

Food and beverage sales: Primary revenue stream from selling food, cocktails, craft beers, wines, and non-alcoholic beverages to walk-in customers at the physical location.
PPV event cover charges: Revenue from pay-per-view boxing and UFC events with cover charges ranging from $10-$20 per person.
Entertainment/live music: Revenue generated from DJ performances and live music events, likely through increased food and beverage sales during events.

Pricing tiers

Model	Billing	Price
Other	Pay-as-you-go	UFC PPV events
Other	Pay-as-you-go	Boxing PPV events

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

TRUE NORTH TAVERN product offering

Product offering

Core offering

True North Tavern is a single-location gastropub in North Park, San Diego that serves classic pub fare with modern twists (burgers, loaded fries, salads), an inventive craft cocktail program, an extensive selection of local San Diego craft beers and wines, and Sunday brunch with all-day happy hour. The venue complements its food and beverage program with 30+ TVs for live sports viewing, pay-per-view boxing and UFC event hosting, and weekend DJ entertainment, functioning as a multi-faceted neighborhood hospitality and entertainment venue.

Product overview

True North Tavern is a gastropub offering a unified hospitality experience combining classic pub fare with modern twists (burgers, loaded fries, salads), an extensive craft cocktail program featuring inventive creations like the El Jefe and True North Margarita, and a curated selection of local San Diego craft beers on draft. The establishment complements its food and beverage offerings with live sports viewing on 30+ TVs, pay-per-view boxing and UFC events, and weekend DJ entertainment, creating a multi-faceted entertainment venue in North Park, San Diego.

Differentiator

Problem solved

Functional benefit

Products and services

Gastropub Food Menu À la carte gastropub food menu featuring classic pub fare with modern twists, including burgers, loaded fries, and flavorful salads, served to walk-in patrons at the physical North Park location.
Cocktails & Spirits Inventive cocktail menu featuring premium spirits, including El Jefe (tequila), The Vigilante (mezcal), The Marksman (bourbon), True North Margarita, and rotating seasonal creations, served at the bar to walk-in patrons.
Craft Beer Selection Extensive draft and bottled/canned beer list featuring local San Diego craft breweries (Abnormal Beer, Pizza Port, Thorn Hopster Pot) and national craft brands (Stone Delicious IPA, Ballast Point Sculpin), plus wines, served to walk-in patrons.
Pay-Per-View Sports Event Hosting Hosted pay-per-view sports viewing on 30+ TVs for major boxing and UFC events including KSI vs. Tommy Fury, UFC 294 (Makhachev vs. Volkanovski), and Canelo Alvarez vs. Jermell Charlo, with cover charges per attendee.
Live DJ Entertainment Weekend live DJ performances featuring rotating electronic music acts including DJ GRIMM, DJ C-RIZ, DJ Big Willie Style, DJ Curt Owen, DJ Dunekat, and DJ Dub-B, with music starting at 9:30 PM, supporting nightlife beverage sales.
Sunday Brunch Service Weekly Sunday brunch service (11 AM – 10 PM) featuring breakfast dishes, inventive cocktails, and all-day happy hour pricing, available to walk-in patrons.

Companies that use TRUE NORTH TAVERN

Customer profile

Segments3 records

Ideal customer profiles3 records

TRUE NORTH TAVERN technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

TRUE NORTH TAVERN partnerships and signals

Strategic signal

Scale indicators2 records

Recent moves4 records

TRUE NORTH TAVERN competitors and assessment

Company assessment

Direct peers

Knotty Barrel: San Diego gastropub chain known for craft beer selection, gastropub food, and neighborhood-bar atmosphere. Closely comparable in offering, target customer, and value proposition to True North Tavern.
Seven Grand: San Diego whiskey-focused craft bar serving cocktails and bar fare in a neighborhood setting. Comparable independent bar concept serving similar craft-cocktail-seeking customers in the San Diego market.
Tipsy Crow: San Diego craft beer and cocktail bar in the North Park/University Heights area serving craft drinks and gastropub fare. Comparable neighborhood bar competitor with overlapping craft beer focus.
The Smoking Gun: San Diego gastropub serving craft cocktails, craft beer, and elevated pub fare in a casual neighborhood-bar setting. Directly comparable to True North Tavern in concept, customer profile, and product mix.
Prohibition Lounge San Diego: San Diego speakeasy-style cocktail bar with craft cocktails and nightlife entertainment. Comparable craft-cocktail bar with entertainment programming and adult nightlife customer overlap.
Park Bar SD: Neighborhood bar and eatery in North Park area offering craft cocktails, beer, and pub fare. Directly comparable location, customer base, and product offering to True North Tavern.
Whiskey Girl: San Diego Gaslamp Quarter bar with sports viewing, cocktails, and live entertainment. Comparable sports-bar-plus-nightlife positioning serving similar sports-and-cocktails customer.

Broad incumbents

Buffalo Wild Wings: National sports bar chain focused on wing food, multiple TVs for game viewing, and sports-driven traffic. Comparable sports-bar category at scale, though product mix is wings-centric rather than craft cocktails.
Yard House: National gastropub chain with broad craft beer selection, elevated pub fare, and sports viewing. Comparable category competitor at larger scale, though not neighborhood-independent like True North Tavern.
BJ's Restaurant Brewhouse: National casual dining chain with in-house brewery, craft beer, and sports viewing. Comparable gastropub-plus-brewery category at scale; competes for similar craft beer and casual dining occasions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

TRUE NORTH TAVERN financial estimates

Financial estimate

Revenue estimate

Valuation estimate

TRUE NORTH TAVERN leadership team

Management profile

Number of profiles

TRUE NORTH TAVERN funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

TRUE NORTH TAVERN M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TRUE NORTH TAVERN

What does TRUE NORTH TAVERN do?

Is TRUE NORTH TAVERN a public or private company?

TRUE NORTH TAVERN is a private company. It is classified as unknown and is currently operating.

When was TRUE NORTH TAVERN founded?

TRUE NORTH TAVERN was founded in 2022. It employs 1 to 10 people.

Where is TRUE NORTH TAVERN based?

TRUE NORTH TAVERN is headquartered in San Diego, United States, in the North America region.

How does TRUE NORTH TAVERN make money?

Three revenue lines are on record. Food and beverage sales are the primary driver. The others are PPV event cover charges and entertainment/live music.

Who are TRUE NORTH TAVERN's main competitors?

Direct peers on record are Knotty Barrel, Seven Grand, Tipsy Crow, The Smoking Gun, Prohibition Lounge San Diego, Park Bar SD and Whiskey Girl. Broad incumbents are Buffalo Wild Wings, Yard House and BJ's Restaurant Brewhouse.

Does TRUE NORTH TAVERN have an API?

No public API is recorded for TRUE NORTH TAVERN.

What industry is TRUE NORTH TAVERN in?

TRUE NORTH TAVERN's product category is Gastropub / Bar Restaurant. Its primary akta.pro industry code is THAFAEAB, Pubs & Gastropubs, with a secondary code of CRANACAB, Pubs & Gastropubs. Its NAICS code is 7224 and its SIC code is 5810.