Trugrade Medical Supplies

What Trugrade Medical Supplies does

Trugrade Medical Supplies is an Australian privately-held retailer of medical consumables and equipment, founded in 1990 and headquartered in Canning Vale, Western Australia. The company operates a Shopify-powered e-commerce storefront at trugrademedical.com.au alongside three physical retail showrooms in Canning Vale WA, Caringbah NSW, and Regency Park SA, staffed by six employees in total. Its catalog spans 19 product categories — incontinence care, nutritional supplements, catheters and urinals, wound care, personal care, patient monitoring, protective bedding, PPE, disinfectants, braces and supports, daily living aids, home care equipment, pillows and cushions, bathroom equipment, walking aids, wheelchairs, compression garments, and airway management — sourced from over 40 brand partners including Molicare, Tena, Coloplast, Hollister, Hartmann, Fresubin, and B. Braun.

The business serves four primary segments: Aged Care, Disabilities Care, General Medical, and Hospital Discharged Patients. Distribution is multi-channel, combining direct-to-consumer online ordering, in-store shopping and order collection, a dedicated NDIS participant registration and claims-processing pathway, and Support at Home (Home Care Package) nomination support. Pricing is unit-based on individual SKUs, trays, or cartons, with free shipping above $399 AUD, a 90-day return policy positioned as 'best in the industry,' and a loyalty discount program (EMPOWER) offering 10% off eligible catheter products.

Trugrade claims to have served 30,000+ customers and holds Google 5-star review and 'Top Store on Google' recognition. Revenue is not publicly disclosed, there are no funding rounds, M&A activity, or disclosed institutional investors, and the company appears to be founder/owner-operated. Recent strategic activity centers on onboarding government-funded care programs (NDIS, Support at Home), launching the EMPOWER discount program, and building a multi-state retail footprint.

Name

Trugrade Medical Supplies

Legal name

Trugrade Medical Supplies

Website

https://trugrademedicalsupplies.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Trugrade Medical Supplies is a privately-held Australian medical supplies retailer operating a Shopify e-commerce platform and three retail showrooms across WA, NSW, and SA, serving aged care, disability (NDIS), and general medical consumers with 19 product categories sourced from 40+ brands.

Ownership category

akta.pro rank

Product category

Medical Supplies Retail

NAICS

Other Health and Personal Care Retailers (45619)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Incontinence & Urological Supplies (Catheters, Briefs, Ostomy Supplies) (HSABAKAH)

Keywords

• Medical supplies retail
• Incontinence care products
• Catheters and urinals
• Wound care supplies
• NDIS registered provider

Headquarters

HQ city

Canning Vale

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Medical Supplies Sales: Trugrade generates revenue through direct sales of medical supplies and equipment via their e-commerce platform and three physical retail locations. Products are sold on a one-time transaction basis with pricing based on unit costs, trays, or cartons. The company also offers free samples for eligible items and promotional discount programs like the EMPOWER Program (10% off intermittent catheters and catheter maintenance products).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Trugrade Medical Supplies is a direct-to-consumer retailer of medical consumables and equipment, selling incontinence care, catheters, wound care, nutritional supplements, mobility aids, personal protective equipment, and home care products across 18+ categories. It operates a Shopify e-commerce storefront alongside three physical retail showrooms in Western Australia, New South Wales, and South Australia, and supports NDIS participants and Support at Home members with registration and claims processing.

Product overview

Trugrade Medical Supplies is an Australian medical supplies e-commerce platform serving aged care, disabilities care, hospital discharged patients, and general medical sectors. The company operates as an online marketplace offering a comprehensive portfolio of medical consumables and equipment across 19 product categories including incontinence care, nutritional supplements, catheters and urinals, wound care, personal care, patient monitoring equipment, protective bedding, personal protective products, disinfectants, braces and supports, daily living aids, home care equipment, pillows and cushions, bathroom equipment, walking aids, wheelchairs, compression garments, and airway management products. The platform features an EMPOWER Program offering 10% discounts on eligible catheter products, supports NDIS participants with seamless ordering and payment claim services, and provides Support at Home program access. Products are sourced from over 40 brand partners including Molicare, Tena, Abena, Coloplast, Hollister, Bard BD, Hartmann, Fresubin, Nestle, Fortisip, and B. Braun, among others. The company operates three retail locations in Western Australia (Perth), New South Wales (Sydney), and South Australia (Adelaide) with free shipping for orders over $399 AUD and a 90-day return policy.

Differentiator

Problem solved

Functional benefit

Products and services

• Incontinence Care Products Comprehensive range of incontinence care products including disposable and reusable pull-ups, wrap-arounds, inserts, boosters, fixation pants, pads, panty liners, swim incontinence items, bowel incontinence products, and bedwetting pants for elderly and disabled consumers.
• Catheters & Urinals Full range of catheter and urinal products including intermittent catheters, indwelling catheters, condom catheters, urine bags and bottles, catheter accessories, bedpans, bedside urinals, catheter flushes, catheter change packs, and transanal irrigation systems from brands including Coloplast, Hollister, and Bard BD.
• Wound Care Products Wound care supplies including wound dressings, wound cleaning products, wound treatments, fixation and support items, adhesive removers, wound care accessories, and scar treatment and acne management products from Hartmann and Mepilex brands.
• Nutritional Supplements & Equipment Nutritional products including oral nutritional supplements, enteral feeding equipment, thickeners, health and wellness items, and paediatric oral nutrition products from brands like Fresubin, Nestle, and Fortisip.
• Personal Care, Wipes & Skin Cleansing Personal care products including skin care and protection, personal hygiene wipes, oral care, hand wash and sanitizers, body wash and bath oils, shampoo and conditioners, pain relief creams/gels and packs, and rinse-free hygiene products from QV, Oral 7, and Huggies brands.
• Patient Monitoring Equipment Medical monitoring equipment including stethoscopes, blood pressure management devices, thermometers, electrotherapy and monitoring systems, FOB watches and pen torches, reflex hammers, medical utility gear, and pulse oximeters.
• Personal Protective Products Personal protective equipment including examination gloves, gowns and sleeve protectors, face masks and eye protection, shoe covers and hair nets, and glove holders and soap dispensers from MUN, Medicom, and Bastion brands.
• Disinfectants & Cleaning Products Cleaning and disinfectant products including wipes, cleaners, and disinfectants from Whiteley, Trugrade, and Vernacare brands.
• Braces & Supports Orthopedic supports including one size straps, ankle supports, and wrist supports from Bodyassist, Darco, and M-Brace brands.
• Daily Living Aids Daily living assistance products including eating and dining aids, medication management tools, and reaching and gripping devices from BeMed, Helping Hand, and Homecraft brands.
• Home Care Equipment Home care equipment including bedding accessories, overbed tables, day chairs, transfer and positioning equipment, bedside commodes, and pressure mattresses from CareQuip, Caretek, and Performance Health brands.
• Pillows & Cushions Pillows and cushion products including bed pillows, seat cushions, and travel pillows from BeMed, BodyAssist, and StayDry brands.
• Bathroom and Toilet Equipment Bathroom assistance equipment including shower chairs, toilet aids, and transfer benches from CareQuip, Homecraft, and Max Mobility brands.
• Walking Aids Mobility aids including walking aids and walking aid accessories from Days brand.
• Wheelchairs Wheelchair products including self-propelled wheelchairs, transport wheelchairs, and wheelchair accessories from Breezy, Days, and Escape brands.
• Protective Bedding & Clothing Protective bedding and clothing including underlays/underpads, mattress protectors, protective clothing, bed sheets/quilts, and pillows and pillowcases from Conni and Buddies brands.
• Compression Garments Compression therapy garments for venous support and lymphedema management, with in-store fitting services available.
• Airway Management Products Products for airway management and respiratory care.
• MoliCare Premium Mobile Disposable pull-up incontinence product available in various absorbency levels (10 Drop), packaged at 14 pieces per unit, priced from $136.38 AUD.
• Fortisip Compact Protein 125mL Oral nutritional supplement in 125mL bottles, sold as a tray of 24 units, priced at $103.68 AUD.
• GloveOn Reflex Nitrile Examination Gloves Nitrile examination gloves for personal protection, priced from $16.50 AUD.
• Fresubin 2kcal Drink 200mL High energy and protein nutritional supplement drink, gluten-free, sold as tray of 24 units, priced at $93.96 AUD.
• Ocean Hygienic Body Wipes Body wipes for hygiene care, sold as carton of 12 x 50pk, priced at $54.00 AUD.
• EMPOWER Program Loyalty program offering 10% discount on eligible intermittent catheters and catheter maintenance products.
• NDIS Support Services NDIS participant support with seamless ordering, payment claims on behalf, and support for plan or agency managed participants.
• Support at Home Program Support at Home (formerly Home Care Package) program allowing members to nominate Trugrade for support and services with competitive pricing and dedicated personalized care.

Quantifiable outcome

• 30,000+ customers served
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• NDIS (National Disability Insurance Scheme)coreOthersNDIS is Australia's national support scheme for individuals with permanent and significant disability. Trugrade is a registered NDIS provider offering seamless ordering for NDIS participants who are plan or agency managed. The company claims payment on behalf of customers, providing a convenient service for disability care needs including catheters, daily living aids, and mobility equipment.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Independence Australia: Leading Australian NDIS provider and medical/disability supplies retailer offering incontinence, continence, wound care, mobility and daily living products to NDIS participants and aged care customers across Australia.
• BrightSky Australia: Australian NDIS-registered medical supplies retailer focused on incontinence, catheters, wound care, and daily living aids — directly comparable to Trugrade in product mix, NDIS claims-on-behalf service, and DTC channel mix.
• Aidacare: Major Australian distributor and retailer of home medical equipment, mobility aids, and aged/disability care supplies with national footprint and showrooms — directly comparable on mobility, daily living aids, and home care categories.
• MobilityHQ: Australian mobility aids, daily living equipment, and home medical retailer with both online and physical presence — comparable on mobility/walking aids/wheelchairs and home care equipment categories.
• Patient Handling: Australian medical equipment and supplies retailer focused on patient handling, mobility, and home care products — comparable on mobility equipment and home medical device categories.
• Pharmacy Direct: Australian pharmacy retailer serving NDIS customers with medical supplies, personal care, and OTC products via online channel — comparable on NDIS registration, consumer healthcare retail, and delivery model.
• CH2 (Better Life Healthcare): Australian specialist retailer of continence, catheter, and wound care products with NDIS registration — closely comparable to Trugrade's catheter/incontinence specialty focus and customer segments.
• Healthcare Store Australia: Australian online medical supplies retailer offering incontinence, wound care, PPE, and general medical products to NDIS participants and consumers — comparable in DTC e-commerce model and product mix.

Others

• McKesson: Global medical supplies and pharmaceutical distributor with Australian operations — relevant industry context for upstream supply dynamics, distribution economics, and competitor benchmarking rather than direct retail competition.

Broad incumbents

• Chemist Warehouse: Australia's largest discount pharmacy chain with national storefront footprint, expanding into DME, mobility, and home medical categories — broad incumbent competing for the same consumer health product spend.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TrugradeMS
• Instagraminstagram.com/trugrademedical/?hl=en
• LinkedInlinkedin.com/company/trugrade-medical-supplies

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trugrade Medical Supplies