Truly Asia

What Truly Asia does

TrulyAsian is a consumer-facing online dating platform operated by Rometic, a privately held international company headquartered in Singapore with operations in the Netherlands. The platform targets individuals seeking serious cross-cultural relationships, primarily connecting Western men with Asian singles from North America, the Philippines, Thailand, Malaysia, Indonesia, Vietnam, and Europe. It operates as a self-serve product-led growth platform available globally through web (trulyasian.com), iOS, and Android, with a membership base of 436,919 verified users (251,081 women, 185,838 men) as of the latest data.

The core product is a profile-matching and messaging platform with two principal differentiators: an in-app translation feature that removes language barriers between users from different countries, and a human-reviewed profile verification process in which all uploaded photos are reviewed before publication to ensure authenticity. The underlying technology stack is conventional — Firebase for analytics and crash reporting, self-hosted Sentry for error tracking, and standard web/mobile infrastructure — with no disclosed AI/ML capabilities or proprietary matching algorithms. The platform supports payment through Apple App Store, Google Play Store, PayPal, and credit/debit cards (Mastercard, Visa).

The revenue model is a recurring subscription model (premium memberships) supplemented by in-app purchases such as profile boosts. Specific pricing tiers are not publicly disclosed. The platform is part of a larger portfolio of ten regional/ethnic dating brands under the Rometic umbrella — including TrulyAfrican, TrulyChinese, TrulyFilipino, TrulyRussian, TrulyThai, TrulyLatino, TrulyMuslim, TrulyLadyboy, and TrulyCambodian — which share backend infrastructure, cross-promote to each other, and collectively represent a multi-vertical niche dating strategy. TrulyAsian has been continuously operated since 2009 and maintains compliance with IMBRA, GDPR, CCPA, and COPPA, allowing it to serve users across its primary markets without regulatory exposure that has impacted less rigorous competitors.

Name

Truly Asia

Legal name

Rometic

Website

https://trulyasian.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

TrulyAsian is a self-serve Asian dating platform operated by Rometic (Singapore/Netherlands), connecting Western men with verified singles across Asia, Europe, and North America via web and mobile apps with in-app translation and profile verification.

Ownership category

akta.pro rank

Product category

Online Dating

NAICS

Web Search Portals and All Other Information Services (51929)

akta.pro primary industry

Dating & Relationship Networking (MPACAJAH)

Keywords

• Asian dating platform
• Online dating service
• Cross-cultural matchmaking
• Profile verification dating
• Dating app subscriptions

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Premium Membership Subscription: Users can upgrade to premium memberships that unlock additional features. Subscriptions are processed through Apple App Store, Google Play Store, or directly via web (Credit/Debit card, PayPal). The platform also offers in-app purchases like boosts.
2. In-App Purchases: Additional features such as boosts and other premium add-ons available for purchase within the app

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

TrulyAsian is an online dating platform that connects single individuals globally with Asian singles, providing profile browsing, in-app messaging, multilingual translation of messages and profiles, and a photo review and profile verification system. Operated by Rometic (based in Singapore and the Netherlands), the platform serves more than 436,919 verified members across North America, the Philippines, Thailand, Malaysia, Indonesia, Vietnam, and Europe, and monetizes through premium subscriptions and in-app purchases.

Product overview

TrulyAsian is a unified Asian dating platform operated by Rometic (based in Singapore and the Netherlands) that connects Asian singles globally. The core product offers member browsing, messaging with built-in translation to overcome language barriers, profile verification for safety, and matchmaking features. Users can search by location, age, interests, and relationship preferences. The platform supports both free interactions and premium subscriptions through web and mobile apps, with payments processed via Apple, Google, PayPal, and credit/debit cards.

Differentiator

Problem solved

Functional benefit

Brands

• TrulyAsian: Asian dating and chat platform connecting singles from around the world
• TrulyAfrican
• TrulyChinese
• TrulyFilipino
• TrulyRussian
• TrulyThai
• TrulyLatino
• TrulyMuslim
• TrulyLadyboy
• TrulyCambodian

Products and services

• TrulyAsian Dating Platform A web and mobile dating platform connecting singles worldwide with Asian singles, featuring profile browsing and search by age, interests, relationship preferences and location, in-app messaging, translation of messages and profiles across languages, and a profile and photo verification process. Targeted at individual adults (18+) seeking serious cross-cultural relationships and marriage.
• Premium Membership Subscription Recurring premium subscription that unlocks additional functionality beyond the free tier for individual users of the TrulyAsian platform. Subscriptions are purchased via the Apple App Store, Google Play Store, or directly on the web using Mastercard/Visa credit or debit cards or PayPal.
• In-App Purchases Consumable add-ons such as profile boosts and other premium features purchased inside the TrulyAsian mobile apps, billed through the Apple App Store and Google Play Store.

Quantifiable outcome

• Hundreds of couples matched through the platform

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• eHarmony: Serious-relationship focused dating platform. While not Asia-specific, eHarmony targets the same long-term/marriage-oriented user intent that TrulyAsian emphasizes in its value proposition.
• Tinder: Mainstream global dating app owned by Match Group. While not Asia-specific, Tinder increasingly supports ethnicity and location filters that compete for the same user pool as TrulyAsian.
• Bumble: Major mainstream dating app with global reach. Bumble's women-message-first model and expanding cultural/religious filters overlap with TrulyAsian's cross-cultural dating use cases.
• Match Group: Parent of Tinder, Match.com, Hinge, OkCupid, and the Cupid Media portfolio (which competes directly with TrulyAsian). The dominant incumbent in online dating with vastly greater resources and brand recognition.

Direct peers

• VietnamCupid: Cupid Media-owned Vietnam-focused dating site. Highly comparable in geography (Vietnam is one of TrulyAsian's core markets), audience profile, and subscription-driven business model.
• DateInAsia: Free-to-use Asian dating site focused on Southeast Asia, particularly the Philippines, Thailand, and Vietnam. Competes with TrulyAsian for the same cross-cultural dating segment with a freemium model.
• FilipinoCupid: Cupid Media-owned Filipino-focused dating site. Same vertical niche as TrulyFilipino (a Rometic sister brand) and similar Western-male / Asian-female audience with subscription-based monetization.
• AsianDating: Operated by Cupid Media, AsianDating is one of the largest niche Asian dating platforms globally. Directly comparable to TrulyAsian in target audience (Western men meeting Asian women), subscription model, and cross-cultural translation features.
• ThaiFriendly: One of the largest Thailand-focused dating platforms, targeting Western men meeting Thai women. Overlaps directly with TrulyThai (a Rometic sister site) in audience, geography, and casual-to-serious relationship use cases.

Emerging players

• Shaadi.com: Leading South Asian matrimonial and dating platform. Comparable in cultural/regional specialization, marriage-focused positioning, and cross-border match intent, though primarily serving the South Asian diaspora.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/truly-asia

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Truly Asia