TRU Plano Dental

What TRU Plano Dental does

TRU Plano Dental is an independent, single-location dental practice headquartered at 5509 Pleasant Valley Dr., Suite 200, Plano, Texas. Founded in 2015, the practice is led by Dr. Maryam Danyali (DMD, MS) and Dr. Elham Ighani (DDS) with a six-person team overall. It serves individual consumers and families in Plano and six adjacent communities (Richardson, Sachse, Murphy, Garland, Frisco, Allen, and Addison), with active patient acquisition drawing on a 5.0 Google rating accumulated across 200+ reviews and approximately ten years of operating history.

The practice operates a comprehensive service platform spanning general dentistry (exams, cleanings, fillings, extractions, oral cancer screenings, sealants), cosmetic dentistry (whitening, veneers, bonding, crowns, bridges), restorative procedures (implants, root canal therapy, partials and full dentures), pediatric dentistry, 24/7 emergency dentistry with same-day availability, and orthodontics (Suresmile clear aligners and Clear Aligners). Underlying technology consists of standard modern dental equipment and 3D imaging/modelling software supplied via equipment vendors; the practice distinguishes itself through in-house endodontic and surgical specialists that reduce external referral dependency. Marketing channels include the practice website, local SEO targeting Plano-area keywords, blog/educational content, patient testimonials, and price-promotional offers ($99 exam specials, 10% student and military discounts, package pricing).

The revenue model is fee-for-service professional services paid via insurance reimbursement, out-of-pocket payments, and third-party financing through CareCredit and Sunbit. The practice is in-network with most major PPO insurers (Aetna, Blue Cross Blue Shield, Cigna, Delta Dental, Guardian, Humana, MetLife, United Healthcare) and also accepts Medicaid and Medicare. No corporate parent, no venture or private equity ownership, no funding rounds, no patents, and no disclosed financial figures are reported. Operationally the business is small-scale and owner-practitioner-led, with growth concentrated in service-line breadth rather than physical footprint expansion.

Name

TRU Plano Dental

Legal name

Tru Plano Dental

Website

https://truplanodental.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

TRU Plano Dental is an independent, single-location dental practice in Plano, Texas, founded in 2015 and led by Dr. Maryam Danyali and Dr. Elham Ighani. It serves individuals and families across Plano and six surrounding communities with general, cosmetic, pediatric, emergency, and orthodontic dental services on a fee-for-service basis.

Ownership category

akta.pro rank

Product category

General Dentistry Services

NAICS

Offices of Dentists (62121), Offices of Dentists (621210), Offices of Dentists (6212)

akta.pro primary industry

Preventive & Routine General Dentistry (Exams/Cleanings/Sealants/Fluoride) (HLABAAAA)

akta.pro secondary industry

Emergency/Urgent General Dentistry (Walk-In/After-Hours General Care) (HLABAAAJ)

Keywords

• General dentistry services
• Cosmetic dental treatments
• Emergency dental care
• Pediatric dental services
• Orthodontic clear aligners

Headquarters

HQ city

Plano

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Dental Services Revenue: Fee-for-service dental care revenue generated from comprehensive dental procedures including preventive care, restorative treatments, cosmetic dentistry, orthodontics, and emergency services. Services are provided to individual patients on an appointment basis with various payment options including insurance reimbursement and out-of-pocket payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Tru Plano Dental is a private dental practice in Plano, TX providing comprehensive general, cosmetic, pediatric, family, and emergency dentistry under one roof. Services include preventive care (exams, cleanings, sealants), restorative treatments (fillings, crowns, bridges, implants, root canals, dentures), cosmetic procedures (whitening, veneers, bonding), orthodontics (Suresmile clear aligners), and in-house specialty services for oral surgery and endodontics.

Product overview

Tru Plano Dental is a dental practice offering a comprehensive range of dental services under one roof. The practice provides general and family dentistry services (exams, cleanings, extractions, fillings, sealants), cosmetic dentistry (teeth whitening, veneers, bonding, crowns, bridges), orthodontics (Suresmile clear aligners, traditional braces), pediatric dentistry, emergency dentistry available 24/7, and restorative procedures including dental implants, root canal therapy, and dentures. The practice also offers in-house specialist services for surgeries and endodontics. Services are delivered by Dr. Maryam Danyali (DMD, MS) and Dr. Elham Ighani (DDS), supported by modern dental technologies and equipment.

Differentiator

Problem solved

Functional benefit

Products and services

• General Dentistry Comprehensive general dental services including exams, cleanings, extractions, fillings, and oral cancer screenings focused on preventive care and maintaining oral health for individuals and families.
• Cosmetic Dentistry Cosmetic dental procedures including teeth whitening, dental veneers, dental bonding, dental crowns, and dental bridges aimed at improving smile aesthetics for patients seeking aesthetic dental improvements.
• Emergency Dentistry Same-day emergency dental services available 24/7 for urgent dental issues including severe pain, knocked-out teeth, broken or fractured teeth, and abscesses, with walk-in availability.
• Pediatric Dentistry Specialized dental care for children including exams, cleanings, sealants, fluoride treatments, fillings, and extractions in a child-friendly environment with gentle and caring approach.
• Family Dentistry Dental services for patients of all ages, providing comprehensive oral care for the whole family under one roof with personalized treatment plans.
• Dental Veneers Porcelain and composite resin dental veneers that correct discoloration, chips, cracks, gaps, and damaged enamel to enhance smile appearance.
• Teeth Whitening Professional teeth whitening treatments including in-office procedures at $350 and take-home Opalescence whitening trays at $90 to remove stains and brighten smiles.
• Dental Implants Titanium dental implants placed into the jawbone to replace missing tooth roots, providing a permanent foundation for prosthetic teeth with approximately 98% success rate.
• Dental Crowns Custom-fitted protective caps made from porcelain, ceramics, metal, or resin that cover damaged teeth to restore strength, shape, and appearance.
• Dental Bridges Fixed prosthetic devices that bridge the gap created by one or more missing teeth, using abutments on adjacent teeth with a false tooth in between.
• Teeth Bonding Cosmetic procedure using tooth-colored composite resin to repair chipped, cracked, stained, or gapped teeth by molding and bonding the material to the tooth surface.
• Root Canal Therapy Endodontic treatment that removes infected pulp from inside the tooth, cleans and disinfects the root canals, and seals the tooth to prevent extraction.
• Partials & Full Dentures Removable prosthetic devices including complete dentures for patients missing all teeth and partial dentures for those with some remaining natural teeth, with a Snap-in Denture + 2 Implants option at $5,499 with 50% down payment.
• Oral Cancer Screenings Visual and physical examination of the oral cavity to detect early signs of oral cancer, including checking for unusual lumps, discoloration, and tissue abnormalities.
• Dental Sealants Protective plastic coatings applied to the chewing surfaces of back teeth to fill fissures and prevent tooth decay by blocking bacteria and food particles.
• Dental Fillings Restorative procedure using amalgam, composite resin, ceramic, or metal materials to fill cavities and restore damaged teeth to their natural function.
• Tooth Extractions Removal of damaged, decayed, or problematic teeth including simple extractions for visible teeth and surgical extractions for impacted or non-visible teeth.
• Exams & Cleanings Preventive dental care including comprehensive oral examinations, professional teeth cleanings, X-rays, and periodontal assessments to maintain oral health, with $99 Exam & X-ray package.
• Clear Aligners Invisible plastic aligners worn over teeth to gradually straighten misalignments, functioning as an alternative to traditional braces with removability for eating and cleaning.
• Suresmile Clear aligner orthodontic system using custom-made transparent plastic trays that progressively move teeth into alignment, changed every 15 days with treatment monitored via 3D modeling software, at $3,999 with complimentary consultation and free retainer.
• Oral Surgery Specialized surgical dental procedures including dental implant placement, wisdom teeth extraction, and other surgical treatments performed by experienced oral surgery specialists in-house.
• Endodontics Root canal and other endodontic procedures performed by expert endodontists focusing on treating the interior of teeth and saving infected or damaged teeth.

Quantifiable outcome

• 5.0 star rating from 200+ patient reviews

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• AditminorOthersWeb design, digital marketing, and SEO services provider responsible for the dental practice's website development and online presence management.
• CareCreditcoreOthersHealthcare credit card provider offering flexible payment plans for dental treatments, allowing patients to finance procedures with convenient monthly payments.
• SunbitcoreOthersPoint-of-sale financing solution enabling patients to pay for dental services through installment plans with competitive terms.
• Multiple Insurance ProviderscoreChannel Partner/ Reseller/ DistributorAccepts major PPO insurance plans including Aetna, Blue Cross Blue Shield, Cigna, Delta Dental, Guardian, Humana, MetLife, United Healthcare, and many others. Also accepts Medicaid and Medicare. Functions as in-network or preferred provider for these insurance networks.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/tru-plano-dental

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TRU Plano Dental