What TruSource does

TruSource is a Nairobi-headquartered compliance platform built at the origin of agricultural supply chains. Its core product, TruSource Verify, ingests supplier plot data in any format (Excel, CSV, GeoJSON, Shapefile, KML, PDF, and national traceability-system exports), validates geometry (self-intersections, unclosed rings, zero-area polygons, wrong-hemisphere coordinates, points passed off as plots), screens plots for deforestation against the EUDR cut-off date of 31 December 2020 using Sentinel-2 satellite imagery, detects cross-operator duplicate and overlapping polygons via a proprietary cross-operator graph, assembles verified plots into Due Diligence Statements, and submits them to the EU TRACES system. Every check is hashed, timestamped, and retained beyond the statutory window as an exportable evidence pack for audit defense. The product is live in production for coffee and cocoa and is architected to extend across the remaining EUDR commodities.

The company was originally an IoT cold-chain monitoring platform founded in 2024 by Peter (business) and Shalom (technology), both software engineers from Kenyan farming families previously working at one of Kenya's largest children's hospitals. After pilots with a solar water-pump distributor, a major hotel group, a large restaurant chain, and an avocado exporter, the founders interviewed 40+ exporters and identified trade compliance — not cold chain — as the binding constraint for African agricultural exports. In November 2025 the company pivoted to TruSource Verify and shipped the EUDR compliance product in 2026.

Revenue is generated through a SaaS model (subscription/usage-based) targeting operators placing goods on the EU market who carry legal liability under EUDR. Go-to-market combines demo-based enterprise field sales, where prospects bring real supplier files, with an API-first integration layer (REST API, webhooks, CSV) that plugs into ERP, procurement, and existing compliance systems. Customers are EU importers and African exporters/cooperatives of EUDR-regulated commodities; supporting partnerships include AWS for cloud infrastructure, Zebra Technologies and Teltonika for IoT devices, and Antler East Africa and GrowthAfrica as accelerator partners.

Name

TruSource

Legal name

TruSource

Website

https://trusource.io

Company type

Private

Founded year

2024

Operating status

Operating

Short description

TruSource is a Nairobi-based compliance platform that ingests agricultural supplier plot data in any format, screens for EUDR deforestation violations using Sentinel-2 imagery, detects cross-operator duplicates, and files Due Diligence Statements to TRACES for operators placing goods on the EU market.

Ownership category

akta.pro rank

Product category

Supply Chain Compliance Software

NAICS

Testing Laboratories and Services (54138), Testing Laboratories and Services (541380)

SIC

Services-Testing Laboratories (8734)

akta.pro primary industry

Import/Export Traceability & Trade Compliance Verification (FSMA, EU TRACES) (AFALAGAI)

akta.pro secondary industries

End-to-End Traceability System Verification (Farm-to-Fork) (AFALAGAA), Supplier & Co-Manufacturer Verification (Approval, Audits, Compliance) (AFALAGAC), Third-Party Traceability Platform Assurance (SOC/ISO-aligned controls for traceability data) (AFALAGAK)

Keywords

• Supply chain compliance
• Deforestation verification
• EUDR compliance software
• Agricultural traceability
• Due diligence filing

Headquarters

HQ city

Nairobi

HQ country

Kenya

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Verification Services: SaaS platform providing plot verification, deforestation screening, duplicate detection, and Due Diligence Statement filing. Revenue likely derives from subscription or usage-based fees based on plot volume processed. Customers include operators placing goods on the EU market who need EUDR compliance.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

TruSource Verify is a SaaS platform that ingests supplier plot files in any format (Excel, CSV, GeoJSON, Shapefile, KML, PDF, national traceability systems), validates polygon geometry, screens each plot against deforestation cut-off dates using Sentinel-2 satellite imagery, detects cross-operator duplicates and overlaps, and assembles verified plots into Due Diligence Statements filed directly to TRACES for EUDR compliance. Every check is hashed, timestamped, and retained beyond the statutory window so operators can reconstruct audit decisions. The platform is sold to operators placing agricultural goods on the EU market who carry legal liability under the EU Deforestation Regulation.

Product overview

TruSource offers a single unified product called TruSource Verify — a compliance platform for agricultural trade that screens supplier plot data against EUDR (EU Deforestation Regulation) and files Due Diligence Statements to TRACES. The product ingests supplier files in any format, validates plot geometry, screens for deforestation using Sentinel-2 satellite imagery, detects cross-network duplicates and overlaps, assembles verified statements, and retains hashed evidence packs for audit. Coffee and cocoa are live in production. A legacy IoT platform for cold-chain monitoring was the predecessor product before the November 2025 pivot.

Differentiator

Problem solved

Functional benefit

Products and services

• TruSource Verify SaaS platform that screens supplier plot data against EUDR requirements and files defensible Due Diligence Statements through TRACES. Ingests supplier files in any format (Excel, CSV, GeoJSON, Shapefile, KML, PDF, national traceability systems), validates geometry, screens for deforestation against the 31 December 2020 cut-off using Sentinel-2 satellite imagery, detects cross-network duplicates and overlaps, assembles statements, and retains hashed timestamped evidence for audit. Built for operators placing coffee, cocoa, and other EUDR-listed commodities on the EU market.
• IoT Platform (Legacy) Original IoT platform for integrating devices and streaming readings for cold chain monitoring. Piloted with solar water-pump distributors, hotel groups, restaurant chains, and avocado exporters. Superseded by the TruSource v2 pivot in November 2025.

Quantifiable outcome

• Evidence retained for 5+ years beyond statutory window
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Amazon Web ServicescoreTechnology or IntegrationAWS provides cloud infrastructure for TruSource's platform, enabling scalable data processing and API delivery.
• Zebra TechnologiescoreTechnology or IntegrationIoT hardware partner providing device integration capabilities for the TruSource platform's data capture operations.
• TeltonikacoreTechnology or IntegrationIoT hardware partner providing device integration capabilities for the TruSource platform's data capture operations.
• Antler East AfricacoreStrategic or Co-development PartnerAntler is a global venture capital firm and accelerator with an East Africa program. Antler East Africa supports early-stage startups through funding and mentorship.
• GrowthAfricacoreStrategic or Co-development PartnerAccelerator and venture builder program supporting East African startups with growth and investment readiness.
• Startup Africa RoadtripminorStrategic or Co-development PartnerProgram supporting African startups through visibility and networking opportunities.
• BEE EntrepreneursminorStrategic or Co-development PartnerBusiness incubator and accelerator supporting entrepreneurs in East Africa.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Satelligence: Satelligence provides satellite-based deforestation and land-use monitoring for commodity supply chains (palm oil, cocoa, coffee, soy). It is directly comparable to TruSource Verify on the geospatial screening layer and serves the same EUDR-driven buyer base.
• Starling (Earth): Starling combines satellite imagery with supply-chain traceability for deforestation and ecosystem impact, used by major commodity companies to comply with EUDR and similar regulations. Comparable to TruSource on the forest-risk commodity workflow and TRACES-class filings.
• Sourcemap: Sourcemap is a supply-chain traceability platform that maps supplier networks and validates origin data for regulatory compliance and responsible sourcing. It competes directly with TruSource Verify for the EUDR buyer and operator accounts.
• SupplyShift: SupplyShift provides supply-chain transparency and supplier-data management for compliance and ESG programs. Comparable to TruSource on the buyer-side supplier verification and audit-trail workflow, though broader in scope.

Emerging players

• SourceTrace: SourceTrace offers digital traceability and farm-management solutions for smallholder agriculture in emerging markets, similar to TruSource's origin-side presence. Comparable in target farmer/cooperative base; less focused on the EUDR-specific TRACES filing workflow.
• Farmforce: Farmforce (a Syngenta Foundation spin-out) provides mobile-based smallholder traceability, traceability, and compliance for agricultural supply chains. Overlaps with TruSource on origin data capture for smallholder cooperatives exporting to the EU.
• Cropin: Cropin offers an agricultural intelligence platform covering traceability, farm management, and supply-chain visibility. Comparable on ag traceability, though broader and less specialized in EUDR commodity compliance than TruSource.

Broad incumbents

• IntegrityNext: IntegrityNext is a broader supply-chain compliance and sustainability platform covering human rights, environment, and regulatory due diligence. Comparable to TruSource on the operator-side due diligence workflow, but as a multibject incumbent rather than an EUDR-specialist.

Others

• Optchain (Earthworm Foundation): Earthworm Foundation runs landscape programs and supply-chain tools for deforestation-free commodities in cocoa, palm, and rubber. Comparable to TruSource on the EUDR commodity workflow but as a non-profit program operator rather than a SaaS platform.
• Trase: Trase maps commodity trade flows and deforestation risk for agricultural commodities using public and supply-chain data. Comparable on the EUDR/forest-risk evidencing layer, though positioned as a transparency initiative rather than a commercial compliance platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TruSource