TTLab
TTLab (TTLab #20) is a single-location cocktail bar and lounge in Vinh Long City, Vietnam, serving cocktails, whiskey, and craft beer to walk-in local consumers in an experimental, "chill vibe" atmosphere.
- Company typePrivate
- Founded2022
- HeadquartersVinh Long, Vietnam
- Headcount1–10
- GTM typeB2C
- OfferingServices
What TTLab does
TTLab (operating as TTLab #20) is a single-location cocktail bar and lounge established in 2022 in Vinh Long City, Vietnam, by a founding team that relocated from Ho Chi Minh City (Sai Gon). The business operates from a physical venue at 20 Le Van Tam Street, Ward 1, Vinh Long, and serves cocktails, whiskey-based drinks, and craft beer to walk-in consumers in a deliberately informal, "chill vibe" atmosphere. The brand self-positions as a hybrid concept — variously described as a cocktail bar, hidden bar, or home bar — and labels its first project a "lab" experiment focused on customer experience rather than product innovation. There is no underlying technology platform; the offering is in-person beverage service at one site.
The company employs approximately 5 people and distributes exclusively through a single brick-and-mortar storefront with no delivery, app, or e-commerce channel disclosed. Marketing is conducted primarily via TikTok and a bilingual WordPress blog (English for operational announcements; Vietnamese for cocktail knowledge). Revenue is generated entirely through in-person beverage sales; no menu pricing, contract structure, subscription, or membership is publicly disclosed. The firm has no disclosed funding, no institutional ownership, no management team information in the source data, and operates as a privately held, founder-led business with no parent company, subsidiaries, or partnership agreements.
In 2023, TTLab refreshed its brand presentation, took its customer portal offline citing data security concerns, publicly solicited craft beer supplier partnerships, and launched a bilingual content strategy. Operations remain entirely concentrated in Vinh Long City, with no expansion, franchise, second location, or geographic diversification plans disclosed in available sources.
TTLab firmographics
Firmographics- Name
- TTLab
- Legal name
- TTLab #20
- Website
- https://ttlab20.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- TTLab (TTLab #20) is a single-location cocktail bar and lounge in Vinh Long City, Vietnam, serving cocktails, whiskey, and craft beer to walk-in local consumers in an experimental, "chill vibe" atmosphere.
- Ownership category
- akta.pro rank
TTLab industry classification
Industry- Product category
- Bar & Nightlife Services
- NAICS
- Drinking Places (Alcoholic Beverages) (72241)
- akta.pro primary industry
- Cocktail Bars & Lounges (CRANACAD)
- akta.pro secondary industry
- Bars & Pubs (Non-Music) (MPAGAIAC)
Keywords
Where TTLab is headquartered
LocationHeadquarters
- HQ city
- Vinh Long
- HQ country
- Vietnam
- HQ region
- Asia
Offices1 record
Markets served
TTLab business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Cocktail sales: Physical bar revenue from serving cocktails to walk-in customers at the Vinh Long location
Distribution channels1 record
Marketing channels2 records
TTLab product offering
Product offeringCore offering
TTLab #20 is a single-location cocktail bar and experimental lounge at 20 Le Van Tam, Vinh Long City, Vietnam. It serves cocktails, whiskey-based drinks, and is seeking a craft beer partner/supplier, focused on delivering a relaxed, 'chill vibe' atmosphere for walk-in customers and small social gatherings.
Product overview
TTLab #20 is a single-location cocktail bar and lounge, not a technology product or software company. The offering consists of in-person cocktail service, whiskey education content (Tennessee Whiskey, Irish Whiskey), and craft beer service at their physical venue in Vinh Long, Vietnam.
Differentiator
Problem solved
Functional benefit
Products and services
- TTLab #20 Cocktail Bar A physical cocktail bar and experimental lounge located at 20 Le Van Tam, Vinh Long City, Vietnam, serving cocktails and whiskey-based drinks to walk-in customers in a relaxed 'chill vibe' atmosphere for social gatherings and memorable experiences.
Companies that use TTLab
Customer profileSegments1 record
Ideal customer profiles1 record
TTLab technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
TTLab partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights2 records
TTLab competitors and assessment
Company assessmentBroad incumbents
- The Clumsies (Athens): An Athens-based cocktail bar repeatedly ranked among the world's best, known for creative, narrative-driven cocktails. Comparable as a bar whose brand is anchored in cocktail experimentation rather than pure nightlife; illustrates the brand-equity ceiling an independent, content-led experimental bar can reach.
- Employees Only (New York): A globally recognized speakeasy-style cocktail bar and hospitality group with locations across multiple cities. Relevant as a benchmark for what a mature "experimental cocktail bar" brand looks like at scale; showcases the long-term brand equity TTLab could pursue if it executes the multi-location roadmap.
- Death & Co: A well-known craft cocktail bar group (NYC, LA, Denver, Washington DC) widely regarded as defining the modern speakeasy/experimental cocktail format. Comparable to TTLab as a premium-positioned cocktail bar whose identity is built on cocktail R&D and atmosphere; represents the larger ambition of what an "experimental" brand can become.
Regional players
- The Iron Bank (Ho Chi Minh City): A speakeasy-style cocktail bar in Ho Chi Minh City focused on crafted cocktails with a moody, atmospheric interior. Comparable to TTLab as a similarly positioned Vietnamese craft cocktail bar targeting enthusiasts seeking a differentiated "experience" rather than a traditional pub, though operating in a much larger tourist-facing market.
- Layla's Bar (Ho Chi Minh City): A cocktail-forward lounge in Ho Chi Minh City known for creative mixology and a curated drink list. Direct comparable to TTLab in craft-cocktail orientation and target audience of nightlife-oriented consumers; differs in operating from a higher-traffic urban market versus TTLab's Mekong Delta hometown setting.
- Broma: Not A Bar (Ho Chi Minh City): An independently run Saigon cocktail venue emphasizing experimental and creative drinks in a deliberately low-key setting. Highly comparable concept-level peer to TTLab's experimental/chill-vibe positioning, scaled within a bigger city market.
Emerging players
- Analogue Initiative (Singapore): A Singapore cocktail bar recognized for its experimental and concept-driven drinks program. Comparable to TTLab in its craft-cocktail experimentation emphasis and target audience of cocktail enthusiasts; differs in a more developed bar scene and higher spend per cover.
- Native (Singapore): A regional cocktail bar in Singapore known for using foraged Southeast Asian ingredients and an experimental, narrative-driven cocktail program. Comparable to TTLab in its "lab-like" R&D approach to drinks and storytelling; differs in scale, brand recognition, and Singapore tourist traffic.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat1 record
Key risks6 records
Key highlights6 records
Customer concentration
TTLab social profiles
Digital presenceTTLab financial estimates
Financial estimateRevenue estimate
Valuation estimate
TTLab leadership team
Management profileNumber of profiles
TTLab funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TTLab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TTLab
What does TTLab do?
TTLab #20 is a single-location cocktail bar and experimental lounge at 20 Le Van Tam, Vinh Long City, Vietnam. It serves cocktails, whiskey-based drinks, and is seeking a craft beer partner/supplier, focused on delivering a relaxed, 'chill vibe' atmosphere for walk-in customers and small social gatherings.
Is TTLab a public or private company?
TTLab is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TTLab founded?
TTLab was founded in 2022. It employs 1 to 10 people.
Where is TTLab based?
TTLab is headquartered in Vinh Long, Vietnam, in the Asia region.
How does TTLab make money?
One revenue line is on record: cocktail sales.
Who are TTLab's main competitors?
Broad incumbents on record are The Clumsies (Athens), Employees Only (New York) and Death & Co. Regional players are The Iron Bank (Ho Chi Minh City), Layla's Bar (Ho Chi Minh City) and Broma: Not A Bar (Ho Chi Minh City). Emerging players are Analogue Initiative (Singapore) and Native (Singapore).
Does TTLab have an API?
No public API is recorded for TTLab.
What industry is TTLab in?
TTLab's product category is Bar & Nightlife Services. Its primary akta.pro industry code is CRANACAD, Cocktail Bars & Lounges, with a secondary code of MPAGAIAC, Bars & Pubs (Non-Music). Its NAICS code is 72241.