TTI Success Insights Benelux | The leading company in online assessments

What TTI Success Insights Benelux | The leading company in online assessments does

TTI Success Insights Benelux is the regional operating entity for the Netherlands, Belgium, and Luxembourg of Target Training International, Ltd., a U.S.-based psychometric assessment company founded in 1984. The Benelux entity, headquartered in Amsterdam and operating with approximately 8 employees, distributes a portfolio of validated psychological assessments built on a proprietary Multi-Science methodology that combines independent instruments covering behavior (DISC), inner motivation (12 Driving Forces), emotional intelligence (EQ), workplace competencies (DNA), thinking patterns (Hartman Axiology), and stress (Stress Quotient). These single-science assessments are also packaged into integrated TriMetrix analyses (TriMetrix EQ, TriMetrix DNA, TriMetrix Hartman) that merge behavior, motivation, and a third domain into one report.

The platform is hosted on ISO 27001 certified AWS infrastructure across Europe, North America, Singapore, and Hong Kong, and the assessments are available in 48 languages with local norming. The company holds ISO 27001, GDPR/AVG, and EU-U.S./Swiss-U.S. Privacy Shield certifications, enabling sales to regulated European buyers.

Revenue comes from three streams: per-assessment codes that certified consultants purchase to deliver reports to their clients, mandatory certification training programs (including 3-in-1 combined DISC/12DF/EQ certification), and physical and digital products such as the TTISI DISC Cube (made with Rubik's), the TTISI disctainer workshop toolkit, e-books, and reference handbooks. The business is sold exclusively through a mandatory certified consultant channel; organizations cannot administer TTISI instruments without engaging a certified partner, making the partner network the core go-to-market asset alongside content marketing, sample reports, e-books, webinars, and the annual Year Event for certified practitioners.

Name

TTI Success Insights Benelux | The leading company in online assessments

Legal name

Target Training International, Ltd.

Website

https://ttisi.nl

Company type

Private

Founded year

1984

Operating status

Operating

Short description

TTI Success Insights Benelux is the Amsterdam-based regional distributor for the Netherlands, Belgium, and Luxembourg of Target Training International, selling validated Multi-Science psychometric assessments (DISC, 12 Driving Forces, EQ, DNA, Hartman, Stress) exclusively through a mandatory certified consultant network.

Ownership category

akta.pro rank

Product category

Psychometric Assessments

NAICS

Professional, Scientific, and Technical Services (541)

akta.pro primary industry

Skills Assessment & Talent/Employability Testing Platforms (EDAFADAM)

akta.pro secondary industries

Assessment, Certification & Qualifications Frameworks (BPADAKAL), Assessment Analytics & Item/Question Intelligence (IRT, Item Banks, Diagnostic Insights) (EDAFAFAG)

Keywords

• Psychometric assessments
• Behavioral assessments
• Talent assessment tools
• Personality assessments
• Online assessments

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D

Revenue model

1. Assessment Reports and Analysis Codes: TTI Success Insights sells codes/credits that unlock assessment questionnaires and generate personalized reports. Customers (via certified consultants) purchase codes that respondents use to complete assessments online, generating analysis reports. Reports are available in various versions including single-science and multi-science (TriMetrix) combinations, as well as team-level analyses.
2. Certification Training: Mandatory certification programs for consultants and professionals who want to use TTISI instruments. Training formats include 3-in-1 combined programs, single instrument certifications, and e-learning modules. Certification must be completed before practitioners can administer TTISI assessments to clients.
3. Physical and Digital Products: Sale of physical assessment tools including TTISI DISC Cube (made by Rubik's), TTISI DISC Face Masks, card games for 12 Driving Forces, and books including the TTISI DISC & 12DF Handbook. Digital products include e-books covering DISC, communication, team building, leadership, and crisis management topics.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

TTI Success Insights Benelux develops, distributes and supports validated online psychometric assessments based on a proprietary Multi-Science methodology. The company sells assessment codes/credits for six individual instruments (DISC behavior, 12 Driving Forces motivation, EQ emotional intelligence, DNA competencies, Denkpatronen/Hartman thinking patterns, SQ stress) and for combined TriMetrix reports, delivered exclusively through a mandatory certified consultant network across the Netherlands, Belgium and Luxembourg.

Product overview

TTI Success Insights Benelux offers a suite of online psychometric assessments organized around a Multi-Science Approach. The core product portfolio includes six individual assessments: TTISI DISC (behavior/communication styles), 12 Driving Forces (inner motivation), EQ (emotional intelligence across 5 domains), DNA (25 workplace competencies), Denkpatronen/Hartman (thinking patterns), and SQ/Stress Quotient (7 workplace stress factors). These can be combined into three Multi-Science TriMetrix analyses: TriMetrix EQ (DISC + 12DF + EQ), TriMetrix DNA (DISC + 12DF + DNA), and TriMetrix Hartman (DISC + 12DF + Denkpatronen). The company also offers physical products including the TTISI DISC Cube (made with Rubik's) and the TTISI disctainer for workshop facilitation. All assessments are available in 48 languages and used in over 100 countries.

Differentiator

Problem solved

Functional benefit

Products and services

• TTISI DISC (Gedrag)
• 12 Driving Forces
• TTISI EQ (Emotionele Intelligentie)
• TTISI DNA (Competenties)
• TTISI Denkpatronen (Hartman Talenten)
• TTISI SQ (Stress Quotient)
• TriMetrix EQ
• TriMetrix DNA
• TriMetrix Hartman

Quantifiable outcome

• Every 7 seconds, a TTISI assessment is completed somewhere in the world
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Amazon Web Services (AWS)coreTechnology or IntegrationTTI Success Insights hosts its assessment platform and data infrastructure on AWS, utilizing ISO 27001 certified data centers in North America (N. California), Europe (Paris, France), Singapore, and Hong Kong. AWS compliance programs support TTISI's security certifications and GDPR compliance requirements.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SHL: Global psychometric assessment provider competing head-to-head with TTI in talent measurement, selection, and development for corporate buyers; offers comparable DISC-adjacent and competency assessments via certified practitioner channel.
• The Myers-Briggs Company: Publisher of the MBTI and other personality assessments sold through a certified practitioner network; closest analogue to TTI's certified consultant channel and behavioral-style product positioning.
• Hogan Assessments: Provider of personality assessments (HPI, HDS, MVPI) widely used in leadership development and selection; competes in the same enterprise psychometric segment as TTI.
• Predictive Index: Behavioral and cognitive assessment platform targeting talent acquisition and team effectiveness; offers a DISC-adjacent behavioral instrument sold through its own SaaS channel as a modern alternative to TTI.

Broad incumbents

• Korn Ferry Assessment Solutions: Global consulting powerhouse offering proprietary assessments (KFAL, Voices) as part of a broader executive search and talent advisory portfolio; overlaps with TTI in leadership assessment but at much larger scale.
• Mercer (Mercer Mettl): Global HR consulting firm with Mercer Mettl offering psychometric and skills assessments; competes with TTI in talent measurement, especially for enterprise and graduate hiring.
• CEB/Gartner Talent Assessment: Research and advisory firm offering enterprise-scale talent assessments and benchmarks as part of broader HR subscription services; a broader competitor targeting large Benelux enterprise buyers.

Emerging players

• Pymetrics: AI-driven neuroscience-based assessments for hiring and development; represents the modern, algorithm-led approach that contrasts with TTI's traditional questionnaire methodology.
• TestGorilla: Pre-employment assessment platform with a self-serve SaaS model; competes for the same SMB and mid-market screening budget as TTI's recruitment-and-selection use case, but via direct online purchase.
• Traitify: Visual, mobile-first personality assessment provider focused on candidate experience; a smaller, more digital-native competitor that pressure-tests TTI's UX in younger buyer segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TTI Success Insights Benelux | The leading company in online assessments