TTJ Advisory

What TTJ Advisory does

TTJ Advisory is a Sydney-based boutique insolvency and bankruptcy advisory firm founded in 2023, operating under the registered business name Restructure My Small Business Pty Ltd. The firm is led by founder and Managing Partner Thyge Trafford-Jones, an ASIC Registered Liquidator (No. 458321), AFSA Registered Trustee (No. 1582), and Certified Small Business Restructuring Practitioner with 25+ years of insolvency experience and over 500 bankruptcies historically handled. The firm is one of approximately 200 private bankruptcy trustees in Australia and provides a full suite of regulated insolvency practitioner services: Creditors Voluntary Liquidation, Court-ordered Liquidation, Voluntary Administration, Receivership, Statutory Trustee, Deceased Estates, Personal Insolvency Agreements, Bankruptcy Services, Director Penalty Notice advisory, and Small Business Restructuring (SBR).

The core deliverable is human-led professional advisory and formal trustee/liquidator appointments under Australian federal insolvency law. The firm has no proprietary technology platform; service delivery is anchored by personal engagement with the licensed principal. Supporting go-to-market assets include an SEO-optimized content library (eBooks, guides, interactive tools), a free confidential consultation model, and a referral network of accountants, bookkeepers, and lawyers. The firm operates a consumer-facing sub-brand, "Restructure My Small Business," targeting distressed SMB owners directly.

The business model is professional services fee-based. SBR engagements use a fixed upfront fee plus a contingent percentage of creditor payments; other engagements are charged via statutory fees tied to formal trustee/liquidator appointments. Customer segments are individuals/sole traders in financial distress and SMB directors facing insolvency, with secondary referral-driven traffic from professional advisors. The firm is privately held with no external funding and is staffed by approximately 2–10 employees including the principal and a Small Business Restructuring Client Liaison.

Name

TTJ Advisory

Legal name

Restructure My Small Business Pty Ltd

Website

https://ttjadvisory.com.au

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

TTJ Advisory is a Sydney-based boutique insolvency and bankruptcy advisory firm founded in 2023, providing regulated liquidation, bankruptcy, and Small Business Restructuring services to distressed individuals and SMB directors across Australia, led by licensed principal Thyge Trafford-Jones.

Ownership category

akta.pro rank

Product category

Insolvency Advisory Services

NAICS

Management Consulting Services (54161)

SIC

Services-Engineering, Accounting, Research, Management (8700), Services-Management Consulting Services (8742)

akta.pro primary industry

Insolvency & Turnaround Advisory (SME/Mid-Market Debtor-Side) (FSAEAFAK)

akta.pro secondary industries

Distressed M&A & Special Situations Advisory (BPAHAOAH), Enterprise Risk Management (ERM) Advisory (BPAHAFAA)

Keywords

• Insolvency advisory services
• Bankruptcy trustee services
• Corporate liquidation
• Small business restructuring
• Debt restructuring advisory

Headquarters

HQ city

Sydney, New South Wales

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Insolvency Practitioner Services: Fees earned from formal appointments as Registered Liquidator, AFSA Registered Bankruptcy Trustee, and Certified Small Business Restructuring Practitioner. Revenue derived from court-ordered and voluntary insolvency engagements including liquidation, voluntary administration, receivership, and bankruptcy trustee roles.
2. Small Business Restructuring Advisory: Fixed fee upfront pricing with percentage-based plan fees contingent on creditor acceptance. Process typically takes 35-45 business days with plans lasting 6-12 months (maximum 3 years).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

TTJ Advisory is a boutique licensed insolvency and bankruptcy advisory firm providing regulated practitioner services including formal corporate insolvency appointments (liquidation, voluntary administration, receivership), personal insolvency services (bankruptcy, personal insolvency agreements, statutory trustee, deceased estates), Director Penalty Notice advisory, and Small Business Restructuring. The firm operates under ASIC and AFSA registrations held by Managing Partner Thyge Trafford-Jones.

Product overview

TTJ Advisory is a professional insolvency and bankruptcy advisory practice offering a portfolio of regulated financial restructuring services. The core offering consists of formal insolvency practitioner services including Creditors Voluntary Liquidation, Court-ordered Liquidation, Voluntary Administration, Receivership, and Court-appointed Statutory Trustee roles. Personal insolvency services encompass Bankruptcy Services and Personal Insolvency Agreements (PIA), alongside specialist Director Penalty Notice advisory services. The firm also provides Small Business Restructuring (SBR), a formal ATO initiative enabling eligible small companies to restructure debts while maintaining director control, offered through both advisor-focused and dedicated small business owner pathways. Supporting resources include educational guides, eBooks on SBR and DPNs, an Insolvency Fact Checker tool, and Bankruptcy Myth-buster content. All services are anchored by ASIC-registered and AFSA-registered practitioner Thyge Trafford-Jones, with the firm operating as a boutique Sydney-based practice.

Differentiator

Problem solved

Functional benefit

Brands

• Restructure My Small Business: A dedicated online platform for small business owners facing financial distress, offering plain-English guidance on small business restructuring solutions.

Products and services

• Creditors Voluntary Liquidation A formal insolvency process where directors of an insolvent company voluntarily wind it up, appointing a registered liquidator to control assets, investigate affairs, and distribute proceeds to creditors in an orderly manner.
• Court-ordered Liquidation A formal court-ordered winding up of an insolvent company, typically following a creditor's winding-up application after an unpaid statutory demand, where a registered liquidator takes control and conducts investigations.
• Receivership A formal process in which a receiver, usually appointed by a secured creditor or by a court, takes control of specific company assets or business operations to recover debts owed to the appointing secured creditor.
• Voluntary Administration A formal process for insolvent or likely insolvent companies where an independent administrator takes control, assesses the position, and reports to creditors to decide whether to restructure via deed of company arrangement, return to directors, or wind up.
• Director Penalty Notices Advisory Advisory services helping company directors respond to ATO Director Penalty Notices that can make them personally liable for unpaid company tax debts including PAYG withholding, GST, and superannuation guarantee charge.
• Personal Insolvency Agreements A formal alternative to bankruptcy under Part X of the Bankruptcy Act allowing eligible individuals to propose how their debts will be settled to creditors, administered by a trustee with creditor voting on acceptance.
• Bankruptcy Services Professional guidance and trustee services for individuals unable to pay their debts, administering their affairs, dealing with creditors, and managing assets and income contributions under the Bankruptcy Act.
• Statutory Trustee Court-appointed independent trustee services for managing and selling jointly owned property where co-owners cannot agree, including divorce disputes, business partner disagreements, and bankrupt estate matters.
• Deceased Estates Trustee Services Trustee and advisory services for deceased estates with debts, disputed assets, or insolvency questions, handling formal trustee roles with discretion and proper accountability.
• Small Business Restructuring (SBR) for Advisors & Accountants Formal restructuring process enabling eligible small companies with liabilities under $1 million to propose a debt restructuring plan to creditors while directors maintain control of day-to-day trading, with a maximum duration of 3 years.
• SBR for Small Business Owners A dedicated small business restructuring pathway with plain-English guidance for business owners facing financial distress, offering debt reduction of up to 80% with financial relief achievable in 7 days.

Quantifiable outcome

• Small Business Restructuring can reduce debt by up to 80%
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Australian Restructuring Insolvency & Turnaround Association (ARITA)coreOthersProfessional membership organization for insolvency practitioners. TTJ Advisory is a member, providing access to industry standards, networking, and professional development in restructuring and insolvency.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ttj-advisory

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TTJ Advisory