What TUA Events Ltd does

TUA Events Ltd (operating as T.U.A Events and Tech Unite Africa) is a Lagos-headquartered event management company founded in 2012 that organizes technology and business conferences, exhibitions, startup competitions, and trade shows across Africa. The company runs approximately 10 branded event properties spanning verticals including AI (Africa AI Conference), fintech (Africa Fintech Expo), cybersecurity (Africa Cybersecurity Expo), blockchain and Web3 (ABDS), gaming (WAGCON), energy (Nigeria Energy Tech Conference), and agritech, with a geographic footprint across Nigeria, Rwanda, Kenya, and Saudi Arabia. Core service categories are Conferences & B2B/B2C Events, Trade Shows & Exhibitions, and Market Entry Support Services, the last of which provides paid consulting, business matchmaking, and investor/distributor introductions for international firms entering African markets.

The business operates with a headcount of approximately 25 employees and reports 10,000+ clients, 20,000+ attendees, and 200+ speakers across its cumulative event history. Revenue is generated through three streams: (1) tiered event sponsorships (headline, lead, and official sponsor tiers with named partners including Mastercard, PalmPay, ONLYOFFICE, and Monica Technologies); (2) event ticketing and attendance fees across multiple access tiers; and (3) professional-services revenue from market entry support engagements. The go-to-market is event-driven and direct, with a website hub (tuaevents.org), a partnership inquiry form, and a strategic partnership with Pegasus Tech Ventures to host the Nigerian leg of the Startup World Cup, offering startups a path to compete for up to US$1 million at the Silicon Valley Grand Finale.

Name

TUA Events Ltd

Legal name

T.U.A Events Ltd

Website

https://tuaevents.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

TUA Events Ltd is a Lagos-based event management company that organizes technology conferences, exhibitions, and startup pitch competitions across Nigeria, Rwanda, Kenya, and Saudi Arabia, serving corporates, startups, investors, and government stakeholders across sectors like AI, fintech, cybersecurity, blockchain, and energy.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Technology & Innovation Expos Organizers (THAHABAE)

akta.pro secondary industry

Exhibition & Trade Show Management (Conference-Adjacent) (THAHACAF)

Keywords

• Business conferences
• Technology exhibitions
• Startup pitch competitions
• Trade shows management
• Market entry services

Headquarters

HQ city

Lagos

HQ country

Nigeria

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Event Sponsorships: Companies sponsor events such as Tech Unite Africa, ABDS, and other conferences in exchange for brand visibility, exhibition space, speaking opportunities, and access to the innovation ecosystem. Sponsorships range from headline sponsors to lead and official sponsors.
2. Event Ticketing and Attendance Fees: Revenue generated from attendees paying to participate in conferences, exhibitions, and startup pitch competitions. This includes various ticket tiers and access levels to events.
3. Market Entry Support Services: TUA Events provides paid consulting and support services to international businesses looking to enter African markets, including market research, business matchmaking, B2B meetings, investor engagement, and distributor search services.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

TUA Events Ltd organizes and manages large-scale technology and business conferences, exhibitions, trade shows, and startup pitch competitions across Africa. The company delivers branded event properties such as Tech Unite Africa, Africa Fintech Expo, Africa AI Conference, Africa Cybersecurity Expo, ABDS, WAGCON, Agritech Africa, and Nigeria Energy Tech Conference, complemented by market entry support services for international businesses entering African markets.

Product overview

T.U.A Events Ltd is an event management and technology company that operates a diverse portfolio of technology and industry-focused events across Africa. The company offers three core service categories: Conferences & B2B/B2C Events, Trade Shows & Exhibitions, and Market Entry Support Services. Their event portfolio includes 10 major branded events spanning AI (Africa AI Conference), fintech (Africa Fintech Expo), cybersecurity (Africa Cybersecurity Expo), blockchain/Web3 (ABDS - Africa Blockchain, DeFi & Web3 Summit), gaming (WAGCON), energy tech (Nigeria Energy Tech Conference), agritech (Agritech Africa), and general technology (Tech Unite Africa 6.0). Additional offerings include the Tech Innovation Recognition and Awards (TIRA), Startup World Cup Nigeria pitch competition, and Tech Boot Camps for professional development. The company also provides market entry support services helping international businesses expand into the African market through business matchmaking, B2B meetings, investor engagement, and local representation.

Differentiator

Problem solved

Functional benefit

Brands

• Tech Unite Africa: Africa's leading technology conference and exhibition bringing together innovators, startups, investors, corporates, and policymakers.
• Nigeria Energy Tech Conference
• Startup World Cup Nigeria
• WAGCON West African Gaming Convention
• ABDS - Africa Blockchain, DeFi and Web 3 Summit
• Africa AI Conference
• Africa Cybersecurity Expo
• Africa Fintech Expo
• Agritech Africa
• Tech Innovation Recognition and Awards (TIRA)

Products and services

• Tech Unite Africa 6.0 Flagship technology conference and exhibition bringing together innovators, startups, investors, corporates, policymakers, and technology enthusiasts to shape the future of innovation across Africa.
• Africa Fintech Expo Premier gathering of fintech innovators, financial institutions, regulators, investors, and technology leaders driving the future of financial services in Africa.
• Africa AI Conference Platform exploring the potential of AI in addressing Africa's unique challenges and driving sustainable development across healthcare, agriculture, and financial services sectors.
• Africa Cybersecurity Expo Platform dedicated to strengthening Africa's cybersecurity posture, showcasing cutting-edge technologies, best practices, and strategies to protect against cyber threats.
• ABDS - Africa Blockchain, DeFi and Web3 Summit Premier gathering focused on blockchain, cryptocurrency, decentralized finance (DeFi), Web3, and the future of digital innovation in Africa, connecting global industry leaders, investors, startups, developers, enterprises, and policymakers.
• WAGCON - West African Gaming Convention Ultimate networking platform for the African gaming industry, bringing together stakeholders from across the region to connect, collaborate, and unlock new opportunities in the gaming sector.
• Nigeria Energy Tech Conference Premier conference and exhibition driving innovation across the energy, oil & gas, power, and clean energy sectors in Nigeria, bringing together industry leaders, technology providers, policymakers, investors, and startups.
• Agritech Africa Premier gathering of agricultural experts, technology innovators, and policymakers committed to harnessing technology to revolutionize Africa's agriculture sector through precision farming, automation, and supply chain solutions.
• Startup World Cup Nigeria National edition of the world's biggest startup pitch competition, providing Nigerian startups with a global platform to showcase innovations and compete for the opportunity to represent Nigeria at the Startup World Cup Grand Finale in Silicon Valley.
• Tech Innovation Recognition and Awards (TIRA) Prestigious awards program celebrating outstanding individuals, startups, organizations, and institutions driving innovation and digital transformation across Africa.
• Market Entry Support Services Services helping international businesses successfully enter and grow across Nigeria and Africa, including market entry strategy, business matchmaking, B2B meetings, investor engagement, local representation, product launch support, and distributor partner search.
• Conferences & B2B/B2C Events Impactful conferences and business events that bring together industry leaders, businesses, professionals, and consumers to foster networking, knowledge sharing, strategic partnerships, and business growth.
• Trade Shows & Exhibitions Professionally managed exhibitions connecting businesses with buyers, partners, and decision-makers, creating opportunities for brand visibility, networking, and business growth.
• Tech Boot Camps Training programs that equip entrepreneurs, startups, and professionals with practical, industry-focused skills in emerging technologies through expert-led training, hands-on workshops, and real-world projects.

Quantifiable outcome

• 10,000+ clients served across all events and services
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Monica TechnologiescoreGTM or Marketing Partner · 1 January 2026Monica Technologies is the Headline Sponsor of Africa Blockchain, DeFi & Web3 Summit (ABDS) 2026. Together, they are shaping the future of blockchain, digital finance, and Web3 innovation while connecting Africa with the global decentralized economy.
• MastercardcoreGTM or Marketing Partner · 1 January 2025Mastercard serves as Lead Sponsor for Tech Unite Africa, reinforcing commitment to innovation, financial inclusion, and Africa's digital transformation. The partnership enables Mastercard to engage with technology leaders, startups, and businesses across the continent.
• PalmPaycoreGTM or Marketing Partner · 1 January 2025PalmPay, one of Africa's leading fintech platforms, is the Headline Sponsor for Tech Unite Africa 2025. The partnership underscores PalmPay's commitment to driving financial inclusion and digital transformation across Africa.
• ONLYOFFICEminorGTM or Marketing Partner · 1 January 2025ONLYOFFICE joined as an official Sponsor of Tech Unite Africa 2025, fostering collaboration, productivity, and innovation while connecting Africa's growing tech ecosystem with world-class digital solutions.
• Pegasus Tech VenturescoreStrategic or Co-development PartnerT.U.A Events partners with Pegasus Tech Ventures to host Startup World Cup Nigeria, giving the country's most promising startups the opportunity to compete on the global stage for a chance to win the US million grand investment prize in Silicon Valley.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• GITEX Africa (organised by KAOUN International / Dubai World Trade Centre): GITEX Africa is a large-scale technology exhibition in Morocco backed by a global events organiser. It is comparable to TUA Events as a multi-vertical tech expo targeting African innovation ecosystems with major sponsor and government engagement, but operates at materially larger scale and with broader geographic reach.
• Africa Tech Festival (Informa): Africa Tech Festival, hosted by Informa, brings together Africa's telecom, fintech, and broader tech ecosystem through conferences and exhibitions. It is comparable to TUA Events as a multi-vertical tech conference operator on the continent, though at significantly larger scale and with deeper telecom operator relationships.

Others

• Startup World Cup (Pegasus Tech Ventures): Startup World Cup is a global pitch competition series that TUA Events partners with for the Nigeria regional. While not a direct competitor, it is the parent program that TUA operates locally, making it the most directly comparable platform for the pitch competition revenue stream.

Regional players

• Lagos Startup Expo / Lagos Business Conference organisers: Local Nigerian event organizers that run startup and business conferences in Lagos. They compete with TUA for the same local audience, sponsors, and speaker network within Nigeria.

Direct peers

• Africa Fintech Festival: Africa Fintech Festival is a dedicated fintech conference and exhibition focused on the African financial services ecosystem. It directly competes with TUA's Africa Fintech Expo in targeting the same fintech sponsors, regulators, and startups across the continent.
• Africa Tech Summit: Africa Tech Summit is a tech conference series held across African markets, similar to TUA's Tech Unite Africa and vertical-specific events. It directly competes for startup founders, venture capital sponsors, and enterprise attendees seeking networking and deal-flow opportunities.

Emerging players

• Africa Blockchain Inc. (Blockchain Nigeria Alliance / similar): Emerging blockchain and Web3 conference organizers across Africa that overlap with TUA's ABDS event. They compete for the same blockchain sponsors, developers, and crypto-focused audiences.
• CCHub (Co-Creation Hub) Events: CcHub is a leading Nigerian innovation center that hosts tech events, demo days, and ecosystem gatherings. It overlaps with TUA in targeting the same Nigerian startup ecosystem, sponsors, and government stakeholders.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/tuaevents

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TUA Events Ltd