Tufte Gård

What Tufte Gård does

Tufte Gård is a 350-year-old family farm located in Nykirke, Vestfold, Norway, currently operated by Olympic rower Olaf Tufte, his wife Aina Tufte, their children, and approximately 16 employees. The business has evolved from traditional agriculture (grain, firewood) into a multi-revenue hospitality operation built around four distinct event venues — Dobbel Lavvo (capacity ~160), Låven (~80), Saga (~30), and Stabburet (~15) — which host corporate conferences, team-building events, weddings and celebrations, and motivational speaking engagements led by Olaf and Aina Tufte.

The core offering is a turnkey event package combining venue rental, food and beverage service (bar license until 02:00), activity programming, and on-site production including Frøy Bryggeri craft beer (16 varieties), farm honey, and co-branded coffee and tea. The farm also holds approved 'Inn på tunet' (Green Care) certification in partnership with the Norwegian Health Directorate, providing therapeutic day services for up to 15 participants per session. Pricing for events starts at Kr 735 per person for conferences and Kr 955 per person for celebrations.

Distribution is split between direct on-site bookings (handled via email and phone), a domestic e-commerce online store shipping via Posten/Bring, and speaking engagements delivered at customer locations or on the farm. Go-to-market relies on the Olaf Tufte personal brand, the website (tuftegard.no), Instagram, and word-of-mouth. The company is privately held, family-owned, with no disclosed external investors, and currently displays a funeral notice for Olaf Tufte on its homepage — a material leadership event that will shape the next chapter of the business.

Name

Tufte Gård

Legal name

Tufte Gård

Website

https://tuftegard.no

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Tufte Gård is a 350-year-old Norwegian family farm and event venue operated by Olympic rower Olaf Tufte and his wife Aina, hosting corporate conferences, weddings, teambuilding, and motivational speaking across four on-site venues, complemented by a craft brewery, online farm-product store, and certified care-farm services.

Ownership category

akta.pro rank

Headquarters

HQ city

Nykirke

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others

Revenue model

1. Event Hosting and Venue Rental: Primary revenue stream from renting unique event venues (Lavvo, Låven, Stabburet, Saga) for conferences, weddings, celebrations, team building, and corporate events. Pricing is per-person package basis starting at Kr 735 for conference packages and Kr 955 for party/event packages.
2. Farm Products Sales: Online store selling farm-produced goods including craft beers from Frøy Bryggeri, honey, coffee, tea, and merchandise such as branded cups and the 'Storbondekopp' drink. Products sold via e-commerce with pickup at farm or postal delivery.
3. Speaking Engagements: Olaf and Aina Tufte deliver motivational presentations on topics including motivation, goal setting, teamwork, leadership, and personal development. Presentations run 60-90 minutes each.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Tufte Gård is a 350-year-old family farm in Nykirke, Norway that operates a multi-venue event hospitality business. It rents out four distinctive event spaces (Double Lavvo, Låven, Saga, Stabburet) for conferences, team building, weddings, and private celebrations, complemented by an on-site craft microbrewery (Frøy Bryggeri) producing 16 varieties of farm beer. The farm also sells farm-produced goods (beer, honey, coffee, tea, branded merchandise) via an online store and delivers motivational speaking engagements led by Olympic rower Olaf Tufte.

Product overview

Tufte Gård is a 350-year-old farm located near Horten, Norway, offering a multi-faceted portfolio of venue rental services and farm products. The venue services include conference facilities, teambuilding activities, speeches/lectures by Olympic athlete Olaf Tufte and his wife Aina, and celebration/event venues across four distinct spaces: Dobbel Lavvo (160 capacity), Låven (80), Saga (30), and Stabburet (15). The farm products include 16 varieties of craft beer branded as 'Gårdsøl' (farm beer) brewed with local ingredients, plus non-alcoholic beverages, Tufte coffee sourced from Colombia in partnership with Balke Kaffe, Tuf-te fruit tea with Crema Kaffebrenneri, farm honey, calendula ointment, the 'Storbondekopp' signature drink, branded glassware, a self-help book by Olaf Tufte, and LR Health and Beauty products. The business operates an e-commerce online store (nettbutikk) for direct sales of all farm products.

Differentiator

Problem solved

Functional benefit

Brands

• Frøy Bryggeri: Craft brewery operated at Tufte Gård, producing various beer styles including Budeia, Tjenestepika, Høstonna, Husfrua, Våronna, Sigurd, Bondens Lager, Odelsgutten, Huldra, Oldfrua, Lensmann, Rødhette, Nøkken, Landstrykeren, Romvær, and Stille Natt.

Products and services

• Conference Services Conference hosting in renovated Låven (barn) accommodating up to 60 people, equipped with full technical equipment, optionally combined with activity packages and evening entertainment. Conference package starts at Kr 735 per person. Targeted at corporate clients seeking a unique meeting environment.
• Teambuilding Activity Package Team building experiences with fun competitive challenges offered in two versions: one focusing on cooperation, communication, and problem-solving; another with more physical activities. Designed to strengthen group cohesion and create memorable shared experiences for corporate teams and associations.
• Speaking Engagements (Foredrag) Motivational lectures of 60-90 minutes each by Olympic rower Olaf Tufte (motivation, goal setting, teamwork, leadership) and/or his wife Aina Tufte (talks titled 'Bra dame' and 'Langt fra fotballfrue' on personal development and shared values with an elite athlete).
• Celebration and Private Event Hosting Full-service venue hosting for weddings, confirmations, anniversaries, jubilees, and other private celebrations. Three venue options available based on guest count: Lavvo (up to 150 people), Låven (up to 70), and Stabburet (up to 15). Celebration package starts at Kr 955 per person and includes venue, food, and beverage service.
• Inn på Tunet (Green Care Farm Services) Approved 'Inn på tunet' quality-certified care farm offering low-threshold services for various community groups. Activities include gardening, farm work, hiking, woodworking, greenhouse work, fishing, and market selling, with a maximum of 15 participants per session. Co-coordinated with Norwegian Health Directorate (Helsedirektoratet) to prevent loneliness and improve wellbeing.
• Frøy Bryggeri Craft Beers (Gårdsøl) On-site craft brewery producing 16 varieties of farm beer including Budeia, Tjenestepika, Høstonna, Husfrua, Våronna, Sigurd, Bondens Lager, Odelsgutten, Huldra, Oldfrua, Lensmann (non-alcoholic), Rødhette, Nøkken, Landstrykeren, Romvær, and Stille Natt. Styles range from pilsners and pale ales to IPAs, porters, stouts, Belgian blondes, and dark lagers, brewed with farm-grown barley and honey.
• Tufte Kaffe (Coffee) Round, sweet fair-trade coffee developed in collaboration with Balke Kaffe, sourced directly from farmers in Antioquia, Colombia. Notes of dark chocolate, cherry, and molasses. Sold as whole beans or filter coffee in 250g (Kr 199) or 1kg (Kr 399) sizes.
• Tuf-te Fruit Tea Fruit tea produced in collaboration with Crema Kaffebrenneri (Sandefjord), containing raspberry, apple, rose hip, and vanilla. Sold in 200g packages at Kr 149, can also be served as iced tea.
• Farm Honey Honey harvested from beehives on the farm where bees collect nectar from fruit and berry trees, flowers, and forest. Sold in 250g glass jars at Kr 149.
• Ringblomstsalve (Calendula Ointment) Calendula ointment for sore skin, eczema, itching, and dry skin or lips. Small portable pots marked with the farm logo, available in natural, light orange, or light red variants at Kr 39.
• Storbondekopp Signature Drink Signature farm-developed drink made with rhubarb from the farm's own garden, served in a branded 0.3L cup. Set priced at Kr 249 plus Kr 55 shipping.
• Gårdskrus (Branded Beer Glassware) Branded beer glasses and mugs produced for the total Frøy Bryggeri experience. Available as 0.33L plastic mug (Kr 49), 0.25L beer glass (Kr 129), and 0.4L beer mug (Kr 199).
• Olaf Tufte Book ('Skjerpings - du kan alltid bli bedre') Self-help/inspirational book by Olympic rower Olaf Tufte sharing life wisdom, secrets, and mental strategies from his athletic career, focusing on building good routines and self-improvement. Priced at Kr 349.
• LR Health and Beauty Resale Products Resold LR Health and Beauty product line including gut health supplements, energy/weight control items, aloe vera products, skincare, daily care products (toothpaste, shampoo, deodorant), and makeup, available at discounted prices through the farm.

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• Helsedirektoratet (Norwegian Health Directorate)minorStrategic or Co-development PartnerTufte Gård participated in the 'Inn på tunet' (On the Farm) project supported by the Norwegian Health Directorate. This initiative aims to provide therapeutic farm-based activities for improved wellbeing and social inclusion, particularly to prevent loneliness.
• LR Health and BeautyminorChannel Partner/ Reseller/ DistributorTufte Gård resells LR Health and Beauty products including health supplements, aloe vera products, skincare, everyday care products (toothpaste, shampoo, deodorant), and makeup. Discounted prices available through the farm.
• Posten/BringminorOthersPrimary logistics partner for shipping products from the online store. Offers Servicepakke (1-4 business days), Bedriftspakke (1-3 business days for businesses), and overnight express delivery options.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Ægir Bryggeri: Norwegian craft brewery in Flåm combining brewery operations with hospitality and tourism. Comparable model integrating craft beer production with venue/hospitality experience.
• Haandbryggeriet: Norwegian craft microbrewery in Drammen producing varied beer styles. Comparable artisanal production approach and small-batch craft positioning to Frøy Bryggeri.
• Lindheim Øl: Norwegian farm brewery in Gvarv, Telemark combining organic farm operations with craft beer production using local ingredients. Directly comparable concept combining agriculture, hospitality, and brewery.
• Nøgne Ø: Established Norwegian craft brewery in Grimstad producing a wide range of styles similar to Frøy Bryggeri's 16-SKU portfolio. Both target premium craft segments with farm/regional provenance positioning.

Broad incumbents

• Solstrand Hotel & Bad: Established Norwegian hotel and conference venue offering event hosting with on-site F&B. Comparable premium event hosting with full-service hospitality, though larger scale and traditional hotel format.
• Mack's Ølbryggeri: Historic Norwegian brewery in Tromsø with broad distribution. Represents the broader incumbent Norwegian brewing landscape that Frøy Bryggeri operates within, but at much larger scale.

Regional players

• Lade Gaard: Historic farm estate in Trondheim offering venue rental, events, and hospitality. Comparable Norwegian farm venue model serving conferences, weddings, and corporate events, though without the brewery integration.

Emerging players

• Røros Bryggeri: Smaller Norwegian craft brewery with regional/place-based branding. Comparable scale and craft positioning to Frøy Bryggeri, though lacking the integrated farm/venue model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/tuftegard
• LinkedInlinkedin.com/company/tufte-gard

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tufte Gård