Tuincentrum De Oude Tol B.V.

What Tuincentrum De Oude Tol B.V. does

Tuincentrum De Oude Tol B.V. is a privately held Dutch garden center (tuincentrum) operating from a single 7,000 m² retail location at Grintweg 360, 6704 AS Wageningen, Gelderland. Founded in 1970, the business has served regional consumers in the Wageningen, Ede, Bennekom, Veenendaal, and Arnhem area for over 50 years. Its assortment spans indoor and outdoor plants (including a documented native-plant range), home decor, pottery, fresh flowers, pet supplies, garden tools, soil and fertilizers, garden lighting, crop protection, and seasonal offerings such as real and artificial Christmas trees. Branded supplier lines include ECOstyle, Pokon, Elho, Gardena, and Talen Tools. The store also houses an on-site cafe, 'Smakelijk', serving coffee, lunch, cakes, and high-tea, which layers a hospitality experience onto the retail visit.

The core revenue model is one-time transactional retail of physical goods, both in-store and via an online order form with distance-tiered home delivery and free in-store click-and-collect. A standardized gift card program (€10, €25, €40, €50) provides a small gifting channel, and a separate third-party online flower storefront (bloemplein.nl) extends reach into fresh-cut bouquets and funeral/bridal arrangements. Customer segments are exclusively consumer-facing — home gardeners, gift shoppers, pet owners, and vegetable gardeners — with no disclosed B2B or contract accounts. Customer acquisition is driven by an active content engine (blog, newsletter, Facebook, Instagram) supported by Google AdWords and Google Analytics, plus a Google Reviews reputation loop.

There is no proprietary technology platform, no AI/ML capability, no app, no API, and no disclosed external funding or institutional ownership. Operational hours are Monday through Saturday (six days per week), and the site offers accessibility features including wheelchair-accessible shopping carts, a special-needs toilet, and free parking.

Name

Tuincentrum De Oude Tol B.V.

Legal name

Tuincentrum De Oude Tol B.V.

Website

https://tuincentrumdeoudetol.nl

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1–10 employees

Short description

Tuincentrum De Oude Tol B.V. is a family-owned Dutch garden center operating a 7,000 m² retail showroom in Wageningen, serving regional home gardeners, gift shoppers, and pet owners across Gelderland with plants, home decor, garden supplies, fresh flowers, and an on-site cafe.

Ownership category

akta.pro rank

Product category

Garden Center Retail

NAICS

Building Material and Garden Equipment and Supplies Dealers (444), Nursery, Garden Center, and Farm Supply Retailers (444240)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)

akta.pro secondary industries

Indoor Plants, Faux Florals & Botanical Décor Retail (CRAIACAG), Decorative Storage & Baskets Retail (CRAIACAF)

Keywords

• Garden center retail
• Indoor outdoor plants
• Home garden supplies
• Fresh flower sales
• Pet supplies garden

Headquarters

HQ city

Wageningen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Retail Product Sales: Physical retail sales of plants, garden supplies, home decor, pet products, pottery, and related merchandise. Products available both in-store and via online order form with home delivery option.
2. Gift Cards: Sale of gift cards at various denominations (€10, €25, €40, €50) valid for the entire product assortment. Cards can be purchased online with home delivery or in-store.
3. Restaurant 'Smakelijk': On-site cafe/restaurant offering coffee, lunch items, cakes, and high-tea, adding to the overall destination experience of the garden center.
4. Delivery Service: Home delivery of products ordered via website or special orders, with delivery costs based on distance from the store. Payment can be made via PIN upon delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Tuincentrum De Oude Tol is a traditional Dutch garden center retailing indoor and outdoor plants, garden supplies, home decor, pottery, fresh flowers, pet supplies, and seasonal merchandise (e.g., Christmas trees) from a 7,000 m2 showroom in Wageningen. The business is complemented by gift cards, an on-site café/restaurant called "Smakelijk," and a basic website with order/delivery options for customers in the Gelderland region.

Product overview

Tuincentrum De Oude Tol is a traditional garden center retail business operating as a single physical store with an online presence. The core offering consists of indoor plants (Kamerplanten), outdoor garden plants (Tuinplanten), home decor (Woondecoratie), pottery (Potterie), fresh flowers (Bloemen), and gift cards (Cadeaubonnen). Supporting product lines include pet supplies (Dierenbenodigdheden), pond supplies (Vijver), garden tools (Tuingereedschap), soil and fertilizers (Grond- en Meststoffen), garden lighting (Tuinverlichting), crop protection (Gewasbescherming), and Christmas products (Kerst). The store also features an on-site café called 'Smakelijk' and offers products from branded suppliers including ECOstyle, Pokon, Elho, Gardena, and Talen Tools. Products are primarily sold in-store with some online purchasing options for gift cards, flowers, and specific items, plus delivery services for Christmas trees and larger orders.

Differentiator

Problem solved

Functional benefit

Products and services

• Kamerplanten (Indoor Plants) Wide assortment of indoor plants for consumers, including green plants, flowering plants, large plants, air-purifying plants, cacti and succulents, hanging plants, and mini plants.
• Tuinplanten (Garden Plants) Extensive range of outdoor plants for consumers, including annuals, perennials, flower bulbs, ornamental grasses, shrubs, Mediterranean plants, trees and conifers, native plants, herbs, fruit, seeds, and autumn plants.
• Woondecoratie (Home Decor) Sofa accessories and home decor items for consumers, including candles, artificial flowers, cushions and plaids, home accessories, lamps, and tableware.
• Potterie (Pottery) Indoor and outdoor planters and containers for plants, available in various materials and styles.
• Bloemen (Flowers) Fresh cut flowers, bouquets, bridal bouquets, and funeral arrangements available for online ordering and in-store purchase for consumers.
• Cadeaubonnen (Gift Cards) Gift cards in fixed denominations (€10, €25, €40, €50) or custom value, valid for the entire assortment and available with home delivery or in-store pickup.
• Dierenbenodigdheden (Pet Supplies) Pet food and supplies for dogs, cats, rodents, fish, and birds, including brands such as Edgard & Cooper, Best for Birds, and Sanicat.
• Vijver (Pond) Pond supplies including pond construction and maintenance, water ornaments, pumps and filters, fish, and water plants.
• Tuingereedschap (Garden Tools) Garden tools and equipment including watering systems, rain barrels, hand tools, long-handled tools, electric tools, and children's tools.
• Grond- en Meststoffen (Soil and Fertilizers) Soil amendments including compost, potting soil, fertilizers, and ground covers.
• Tuinverlichting (Garden Lighting) Outdoor lighting solutions including solar-powered lights for garden ambiance.
• Gewasbescherming (Crop Protection) Products for pest and weed control including insect and slug control, algae removal, pest control, and fungicides.
• Restaurant 'Smakelijk' On-site café serving coffee, lunch, cakes, and high-tea, providing a complete garden center experience for visitors.
• Moestuin (Vegetable Garden) Vegetable garden supplies including seeds, growing accessories, and greenhouse equipment for hobbyist food growers.
• Kerst (Christmas) Christmas trees (real and artificial), decorations, lights, and gift items including Nordmann fir, Serbian fir, Noble fir, and Blue spruce.
• Home Delivery Service Home delivery of products ordered via website or special orders, with delivery costs based on distance from the store; payment via PIN on delivery.

Quantifiable outcome

• 100% satisfaction focus with flexible return policy
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• GAMMA: Major Dutch DIY chain with garden and outdoor living ranges; a broad-line competitor rather than a garden specialist, but competes for the same DIY gardener's wallet.
• Praxis: Dutch DIY/home improvement chain with garden centers selling plants, tools, soil, and outdoor living products alongside a much wider building materials assortment.
• Karwei: Dutch DIY chain with garden departments covering plants, tools, soil, and outdoor decor; overlaps with De Oude Tol on seasonal and gardening merchandise.
• Hornbach: German-headquartered DIY/home improvement chain with substantial garden, plant, and outdoor living departments in the Netherlands; competes for the same household projects and gardening spend.
• Action: Pan-European discount non-food retailer with seasonal garden, plant, and home decor ranges; an adjacent competitor on price-sensitive home decor and gift purchases rather than specialist gardening.
• Bauhaus: European DIY/home improvement retailer operating in the Netherlands with garden, plant, and outdoor living departments overlapping De Oude Tol's assortment.

Direct peers

• Intratuin: Largest Dutch garden center chain with ~140 stores, directly comparable to De Oude Tol as a multi-category plant, decor, and garden-supply retailer serving Dutch consumers through destination showroom formats.
• Welkoop: Dutch retail chain focused on garden, pet, agricultural, and outdoor products; overlapping assortment in plants, tools, soil, and pet supplies with very similar customer profiles.
• GroenRijk: Dutch franchise garden center chain selling plants, garden supplies, home decor, and seasonal items; the closest direct competitor profile to a regional family-owned tuincentrum.

Emerging players

• Bakker: Specialist online plant and bulb retailer with home delivery across the Netherlands; competes most directly with De Oude Tol's plant and flower e-commerce while lacking the physical destination experience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Tuincentrum-de-Oude-Tol-516201408394491
• Instagraminstagram.com/deoudetol_
• LinkedInlinkedin.com/company/tuincentrum-de-oude-tol-b-v-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tuincentrum De Oude Tol B.V.